by product

the ultimate shortcut that’s curated for soft + refreshed hair (without the shower).

what it is

a limited-edition holiday set with a full-size perk up dry shampoo + travel-size soulstruck dry hair mask, wrapped in art + ready to gift. use this routine to refresh roots, soften mid-lengths to ends + extend time between washes.

who it's for

for all hair types 1-4c

why it's special

key ingredients

• sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair and scalp.
  
• rice starch: absorbs oil + restore hair's 'oomph.'
  

• vegan silk protein: inspired by the delicate strength + silkiness of a spider’s web, our vegan silk proteins reinforce the hair strand—delivering softness that’s as weightless as it is strong.

full ingredients

perk up dry shampoo:
Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice/Riz) Starch, Isobutane Disteardimonium Hectorite, Diisopropyl Adipate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Citronellol, Limonene, Coumarin, Vanillin, Tetramethyl Acetyloctahydronaphthalenes

soulstruck nourishing dry hair mask:
Dimethyl Ether, Water/Aqua/ Eau, Alcohol Denat. (SD Alcohol 40-B), sr-(Polypeptide-168 Oligopeptide-178), Simmondsia Chinensis (Jojoba) Seed Oil, Astrocaryum Murumuru Seed Butter, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Diospyros Kaki (Persimmon) Fruit Extract, Crambe Abyssinica Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Helianthus Annuus (Sunflower/Tournesol) Seed Oil, Ximenia Americana Seed Oil, Theobroma Cacao (Cocoa) Extract, Musa Sapientum (Banana/Banane) Fruit Extract, Ananas Sativus (Pineapple/Ananas) Fruit Extract, Biosaccharide Gum-4, Behentrimonium Chloride*, Cetearyl Alcohol, Tocopherol, Ethyl Linoleate, Ethyl Oleate, Caprylyl Glycol, Pentylene Glycol, Propanediol, Ethylhexylglycerin, 1,2-Hexanediol, Butylene Glycol, Sodium Benzoate, Potassium Sorbate, Pentaerythrityl Tetra-di-t-butyl, Hydroxyhydrocinnamate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Tetramethyl Acetyloctahydronaphthalenes, Vanillin *antistatic agent/agent antistatique

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

How To Instructions:

step 1: perk up dry shampoo
1. shake dry shampoo well and hold 8 inches away from hair. 
2. spray onto your roots in a sweeping motion, then wait 30 seconds. 
3. gently massage or brush through hair to finish.

step 2: soulstruck nourishing dry hair mask
1. shake dry hair mask well. 
2. spray 8 inches away from dry hair, focusing on mid-lengths to ends of natural hair or extensions. 
brush or smooth through strands as needed.                          

safety information:

FLAMMABLE AEROSOL. pressurized container: may burst if heated. contents under pressure. do not place in hot water or near radiators, stoves or other sources of heat. do not puncture or incinerate container or store at temperatures over 49°C/120°F, even after use. do not use in presence of open flame or spark. keep away from heat/sparks/open flames/hot surfaces. no smoking. do not spray on an open flame or other ignition source. protect from sunlight. keep out of reach of children. use only as directed. intentional misuse by deliberately concentrating and inhaling the contents can be harmful or fatal. avoid contact with eyes. contains fluorinated greenhouse gases: HFC-152a: 0,087 kg / 0,0119977t CO2 equivalent / 138 global warning potential.

FAQs:

unwrap a full-size normcore wash-day duo + travel-size superfruit star curated for creativity.

what it is:

cleanse, condition + smooth with soft hair stars, a curated routine set wrapped in limited-edition art. treat your strands to a full-size normcore shampoo + conditioner, plus a travel-size superfruit star. made for self-expression + serious savings.                                

who it's for   

best for fine to medium hair types 1-2c

why it's special

wrap up soft strands + serious savings in one limited-edition, giftable box. includes our full-size normcore shampoo + conditioner, plus a travel-size superfruit star lightweight hair oil.

• full size! normcore signature shampoo + conditioner: a nutrient-infused shampoo + lightweight conditioner that gently cleanse + add moisture for clean, nourished, soft hair.  
• travel size! superfruit star lightweight hair styling oil: a lightweight oil can be used on dry or damp hair to reduce breakage, smooth frizz, add glossy shine + protect against heat damage.                              

key ingredients:

• coconut acid: helps to lather + condition.
• non-cyclic silicones: help provide shine, slip, + conditioning while reducing breakage.
• sea buckthorn: loaded with vitamin c, a, fatty acid omega 7 + antioxidants, making it the ultimate holy grail for your hair + skin.                                

full ingredients list:

normcore signature shampoo:
Water/Aqua/Eau, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Glycol Distearate, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Coconut Acid, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Citric Acid, Polyquaternium-7, Glycerin, Cocamidopropyl Betaine, Sodium Benzoate, Polysorbate 20, Sodium Hydroxide, Sodium Chloride, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes

normcore signature conditioner:
Water/Aqua/Eau, Cetearyl Alcohol, Behentrimonium Chloride*, C15-19 Alkane, Butyrospermum Parkii (Shea/Karite) Butter, Glycerin, Silicone Quaternium-8, Trideceth-10, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Cetrimonium Chloride*, Isopropyl Alcohol, Cocamide MIPA, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Hexylene Glycol, PPG-1 Trideceth-6, Citric Acid, Sodium Hydroxide, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes *antistatic agent/agent antistatique

superfruit star lightweight hair styling oil:
Isododecane, Trisiloxane, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Vanillin, Tetramethyl Acetyloctahydronaphthalenes, Rose Ketones, Geraniol                              

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

How To Instructions:

normcore signature shampoo + conditioner

1. massage shampoo into wet hair to gently cleanse + nourish. rinse.
2. smooth conditioner from mid-lengths to ends to hydrate + soften. rinse.

superfruit star lightweight hair styling oil

1. prior to heat styling, apply 1–2 pumps of hair oil onto dry or damp hair to strengthen + protect from heat damage.
   2. to smooth + add shine to a finished style, apply 1–2 pumps on dry hair, focusing on the ends.

FAQs

- what is the amika signature scent?
an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.

- what other products feature the amika signature scent?
that scent you love? it’s not just in your amika:aura hair + body mist—it’s in your perk up dry shampoo, your favorite mask + your trusty wash care, too. our signature scent runs through every formula, so your hair smells like your skin + your skin smells like your aura: bright, warm + here to stay.

unwrap your essentials to soften, smooth + boost shine, curated for creativity.

what it is

soften, smooth + boost shine with nourish + shine legends, a curated routine set wrapped in limited-edition art. gift the ultimate essentials for soft, shiny, sweet-smelling strands with soulfood + superfruit star. made for self-expression + serious savings.  

who it's for

best for fine to thick hair types 1-3c

why it's special

wrap up soft, sweet-smelling hair + serious savings in one limited-edition, giftable box. includes a full-size soulfood nourishing mask and full-size superfruit star lightweight hair styling oil.

• full size! soulfood nourishing mask: a creamy, nourishing, mask that's lightweight enough to be used daily on porous, dehydrated hair, or as a weekly deep conditioning treatment.
• full size! superfruit star lightweight hair styling oil: a lightweight oil that can be used on dry or damp hair to reduce breakage, smooth frizz, add glossy shine + protect against heat damage.

key ingredients

• jojoba seed oil: helps to moisturize + soften hair.
• non-cyclic silicones: help provide shine, slip + conditioning while reducing breakage.
• sea buckthorn: loaded with vitamin c, a, fatty acid omega 7 + antioxidants, making it the ultimate holy grail for your hair + skin.                    

full ingredients

soulfood nourishing mask:
Water/Aqua/Eau, Cetearyl Alcohol, Cetyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Behentrimonium Chloride*, Butylene Glycol, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cetrimonium Chloride*, Panthenol, Tocopheryl Acetate, Ethylhexylglycerin, Aminomethyl Propanol, Phenoxyethanol, Isopropyl Alcohol, Citric Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes *antistatic agent/agent antistatique

superfruit star lightweight hair styling oil:
Isododecane, Trisiloxane, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Vanillin, Tetramethyl Acetyloctahydronaphthalenes, Rose Ketones, Geraniol       

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

                        
How To Instructions:

soulfood nourishing mask:

1. after shampooing, gently massage mask through wet hair from roots to ends.
2. leave the mask on for 5–7 minutes then rinse. use as a weekly treatment or an everyday conditioner.

superfruit star lightweight hair styling oil:

1. prior to heat styling, apply 1–2 pumps of hair oil onto dry or damp hair to strengthen + protect from heat damage.
2. to smooth + add shine to a finished style, apply 1–2 pumps on dry hair, focusing on the ends.

safety information:

avoid contact with eyes.

FAQs:

- what is the amika signature scent?
an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.

- what other products feature the amika signature scent?
that scent you love? it’s not just in your amika:aura hair + body mist—it’s in your perk up dry shampoo, your favorite mask + your trusty wash care, too. our signature scent runs through every formula, so your hair smells like your skin + your skin smells like your aura: bright, warm + here to stay.

a limited-edition, aura-activating scent with notes of juicy apricot, pink grapefruit + vanilla               

what it is

gift a spritz of self-expression with amika:aura, a jumbo-size hair + body mist featuring an uplifting blend of bright pink grapefruit, juicy apricot, + warm vanilla. unwrap your limited-edition, collectible bottle to reveal 1 of 5 handwritten affirmations + collect them all.  

                            
who it's for

for anyone looking to amplify their aura + start their day with an amika affirmation                               
why it's special

amplify your aura with amika:aura hair + body mist.

designed to uplift, this joy-sparking hair fragrance mist wraps you in fresh, fruity notes—juicy apricot, pink grapefruit + nostalgic vanilla that warms like the confidence of being fully + fearlessly yourself. spritz this fragrance hair and body mist on your strands + skin to spark something that’s always been within you. after all, this is more than just a mist. it’s a feeling.

the best part: reveal 1 of 5 handwritten affirmations on your limited-edition bottle + collect them all for the ultimate aura boost.

• you are everything
• your aura is magic
• will cause compliments
• you smell so good
• emotional support spritz                               

key Ingredients

• effervescent pink grapefruit feels like the rush of a good hair day
• juicy, invigorating apricot sweetens with sun-soaked memory
• fresh, airy lily of the valley floats in + leaves you feeling lifted 
• velvety, comforting vanilla hugs you in a warm, friendly embrace 
• rich, smooth sandalwood grounds you in playful possibility                                 

full ingredients

Alcohol Denat. (SD Alcohol 40-B), Water/Eau/Aqua, Fragrance/Parfum, Tetramethyl Acetyloctahydronaphthalenes, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol, Vanillin, Rose Ketones

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

                 
How To Instructions: when you pair amika:aura hair + body mist with your favorite amika formulas, the fruity floral fragrance clings to every step. the more you layer, the longer your aura lingers. 

to use:
 
1. spritz amika:aura onto hair and body for a light + refreshing boost of aura-amplifying florals. 
 

layer with perk up: 

1. start with perk up dry shampoo to refresh hair, boost body + build scent at the root. 
2. spritz on amika:aura to take the same signature scent from strands to skin. 
3. watch the compliments roll in. 

layer with hand wash: 

1. start the scent story at the sink with our hand wash. 
2. mist amika:aura on your hair + body to double up on the juicy, uplifting fragrance. 
3. get excited—every hand wash is a chance to lather up + layer on.                         
   

safety information:

avoid contact with eyes.

FAQ   

what is the amika signature scent? 

-an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.

what other products feature the amika signature scent? 

- that scent you love? it’s not just in your amika:aura hair + body mist—it’s in your perk up dry shampoo, your favorite mask + your trusty wash care, too. our signature scent runs through every formula, so your hair smells like your skin + your skin smells like your aura: bright, warm + here to stay.                              

a stylist-trusted treatment to protect your color from UV, chlorine + other common faders.          

What it is

a color-protecting treatment that prevents fade, protects from heat + strengthens hair so your color stays vibrant through UV exposure, chlorine + common color faders.                              

Who it's for

all color-treated hair types (1-4c) 

for thicker hair, pair with hydro rush mask for an added boost of moisture.

Why it's special

this stylist-trusted treatment is clinically proven to prevent color fade for up to 40 washes + deliver 5.2x stronger hair with 81% less breakage.* lightweight leave-in formula features 450°F heat protection, so your color stays protected against UV exposure, pool days + common color faders. plus, it leaves hair moisturized + shiny so color looks even more vibrant. get always-on protection for always-vibrant color.  

• prevents color fade for up to 40 washes* 
• 5.2x stronger hair with 81% less breakage* 
• reduces color fade + shift from up to 15 hours of UV exposure* 
• seals in + preserves color vibrancy + shine with 450°F heat protection 
• fights fade from copper + chlorine exposure 
• moisturizes to leave hair shiny, soft + more manageable 

*clinically proven.

Key Ingredients

• color longevity complex: a combination of color-locking polymers, peptides + color-retention silicones that preserves color vibrancy while preventing dullness + fading 
• lamellar liqui-crystal complex: composed of liquid crystals that align to effectively smooth the cuticle + help support color protection for shiny, moisturized, softer + more manageable hair 
• black currant extract: an antioxidant-rich fruit known to protect against oxidative stress that can impact hair color  
• sea buckthorn extract: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin

Full Ingredients List            

Water/Eau/Aqua, Cetyl Alcohol, Amodimethicone, Ribes Nigrum (Black Currant/Cassis) Fruit Extract, HippophaeRhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Oryza Sativa (Rice/Riz) Extract, Brassicamidopropyl Dimethylamine, Glycine Soja (Soybean) Seed Extract, Elaeis Guineensis (Palm/Palmier) Fruit Extract, Cetrimonium Chloride*, Polyquaternium-113, Glycerin, Caprylyl Glycol, Tetrasodium Glutamate Diacetate, Sodium Stearoyl Glutamate, Trideceth-3, Trideceth-15, Citric Acid, Acetic Acid, Sodium Metabisulfite, Sodium Benzoate, Potassium Sorbate, Sodium Hydroxide, Polysorbate 20, Phenoxyethanol, Ethylhexylglycerin, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol, Tetramethyl Acetyloctahydronaphthalenes, Vanillin, Rose Ketones *antistatic agent/agent antistatique          

How To Instructions

1. evenly mist throughout damp hair from mid-lengths to ends. 
2. lightly detangle with fingers or wide-toothed comb. 
3. heat style as needed. 

pro tip! for the most even application, spray the protector color protect + strengthen treatment on a paddle brush, brushing through the hair to apply. 

pro tip! spray prior to swimming to protect from chlorine. 

safety information

avoid contact with eyes.

FAQs

should i use the protector treatment on wet or dry hair? 
you can use the protector treatment on both wet and dry hair! apply it to wet hair before heat styling, or spritz it evenly on dry hair before you head to the pool or spend time in the sun to protect against UV + chlorine.

do i need to use the protector treatment with the protector shampoo + conditioner? 
the protector shampoo + conditioner deliver consistent protection for your hair color each time you wash your hair + help prevent fade for up to 40 washes. adding in the protector color protect + strengthen treatment provides even more protection, as it reduces color fade + shift from up to 15 hours of UV exposure* + delivers 7.9x more detangled + moisturized hair*. 

*clinically proven 

what is the amika signature scent?  
an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.                           

prevent fade for up to 40 washes* with this color-protecting + strengthening shampoo. 

What it is

a color-protecting shampoo that cleanses, prevents fade for up to 40 washes* + strengthens hair so your color stays vibrant, starting in the shower. 

Who it's for

all color-treated hair types (1-4c) 

for thicker hair, pair with hydro rush mask for an added boost of moisture.

Why it's special

this stylist-trusted shampoo is clinically proven to prevent color fade for up to 40 washes* + deliver 11x stronger hair.* made to protect your color every time you step in the shower + rinse out quickly without residue, so you spend less time under color-stripping water. get always-on protection for always-vibrant color. 

• gently cleanses + prevents color fade for up to 40 washes* 
• 11x stronger hair + 91% less breakage* 
• moisturizes to leave hair shiny, soft + more manageable  
• won’t strip or shift your color 

*clinically proven when shampoo + conditioner are used together as a system.

Key Ingredients

• color longevity complex: a combination of color-locking polymers, peptides + color-retention silicones that preserves color vibrancy while preventing dullness + fading 
• high-refractive glossing polymer: made to mimic natural ceramides found in skin + hair, this modified polymer forms a film to visibly enhance hair gloss + smooth rough cuticles for shinier hair 
• black currant extract: an antioxidant-rich fruit known to protect against oxidative stress that can impact hair color  
• sea buckthorn extract: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin                            

Full Ingredients List

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Cocamidopropyl Betaine, Cocamide MIPA, Sodium Methyl Cocoyl Taurate, Glycol Stearate, Ribes Nigrum (Black Currant/Cassis) Fruit Extract, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Hydrolyzed Rice Protein, Panthenol, Amodimethicone, Sodium Polyaspartate, Polyquaternium-113, Polyquaternium-53, Polyquaternium-7, Polyquaternium-92, Glycerin, Butylene Glycol, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Sodium Carrageenan, Ethylhexylglycerin, Aminomethyl Propanol, Phenoxyethanol, Polysorbate 20, Citric Acid, Sodium Hydroxide, Potassium Sorbate, Sodium Metabisulfite, Sodium Benzoate, Sodium Citrate, Sodium Chloride, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

How To Instructions   

1. lather + massage shampoo through wet hair from root to ends.

2. rinse.     

safety information: 

avoid contact with eyes.

FAQs   

is the protector shampoo suitable for bleached hair? 
those with bleached blonde, gray + silver hair should reach for our bust your brass collection instead to help tone + reduce breakage. to help repair chemical damage, choose the kure strength repair collection.

do i need to use the protector color protect + strengthen treatment? 
using the protector shampoo + conditioner will already help extend your color long past your salon appointment. adding in the protector color protect + strengthen treatment provides even more protection, as it reduces color fade + shift from up to 15 hours of UV exposure* + delivers 7.9x more detangled + moisturized hair*. 

*clinically proven 

what is the amika signature scent?  
an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.                               

prevent fade for up to 40 washes* with this color-protecting + strengthening conditioner.   

What it is 

a color-protecting conditioner that nourishes, prevents fade for up to 40 washes* + strengthens hair so your color stays vibrant, starting in the shower. 

Who it's for

all color-treated hair types (1-4c) 

for thicker hair, pair with hydro rush mask for an added boost of moisture.

Why it's special

this stylist-trusted conditioner is clinically proven to prevent color fade for up to 40 washes* + deliver 11x stronger hair.* made to protect your color every time you step in the shower + leave hair moisturized + shiny, so color looks even more vibrant. get always-on protection for always-vibrant color. 

• deeply conditions + prevents color fade for up to 40 washes* 
• 11x stronger hair + 91% less breakage* 
• moisturizes to leave hair shiny, soft + more manageable  
• won’t strip or shift your color 

*clinically proven. 

 Key Ingredients

• color longevity complex: a combination of color-locking polymers, peptides + color-retention silicones that preserves color vibrancy while preventing dullness + fading 
• high-refractive glossing polymer: made to mimic natural ceramides found in skin + hair, this modified polymer forms a film to visibly enhance hair gloss + smooth rough cuticles for shinier hair 
• black currant extract: an antioxidant-rich fruit known to protect against oxidative stress that can impact hair color  
• sea buckthorn extract: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin

Full Ingredients

Water/Aqua/Eau, Cetyl Alcohol, Stearyl Alcohol, Cetearyl Alcohol, Behentrimonium Chloride*, Propanediol, Ribes Nigrum (Black Currant/Cassis) Fruit Extract, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Squalane, Hydrolyzed Rice Protein, Amodimethicone, Sodium Polyaspartate, Polyquaternium-113, Polyquaternium-7, Polyquaternium-92, Glycerin, Cetrimonium Bromide, Cetrimonium Chloride*, Guar Hydroxypropyltrimonium Chloride, Butylene Glycol, Caprylyl Glycol, Trideceth-12, Sodium Carrageenan, Ethylhexylglycerin, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Sodium Metabisulfite, Citric Acid, Sodium Hydroxide, Isopropyl Alcohol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes *antistatic agent/agent antistatique

How To

1. massage conditioner from mid-lengths to ends. 

2. leave on for 2–3 minutes. rinse thoroughly. 

safety information

avoid contact with eyes.

FAQs

is the protector conditioner suitable for bleached hair? 
those with bleached blonde, gray + silver hair should reach for our bust your brass collection instead to help tone + reduce breakage. to help repair chemical damage, choose the kure strength repair collection.

do i need to use the protector color protect + strengthen treatment? 
using the protector shampoo + conditioner will already help extend your color long past your salon appointment. adding in the protector color protect + strengthen treatment provides even more protection, as it reduces color fade + shift from up to 15 hours of UV exposure* + delivers 7.9x more detangled + moisturized hair*. 

*clinically proven 

what is the amika signature scent?  
an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.                           

scent stack with limited-edition perk up GUAVA GRANITA + an Ellis Brooklyn perfume sample—a $50 value.

what is the amika x Ellis Brooklyn limited-edition perk up GUAVA GRANITA dry shampoo set? 

scent stack, the amika way with perk up GUAVA GRANITA, a limited-edition twist on the #1 dry shampoo in the US* that infuses the same clinically proven oil-removing formula you know + love with Ellis Brooklyn's sweet scent.

the second layer of scent? a sample of Ellis Brooklyn GUAVA GRANITA perfume for even more fresh-squeezed fragrance.  

who it's for:

all hair types (from balanced to oily!) looking to remove oil from their scalp                                

why it's special:

we teamed up again with our friends at Ellis Brooklyn (another clean + female-led Brooklyn brand) to turn refreshing between wash days into a sweet escape. in this bundle, you'll add to the scent experience with a 5 ml sample of GUAVA GRANITA fragrance + a cute travel pouch. 

• fresh-squeezed notes of juicy guava, ripe banana + rich vanilla
• perfect for your scent stacking routine
• a sweet twist on the #1 dry shampoo in the US*
• clinically proven to remove oil for actually cleaner hair
• boosts volume + removes odor
• extends time between washes
• no buildup, gritty feel, or white cast
• includes travel pouch

P.S.: guava season is short, so act fast! this collab is super limited edition, so once it's gone, it's gone.

 *Source: Circana, LLC, US Prestige Beauty Total Measured Market, Dry Shampoo/Dry Conditioner by Product, Dollar Sales, Annual 2025.   

ingredients

key ingredients:       

• invisible rice starch technology: superfine absorbent powder removes oil for actually cleaner hair + boosts volume with no buildup, gritty feel, or white cast.
• nourishing sea buckthorn: known as 1 of earth’s most nutrient-rich superfruits, our signature nourishing ingredient is loaded with vitamin C, vitamin A + antioxidants, making it the ultimate holy grail for your hair + skin.             

full ingredient list:   

how to: 

1. shake well
2. hold 8 inches away
3. spray onto roots in sweeping motion
4. wait 30 seconds
5. massage or brush through

safety information:

GUAVA GRANITA perk up: FLAMMABLE AEROSOL. pressurized container: may burst if heated. contents under pressure. do not place in hot water or near radiators, stoves or other sources of heat. do not puncture or incinerate container or store at temperatures over 49°C/120°F, even after use. do not use in presence of open flame or spark. keep away from heat/sparks/open flames/hot surfaces. no smoking. do not spray on an open flame or other ignition source. protect from sunlight. keep out of reach of children. use only as directed. intentional misuse by deliberately concentrating and inhaling the contents can be harmful or fatal. avoid contact with eyes. contains fluorinated greenhouse gases: HFC-152a: 0,087 kg / 0,0119977t CO2 equivalent / 138 global warning potential.

FAQ:

are you discontinuing perk up dry shampoo?
don’t worry, the original formula that started the perk up craze is here to stay! collect them both: perk up dry shampoo (featuring our signature amika scent) + limited-edition perk up GUAVA GRANITA dry shampoo to alternate scents based on your mood. you can never have too much perk up!

what is the difference between perk up GUAVA GRANITA + the original perk up dry shampoo?
amika x Ellis Brooklyn perk up GUAVA GRANITA dry shampoo is the same perk up dry shampoo formula you know + love with a limited-edition scent by Ellis Brooklyn.

which perk up dry shampoo is best for me?
it all depends on how much oil control + volume you’re looking for—and of course, your scent of choice! for hair that needs a shampoo 3-4x a week, keep it classic with our original perk up dry shampoo, the oil-removing root refresher that started it all. for the same volume-boosting + wash-extending benefits with a sweet + juicy scent, go for perk up GUAVA GRANITA dry shampoo. for hair that needs shampoo 1-2x a week + a more weightless feel, choose perk up plus extended clean dry shampoo. and for extra-strength oil control for hair that needs shampooing almost every day, you can’t go wrong with perk up ultra oil control dry shampoo.  

what does GUAVA GRANITA smell like?
GUAVA GRANITA by Ellis Brooklyn is a sweet, juicy scent with notes of juicy guava, banana, vanilla + almond milk. one spritz + you’ll be transported to a place where fruit crates are overflowing, bananas glow golden + fresh-squeezed guava juice is served upon arrival.

how long will perk up GUAVA GRANITA be available?
it's here for a good time, not a long time. amika x Ellis Brooklyn perk up GUAVA GRANITA dry shampoo is a super-limited collab that will only be available while supplies last—so don't miss it!

why did we partner with Ellis Brooklyn?
our friends at Ellis Brooklyn embody so many of our amika values–they’re a clean, Brooklyn-born + female-led brand just like us. talk about a match made in paradise!             

perk up your way with limited-edition perk up GUAVA GRANITA + travel-size perk up plus.

what is the beach day besties dry shampoo duo?

refresh roots all summer with perk up GUAVA GRANITA, a limited-edition twist on the #1 dry shampoo in the US* that infuses the same clinically proven oil-removing formula you know + love with Ellis Brooklyn's sweet scent. got plans? this beach-day duo includes a pocket-size perk up plus, so your hair will feel clean + smell amazing wherever you go.

*Source: Circana, LLC, US Prestige Beauty Total Measured Market, Dry Shampoo/Dry Conditioner by Product, Dollar Sales, Annual 2025     

who it's for

all hair types 1-4c seeking a root refresh       

why it's special 

wash days can wait. your summer plans won't. grab this duo to keep hair covered at home + on the go. includes our full-size limited-edition perk up GUAVA GRANITA + travel-size perk up plus extended clean dry shampoo.

• full size! limited-edition perk up GUAVA GRANITA: a limited-edition twist on the #1 dry shampoo in the US*—made with the same clinically proven oil-removing formula, now in a sweet juicy scent.
• travel size! perk up plus extended clean dry shampoo: an invisible, lightweight + buildable dry shampoo that extends time between wash days even further. 

*Source: Circana, LLC, US Prestige Beauty Total Measured Market, Dry Shampoo/Dry Conditioner by Product, Dollar Sales, Annual 2025.    

how to use: 

1. shake well.
2. spray 8 inches away from roots in a sweeping motion.
3. wait 30 seconds. 
4. massage product into scalp or brush it through.
5. apply more as needed.   

safety information:

FLAMMABLE AEROSOL. pressurized container: may burst if heated. contents under pressure. do not place in hot water or near radiators, stoves or other sources of heat. do not puncture or incinerate container or store at temperatures over 49°C/120°F, even after use. do not use in presence of open flame or spark. keep away from heat/sparks/open flames/hot surfaces. no smoking. do not spray on an open flame or other ignition source. protect from sunlight. keep out of reach of children. use only as directed. intentional misuse by deliberately concentrating and inhaling the contents can be harmful or fatal. avoid contact with eyes. contains fluorinated greenhouse gases: HFC-152a: 0,087 kg / 0,0119977t CO2 equivalent / 138 global warning potential.

ingredients

key ingredients

• invisible rice starch technology: superfine absorbent powder removes oil for actually cleaner hair + boosts volume with no buildup, gritty feel, or white cast.
• nourishing sea buckthorn: known as 1 of earth’s most nutrient-rich superfruits, our signature nourishing ingredient is loaded with vitamin C, vitamin A + antioxidants, making it the ultimate holy grail for your hair + skin. 

full ingredients

limited-edition perk up GUAVA GRANITA dry shampoo:
Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice/Riz) Starch, Isobutane, Disteardimonium Hectorite, Diisopropyl Adipate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Hydroxycitronellal, Limonene, Coumarin, Hexyl Cinnamal, Vanillin, Citrus Aurantium Peel Oil, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Citrus Limon (Lemon) Peel Oil, Geranyl Acetate, Linalyl Acetate

perk up plus extended clean dry shampoo:
Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice) Starch, Isobutane, Water/Eau/Aqua, Maranta Arundinacea (Arrowroot) Root Powder, Maltodextrin, Zinc Ricinoleate, Mandelic Acid, Pentapeptide-3, Nephelium Lappaceum (Rambutan) Seed Extract, Hippophae Rhamnoides (Sea Buckthorn) Fruit/Seed Oil, Helianthus Anuus (Sunflower) Seed Oil, Arginine, Diisopropyl Adipate, Disteardimonium Hectorite, PVP, Butylated PVP, Propylene Glycol, Citric Acid, Tocopherol, Citronellyl Methylcrotonate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin                               

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

FAQ    

what is dry shampoo?
our favorite way to refresh our hair, sans water. dry shampoos are powder formulas that work at the root to refresh, remove odors, add ‘oomph’ + absorb oil between showers.

what does dry shampoo do?
traditionally, dry shampoos absorb excess dirt, oil + grease from your scalp. additionally, they can refresh hairstyles to make them last longer, or add volume + an extra 'oomph' to hair (perk up dry shampoo, we're lookin' at you).

how do you use dry shampoo?
shake your can of dry shampoo well, spray from about 8 inches away in a sweeping motion, wait 30 seconds, then massage or brush through.

what is the difference between perk up dry shampoo and perk up plus extended clean dry shampoo?
perk up plus extended clean dry shampoo is ideal for those who wash their hair 1–2 times a week + are after a natural finish. it allows all hair types to extend time even further between wash days. perk up dry shampoo is perfect for those who wash their hair 3–4 times a week + are after a voluminous finish. you can also spray perk up on clean hair for that extra 'oomph' without feeling gritty.

what does GUAVA GRANITA smell like?
GUAVA GRANITA by Ellis Brooklyn is a sweet, juicy scent with notes of juicy guava, banana, vanilla + almond milk. one spritz + you’ll be transported to a place where fruit crates are overflowing, bananas glow golden + fresh-squeezed guava juice is served upon arrival.

how long will perk up GUAVA GRANITA be available?
it's here for a good time, not a long time. amika x Ellis Brooklyn perk up GUAVA GRANITA dry shampoo is a super-limited collab that will only be available while supplies last—so don't miss it!

get softer skin in just 1 shower with this silky body wash featuring fruit AHAs + hydrating glycerin.

what is shower thoughts soft + silky body wash? 

a clinically proven body wash with hydrating glycerin + gentle fruit AHAs that cleanses + softens skin* without leaving it stripped.

who it's for

great for anyone who wants soft skin that smells amazing

why it's special

go ahead, get lost in your shower thoughts! this nourishing body wash is clinically proven to leave skin soft—not stripped—thanks to hydrating glycerin + gentle fruit AHAs.
 
just like our haircare, it’s infused with our signature warm fruity floral scent that's guaranteed to get you compliments.

• clinically proven to instantly soften skin*
• luxurious silky texture
• gently cleanses + smooths
• iconic warm fruity floral scent

*based on a clinical study of 21 participants.

how to use

• massage all over your body into a rich lather.
• rinse off with water.
• pair with big embrace body butter + i'm glistening body oil to layer up on our iconic warm fruity floral scent.
• gentle enough for daily use.

safety information

sunburn alert: this product contains an alpha hydroxy acid (AHA) that may increase your skin's sensitivity to the sun and particularly the possibility of sunburn. use a sunscreen, wear protective clothing, and limit sun exposure while using this product and for a week afterwards. avoid contact with eyes.

ingredients

key ingredients

• glycerin: draws + locks in hydration to leave skin feeling soft—not stripped.
• fruit AHAs (mango, banana + cajá plum): gentle fruit acids buff away dullness for softer, glowier skin.
• sea buckthorn: our signature ingredient that’s loaded with good-for-skin vitamins, lipids + antioxidants, making it the ultimate holy grail to help nourish skin.

full ingredients

Glycerin, Water/Aqua/Eau, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Decyl Glucoside, PEG-150 Distearate, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Jasmine Oil/Extract, Sanguisorba Officinalis Root Extract, Spondias Mombin (Hog Plum/Prune de Porc) Pulp Extract, Mangifera Indica (Mango/Mangue) Pulp Extract, Musa Sapientum (Banana/Banane) Pulp Extract, Bromelain, Bixa Orellana Seed Extract, Coconut Acid, Sodium Isethionate, Glucose, Propanediol, Citric Acid, Benzyl Alcohol, Potassium Sorbate, Phenoxyethanol, Ethylhexylglycerin, Tetrasodium Glutamate Diacetate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

done with dullness? glisten up! this rich body oil leaves skin with a radiant glow all day long.

what is i'm glistening body oil?

a clinically proven, fast-absorbing body oil with oil-soluble vitamin C that fades discoloration + evens skin tone* for a more radiant, all-day glow.

who it's for

great for dull, dry skin, discoloration + anyone who wants to smell amazing.

why it's special

missing: your glow. found: your solution. this rich, fast-absorbing body oil with oil-soluble vitamin C is clinically proven to fade discoloration + even skin tone* for a radiant glow that lasts all day long.
 
grab it to give your skin a luminous glow-up, keep coming back for the warm fruity floral scent everyone can’t get enough of.

• clinically proven to fade discoloration + even skin tone*
• radiant glow for up to 24 hours**
• luxurious, fast-absorbing texture
• brightens, nourishes + moisturizes skin
• iconic warm fruity floral scent

*based on a 4-week clinical study of 30 participants.
**based on a clinical study of 23 participants.

how to use: 

• apply all over body.
• massage into skin until fully absorbed.
• pair with shower thoughts body wash + big embrace body butter to layer up on our iconic warm fruity floral scent.
  

safety information

avoid contact with eyes.

ingredients: 

key ingredients

• oil-soluble vitamin C: this luminizing hero helps visibly improve radiance, uneven skin tone + discoloration, so your skin looks glowy + moisturized.
• papaya oil: this nutrient-rich powerhouse is packed with vitamins A, C + E, along with gentle enzymes known to help smooth + soften skin.
• sea buckthorn: our signature ingredient that’s loaded with good-for-skin vitamins, lipids + antioxidants, making it the ultimate holy grail to help nourish skin.

full ingredients

(22605) Prunus Armeniaca (Apricot/Abricot) Kernel Oil, Helianthus Annuus (Sunflower/Tournesol) Seed Oil, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Tetrahexyldecyl Ascorbate, Carica Papaya (Papaya/Papaye) Seed Oil, Lactobacillus/Papaya Fruit Ferment Extract, Jasmine Oil/Extract, Sanguisorba Officinalis Root Extract, Persea Gratissima (Avocado/Avocat) Oil, Carthamus Tinctorius (Safflower/Carthame) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond/Amande Douce) Oil, Oryza Sativa (Rice/Riz) Bran Extract, Helianthus Annuus (Sunflower/Tournesol) Extract, Rosmarinus Officinalis (Rosemary/Romarin) Leaf Extract, Vegetable (Olus) Oil, Water/Aqua/Eau, Tocopherol, Diisopropyl Sebacate, Propanediol, Fragrance/Parfum, Benzyl Benzoate,Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol, Tetramethyl Acetyloctahydronaphthalenes, Vanillin, Rose Ketones

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

dull, dry skin? hug it in hydration with this rich, whipped body butter boosted with ceramides.

what is big embrace whipped body butter?

a rich, whipped body butter with moisturizing ceramides that’s clinically proven to maintain hydration up to 48 hours* for softer, smoother skin.

who it's for

great for dull, dry skin + anyone who wants to smell amazing.

why it's special

give dull, dry skin the TLC it deserves. like a soft, comforting embrace, this clinically proven whipped body butter hugs your skin in hydration with a combo of skin barrier-supporting ceramides, moisturizing shea butter + gentle-yet-effective skin-smoothing acids.

P.S. just don’t be surprised if our signature warm fruity floral scent makes everyone near you wanna get close. it really does smell *that* good.

• clinically proven to instantly smooth skin*
• clinically proven to keep skin hydrated up to 2 days*
• luxurious, rich whipped texture
• deeply hydrates + supports skin barrier
• iconic warm fruity floral scent
• size: 250 ml | 8.45 oz

*based on a clinical study of 22 participants.

how to use: 

• apply all over body.
• massage into skin until fully absorbed.
• pair with shower thoughts body wash + i'm glistening body oil to layer up on our iconic warm fruity floral scent.
  

safety information

avoid contact with eyes.

ingredients: 

key ingredients

• ceramides: like a protective shield for your skin, these moisturizing superstars help support your skin barrier by locking moisture in, so your skin feels smoother + deeply hydrated.
• regenerative shea butter: this hydrating powerhouse is ethically sourced through regenerative agriculture, a practice that supports both the farmers who grow it + the environment. (check out more on our forested partnership for the full scoop!) packed with vitamins, antioxidants + barrier-supporting fatty acids, it delivers premium hydration + nourishment to instantly replenish + soften skin.
• lipohydroxy acid: a gentle acid that delicately buffs away rough patches, bumps, and unwanted texture for softer, smoother skin.
• sea buckthorn: our signature ingredient that’s loaded with good-for-skin vitamins, lipids + antioxidants, making it the ultimate holy grail to help nourish skin.

full ingredients

Water/Aqua/Eau, Cocos Nucifera (Coconut/Nuix de Coco) Oil, Isopropyl Palmitate, Cetearyl Alcohol, Butyrospermum Parkii (Shea) Butter, Glycerin, Caprylic/Capric Triglyceride, Stearic Acid, Theobroma Cacao (Cocoa) Seed Butter, Ceramide Np, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Capryloyl Salicylic Acid, Jasmine Oil/Extract, Sanguisorba Officinalis Root Extract, Saccharide Isomerate, Panthenol, Dimethicone, Propanediol, Hydroxyapatite, Hydroxyethylcellulose, Ethylhexylglycerin, Phenoxyethanol, Polysorbate 60, Citric Acid, Sodium Citrate, Sodium Hydroxide, Sodium Phosphate, Disodium Phosphate, Carbomer, Chlorphenesin, Tocopherol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellal, Coumarin, Geraniol, Tetramethyl Acetyloctahydronaphthalenes, Vanillin, Rose Ketones

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

save 25% with this duo starring a smoothing body butter + a warm fruity floral hair + body mist that leaves skin smelling irresistible.

what is the smooth + scented duo? 

nourish your skin while smelling like our iconic warm floral fruity scent with this duo featuring full sizes of the big embrace smoothing whipped body butter + amika:aura hair + body mist.

who it's for

all bodies welcome

why it's special

prepare to smell amazing! our whipped body butter nourishes, smooths + scents skin then amika:aura takes your signature scent up a notch with the same warm fruity floral fragrance—bottled for your hair + body.

• if you want nourished, softer skin with an uplifting scent, big embrace is for you. it's clinically proven to instantly smooth skin* with moisturizing ceramides + shea butter.
• love our iconic scent? you need amika:aura, a hair + body mist featuring our uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.

*based on a clinical study of 22 participants

how to use

• big embrace: apply onto body, massaging into skin until absorbed.
• amika:aura: mist all over hair and body as desired.

safety information

avoid contact with eyes.

ingredients

key ingredients

• ceramide: like a protective shield for your skin, these moisturizing superstars help support your skin barrier by locking moisture in, so your skin feels smoother + deeply hydrated.

• lipohydroxy acid: a gentle acid that delicately buffs away rough patches, bumps, and unwanted texture for softer, smoother skin.

• regenerative shea butter: this hydrating powerhouse is ethically sourced through regenerative agriculture, a farming practice that supports both the environment + the people who grow it. packed with vitamins, antioxidants + barrier-supporting fatty acids, it delivers premium hydration + nourishment to instantly replenish + soften skin.

• sea buckthorn: our signature ingredient that’s loaded with good-for-skin vitamins, lipids + antioxidants, making it the ultimate holy grail to help nourish skin.

full ingredients

big embrace body butter:
Water/Aqua/Eau, Cocos Nucifera (Coconut/Nuix de Coco) Oil, Isopropyl Palmitate, Cetearyl Alcohol, Butyrospermum Parkii (Shea) Butter, Glycerin, Caprylic/Capric Triglyceride, Stearic Acid, Theobroma Cacao (Cocoa) Seed Butter, Ceramide Np, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Capryloyl Salicylic Acid, Jasmine Oil/Extract, Sanguisorba Officinalis Root Extract, Saccharide Isomerate, Panthenol, Dimethicone, Propanediol, Hydroxyapatite, Hydroxyethylcellulose, Ethylhexylglycerin, Phenoxyethanol, Polysorbate 60, Citric Acid, Sodium Citrate, Sodium Hydroxide, Sodium Phosphate, Disodium Phosphate, Carbomer, Chlorphenesin, Tocopherol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellal, Coumarin, Geraniol, Tetramethyl Acetyloctahydronaphthalenes, Vanillin, Rose Ketones

amika:aura hair + body mist:
Alcohol Denat. (SD Alcohol 40-B), Water/Eau/Aqua, Fragrance/Parfum, Tetramethyl Acetyloctahydronaphthalenes, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol, Vanillin, Rose Ketones

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

a sulfate-free shampoo that's packed with vitamins + antioxidants for soft + nourished hair.

what is normcore signature shampoo?

how to use

ingredients

jam packed with vitamins + antioxidants for moisturized, soft + nourished strands.

what is normcore signature conditioner?