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the ultimate shortcut that’s curated for soft + refreshed hair (without the shower).
what it is
a limited-edition holiday set with a full-size perk up dry shampoo + travel-size soulstruck dry hair mask, wrapped in art + ready to gift. use this routine to refresh roots, soften mid-lengths to ends + extend time between washes.
who it's for
for all hair types 1-4c
why it's special
- full-size! perk up dry shampoo: the #1 prestige dry shampoo in the U.S.* removes oil + boosts volume
- travel size! soulstruck dry hair mask instantly softens, moisturizes + strengthens strands in a single spray—no rinse needed
- made for all hair types 1-4c
key ingredients
- sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair and scalp.
- rice starch: absorbs oil + restore hair's 'oomph.'
-
vegan silk protein: inspired by the delicate strength + silkiness of a spider’s web, our vegan silk proteins reinforce the hair strand—delivering softness that’s as weightless as it is strong.
full ingredients
perk up dry shampoo:
Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice/Riz) Starch, Isobutane Disteardimonium Hectorite, Diisopropyl Adipate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Citronellol, Limonene, Coumarin, Vanillin, Tetramethyl Acetyloctahydronaphthalenes
soulstruck nourishing dry hair mask:
Dimethyl Ether, Water/Aqua/ Eau, Alcohol Denat. (SD Alcohol 40-B), sr-(Polypeptide-168 Oligopeptide-178), Simmondsia Chinensis (Jojoba) Seed Oil, Astrocaryum Murumuru Seed Butter, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Diospyros Kaki (Persimmon) Fruit Extract, Crambe Abyssinica Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Helianthus Annuus (Sunflower/Tournesol) Seed Oil, Ximenia Americana Seed Oil, Theobroma Cacao (Cocoa) Extract, Musa Sapientum (Banana/Banane) Fruit Extract, Ananas Sativus (Pineapple/Ananas) Fruit Extract, Biosaccharide Gum-4, Behentrimonium Chloride*, Cetearyl Alcohol, Tocopherol, Ethyl Linoleate, Ethyl Oleate, Caprylyl Glycol, Pentylene Glycol, Propanediol, Ethylhexylglycerin, 1,2-Hexanediol, Butylene Glycol, Sodium Benzoate, Potassium Sorbate, Pentaerythrityl Tetra-di-t-butyl, Hydroxyhydrocinnamate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Tetramethyl Acetyloctahydronaphthalenes, Vanillin *antistatic agent/agent antistatique
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
How To Instructions:
step 1: perk up dry shampoo
1. shake dry shampoo well and hold 8 inches away from hair.
2. spray onto your roots in a sweeping motion, then wait 30 seconds.
3. gently massage or brush through hair to finish.
step 2: soulstruck nourishing dry hair mask
1. shake dry hair mask well.
2. spray 8 inches away from dry hair, focusing on mid-lengths to ends of natural hair or extensions.
brush or smooth through strands as needed.
safety information:
FLAMMABLE AEROSOL. pressurized container: may burst if heated. contents under pressure. do not place in hot water or near radiators, stoves or other sources of heat. do not puncture or incinerate container or store at temperatures over 49°C/120°F, even after use. do not use in presence of open flame or spark. keep away from heat/sparks/open flames/hot surfaces. no smoking. do not spray on an open flame or other ignition source. protect from sunlight. keep out of reach of children. use only as directed. intentional misuse by deliberately concentrating and inhaling the contents can be harmful or fatal. avoid contact with eyes. contains fluorinated greenhouse gases: HFC-152a: 0,087 kg / 0,0119977t CO2 equivalent / 138 global warning potential.
FAQs:
unwrap a full-size normcore wash-day duo + travel-size superfruit star curated for creativity.
what it is:
cleanse, condition + smooth with soft hair stars, a curated routine set wrapped in limited-edition art. treat your strands to a full-size normcore shampoo + conditioner, plus a travel-size superfruit star. made for self-expression + serious savings.
who it's for
best for fine to medium hair types 1-2c
why it's special
wrap up soft strands + serious savings in one limited-edition, giftable box. includes our full-size normcore shampoo + conditioner, plus a travel-size superfruit star lightweight hair oil.
- full size! normcore signature shampoo + conditioner: a nutrient-infused shampoo + lightweight conditioner that gently cleanse + add moisture for clean, nourished, soft hair.
- travel size! superfruit star lightweight hair styling oil: a lightweight oil can be used on dry or damp hair to reduce breakage, smooth frizz, add glossy shine + protect against heat damage.
key ingredients:
- coconut acid: helps to lather + condition.
- non-cyclic silicones: help provide shine, slip, + conditioning while reducing breakage.
- sea buckthorn: loaded with vitamin c, a, fatty acid omega 7 + antioxidants, making it the ultimate holy grail for your hair + skin.
full ingredients list:
normcore signature shampoo:
Water/Aqua/Eau, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Glycol Distearate, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Coconut Acid, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Citric Acid, Polyquaternium-7, Glycerin, Cocamidopropyl Betaine, Sodium Benzoate, Polysorbate 20, Sodium Hydroxide, Sodium Chloride, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes
normcore signature conditioner:
Water/Aqua/Eau, Cetearyl Alcohol, Behentrimonium Chloride*, C15-19 Alkane, Butyrospermum Parkii (Shea/Karite) Butter, Glycerin, Silicone Quaternium-8, Trideceth-10, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Cetrimonium Chloride*, Isopropyl Alcohol, Cocamide MIPA, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Hexylene Glycol, PPG-1 Trideceth-6, Citric Acid, Sodium Hydroxide, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes *antistatic agent/agent antistatique
superfruit star lightweight hair styling oil:
Isododecane, Trisiloxane, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Vanillin, Tetramethyl Acetyloctahydronaphthalenes, Rose Ketones, Geraniol
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
How To Instructions:
normcore signature shampoo + conditioner
1. massage shampoo into wet hair to gently cleanse + nourish. rinse.
2. smooth conditioner from mid-lengths to ends to hydrate + soften. rinse.
superfruit star lightweight hair styling oil
- prior to heat styling, apply 1–2 pumps of hair oil onto dry or damp hair to strengthen + protect from heat damage.
2. to smooth + add shine to a finished style, apply 1–2 pumps on dry hair, focusing on the ends.
FAQs
- what is the amika signature scent?
an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.
- what other products feature the amika signature scent?
that scent you love? it’s not just in your amika:aura hair + body mist—it’s in your perk up dry shampoo, your favorite mask + your trusty wash care, too. our signature scent runs through every formula, so your hair smells like your skin + your skin smells like your aura: bright, warm + here to stay.
unwrap your essentials to soften, smooth + boost shine, curated for creativity.
what it is
soften, smooth + boost shine with nourish + shine legends, a curated routine set wrapped in limited-edition art. gift the ultimate essentials for soft, shiny, sweet-smelling strands with soulfood + superfruit star. made for self-expression + serious savings.
who it's for
best for fine to thick hair types 1-3c
why it's special
wrap up soft, sweet-smelling hair + serious savings in one limited-edition, giftable box. includes a full-size soulfood nourishing mask and full-size superfruit star lightweight hair styling oil.
- full size! soulfood nourishing mask: a creamy, nourishing, mask that's lightweight enough to be used daily on porous, dehydrated hair, or as a weekly deep conditioning treatment.
- full size! superfruit star lightweight hair styling oil: a lightweight oil that can be used on dry or damp hair to reduce breakage, smooth frizz, add glossy shine + protect against heat damage.
key ingredients
- jojoba seed oil: helps to moisturize + soften hair.
- non-cyclic silicones: help provide shine, slip + conditioning while reducing breakage.
- sea buckthorn: loaded with vitamin c, a, fatty acid omega 7 + antioxidants, making it the ultimate holy grail for your hair + skin.
full ingredients
soulfood nourishing mask:
Water/Aqua/Eau, Cetearyl Alcohol, Cetyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Behentrimonium Chloride*, Butylene Glycol, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cetrimonium Chloride*, Panthenol, Tocopheryl Acetate, Ethylhexylglycerin, Aminomethyl Propanol, Phenoxyethanol, Isopropyl Alcohol, Citric Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes *antistatic agent/agent antistatique
superfruit star lightweight hair styling oil:
Isododecane, Trisiloxane, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Vanillin, Tetramethyl Acetyloctahydronaphthalenes, Rose Ketones, Geraniol
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
How To Instructions:
soulfood nourishing mask:
- after shampooing, gently massage mask through wet hair from roots to ends.
- leave the mask on for 5–7 minutes then rinse. use as a weekly treatment or an everyday conditioner.
superfruit star lightweight hair styling oil:
- prior to heat styling, apply 1–2 pumps of hair oil onto dry or damp hair to strengthen + protect from heat damage.
- to smooth + add shine to a finished style, apply 1–2 pumps on dry hair, focusing on the ends.
safety information:
avoid contact with eyes.
FAQs:
- what is the amika signature scent?
an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.
- what other products feature the amika signature scent?
that scent you love? it’s not just in your amika:aura hair + body mist—it’s in your perk up dry shampoo, your favorite mask + your trusty wash care, too. our signature scent runs through every formula, so your hair smells like your skin + your skin smells like your aura: bright, warm + here to stay.
a limited-edition, aura-activating scent with notes of juicy apricot, pink grapefruit + vanilla
what it is
gift a spritz of self-expression with amika:aura, a jumbo-size hair + body mist featuring an uplifting blend of bright pink grapefruit, juicy apricot, + warm vanilla. unwrap your limited-edition, collectible bottle to reveal 1 of 5 handwritten affirmations + collect them all.
who it's for
for anyone looking to amplify their aura + start their day with an amika affirmation
why it's special
amplify your aura with amika:aura hair + body mist.
designed to uplift, this joy-sparking hair fragrance mist wraps you in fresh, fruity notes—juicy apricot, pink grapefruit + nostalgic vanilla that warms like the confidence of being fully + fearlessly yourself. spritz this fragrance hair and body mist on your strands + skin to spark something that’s always been within you. after all, this is more than just a mist. it’s a feeling.
the best part: reveal 1 of 5 handwritten affirmations on your limited-edition bottle + collect them all for the ultimate aura boost.
- you are everything
- your aura is magic
- will cause compliments
- you smell so good
- emotional support spritz
key Ingredients
- effervescent pink grapefruit feels like the rush of a good hair day
- juicy, invigorating apricot sweetens with sun-soaked memory
- fresh, airy lily of the valley floats in + leaves you feeling lifted
- velvety, comforting vanilla hugs you in a warm, friendly embrace
- rich, smooth sandalwood grounds you in playful possibility
full ingredients
Alcohol Denat. (SD Alcohol 40-B), Water/Eau/Aqua, Fragrance/Parfum, Tetramethyl Acetyloctahydronaphthalenes, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol, Vanillin, Rose Ketones
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
How To Instructions: when you pair amika:aura hair + body mist with your favorite amika formulas, the fruity floral fragrance clings to every step. the more you layer, the longer your aura lingers.
to use:
1. spritz amika:aura onto hair and body for a light + refreshing boost of aura-amplifying florals.
layer with perk up:
- start with perk up dry shampoo to refresh hair, boost body + build scent at the root.
- spritz on amika:aura to take the same signature scent from strands to skin.
- watch the compliments roll in.
layer with hand wash:
- start the scent story at the sink with our hand wash.
- mist amika:aura on your hair + body to double up on the juicy, uplifting fragrance.
- get excited—every hand wash is a chance to lather up + layer on.
safety information:
avoid contact with eyes.
FAQ
what is the amika signature scent?
-an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.
what other products feature the amika signature scent?
- that scent you love? it’s not just in your amika:aura hair + body mist—it’s in your perk up dry shampoo, your favorite mask + your trusty wash care, too. our signature scent runs through every formula, so your hair smells like your skin + your skin smells like your aura: bright, warm + here to stay.
a sulfate-free shampoo that's packed with vitamins + antioxidants for soft + nourished hair.
what is normcore signature shampoo?
who it’s for
fine to medium hair types seeking nourishment
why it’s special
- leaves hair 7x more conditioned*.
- coconut Acid - provides excellent lathering + conditioning.
- 94% agree normcore signature shampoo gently cleanses hair without stripping moisture**.
how to use
- massage a quarter-sized amount of normcore signature shampoo through wet hair focusing on the roots. rinse.
- double cleanse. the first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. fully rinse out.
- for best results, follow with normcore signature conditioner or soulfood nourishing mask (sold separately).
- use as part of your wash care routine.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
ingredients
key ingredients
- coconut acid - helps to provide excellent lathering and conditioning.
- sea buckthorn - one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. also rich in vitamin C + A and contains antioxidants making it the ultimate holy grail ingredient for hair and scalp.
full ingredients
sustainability
jam packed with vitamins + antioxidants for moisturized, soft + nourished strands.
what is normcore signature conditioner?
who it’s for
medium to thick hair types seeking nourishment
why it’s special
- shea butter - formulated with rich shea butter, this conditioner provides deep nourishment and softness, plus its full of vitamins, minerals, + five fatty acids.
- weightlessly hydrates- we made sure this conditioner intensely hydrates, but never weighs you down.
how to use
- squeeze excess water out of hair.
- apply on mid-lengths to ends. use comb to detangle and evenly disperse product.
- leave on for two to three minutes.
- rinse thoroughly.
- finish shower off with cool water to seal in moisture and close the cuticle.
- use as part of your wash care routine.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
ingredients
key ingredients
- shea butter - loaded with vitamins, minerals + five fatty acids to provide deep nourishment + softness.
- sea buckthorn - one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid Omega 7 typically found in fish oil. Omega 7 promotes elasticity and provides superior hydration making it the ultimate holy grail ingredient for hair and scalp.
full ingredients
sustainability
#1 prestige dry shampoo in the US - size 5.3oz / 232ml* refreshes roots with a voluminous ‘oomph.’
perk it up! this talc-free dry shampoo absorbs oil, reduces odor, and with an invisible finish, all while restoring 'oomph.’
who it's for
all hair types 1-4C seeking a voluminous root refresh between washes
balanced to oily hair + scalp types
why it's special
infused with nutrient-rich sea buckthorn + natural rice starch (no talc!), perk up is the ultimate dry shampoo for a classic refresh between wash days.
- #1 prestige dry shampoo in the US.*
- 94% said their hair looked + felt refreshed after using**
- boosts volume**
- invisible finish: the talc-free formula even leaves dark hair without a trace of white residue.
- absorbs oil + reduces odor: we ditched the standard aluminum starch for rice starch which helps to absorb oil.
- restores volume: brings flat hair back to life + provides a voluminous 'oomph' without feeling gritty.
- due to supply chain challenges, cap color may vary.
*Circana, U.S. Prestige Beauty Total Measured Market, Hair Product Sales for 5.3oz size, 12 months ending December 2023
**based on consumer testing of 53 participants.
HOW TO
- shake well
- hold 8 inches away
- spray onto roots in sweeping motion
- wait 30 seconds
- massage or brush through!
key ingredients
- rice starch: we ditched the standard aluminum starch for natural rice starch to absorb oil and restore hair's oomph.
- sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.
*this product does not contain any direct gluten contributing ingredients. if you have allergies or sensitivities, please consult your doctor
full ingredients
Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice/Riz) Starch, Isobutane, Disteardimonium Hectorite, Diisopropyl Adipate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Citronellol, Limonene
*please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
unleash hair that’s 7x stronger, 2x smoother with 86% less breakage* thanks to this lightweight, superfruit-infused hair oil hero.
what is superfruit star lightweight hair styling oil?
- sea buckthorn: known as 1 of earth’s most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp + skin while restoring lipids in the hair to help increase shine, manageability, softness + strength. that’s why we infuse it into every single formula!
- silicones: helps to provide excellent shine, slip + conditioning to hair while reducing breakage + protecting against heat damage.
what is the kure strength repair shampoo?
a fortifying shampoo that luxuriously lathers + is clinically proven to strengthen damaged hair due to everyday stressors, heat + chemical treatments.
who it's for
all hair types 1–4c experiencing damage
best for high porosity hair
why it's special
this shampoo's luxe lather gently cleanses while working to strengthen + reduce breakage.
- 2x stronger* + 55% less breakage* hair after one use.
- safe for strands: clinically proven to be safe for color-treated hair.**
*clinically proven when shampoo + conditioner are used continuously as a system.
**clinically tested when shampoo + conditioner are used as a system.
how to use
- massage a quarter-sized amount of the kure bond repair shampoo through wet hair focusing on the roots. rinse.
- double cleanse. the first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. fully rinse out.
- for best results, follow with the kure conditioner.
- use as part of your wash care routine.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
ingredients
key ingredients
– fortifying technology: helps target + strengthen hair prone to breakage.
- plant butters + vegan proteins: delivers rich moisture + nourishment.
- sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.
full ingredients
a conditioner that strengthens hair + prevents future breakage for your strongest mane yet.
what is the kure strength repair conditioner?
a fortifying conditioner that's ultra moisturizing + clinically proven to strengthen damaged hair due to everyday stressors, heat + chemical treatments.
who it's for
all hair types 1–4c experiencing damage
best for high porosity hair
why it's special
this conditioner intensely hydrates while working to strengthen + bring dry, damaged hair back from its breaking point.
- 55% less breakage* + 2x stronger* hair after one use.
- safe for strands: clinically proven to be safe for color-treated hair.**
*clinically proven when shampoo + conditioner are used continuously as a system.
**clinically tested when shampoo + conditioner are used as a system.
how to use:
- squeeze excess water out of hair.
- apply on mid-lengths to ends. use comb to detangle + evenly disperse product.
- leave on for 2-3 minutes.
- rinse thoroughly.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
ingredients
key ingredients
- fortifying technology: helps target + strengthen hair prone to breakage.
-
plant butters + vegan proteins: formulated with plant butters + vegan proteins, the kure is rich in nourishing nutrients like omega fatty acids, vitamins + minerals.
-
sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.
full ingredients
ultra-luxurious + rich mask is packed with vitamins + nutrients to condition the hair making it soft, silky, and smoother than ever
what is soulfood nourishing hair mask?
who it's for
why it's special
how to use
- use either as a weekly treatment or an everyday conditioner after the amika shampoo of your choice. Leave to penetrate for 5 to 7 minutes and rinse
- for high porosity hair in need of extra moisture, use this as an everyday conditioner. For normal or low porosity hair, use as a weekly treatment.
ingredients
key ingredients
- jojoba seed oil - contains many essential fatty acids, powerful antioxidants and vitamins; naturally rich in Vitamins A, D and E.
- sea buckthorn - one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid Omega 7 typically found in fish oil. Omega 7 promotes elasticity and provides superior hydration making it the ultimate holy grail ingredient for hair and scalp.
full ingredients
sustainability
contains recycled material: 8 oz / 250 ml, 16 oz / 500 ml, and 3.3 oz / 100ml contain post consumer recycled plastics (PCR). PCR has a lower impact compared to virgin plastics.
say farewell to frizz + hello to smooth with 72-hour frizz protection + 3.4x more hydration.*
what is frizz-me-not hydrating anti-frizz treatment?
love your frizz? we love that for you. want to smooth your frizz? frizz-me-not hydrating anti-frizz treatment is your solution. this 2-in-1 smoothing styling treatment + leave-in conditioner locks in moisture + locks out frizz for 72 hours (even in our least favorite forecast---high humidity!)* for a glossy, sleek, silky, salon-perfect blowout right from home.
who it's for
medium to thick/coarse hair types experiencing frizz (2a-4c)
why it's special
the rules of smoothing frizz are simple + finite: lock in moisture + lock out frizz for a salon-perfect blowout with NEW frizz-me-not hydrating anti-frizz treatment. the result? a glossy, sleek blowout like you just left the salon (no appointment required!). formulated with hydrasoft smoothing complex, extended humidity shield technology + our signature nourishing sea buckthorn superfruit, this first-of-its-kind treatment works by creating a silky shield on the hair for long-lasting frizz control, manageability, hydration + heat protection.**
- long-lasting frizz fighting + a hydration boost: frizz-me-not protects hair against frizz for 72 hours while adding 3.4x more hydration to your hair*
- styling tools welcome: frizz-me-not offers protection against heat up to 450° F.
- easy-to-use: this styling treatment + leave-in conditioner combo has a rich (easy to saturate!) milky formula for fast-acting, sleek results.
- silky shield feels: frizz-me-not creates a silky shield on strands for added manageability + shine.
*clinically proven
how to use
- mist all over clean, damp hair.
- comb through evenly to ensure hair is fully saturated.
- heat style with a blow dryer or diffuser for best results.
key ingredients
- hydrasoft smoothing complex: aligns hair fibers to help maintain long-lasting frizz reduction for ultimate humidity protection, smoothness + manageability while improving shine + softness.
- extended humidity shield: heat-activated smoothing molecules + extended-release capsules help create a silky shield on the hair to block out humidity for a smooth that lasts.
- sea buckthorn: nutrient-packed sea buckthorn, rich in fatty acids, antioxidants, vitamins + lipids, helps to nourish the cuticle + seal in hydration.
full ingredients
Water/Eau/Aqua, Butylene Glycol, Isododecane, Dipropylene Glycol, Amodimethicone, Polyquaternium-37, Polysilicone-29, Silicone Quaternium-18, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cocos Nucifera (Coconut/Nuix de Coco) Oil, Glycolic Acid, Lactic Acid, Panthenol, Tocopherol, Aloe Barbadensis Leaf Juice, Trehalose, Ethyl Linoleate, Ethyl Oleate, Caprylic Acid, Xylitol, Cetearyl Alcohol, Phenyl Trimethicone, Behentrimonium Chloride*, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, Trideceth-6, Trideceth-12, Polyglyceryl-10 Laurate, Sodium Lignosulfonate, Tetrasodium Glutamate Diacetate, Maltodextrin, Ceresin, Magnesium Aluminum Silicate, Benzyl Alcohol, Citric Acid, Phenoxyethanol, Ethylhexylglycerin, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin *antistatic agent/agent antistatique
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
lock in moisture + lock out frizz for 72 hours,* starting in the shower.
what is forget frizz anti-frizz shampoo?
not feeling frizz? as the first step in your frizz-fighting routine, forget frizz anti-frizz shampoo locks in moisture + locks out frizz for 72 hours* while sealing in long-lasting smooth.
who it's for
medium-to-thick, coarse, wavy + coily hair types (2a-4c) prone to frizz.
why it's special
leave frizz on read with this smooth-sealing shampoo that visibly reduces frizz while giving strands some lightweight hydration. forget frizz is formulated with extended humidity shield technology—made up of smoothing molecules + extended-release capsules for long-lasting smoothing while blocking out humidity—alongside aloe leaf juice + our signature sea buckthorn to help seal in moisture + water lily extract to tame frizz + improve manageability.
- long-lasting frizz fighting: forget frizz helps reduce frizz by up to 74% for 72 hours.*
- a moisture boost: get all-day frizz control + lightweight hydration.
- not today, humidity: an extended humidity shield keeps hair frizz free, no matter the weather.
how to use
- massage through wet hair
- rinse.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
key ingredients
- extended humidity shield: heat-activated smoothing molecules + extended-release capsules help create a silky shield on the hair to block out humidity for a smooth that lasts.
- water lily extract: helps to tame frizz + improve manageability.
- aloe leaf juice: helps to enhance shine + allows hair to retain its natural moisture.
- signature sea buckthorn: nutrient-packed sea buckthorn, rich in fatty acids, antioxidants, vitamins + lipids, helps to nourish the cuticle + seal in hydration.
full ingredients
Water/Aqua/Eau, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, Glycerin, Cocamide MIPA, Glycolic Acid, Lactic Acid, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cocos Nucifera (Coconut) Oil, Nymphaea Alba (Water Lily) Root Extract, Aloe Barbadensis Leaf Juice Powder, Panthenol, Coconut Acid, Trehalose, Ethyl Linoleate, Ethyl Oleate, Polyglyceryl-10 Laurate, Caprylic Acid, Xylitol, Maltodextrin, Tocopherol (Vitamin E/Vitamine E), Cetearyl Alcohol, Behentrimonium Chloride*, Phenyl Trimethicone, Propylene Glycol, Ethylhexylglycerin, Polyquaternium-7, Sorbitol, Sodium Lignosulfonate, Ceresin, Tetrasodium Glutamate Diacetate, Magnesium Aluminum Silicate, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Sodium Isethionate, Benzyl Alcohol, Citric Acid, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene *antistatic agent/agent antistatique
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
lock in moisture + lock out frizz for 72 hours,* starting in the shower.
what is forget frizz anti-frizz conditioner?
not feeling frizz? as the first step in your frizz-fighting routine, forget frizz anti-frizz conditioner locks in moisture + locks out frizz for 72 hours* while sealing in long-lasting smooth.
who it's for
medium-to-thick, coarse, wavy + coily hair types (2a-4c) prone to frizz.
why it's special
leave frizz on read with this smooth-sealing conditioner that visibly reduces frizz while giving strands some lightweight hydration. forget frizz is formulated with extended humidity shield technology—made up of smoothing molecules + extended-release capsules for long-lasting smoothing while blocking out humidity—alongside aloe leaf juice + our signature sea buckthorn to help seal in moisture + water lily extract to tame frizz + improve manageability.
- long-lasting frizz fighting: forget frizz helps reduce frizz by up to 74% for 72 hours.*
- a moisture boost: get all-day frizz control + lightweight hydration.
- not today, humidity: an extended humidity shield keeps hair frizz free, no matter the weather.
*clinically proven for up to 72 hours.
how to use
- massage through wet hair
- rinse.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
key ingredients
- extended humidity shield: heat-activated smoothing molecules + extended-release capsules help create a silky shield on the hair to block out humidity for a smooth that lasts.
- water lily extract: helps to tame frizz + improve manageability.
- aloe leaf juice: helps to enhance shine + allows hair to retain its natural moisture.
- signature sea buckthorn: nutrient-packed sea buckthorn, rich in fatty acids, antioxidants, vitamins + lipids, helps to nourish the cuticle + seal in hydration.
full ingredients
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Glyceryl Stearate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Lavandula Angustifolia (Lavender/Lavande) Flower Extract, Chamomilla Recutita (Matricaria/Matricaire) Flower Extract, Rosmarinus Officinalis (Rosemary/Romarin) Leaf Extract, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-PCA Dimethicone, Butylene Glycol, Sodium Gluconate, Sodium Methyl Cocoyl Taurate, Disodium PEG-12 Dimethicone Sulfosuccinate, PEG-55 Propylene Glycol Oleate, PEG-12 Dimethicone, PEG-150 Distearate, Polyquaternium-10, Polyquaternium-7, Polysorbate 20, Propylene Glycol, Citric Acid, Dehydroacetic Acid, Benzyl Alcohol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Ext. Violet 2 (CI 60730)
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
wash your way to 3x more hydration* + 72 hour* moisture with this silicone-free shampoo.
what is hydro rush intense moisture shampoo?
who it's for
best for low porosity hair
why it's special
- drench your hair with 3x more hydration* with hydro rush intense moisture shampoo. immersed in potent + natural ingredients, this shampoo gently cleanses while resulting in long-lasting moisture.
- ultra-hydrating: hydro rush intense moisture shampoo boosts moisture for 72 hours* and results in hair that is 3x more hydrated*.
- reduces breakage: this shampoo is clinically proven to result in 50% less breakage*.
- immersed in natural, potent ingredients like squalane, hyaluronic acid, polyglutamic acid, coconut water, and blue algae.
how to use
deep dive into your hydrated hair routine:
- lather and massage through wet hair from root to tip.
- rinse.
- for best results, follow with hydro rush intense moisture conditioner for the ultimate rush of deep hydration.
- use as part of your wash care routine.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
ingredients
key ingredients
- squalane - proven to help protect from dehydration and restore lipid barriers, squalane helps to prevent moisture loss while restoring hair's suppleness.
- hyaluronic acid - typically, a naturally found substance in skin, hyaluronic acid helps plump up dry hair by attracting in moisture from the air around you.
- polyglutamic acid - known to promote moisture retention.
- bio-fermented coconut water - contains various electrolytes, monolaurin, lauric acid, and plant hormones to add natural hydration to hair.
- blue/green algae - provides essential fatty acids, amino acids, as well as vitamin a and beta-carotene.
- sea buckthorn - one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid omega 7. the superfruit is loaded with 15 times more vitamin c than an orange and 3 times more vitamin a than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. even better, our sea buckthorn is sustainably sourced from tibet!