11 products
11 products
Sort by:
by hair goal repair + strengthen
unwrap bestsellers to reduce breakage all season, curated for creativity.
what it is
reduce breakage + revitalize dry, damaged hair with kurated strength, a wash+care set wrapped in limited-edition art. gift the ultra-luxurious formulas stylists trust for strength repair: the kure wash-day duo + mask. made for self-expression + serious savings.
who it's for
ideal for all hair types 1-4c experiencing damage + high-porosity hair
why it's special
a full strengthening routine in one limited-edition, giftable box. includes our full-size the kure shampoo + conditioner, plus a travel-size mask.
- full size! the kure strength repair shampoo + conditioner: a hydrating, ultra-luxurious wash care duo for 2x stronger hair with 55% less breakage.*
- travel size! the kure intense strength repair mask: an intensive strength repair mask that achieves 5.6x stronger + 9x more conditioned hair with 82% less breakage.**
*clinically proven when shampoo + conditioner are used continuously as a system.
**clinically proven with continued use.
key ingredients
- fortifying technology: helps target + strengthen hair prone to breakage.
- plant butters: vitamin-rich mango butter, borage oil + shea butter.
- sea buckthorn: loaded with vitamin c, a, fatty acid omega 7 + antioxidants, making it the ultimate holy grail for your hair + skin.
full ingredients
the kure strength repair shampoo:
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Glycol Stearate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Lavandula Angustifolia (Lavender/Lavande) Flower Extract, Chamomilla Recutita (Matricaria/Matricaire) Flower Extract, Rosmarinus Officinalis (Rosemary/Romarin) Leaf Extract, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-4-PCA Dimethicone, Butylene Glycol, Sodium Gluconate, Disodium PEG-12 Dimethicone Sulfosuccinate, PEG-12 Dimethicone, PEG-150 Distearate, Polyquaternium-10, Polyquaternium-7, Polysorbate 20, Propylene Glycol, Sodium Methyl Cocoyl Taurate, Sodium Citrate, Citric Acid, Dehydroacetic Acid, Benzyl Alcohol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes
the kure strength repair conditioner:
Water/Aqua/Eau, Myristyl Alcohol, Propylene Glycol, Cetearyl Alcohol, Cetrimonium Chloride*, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Aloe Barbadensis Leaf Juice Powder, Glycerin, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-4-PCA Dimethicone, Butylene Glycol, C11-15 Alketh-7, C12-16 Alketh-9, Caprylyl Glycol, Decyl Oleate, Disodium PEG-12 Dimethicone Sulfosuccinate, Trideceth-12, Trimethylsiloxyamodimethicone, Citric Acid, Etidronic Acid, Lauryl Alcohol, Hydrogenated Palm Glycerides Citrate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Cetyl Alcohol, Benzyl Alcohol, Tocopherol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes *antistatic agent/agent antistatique
the kure intense strength repair mask:
Water/Aqua/Eau, Cetearyl Alcohol, Cetyl Alcohol, Dimethicone, Glycerin, Isopropyl Myristate, Behentrimonium Chloride*, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Quinoa, Panthenol, Tocopheryl Acetate, Cetrimonium Chloride*, Bis-4-PCA Dimethicone, Disodium PEG-12 Dimethicone Sulfosuccinate, Ethylhexylglycerin, Butylene Glycol, Aminomethyl Propanol, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Citric Acid, Isopropyl Alcohol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes, Citronellol *antistatic agent/agent antistatique
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
How To Instructions:
the kure strength repair shampoo + conditioner
- lather + massage shampoo through wet hair from root to ends. rinse.
- massage conditioner from mid-lengths to ends. leave on for 2–3 minutes. rinse thoroughly.
the kure intense strength repair mask
- after shampooing, gently massage the kure mask through wet hair from roots to ends. leave on for 5–10 minutes. rinse.
- use as a weekly intensive treatment in place of conditioner.
safety information:
avoid contact with eyes.
FAQs
- what is the amika signature scent?
an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.
- what other products feature the amika signature scent?
that scent you love? it’s not just in your amika:aura hair + body mist—it’s in your perk up dry shampoo, your favorite mask + your trusty wash care, too. our signature scent runs through every formula, so your hair smells like your skin + your skin smells like your aura: bright, warm + here to stay.
what is the kure strength repair shampoo?
a fortifying shampoo that luxuriously lathers + is clinically proven to strengthen damaged hair due to everyday stressors, heat + chemical treatments.
who it's for
all hair types 1–4c experiencing damage
best for high porosity hair
why it's special
this shampoo's luxe lather gently cleanses while working to strengthen + reduce breakage.
- 2x stronger* + 55% less breakage* hair after one use.
- safe for strands: clinically proven to be safe for color-treated hair.**
*clinically proven when shampoo + conditioner are used continuously as a system.
**clinically tested when shampoo + conditioner are used as a system.
how to use
- massage a quarter-sized amount of the kure bond repair shampoo through wet hair focusing on the roots. rinse.
- double cleanse. the first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. fully rinse out.
- for best results, follow with the kure conditioner.
- use as part of your wash care routine.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
ingredients
key ingredients
– fortifying technology: helps target + strengthen hair prone to breakage.
- plant butters + vegan proteins: delivers rich moisture + nourishment.
- sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.
full ingredients
a conditioner that strengthens hair + prevents future breakage for your strongest mane yet.
what is the kure strength repair conditioner?
a fortifying conditioner that's ultra moisturizing + clinically proven to strengthen damaged hair due to everyday stressors, heat + chemical treatments.
who it's for
all hair types 1–4c experiencing damage
best for high porosity hair
why it's special
this conditioner intensely hydrates while working to strengthen + bring dry, damaged hair back from its breaking point.
- 55% less breakage* + 2x stronger* hair after one use.
- safe for strands: clinically proven to be safe for color-treated hair.**
*clinically proven when shampoo + conditioner are used continuously as a system.
**clinically tested when shampoo + conditioner are used as a system.
how to use:
- squeeze excess water out of hair.
- apply on mid-lengths to ends. use comb to detangle + evenly disperse product.
- leave on for 2-3 minutes.
- rinse thoroughly.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
ingredients
key ingredients
- fortifying technology: helps target + strengthen hair prone to breakage.
-
plant butters + vegan proteins: formulated with plant butters + vegan proteins, the kure is rich in nourishing nutrients like omega fatty acids, vitamins + minerals.
-
sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.
full ingredients
what is the kure intense strength repair mask?
an intensive mask that is clinically proven to strengthen, reduce breakage + deliver major moisture in minutes to dry, damaged strands
best for high porosity hair
- intense punch of hydration: if your hair feels parched + damaged, lather this treatment on for rich moisture.
- strengthens damaged hair: this mask promotes a healthy-looking + feeling mane.
- a perfect "treat yourself" moment: this mask gives your hair the TLC it's been craving.
- get 5.6x stronger hair*, 82% less breakage + 9.2x more conditioned* hair after one use.
- safe for strands: clinically proven to be safe for color-treated hair.**
- fortifying technology: helps target + strengthen hair prone to breakage.
- plant butters: deliver rich moisture + nourishment.
- sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.
all the steps breakage-prone hair needs to restore strength in the shower
what is the mane menders strength repair wash + care set?
a stylist-trusted system to target damage, dryness + breakage.
who it's for
all hair types 1–4c experiencing damage and dryness
why it's special
all the steps breakage-prone hair needs to restore strength in the shower.
- full size! the kure strength repair shampoo + conditioner: a fortifying wash duo that leaves hair 2x stronger* with 55% less breakage.*
- travel size! the kure intense strength repair mask: an intensive mask that leaves hair 5.6x stronger** + majorly moisturized in minutes.
*clinically proven when shampoo + conditioner are used continuously as a system.
**clinically proven with continued use.
how to use
to bring hair back from its breaking point:
1. massage shampoo into wet hair to gently cleanse weakened strands. rinse.
2. smooth conditioner from mid-lengths to ends to moisturize + reduce breakage. rinse.
3. apply mask from roots to ends + wait 5-7 minutes for deep conditioning + strength repair. rinse.
safety information:
avoid contact with eyes.
key ingredients
-
fortifying technology: helps target + strengthen hair prone to breakage.
-
borage oil: extracted from starflower seeds, this oil contains the highest levels of the essential omega-6 fatty acid.
-
shea butter: rich in vitamins, minerals + fatty acids.
-
sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin."
full ingredients
the kure shampoo: water/aqua/eau, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, disodium cocoamphodiacetate, peg-7 glyceryl cocoate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, persea gratissima (avocado/avocat) oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, lavandula angustifolia (lavender/lavande) flower extract, chamomilla recutita (matricaria/matricaire) flower extract, rosmarinus officinalis (rosemary/romarin) leaf extract, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, disodium edta, disodium peg-12 dimethicone sulfosuccinate, peg-12 dimethicone, peg-150 distearate, polyquaternium-10, polyquaternium-7, polysorbate 20, propylene glycol, glycol, glycol stearate, glycol distearate, sodium methyl cocoyl taurate, citric acid, dehydroacetic acid, benzyl alcohol, phenoxyethanol, potassium sorbate, sodium benzoate, benzoic acid, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene
the kure conditioner: water/aqua/eau, myristyl alcohol, propylene glycol, cetearyl alcohol, cetrimonium chloride*, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, aloe barbadensis leaf juice, glycerin, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, c11-15 pareth-7, c12-16 pareth-9, caprylyl glycol, decyl oleate, disodium peg-12 dimethicone sulfosuccinate, trideceth-12, trimethylsiloxyamodimethicone, citric acid, etidronic acid, lauryl alcohol, hydrogenated palm glycerides citrate, phenoxyethanol, potassium sorbate, sodium benzoate, cetyl alcohol, benzyl alcohol, tocopherol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique
the kure intense mask: water/eau/aqua, cetearyl alcohol, cetyl alcohol, dimethicone, glycerin, isopropyl myristate, behentrimonium chloride*, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, hydrolyzed quinoa, panthenol, tocopheryl acetate, cetrimonium chloride*, bis-pca dimethicone, disodium peg-12 dimethicone sulfosuccinate, polyquaternium-37, dicaprylyl carbonate, ethylhexylglycerin, butylene glycol, aminomethyl propanol, lauryl glucoside, benzyl alcohol, potassium sorbate, sodium benzoate, phenoxyethanol, citric acid, isopropyl alcohol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique
rescue your strands with this trial set that detangles, targets damage, + strengthens.
what is the rescue team hair routine trial set?
in need of a new haircare routine? try this gift set, including mini refill pouches of the kure strength repair shampoo + conditioner + trial sizes of the wizard silicone-free detangling primer + the kure intense strength repair mask.
who it's for:
all hair is welcome
why it's special:
- the kure strength repair shampoo: a fortifying shampoo that gently cleanses, while resulting in 55% less breakage* + 2x stronger* hair.
- the kure strength repair conditioner: a moisturizing fortifying conditioner that results in 55% less breakage* + 2x stronger* hair.
- the kure intense strength repair mask: ultra-rich mask that is clinically proven to result in hair that is 3.2x stronger**, 8x more conditioned + with 69% less breakage.
- the wizard silicone-free detangling primer: this lightweight primer protects against 450°F heat, cuts down on blow dry time, reduces frizz + detangles all hair types.
how to use:
- on wet hair, massage in the kure strength repair shampoo from root to ends. rinse.
- apply the kure strength repair conditioner from mid-length to ends. rinse.
- for an intense weekly treat, apply the kure intense strength repair mask + let penetrate for 10 minutes. for low porosity hair, use in place of conditioner. rinse.
- spray the wizard silicone-free detangling primer on towel dried hair to detangle or heat protect before blow drying.
key ingredients:
- fortifying technology: helps target + strengthen hair prone to breakage.
- sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.
- borage oil: extracted from starflower seeds, contains the highest levels of the essential omega-6 fatty acid.
- shea butter: rich in vitamins, minerals + fatty acids.
- mango butter: rich in omegas and vitamin a, c + e.
- vegan proteins: helps to reinforce damaged hair + improve shine.
full ingredients:
the kure strength repair shampoo:
water/aqua/eau, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, disodium cocoamphodiacetate, peg-7 glyceryl cocoate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, persea gratissima (avocado/avocat) oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, lavandula angustifolia (lavender/lavande) flower extract, chamomilla recutita (matricaria/matricaire) flower extract, rosmarinus officinalis (rosemary/romarin) leaf extract, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, disodium edta, disodium peg-12 dimethicone sulfosuccinate, peg-12 dimethicone, peg-150 distearate, polyquaternium-10, polyquaternium-7, polysorbate 20, propylene glycol, glycol, glycol stearate, glycol distearate, sodium methyl cocoyl taurate, citric acid, dehydroacetic acid, benzyl alcohol, phenoxyethanol, potassium sorbate, sodium benzoate, benzoic acid, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene
the kure strength repair conditioner:
water/aqua/eau, myristyl alcohol, propylene glycol, cetearyl alcohol, cetrimonium chloride*, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, aloe barbadensis leaf juice, glycerin, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, c11-15 pareth-7, c12-16 pareth-9, caprylyl glycol, decyl oleate, disodium peg-12 dimethicone sulfosuccinate, trideceth-12, trimethylsiloxyamodimethicone, citric acid, etidronic acid, lauryl alcohol, hydrogenated palm glycerides citrate, phenoxyethanol, potassium sorbate, sodium benzoate, cetyl alcohol, benzyl alcohol, tocopherol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique
the kure intense strength repair mask:
water/eau/aqua, cetearyl alcohol, cetyl alcohol, dimethicone, glycerin, isopropyl myristate, behentrimonium chloride*, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, hydrolyzed quinoa, panthenol, tocopheryl acetate, cetrimonium chloride*, bis-pca dimethicone, disodium peg-12 dimethicone sulfosuccinate, polyquaternium-37, dicaprylyl carbonate, ethylhexylglycerin, butylene glycol, aminomethyl propanol, lauryl glucoside, benzyl alcohol, potassium sorbate, sodium benzoate, phenoxyethanol, citric acid, isopropyl alcohol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique
the wizard silicone-free detangling primer:
isododecane, isopropyl palmitate, isohexadecane, ethylhexyl olivate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, persea gratissima (avocado/avocat) oil, squalane, tocopheryl acetate, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene, citronellol, coumarin, geraniol
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
Good to Know:
what is the the kure shampoo + forever friend bottle duo?
this planet-friendly pair—including a refill pouch of the kure strength repair shampoo + a forever friend refillable shampoo bottle—was specially curated to help reduce impact over time.*
who it's for
all hair types 1-4c. ideal for high porosity hair.
why it's special
amika is a proud pal to the planet, so we're making it easy to do good for your hair + the environment. in fact, using this duo together reduces environmental impact by 98.4** over the course of 2 years!
forever friend refillable shampoo bottle:
- a refillable, reusable bottle made with BPA-free + EA-free eastman Tritan plastic
- helps reduce your environmental impact by 69%†
- dishwasher safe + impact resistant
the kure strength repair shampoo pouch:
- a reparative shampoo that strengthens strands damaged by everyday stressors, heat + chemical treatments
- clinically proven to leave hair 2x stronger with 55% less breakage††
*all emission and environmental impact claims were generated from Sustainable Minds software.
** when compared to traditional, virgin plastic bottles.
†after using 1 forever friend bottle for one year, compared to 2 PCR bottles.
††clinically proven when shampoo + conditioner are used continuously as a system.
key ingredients
- fortifying technology: helps target + strengthen hair prone to breakage.
- plant butters: rich in nutrients like omega fatty acids, vitamins + minerals.
- vegan proteins: helps to reinforce damaged hair + improve shine.
- sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.
full ingredients
water/aqua/eau, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, disodium cocoamphodiacetate, peg-7 glyceryl cocoate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, persea gratissima (avocado/avocat) oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, lavandula angustifolia (lavender/lavande) flower extract, chamomilla recutita (matricaria/matricaire) flower extract, rosmarinus officinalis (rosemary/romarin) leaf extract, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, disodium edta, disodium peg-12 dimethicone sulfosuccinate, peg-12 dimethicone, peg-150 distearate, polyquaternium-10, polyquaternium-7, polysorbate 20, propylene glycol, glycol, glycol stearate, glycol distearate, sodium methyl cocoyl taurate, citric acid, dehydroacetic acid, benzyl alcohol, phenoxyethanol, potassium sorbate, sodium benzoate, benzoic acid, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
how to use
- pour pouch into bottle.
- pump shampoo into hands, then massage through hair focusing on the roots.
- rinse.
- once shampoo runs out, unscrew the top of the forever bottle and give it a wash.
- use any amika shampoo pouch to refill.
good to know / FAQ
is this color-safe?
yes, the kure shampoo is color-safe.
is this safe for keratin, Brazilian, or other chemically-treated hair?
yes! the kure shampoo is suitable for keratin, Brazilian, or other chemically treated hair.
can I use this every day?
yes! the kure bond repair shampoo is formulated to be used daily or every wash day.
what is the amika signature scent?
an intoxicating blend of warm vanilla, spicy sweet clover, and fresh citrus.
say good night to damaged strands + improve signs of damage for 9x stronger hair by morning.*
*clinically proven with continued use.
what is midnight mender?
- all hair types, especially brittle hair that’s been damaged by heat, chemical, mechanical, or environmental stressors
- great for damaged, curly + coily hair prone to brittleness + breakage
- 9x stronger hair by morning*
- improves signs of damage*
- 89% less breakage by morning*
- strengthens hair + protects against future damage*
- improves the look + feel of damaged hair**
- seals split ends*
*clinically proven with continued use.
**based on a 2-week consumer study of 66 participants.
how to use:
- apply on damp or dry hair before bed.
- spread a pump into hands + distribute from mid-lengths to ends, lightly coating the hair. use more if needed.
- no need to rinse in the morning.
ingredients:
- fortifying technology: helps target + strengthen hair prone to breakage
- cuticle strengthening technology: bio-functional peptides + amino acids from carob trees help to strengthen + improve weak hair.
- sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.
- vegan proteins: helps to reinforce damaged hair + improve shine.
a multi-tasking hair treatment that strengthens hair, reduces breakage + prevents future damage
what is the kure multi-task strength repair treatment?
a 60-second multi-tasking treatment formulated with fortifying technology + vegan proteins to strengthen hair + prevent future damage + breakage.*
who it's for
all hair types 1–4c experiencing damage + breakage
why it's special
multi-tasking‚ what like it is hard? this fast acting rinse-out treatment doubles as a leave-in to strengthen your strands and reduce breakage in a mere 60 seconds. multi-tasking has never been so easy.
- 2.4x stronger* hair with 58% less breakage.*
- safe for strands: clinically proven to be safe for color-treated hair.**
*clinically proven with continued use.
**clinically tested.
how to use
- fine hair types: after using the kure strength repair shampoo + conditioner, apply multi-task strength treatment from roots to ends. leave on for at least 1 minute + rinse.
- coarse hair types: after using the kure strength repair shampoo, apply multi-task strength treatment from roots to ends. leave on for at least 1 minute + rinse. follow with the kure strength repair conditioner.
- pro tip: for stronger results, can be used as a leave-in treatment.
- for best results, use 1-2x per week with the entire kure system.
ingredients
key ingredients
- fortifying technology: helps target + strengthen hair prone to breakage.
- plant butters: vitamin-rich mango butter, borage oil + shea butter.
- vegan proteins: helps to reinforce damaged hair + improve shine.
- sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.
full ingredients
a fresh trim in a bottle. this instant split-end seal cream softens, smooths + eliminates frizz.
what is the closer instant split-end seal cream?
who it's for
why it's special
- immediately seals 96% of split ends in just one use.*
- safe for strands: clinically proven to be safe for color-treated hair.**
how to use
- start by applying a dime-sized amount to damp or dry hair, mid lengths to ends, prior to any additional styling products. add more product as needed depending on hair density + length.
ingredienkey ingredients
full ingredients
what is the the kure conditioner + forever friend bottle duo?
this planet-friendly pair—including a refill pouch of the kure strength repair conditioner + a forever friend refillable shampoo bottle—was specially curated to help reduce impact over time.*
who it's for
all hair types 1-4c. ideal for high porosity hair.
why it's special
amika is a proud pal to the planet, so we're making it easy to do good for your hair + the environment. in fact, using this duo together reduces environmental impact by 98.4** over the course of two years!
forever friend refillable shampoo bottle:
- a refillable, reusable bottle made with BPA-free + EA-free eastman Tritan plastic
- helps reduces your environmental impact by 69%†
- dishwasher safe + impact resistant
the kure strength repair conditioner pouch:
- an ultra-moisturizing conditioner that strengthens strands damaged by everyday stressors, heat + chemical treatments
- clinically proven to leave hair 2x stronger with 55% less breakage††
*all emission and environmental impact claims were generated from Sustainable Minds software.
** when compared to traditional, virgin plastic bottles.
†after using 1 forever friend bottle for one year, compared to 2 PCR bottles.
††clinically proven when shampoo + conditioner are used continuously as a system.
key ingredients
- fortifying technology: helps target + strengthen hair prone to breakage.
- plant butters: rich in nutrients like omega fatty acids, vitamins + minerals.
- vegan proteins: helps to reinforce damaged hair + improve shine.
- sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.
full ingredients
water/aqua/eau, myristyl alcohol, propylene glycol, cetearyl alcohol, cetrimonium chloride*, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, aloe barbadensis leaf juice, glycerin, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, c11-15 pareth-7, c12-16 pareth-9, caprylyl glycol, decyl oleate, disodium peg-12 dimethicone sulfosuccinate, trideceth-12, trimethylsiloxyamodimethicone, citric acid, etidronic acid, lauryl alcohol, hydrogenated palm glycerides citrate, phenoxyethanol, potassium sorbate, sodium benzoate, cetyl alcohol, benzyl alcohol, tocopherol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
how to use
- Pour pouch into bottle.
- After shampooing, apply conditioner from mid-lengths to ends.
- Let it sit for two minutes.
- Rinse.
- Once conditioner runs out, unscrew the top of the forever bottle and give it a wash.
- Use any amika conditioner pouch to refill.
good to know / FAQ
is this color-safe?
yes, the kure conditioner is color-safe.
is this safe for keratin, Brazilian, or other chemically-treated hair?
yes! the kure conditioner is suitable for keratin, Brazilian, or other chemically treated hair.
can I use this every day?
yes! the kure conditioner is formulated to be used daily or every wash day.
what is the amika signature scent?
an intoxicating blend of warm vanilla, spicy sweet clover, and fresh citrus.