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tame frizz into submission and lock in soft-smoothness, so humidity can't undo what you've done to your 'do
what is velveteen dream smoothing balm?
who it's for
why it's special
- conditioning polymer – smooths, moisturizes and provides antistatic properties
- wild cherry bark extract – brings out shine and softness
- protects hair up to 450°f/232°c and contains uv filters
- safe for color-treated, brazilian-treated and keratin-treated hair
how to use:
- take a small amount and apply to damp hair.
- heat style as desired
ingredients:
key ingredients
- conditioning polymer – smooths, moisturizes and provides antistatic properties
- wild cherry bark extract – brings out shine and softness
- sea buckthorn- one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. omega 7 promotes elasticity and provides superior hydration making it the ultimate holy grail ingredient for hair and scalp.
full ingredients
experience amika first-hand and leave your skin feeling clean, soft, + hydrated.
what is hand wash?
infused with our signature superfruit, nourishing sea buckthorn, this foaming hand wash gently + effectively cleanses, leaving hands feeling soft + hydrated.
who it's for
fans of our signature scent
why it's special
got your hands full? we got you.
- get your hands on our signature fragrance: infused with notes of bright, pink grapefruit, juicy apricot + velvety vanilla, it's fresh, fruity + full of warm feelings.
- leaves hands feeling clean, soft + hydrated.
- infused with nourishing, sustainably-sourced sea buckthorn.
- 400ml / 13.5oz
how to use
- wet hands.
- pump hand wash into hands.
- rub palms together to lather.
- rinse hands.
- pat dry.
key ingredients
- sea buckthorn: known as 1 of earth’s most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp + skin while restoring lipids. that’s why we infuse it into every single formula!
full ingredients
the new + improved** 2-in-1 hair styling tool that combines a round hair brush and blow dryer to easily and quickly create a smooth, bouncy, salon quality blowout at home!
what is hair blow dry brush 2.0 2-in-1 hair styling tool?
who it's for
why it's special
- 3 adjustable heat/speed settings, 115f / 190f / 230f, create volume and smoothness on every hair type
- tourmaline coated barrel generates negative ions and infrared heat to smooth hair and minimize frizz
- oval barrel is designed to deliver extra root lift and increase overall volume
- long nylon ball tip bristles detangle and smooth
- short bristles increase bounce, shine and polish
- ultra-lightweight design, weighing just .85 lb/ 380 g
- 9 ft / 3 m cord with 360° swivel — allows easy handling
- 12 (w) x 34 (h) x 9 (d) cm / 4.7 (w) x 13.3 (h) x 3.5 (d) in
- 120v
- 60 hz
- 950w
- 2-year warranty
how to use:
steps
- start with towel-dried hair. for very thick or long hair, air dry or rough dry with a regular blow-dryer.
- spray the hair with the shield anti-humidity spray or use blockade heat defense serum to protect against heat damage.
- turn brush on by rotating the temperature control dial clockwise to the desired setting.
- divide hair into sections. working section by section, maneuver the brush through hair. for extra volume, over-direct sections at the crown of the head.
- once hair is completely dry and styled, finish with supernova moisture and shine cream for the ultimate smooth finish.
what is the the kure conditioner + forever friend bottle duo?
this planet-friendly pair—including a refill pouch of the kure strength repair conditioner + a forever friend refillable shampoo bottle—was specially curated to help reduce impact over time.*
who it's for
all hair types 1-4c. ideal for high porosity hair.
why it's special
amika is a proud pal to the planet, so we're making it easy to do good for your hair + the environment. in fact, using this duo together reduces environmental impact by 98.4** over the course of two years!
forever friend refillable shampoo bottle:
- a refillable, reusable bottle made with BPA-free + EA-free eastman Tritan plastic
- helps reduces your environmental impact by 69%†
- dishwasher safe + impact resistant
the kure strength repair conditioner pouch:
- an ultra-moisturizing conditioner that strengthens strands damaged by everyday stressors, heat + chemical treatments
- clinically proven to leave hair 2x stronger with 55% less breakage††
*all emission and environmental impact claims were generated from Sustainable Minds software.
** when compared to traditional, virgin plastic bottles.
†after using 1 forever friend bottle for one year, compared to 2 PCR bottles.
††clinically proven when shampoo + conditioner are used continuously as a system.
key ingredients
- fortifying technology: helps target + strengthen hair prone to breakage.
- plant butters: rich in nutrients like omega fatty acids, vitamins + minerals.
- vegan proteins: helps to reinforce damaged hair + improve shine.
- sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.
full ingredients
water/aqua/eau, myristyl alcohol, propylene glycol, cetearyl alcohol, cetrimonium chloride*, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, aloe barbadensis leaf juice, glycerin, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, c11-15 pareth-7, c12-16 pareth-9, caprylyl glycol, decyl oleate, disodium peg-12 dimethicone sulfosuccinate, trideceth-12, trimethylsiloxyamodimethicone, citric acid, etidronic acid, lauryl alcohol, hydrogenated palm glycerides citrate, phenoxyethanol, potassium sorbate, sodium benzoate, cetyl alcohol, benzyl alcohol, tocopherol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
how to use
- Pour pouch into bottle.
- After shampooing, apply conditioner from mid-lengths to ends.
- Let it sit for two minutes.
- Rinse.
- Once conditioner runs out, unscrew the top of the forever bottle and give it a wash.
- Use any amika conditioner pouch to refill.
good to know / FAQ
is this color-safe?
yes, the kure conditioner is color-safe.
is this safe for keratin, Brazilian, or other chemically-treated hair?
yes! the kure conditioner is suitable for keratin, Brazilian, or other chemically treated hair.
can I use this every day?
yes! the kure conditioner is formulated to be used daily or every wash day.
what is the amika signature scent?
an intoxicating blend of warm vanilla, spicy sweet clover, and fresh citrus.
amika + the planet are friends forever. this refillable, reusable shampoo bottle is made with BPA-free and EA-free eastman tritan ™️ plastic that helps reduce* environmental impact over time.
WHY IT’S SPECIAL
this refillable, reusable shampoo bottle is made with BPA-free and EA-free eastman tritan ™️ plastic that reduces environmental impact** by 69%*.
- dishwasher safe: we recommend washing them between refills!
- impact resistant: no worries if you drop them in the shower, they’re sticking around forever.
- fits in the shower: the compact size and shape of these bottles are perfect for any nook + cranny in your shower.
*after using 1 forever friend bottle for one year, compared to 2 PCR bottles.
**all emission and environmental impact claims were generated from sustainable minds ®️ software.
FULL INGREDIENTS
how to use
- give it a wash.
- once empty, unscrew the top.
- use amika's sustainable shampoo + conditioner pouches to refill.
amika + the planet are friends forever. this refillable, reusable conditioner bottle is made with BPA-free and EA-free eastman tritan ™️ plastic that helps reduce* environmental impact over time.
why it's special
this refillable, reusable conditioner bottle is made with BPA-free and EA-free eastman tritan ™️ plastic that reduces environmental impact** by 69%*.
- dishwasher safe: we recommend washing them between refills!
- impact resistant: no worries if you drop them in the shower, they’re sticking around forever.
- fits in the shower: the compact size and shape of these bottles are perfect for any nook + cranny in your shower.
*after using 1 forever friend bottle for one year, compared to 2 PCR bottles.
**all emission and environmental impact claims were generated from sustainable minds ®️ software.
who it's for
all hair is welcome
ingredients
how to use
- give it a wash.
- once empty, unscrew the top.
- use amika's sustainable shampoo + conditioner pouches to refill.