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a stylist-trusted treatment to protect your color from UV, chlorine + other common faders.
What it is
a color-protecting treatment that prevents fade, protects from heat + strengthens hair so your color stays vibrant through UV exposure, chlorine + common color faders.
Who it's for
all color-treated hair types (1-4c)
for thicker hair, pair with hydro rush mask for an added boost of moisture.
Why it's special
this stylist-trusted treatment is clinically proven to prevent color fade for up to 40 washes + deliver 5.2x stronger hair with 81% less breakage.* lightweight leave-in formula features 450°F heat protection, so your color stays protected against UV exposure, pool days + common color faders. plus, it leaves hair moisturized + shiny so color looks even more vibrant. get always-on protection for always-vibrant color.
- prevents color fade for up to 40 washes*
- 5.2x stronger hair with 81% less breakage*
- reduces color fade + shift from up to 15 hours of UV exposure*
- seals in + preserves color vibrancy + shine with 450°F heat protection
- fights fade from copper + chlorine exposure
- moisturizes to leave hair shiny, soft + more manageable
*clinically proven.
Key Ingredients
- color longevity complex: a combination of color-locking polymers, peptides + color-retention silicones that preserves color vibrancy while preventing dullness + fading
- lamellar liqui-crystal complex: composed of liquid crystals that align to effectively smooth the cuticle + help support color protection for shiny, moisturized, softer + more manageable hair
- black currant extract: an antioxidant-rich fruit known to protect against oxidative stress that can impact hair color
- sea buckthorn extract: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin
Full Ingredients List
Water/Eau/Aqua, Cetyl Alcohol, Amodimethicone, Ribes Nigrum (Black Currant/Cassis) Fruit Extract, HippophaeRhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Oryza Sativa (Rice/Riz) Extract, Brassicamidopropyl Dimethylamine, Glycine Soja (Soybean) Seed Extract, Elaeis Guineensis (Palm/Palmier) Fruit Extract, Cetrimonium Chloride*, Polyquaternium-113, Glycerin, Caprylyl Glycol, Tetrasodium Glutamate Diacetate, Sodium Stearoyl Glutamate, Trideceth-3, Trideceth-15, Citric Acid, Acetic Acid, Sodium Metabisulfite, Sodium Benzoate, Potassium Sorbate, Sodium Hydroxide, Polysorbate 20, Phenoxyethanol, Ethylhexylglycerin, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol, Tetramethyl Acetyloctahydronaphthalenes, Vanillin, Rose Ketones *antistatic agent/agent antistatique
How To Instructions
- evenly mist throughout damp hair from mid-lengths to ends.
- lightly detangle with fingers or wide-toothed comb.
- heat style as needed.
pro tip! for the most even application, spray the protector color protect + strengthen treatment on a paddle brush, brushing through the hair to apply.
pro tip! spray prior to swimming to protect from chlorine.
safety information
avoid contact with eyes.
FAQs
should i use the protector treatment on wet or dry hair?
you can use the protector treatment on both wet and dry hair! apply it to wet hair before heat styling, or spritz it evenly on dry hair before you head to the pool or spend time in the sun to protect against UV + chlorine.
do i need to use the protector treatment with the protector shampoo + conditioner?
the protector shampoo + conditioner deliver consistent protection for your hair color each time you wash your hair + help prevent fade for up to 40 washes. adding in the protector color protect + strengthen treatment provides even more protection, as it reduces color fade + shift from up to 15 hours of UV exposure* + delivers 7.9x more detangled + moisturized hair*.
*clinically proven
what is the amika signature scent?
an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.
unleash hair that’s 7x stronger, 2x smoother with 86% less breakage* thanks to this lightweight, superfruit-infused hair oil hero.
what is superfruit star lightweight hair styling oil?
- sea buckthorn: known as 1 of earth’s most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp + skin while restoring lipids in the hair to help increase shine, manageability, softness + strength. that’s why we infuse it into every single formula!
- silicones: helps to provide excellent shine, slip + conditioning to hair while reducing breakage + protecting against heat damage.
say farewell to frizz + hello to smooth with 72-hour frizz protection + 3.4x more hydration.*
what is frizz-me-not hydrating anti-frizz treatment?
love your frizz? we love that for you. want to smooth your frizz? frizz-me-not hydrating anti-frizz treatment is your solution. this 2-in-1 smoothing styling treatment + leave-in conditioner locks in moisture + locks out frizz for 72 hours (even in our least favorite forecast---high humidity!)* for a glossy, sleek, silky, salon-perfect blowout right from home.
who it's for
medium to thick/coarse hair types experiencing frizz (2a-4c)
why it's special
the rules of smoothing frizz are simple + finite: lock in moisture + lock out frizz for a salon-perfect blowout with NEW frizz-me-not hydrating anti-frizz treatment. the result? a glossy, sleek blowout like you just left the salon (no appointment required!). formulated with hydrasoft smoothing complex, extended humidity shield technology + our signature nourishing sea buckthorn superfruit, this first-of-its-kind treatment works by creating a silky shield on the hair for long-lasting frizz control, manageability, hydration + heat protection.**
- long-lasting frizz fighting + a hydration boost: frizz-me-not protects hair against frizz for 72 hours while adding 3.4x more hydration to your hair*
- styling tools welcome: frizz-me-not offers protection against heat up to 450° F.
- easy-to-use: this styling treatment + leave-in conditioner combo has a rich (easy to saturate!) milky formula for fast-acting, sleek results.
- silky shield feels: frizz-me-not creates a silky shield on strands for added manageability + shine.
*clinically proven
how to use
- mist all over clean, damp hair.
- comb through evenly to ensure hair is fully saturated.
- heat style with a blow dryer or diffuser for best results.
key ingredients
- hydrasoft smoothing complex: aligns hair fibers to help maintain long-lasting frizz reduction for ultimate humidity protection, smoothness + manageability while improving shine + softness.
- extended humidity shield: heat-activated smoothing molecules + extended-release capsules help create a silky shield on the hair to block out humidity for a smooth that lasts.
- sea buckthorn: nutrient-packed sea buckthorn, rich in fatty acids, antioxidants, vitamins + lipids, helps to nourish the cuticle + seal in hydration.
full ingredients
Water/Eau/Aqua, Butylene Glycol, Isododecane, Dipropylene Glycol, Amodimethicone, Polyquaternium-37, Polysilicone-29, Silicone Quaternium-18, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cocos Nucifera (Coconut/Nuix de Coco) Oil, Glycolic Acid, Lactic Acid, Panthenol, Tocopherol, Aloe Barbadensis Leaf Juice, Trehalose, Ethyl Linoleate, Ethyl Oleate, Caprylic Acid, Xylitol, Cetearyl Alcohol, Phenyl Trimethicone, Behentrimonium Chloride*, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, Trideceth-6, Trideceth-12, Polyglyceryl-10 Laurate, Sodium Lignosulfonate, Tetrasodium Glutamate Diacetate, Maltodextrin, Ceresin, Magnesium Aluminum Silicate, Benzyl Alcohol, Citric Acid, Phenoxyethanol, Ethylhexylglycerin, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin *antistatic agent/agent antistatique
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
spray your way to 3x more hydration* while detangling + reducing frizz.
what is hydro rush intense moisture leave-in conditioner?
who it's for
why it's special
- drench your hair with 3x more hydration* with hydro rush intense moisture leave-in conditioner. immersed in potent + natural ingredients, this leave-in conditioner results in long-lasting moisture.
- ultra-hydrating: hydro rush intense moisture leave-in conditioner boosts moisture for 72 hours* and results in hair that is 3x more hydrated*.
- this leave-in conditioner detangles and reduces frizz! you can even use it on dry hair to tame pesky flyaways.
- immersed in natural, potent ingredients like squalane, hyaluronic acid, polyglutamic acid, coconut water, and blue algae.
how to use
deep dive into your hydrated hair routine:
- towel-dry hair.
- spray leave-in throughout hair.
- use on dry hair to tame flyaways and reduce frizz.
ingredients
key ingredients
- squalane - proven to help protect from dehydration and restore lipid barriers, squalane helps to prevent moisture loss while restoring hair's suppleness.
- hyaluronic acid - typically, a naturally found substance in skin, hyaluronic acid helps plump up dry hair by attracting in moisture from the air around you.
- polyglutamic acid - known to promote moisture retention.
- bio-fermented coconut water - contains various electrolytes, monolaurin, lauric acid, and plant hormones to add natural hydration to hair.
- blue/green algae - provides essential fatty acids, amino acids, as well as vitamin a and beta-carotene.
- sea buckthorn - one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid omega 7. the superfruit is loaded with 15 times more vitamin c than an orange and 3 times more vitamin a than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. even better, our sea buckthorn is sustainably sourced from tibet!
full ingredients
sustainability
all-in-one hair priming mist that detangles + protects against thermal damage
what is the wizard detangling primer?
who it's for
why it's special
- the perfect pregame before the main event. this all-in-one lightweight hair priming spray has a multitude of benefits + leaves hair shiny, silky-smooth, and ready for a good time.
- protects hair against heat up to 450°f.
- provides ultra-hydration, detangles + smooths strands for a lustrous mane.
- cuts down on blow dry time so you can get on with your day!
how to use
- evenly mist throughout damp hair before detangling and/or blow drying
- or...mist throughout damp hair then style as usual. options are endless!
ingredients
key ingredients
- avocado oil - full of protein, vitamin a, d, e, b6, amino acids, folic acid and minerals that promote moisture and smoothing benefits.
- sea buckthorn- one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. omega 7 promotes elasticity and provides superior hydration making it the ultimate holy grail ingredient for hair and scalp.
full ingredients
sustainability
the magic of the wizard, now silicone-free! heat protect, detangle, + reduce frizz.
what is the wizard silicone-free detangling hair primer?
who it's for
why it's special
- protects hair against heat up to 450°f.
- cuts down on blow dry time so you can get on with your day!
- detangles and reduces frizz on all hair types.
how to use
- evenly mist throughout damp hair from mid-lengths to ends.
- lightly detangle with fingers or wide-toothed comb.
- air dry for natural texture, or blow dry for a smooth finish.
ingredients
key ingredients
- squalane: proven to help protect from dehydration and restore lipid barriers, squalane helps to prevent moisture loss while restoring hair's suppleness.
- sea buckthorn - one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid omega 7. the superfruit is loaded with 15 times more vitamin c than an orange and 3 times more vitamin a than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. even better, our sea buckthorn is sustainably sourced from tibet!
full ingredients
sustainability
what is smooth over frizz-fighting treatment mask?
how to:
safety information:
avoid contact with eyes.
- glycolic acid: helps to form a barrier that seals + smooths the hair cuticle, creating an umbrella-like effect to reduce frizz.
- water lily extract: helps to tame frizz + improve manageability.
- sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.
this silicone-free oil hydrates hair while instantly reducing frizz* + breakage*.
what is water sign hydrating hair oil?
hydrated hair is in your future. this silicone-free treatment oil instantly reduces frizz* and breakage*, while boosting shine and protecting against heat up to 450°f. remember, a little goes a long way! *clinically proven.
why it's special
infused with an 8-oil blend, squalane, and hyaluronic acid, this hair oil is your sign that hydrated hair is in your future.
- clinical claims: clinically proven to attract 2.7x more hydration, instantly reduce frizz by 69% for 24 hours, + results in 51% less breakage.
- concentrated formula: a little of this highly concentrated oil goes a long way, so we recommend starting with one to two drops and adding more if needed.
- silicone free: the silicone-free formula allows the nutrients to sink into strands without any barriers, while the oil seals all the super stuff into your hair for longer.
who it's for
dry, textured, or coarse hair types 2a–4c
key ingredients
- 8-oil blend - includes jojoba, coconut, + castor oils to lock in moisture.
- squalane - proven to help protect from dehydration and restore lipid barriers, squalane helps to prevent moisture loss while restoring hair's suppleness.
- hyaluronic acid - typically a naturally found substance in skin, hyaluronic acid helps plump up dry hair by attracting in moisture from the air around you.
- polyglutamic acid - known to promote moisture retention.
- spirulina extract - provides essential fatty acids, amino acids, as well as vitamin a and beta-carotene.
full ingredients
Prunus Amygdalus Dulcis (Sweet Almond/Amande Douce) Oil, Ricinus Communis (Castor) Seed Oil, Lauryl Laurate, Mangifera Indica (Mango/Mangue) Seed Butter, Argania Spinosa (Argan) Kernel Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Squalane, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Brassica Campestris (Rapeseed/Colza) Seed Oil, Sesamum Indicum (Sesame/Sésame) Seed Oil, Cocos Nucifera (Coconut/Nuix de Coco) Oil, Hydrogenated Castor Oil, Sodium Hyaluronate, Spirulina Platensis (Blue-Green Algae/Algues Bleu-Verte) Extract, Emblica Officinalis (Gooseberry/Groseille à Maquereau) Fruit Extract, Curcuma Longa (Turmeric) Root Extract, Oryza Sativa (Rice/Riz) Bran Extract, Rosmarinus Officinalis (Rosemary/Romarin) Leaf Extract, Helianthus Annuus (Sunflower/Tournesol) Extract, Glycerin, PEG-8 Caprylic/Capric Glycerides, Octyldodeceth-25, Water/Eau/Aqua, Cocos Nucifera (Coconut/Nuix de Coco) Water, Tocopherol, Tocopheryl Acetate, Phenoxyethanol, Potassium Sorbate, Propylene Glycol, Decylene Glycol, Citric Acid, Sodium Benzoate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Linalool
how to use:
your hydrated hair destiny
- for fine to medium hair, use 1-2 pumps. for medium to thick hair, use 2-3 pumps. for thick or coarse hair, use 3-4 pumps. remember, a little goes a long way!
- drop oil into palms and rub hands together, coating both front and back to evenly disperse.
- run your fingers through damp or dry hair from mid-lengths to ends.
- for damaged and color-treated hair, apply to damp strands before heat styling to protect and reduce breakage.
- for braids, apply directly onto the scalp and throughout damp hair.
- apply more as needed.
- tame flyaways with any excess oil.
- too much too soon? apply perk up plus extended clean dry shampoo to absorb any excess oil.
go to bed with this overnight mask, resulting in hair that is 3x more hydrated by morning*.
what is dream routine overnight hydrating hair mask?
who it’s for
why it’s special
- it's called beauty sleep for a reason. infused with the ingredients of your dreams like hyaluronic acid, coconut water, blue algae, and sea buckthorn, this no-rinse, silicone-free overnight hair treatment mask intensely moisturizes strands.
- ultra-hydrating: dream routine boosts moisture for 72 hours* and results in hair that is 3x more hydrated by morning*.
- long-lasting benefits: reap the benefits of this overnight treatment mask for 4 washes*.
- no staining here: although dream routine is a no-rinse treatment mask, it doesn't stain your pillow so you can rest easy.
how to use
it's called beauty sleep for a reason...
- comb through hair.
- pump 1-4 times into hands depending on hair length and thickness.
- apply to dry or damp hair before bedtime.
- distribute from mid-lengths to ends.
- ready for your beauty sleep!
ingredients
key ingredients
- hyaluronic acid - typically, a naturally found substance in skin, hyaluronic acid helps plump up dry hair by attracting in moisture from the air around you.
- polyglutamic acid - known to promote moisture retention.
- bio-fermented coconut water - contains various electrolytes, monolaurin, lauric acid, and plant hormones to add natural hydration to hair.
- blue/green algae - provides essential fatty acids, amino acids, as well as vitamin a and beta-carotene.
- sea buckthorn - one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid omega 7. the superfruit is loaded with 15 times more vitamin c than an orange and 3 times more vitamin a than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. even better, our sea buckthorn is sustainably sourced from tibet!
full ingredients
say good night to damaged strands + improve signs of damage for 9x stronger hair by morning.*
*clinically proven with continued use.
what is midnight mender?
- all hair types, especially brittle hair that’s been damaged by heat, chemical, mechanical, or environmental stressors
- great for damaged, curly + coily hair prone to brittleness + breakage
- 9x stronger hair by morning*
- improves signs of damage*
- 89% less breakage by morning*
- strengthens hair + protects against future damage*
- improves the look + feel of damaged hair**
- seals split ends*
*clinically proven with continued use.
**based on a 2-week consumer study of 66 participants.
how to use:
- apply on damp or dry hair before bed.
- spread a pump into hands + distribute from mid-lengths to ends, lightly coating the hair. use more if needed.
- no need to rinse in the morning.
ingredients:
- fortifying technology: helps target + strengthen hair prone to breakage
- cuticle strengthening technology: bio-functional peptides + amino acids from carob trees help to strengthen + improve weak hair.
- sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.
- vegan proteins: helps to reinforce damaged hair + improve shine.
a multi-tasking hair treatment that strengthens hair, reduces breakage + prevents future damage
what is the kure multi-task strength repair treatment?
a 60-second multi-tasking treatment formulated with fortifying technology + vegan proteins to strengthen hair + prevent future damage + breakage.*
who it's for
all hair types 1–4c experiencing damage + breakage
why it's special
multi-tasking‚ what like it is hard? this fast acting rinse-out treatment doubles as a leave-in to strengthen your strands and reduce breakage in a mere 60 seconds. multi-tasking has never been so easy.
- 2.4x stronger* hair with 58% less breakage.*
- safe for strands: clinically proven to be safe for color-treated hair.**
*clinically proven with continued use.
**clinically tested.
how to use
- fine hair types: after using the kure strength repair shampoo + conditioner, apply multi-task strength treatment from roots to ends. leave on for at least 1 minute + rinse.
- coarse hair types: after using the kure strength repair shampoo, apply multi-task strength treatment from roots to ends. leave on for at least 1 minute + rinse. follow with the kure strength repair conditioner.
- pro tip: for stronger results, can be used as a leave-in treatment.
- for best results, use 1-2x per week with the entire kure system.
ingredients
key ingredients
- fortifying technology: helps target + strengthen hair prone to breakage.
- plant butters: vitamin-rich mango butter, borage oil + shea butter.
- vegan proteins: helps to reinforce damaged hair + improve shine.
- sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.
full ingredients
a fresh trim in a bottle. this instant split-end seal cream softens, smooths + eliminates frizz.
what is the closer instant split-end seal cream?
who it's for
why it's special
- immediately seals 96% of split ends in just one use.*
- safe for strands: clinically proven to be safe for color-treated hair.**
how to use
- start by applying a dime-sized amount to damp or dry hair, mid lengths to ends, prior to any additional styling products. add more product as needed depending on hair density + length.
ingredienkey ingredients
full ingredients
from dull to dazzling! this flash-acting mask delivers brilliant moisture and shine in just 60 seconds.
what is flash instant shine mask?
who it’s for
why it’s special
how to use
- before application, squeeze out excess water from hair.
- twist nozzle and apply product directly to hair in sections.
- fully saturate from mid-length to ends.
- wait 60 seconds. rinse.
- fine and oily hair types use after shampoo in place of conditioner. thick and dry hair types use after shampoo and conditioner.
ingredients
key ingredients
- flaxseed - moisturizes and softens the hair for healthy-looking shine.
- amino acids - smooth the cuticle and boost hair elasticity
- antioxidants - hydrate and condition the hair to fight frizz
full ingredients
oil-to-foam purifying pre-wash that breaks down build-up + refreshes the scalp without stripping
what is reset pink charcoal scalp cleansing oil?
who it's for
why it's special
how to use
you're 5 minutes away from a happy scalp
- section dry, unwashed hair.
- apply to the roots and massage to distribute.
- wait 3-5 minutes.
- add water to transform oil into a milky lather. rinse thoroughly.
- follow with reset clarifying gel shampoo and reset cooling gel conditioner (sold separately).
- use weekly or as needed.
ingredients
key ingredients
- natural charcoal + pink clay - known to be highly absorbent of dirt, oil + toxins that collect on the hair + scalp to help to get rid of impurities + odors.
- cooling menthol – invigorates the scalp and provides a cool, tingling sensation.
- indian cress stem extract – enriched with vitamins and antioxidants to promote a balanced, healthier-looking scalp.
- sunflower oil – helps to clean oil-soluble dirt and grime.
