hair type straight

the ultimate shortcut that’s curated for soft + refreshed hair (without the shower).

what it is

a limited-edition holiday set with a full-size perk up dry shampoo + travel-size soulstruck dry hair mask, wrapped in art + ready to gift. use this routine to refresh roots, soften mid-lengths to ends + extend time between washes.

who it's for

for all hair types 1-4c

why it's special

key ingredients

• sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair and scalp.
  
• rice starch: absorbs oil + restore hair's 'oomph.'
  

• vegan silk protein: inspired by the delicate strength + silkiness of a spider’s web, our vegan silk proteins reinforce the hair strand—delivering softness that’s as weightless as it is strong.

full ingredients

perk up dry shampoo:
Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice/Riz) Starch, Isobutane Disteardimonium Hectorite, Diisopropyl Adipate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Citronellol, Limonene, Coumarin, Vanillin, Tetramethyl Acetyloctahydronaphthalenes

soulstruck nourishing dry hair mask:
Dimethyl Ether, Water/Aqua/ Eau, Alcohol Denat. (SD Alcohol 40-B), sr-(Polypeptide-168 Oligopeptide-178), Simmondsia Chinensis (Jojoba) Seed Oil, Astrocaryum Murumuru Seed Butter, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Diospyros Kaki (Persimmon) Fruit Extract, Crambe Abyssinica Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Helianthus Annuus (Sunflower/Tournesol) Seed Oil, Ximenia Americana Seed Oil, Theobroma Cacao (Cocoa) Extract, Musa Sapientum (Banana/Banane) Fruit Extract, Ananas Sativus (Pineapple/Ananas) Fruit Extract, Biosaccharide Gum-4, Behentrimonium Chloride*, Cetearyl Alcohol, Tocopherol, Ethyl Linoleate, Ethyl Oleate, Caprylyl Glycol, Pentylene Glycol, Propanediol, Ethylhexylglycerin, 1,2-Hexanediol, Butylene Glycol, Sodium Benzoate, Potassium Sorbate, Pentaerythrityl Tetra-di-t-butyl, Hydroxyhydrocinnamate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Tetramethyl Acetyloctahydronaphthalenes, Vanillin *antistatic agent/agent antistatique

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

How To Instructions:

step 1: perk up dry shampoo
1. shake dry shampoo well and hold 8 inches away from hair. 
2. spray onto your roots in a sweeping motion, then wait 30 seconds. 
3. gently massage or brush through hair to finish.

step 2: soulstruck nourishing dry hair mask
1. shake dry hair mask well. 
2. spray 8 inches away from dry hair, focusing on mid-lengths to ends of natural hair or extensions. 
brush or smooth through strands as needed.                          

safety information:

FLAMMABLE AEROSOL. pressurized container: may burst if heated. contents under pressure. do not place in hot water or near radiators, stoves or other sources of heat. do not puncture or incinerate container or store at temperatures over 49°C/120°F, even after use. do not use in presence of open flame or spark. keep away from heat/sparks/open flames/hot surfaces. no smoking. do not spray on an open flame or other ignition source. protect from sunlight. keep out of reach of children. use only as directed. intentional misuse by deliberately concentrating and inhaling the contents can be harmful or fatal. avoid contact with eyes. contains fluorinated greenhouse gases: HFC-152a: 0,087 kg / 0,0119977t CO2 equivalent / 138 global warning potential.

FAQs:

unwrap a full-size normcore wash-day duo + travel-size superfruit star curated for creativity.

what it is:

cleanse, condition + smooth with soft hair stars, a curated routine set wrapped in limited-edition art. treat your strands to a full-size normcore shampoo + conditioner, plus a travel-size superfruit star. made for self-expression + serious savings.                                

who it's for   

best for fine to medium hair types 1-2c

why it's special

wrap up soft strands + serious savings in one limited-edition, giftable box. includes our full-size normcore shampoo + conditioner, plus a travel-size superfruit star lightweight hair oil.

• full size! normcore signature shampoo + conditioner: a nutrient-infused shampoo + lightweight conditioner that gently cleanse + add moisture for clean, nourished, soft hair.  
• travel size! superfruit star lightweight hair styling oil: a lightweight oil can be used on dry or damp hair to reduce breakage, smooth frizz, add glossy shine + protect against heat damage.                              

key ingredients:

• coconut acid: helps to lather + condition.
• non-cyclic silicones: help provide shine, slip, + conditioning while reducing breakage.
• sea buckthorn: loaded with vitamin c, a, fatty acid omega 7 + antioxidants, making it the ultimate holy grail for your hair + skin.                                

full ingredients list:

normcore signature shampoo:
Water/Aqua/Eau, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Glycol Distearate, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Coconut Acid, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Citric Acid, Polyquaternium-7, Glycerin, Cocamidopropyl Betaine, Sodium Benzoate, Polysorbate 20, Sodium Hydroxide, Sodium Chloride, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes

normcore signature conditioner:
Water/Aqua/Eau, Cetearyl Alcohol, Behentrimonium Chloride*, C15-19 Alkane, Butyrospermum Parkii (Shea/Karite) Butter, Glycerin, Silicone Quaternium-8, Trideceth-10, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Cetrimonium Chloride*, Isopropyl Alcohol, Cocamide MIPA, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Hexylene Glycol, PPG-1 Trideceth-6, Citric Acid, Sodium Hydroxide, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes *antistatic agent/agent antistatique

superfruit star lightweight hair styling oil:
Isododecane, Trisiloxane, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Vanillin, Tetramethyl Acetyloctahydronaphthalenes, Rose Ketones, Geraniol                              

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

How To Instructions:

normcore signature shampoo + conditioner

1. massage shampoo into wet hair to gently cleanse + nourish. rinse.
2. smooth conditioner from mid-lengths to ends to hydrate + soften. rinse.

superfruit star lightweight hair styling oil

1. prior to heat styling, apply 1–2 pumps of hair oil onto dry or damp hair to strengthen + protect from heat damage.
   2. to smooth + add shine to a finished style, apply 1–2 pumps on dry hair, focusing on the ends.

FAQs

- what is the amika signature scent?
an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.

- what other products feature the amika signature scent?
that scent you love? it’s not just in your amika:aura hair + body mist—it’s in your perk up dry shampoo, your favorite mask + your trusty wash care, too. our signature scent runs through every formula, so your hair smells like your skin + your skin smells like your aura: bright, warm + here to stay.

unwrap your essentials to soften, smooth + boost shine, curated for creativity.

what it is

soften, smooth + boost shine with nourish + shine legends, a curated routine set wrapped in limited-edition art. gift the ultimate essentials for soft, shiny, sweet-smelling strands with soulfood + superfruit star. made for self-expression + serious savings.  

who it's for

best for fine to thick hair types 1-3c

why it's special

wrap up soft, sweet-smelling hair + serious savings in one limited-edition, giftable box. includes a full-size soulfood nourishing mask and full-size superfruit star lightweight hair styling oil.

• full size! soulfood nourishing mask: a creamy, nourishing, mask that's lightweight enough to be used daily on porous, dehydrated hair, or as a weekly deep conditioning treatment.
• full size! superfruit star lightweight hair styling oil: a lightweight oil that can be used on dry or damp hair to reduce breakage, smooth frizz, add glossy shine + protect against heat damage.

key ingredients

• jojoba seed oil: helps to moisturize + soften hair.
• non-cyclic silicones: help provide shine, slip + conditioning while reducing breakage.
• sea buckthorn: loaded with vitamin c, a, fatty acid omega 7 + antioxidants, making it the ultimate holy grail for your hair + skin.                    

full ingredients

soulfood nourishing mask:
Water/Aqua/Eau, Cetearyl Alcohol, Cetyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Behentrimonium Chloride*, Butylene Glycol, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cetrimonium Chloride*, Panthenol, Tocopheryl Acetate, Ethylhexylglycerin, Aminomethyl Propanol, Phenoxyethanol, Isopropyl Alcohol, Citric Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes *antistatic agent/agent antistatique

superfruit star lightweight hair styling oil:
Isododecane, Trisiloxane, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Vanillin, Tetramethyl Acetyloctahydronaphthalenes, Rose Ketones, Geraniol       

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

                        
How To Instructions:

soulfood nourishing mask:

1. after shampooing, gently massage mask through wet hair from roots to ends.
2. leave the mask on for 5–7 minutes then rinse. use as a weekly treatment or an everyday conditioner.

superfruit star lightweight hair styling oil:

1. prior to heat styling, apply 1–2 pumps of hair oil onto dry or damp hair to strengthen + protect from heat damage.
2. to smooth + add shine to a finished style, apply 1–2 pumps on dry hair, focusing on the ends.

safety information:

avoid contact with eyes.

FAQs:

- what is the amika signature scent?
an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.

- what other products feature the amika signature scent?
that scent you love? it’s not just in your amika:aura hair + body mist—it’s in your perk up dry shampoo, your favorite mask + your trusty wash care, too. our signature scent runs through every formula, so your hair smells like your skin + your skin smells like your aura: bright, warm + here to stay.

unwrap bestsellers to reduce breakage all season, curated for creativity.

what it is

reduce breakage + revitalize dry, damaged hair with kurated strength, a wash+care set wrapped in limited-edition art. gift the ultra-luxurious formulas stylists trust for strength repair: the kure wash-day duo + mask. made for self-expression + serious savings.        

                       
who it's for

ideal for all hair types 1-4c experiencing damage + high-porosity hair                                

why it's special

a full strengthening routine in one limited-edition, giftable box. includes our full-size the kure shampoo + conditioner, plus a travel-size mask.

• full size! the kure strength repair shampoo + conditioner: a hydrating, ultra-luxurious wash care duo for 2x stronger hair with 55% less breakage.*
• travel size! the kure intense strength repair mask: an intensive strength repair mask that achieves 5.6x stronger + 9x more conditioned hair with 82% less breakage.**

*clinically proven when shampoo + conditioner are used continuously as a system.
**clinically proven with continued use.

key ingredients

• fortifying technology: helps target + strengthen hair prone to breakage.
• plant butters: vitamin-rich mango butter, borage oil + shea butter.
• sea buckthorn: loaded with vitamin c, a, fatty acid omega 7 + antioxidants, making it the ultimate holy grail for your hair + skin.                         

full ingredients

the kure strength repair shampoo:

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Glycol Stearate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Lavandula Angustifolia (Lavender/Lavande) Flower Extract, Chamomilla Recutita (Matricaria/Matricaire) Flower Extract, Rosmarinus Officinalis (Rosemary/Romarin) Leaf Extract, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-4-PCA Dimethicone, Butylene Glycol, Sodium Gluconate, Disodium PEG-12 Dimethicone Sulfosuccinate, PEG-12 Dimethicone, PEG-150 Distearate, Polyquaternium-10, Polyquaternium-7, Polysorbate 20, Propylene Glycol, Sodium Methyl Cocoyl Taurate, Sodium Citrate, Citric Acid, Dehydroacetic Acid, Benzyl Alcohol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes

the kure strength repair conditioner:

Water/Aqua/Eau, Myristyl Alcohol, Propylene Glycol, Cetearyl Alcohol, Cetrimonium Chloride*, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Aloe Barbadensis Leaf Juice Powder, Glycerin, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-4-PCA Dimethicone, Butylene Glycol, C11-15 Alketh-7, C12-16 Alketh-9, Caprylyl Glycol, Decyl Oleate, Disodium PEG-12 Dimethicone Sulfosuccinate, Trideceth-12, Trimethylsiloxyamodimethicone, Citric Acid, Etidronic Acid, Lauryl Alcohol, Hydrogenated Palm Glycerides Citrate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Cetyl Alcohol, Benzyl Alcohol, Tocopherol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes *antistatic agent/agent antistatique

the kure intense strength repair mask:

Water/Aqua/Eau, Cetearyl Alcohol, Cetyl Alcohol, Dimethicone, Glycerin, Isopropyl Myristate, Behentrimonium Chloride*, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Quinoa, Panthenol, Tocopheryl Acetate, Cetrimonium Chloride*, Bis-4-PCA Dimethicone, Disodium PEG-12 Dimethicone Sulfosuccinate, Ethylhexylglycerin, Butylene Glycol, Aminomethyl Propanol, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Citric Acid, Isopropyl Alcohol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes, Citronellol *antistatic agent/agent antistatique       

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

                        
How To Instructions:

the kure strength repair shampoo + conditioner

1. lather + massage shampoo through wet hair from root to ends. rinse.
2. massage conditioner from mid-lengths to ends. leave on for 2–3 minutes. rinse thoroughly.

the kure intense strength repair mask

1. after shampooing, gently massage the kure mask through wet hair from roots to ends. leave on for 5–10 minutes. rinse.
2. use as a weekly intensive treatment in place of conditioner.

safety information:

avoid contact with eyes.

FAQs

- what is the amika signature scent?
an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.

- what other products feature the amika signature scent?
that scent you love? it’s not just in your amika:aura hair + body mist—it’s in your perk up dry shampoo, your favorite mask + your trusty wash care, too. our signature scent runs through every formula, so your hair smells like your skin + your skin smells like your aura: bright, warm + here to stay.  

a limited-edition, aura-activating scent with notes of juicy apricot, pink grapefruit + vanilla               

what it is

gift a spritz of self-expression with amika:aura, a jumbo-size hair + body mist featuring an uplifting blend of bright pink grapefruit, juicy apricot, + warm vanilla. unwrap your limited-edition, collectible bottle to reveal 1 of 5 handwritten affirmations + collect them all.  

                            
who it's for

for anyone looking to amplify their aura + start their day with an amika affirmation                               
why it's special

amplify your aura with amika:aura hair + body mist.

designed to uplift, this joy-sparking hair fragrance mist wraps you in fresh, fruity notes—juicy apricot, pink grapefruit + nostalgic vanilla that warms like the confidence of being fully + fearlessly yourself. spritz this fragrance hair and body mist on your strands + skin to spark something that’s always been within you. after all, this is more than just a mist. it’s a feeling.

the best part: reveal 1 of 5 handwritten affirmations on your limited-edition bottle + collect them all for the ultimate aura boost.

• you are everything
• your aura is magic
• will cause compliments
• you smell so good
• emotional support spritz                               

key Ingredients

• effervescent pink grapefruit feels like the rush of a good hair day
• juicy, invigorating apricot sweetens with sun-soaked memory
• fresh, airy lily of the valley floats in + leaves you feeling lifted 
• velvety, comforting vanilla hugs you in a warm, friendly embrace 
• rich, smooth sandalwood grounds you in playful possibility                                 

full ingredients

Alcohol Denat. (SD Alcohol 40-B), Water/Eau/Aqua, Fragrance/Parfum, Tetramethyl Acetyloctahydronaphthalenes, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol, Vanillin, Rose Ketones

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

                 
How To Instructions: when you pair amika:aura hair + body mist with your favorite amika formulas, the fruity floral fragrance clings to every step. the more you layer, the longer your aura lingers. 

to use:
 
1. spritz amika:aura onto hair and body for a light + refreshing boost of aura-amplifying florals. 
 

layer with perk up: 

1. start with perk up dry shampoo to refresh hair, boost body + build scent at the root. 
2. spritz on amika:aura to take the same signature scent from strands to skin. 
3. watch the compliments roll in. 

layer with hand wash: 

1. start the scent story at the sink with our hand wash. 
2. mist amika:aura on your hair + body to double up on the juicy, uplifting fragrance. 
3. get excited—every hand wash is a chance to lather up + layer on.                         
   

safety information:

avoid contact with eyes.

FAQ   

what is the amika signature scent? 

-an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.

what other products feature the amika signature scent? 

- that scent you love? it’s not just in your amika:aura hair + body mist—it’s in your perk up dry shampoo, your favorite mask + your trusty wash care, too. our signature scent runs through every formula, so your hair smells like your skin + your skin smells like your aura: bright, warm + here to stay.                              

a stylist-trusted treatment to protect your color from UV, chlorine + other common faders.          

What it is

a color-protecting treatment that prevents fade, protects from heat + strengthens hair so your color stays vibrant through UV exposure, chlorine + common color faders.                              

Who it's for

all color-treated hair types (1-4c) 

for thicker hair, pair with hydro rush mask for an added boost of moisture.

Why it's special

this stylist-trusted treatment is clinically proven to prevent color fade for up to 40 washes + deliver 5.2x stronger hair with 81% less breakage.* lightweight leave-in formula features 450°F heat protection, so your color stays protected against UV exposure, pool days + common color faders. plus, it leaves hair moisturized + shiny so color looks even more vibrant. get always-on protection for always-vibrant color.  

• prevents color fade for up to 40 washes* 
• 5.2x stronger hair with 81% less breakage* 
• reduces color fade + shift from up to 15 hours of UV exposure* 
• seals in + preserves color vibrancy + shine with 450°F heat protection 
• fights fade from copper + chlorine exposure 
• moisturizes to leave hair shiny, soft + more manageable 

*clinically proven.

Key Ingredients

• color longevity complex: a combination of color-locking polymers, peptides + color-retention silicones that preserves color vibrancy while preventing dullness + fading 
• lamellar liqui-crystal complex: composed of liquid crystals that align to effectively smooth the cuticle + help support color protection for shiny, moisturized, softer + more manageable hair 
• black currant extract: an antioxidant-rich fruit known to protect against oxidative stress that can impact hair color  
• sea buckthorn extract: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin

Full Ingredients List            

Water/Eau/Aqua, Cetyl Alcohol, Amodimethicone, Ribes Nigrum (Black Currant/Cassis) Fruit Extract, HippophaeRhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Oryza Sativa (Rice/Riz) Extract, Brassicamidopropyl Dimethylamine, Glycine Soja (Soybean) Seed Extract, Elaeis Guineensis (Palm/Palmier) Fruit Extract, Cetrimonium Chloride*, Polyquaternium-113, Glycerin, Caprylyl Glycol, Tetrasodium Glutamate Diacetate, Sodium Stearoyl Glutamate, Trideceth-3, Trideceth-15, Citric Acid, Acetic Acid, Sodium Metabisulfite, Sodium Benzoate, Potassium Sorbate, Sodium Hydroxide, Polysorbate 20, Phenoxyethanol, Ethylhexylglycerin, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol, Tetramethyl Acetyloctahydronaphthalenes, Vanillin, Rose Ketones *antistatic agent/agent antistatique          

How To Instructions

1. evenly mist throughout damp hair from mid-lengths to ends. 
2. lightly detangle with fingers or wide-toothed comb. 
3. heat style as needed. 

pro tip! for the most even application, spray the protector color protect + strengthen treatment on a paddle brush, brushing through the hair to apply. 

pro tip! spray prior to swimming to protect from chlorine. 

safety information

avoid contact with eyes.

FAQs

should i use the protector treatment on wet or dry hair? 
you can use the protector treatment on both wet and dry hair! apply it to wet hair before heat styling, or spritz it evenly on dry hair before you head to the pool or spend time in the sun to protect against UV + chlorine.

do i need to use the protector treatment with the protector shampoo + conditioner? 
the protector shampoo + conditioner deliver consistent protection for your hair color each time you wash your hair + help prevent fade for up to 40 washes. adding in the protector color protect + strengthen treatment provides even more protection, as it reduces color fade + shift from up to 15 hours of UV exposure* + delivers 7.9x more detangled + moisturized hair*. 

*clinically proven 

what is the amika signature scent?  
an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.                           

prevent fade for up to 40 washes* with this color-protecting + strengthening shampoo. 

What it is

a color-protecting shampoo that cleanses, prevents fade for up to 40 washes* + strengthens hair so your color stays vibrant, starting in the shower. 

Who it's for

all color-treated hair types (1-4c) 

for thicker hair, pair with hydro rush mask for an added boost of moisture.

Why it's special

this stylist-trusted shampoo is clinically proven to prevent color fade for up to 40 washes* + deliver 11x stronger hair.* made to protect your color every time you step in the shower + rinse out quickly without residue, so you spend less time under color-stripping water. get always-on protection for always-vibrant color. 

• gently cleanses + prevents color fade for up to 40 washes* 
• 11x stronger hair + 91% less breakage* 
• moisturizes to leave hair shiny, soft + more manageable  
• won’t strip or shift your color 

*clinically proven when shampoo + conditioner are used together as a system.

Key Ingredients

• color longevity complex: a combination of color-locking polymers, peptides + color-retention silicones that preserves color vibrancy while preventing dullness + fading 
• high-refractive glossing polymer: made to mimic natural ceramides found in skin + hair, this modified polymer forms a film to visibly enhance hair gloss + smooth rough cuticles for shinier hair 
• black currant extract: an antioxidant-rich fruit known to protect against oxidative stress that can impact hair color  
• sea buckthorn extract: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin                            

Full Ingredients List

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Cocamidopropyl Betaine, Cocamide MIPA, Sodium Methyl Cocoyl Taurate, Glycol Stearate, Ribes Nigrum (Black Currant/Cassis) Fruit Extract, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Hydrolyzed Rice Protein, Panthenol, Amodimethicone, Sodium Polyaspartate, Polyquaternium-113, Polyquaternium-53, Polyquaternium-7, Polyquaternium-92, Glycerin, Butylene Glycol, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Sodium Carrageenan, Ethylhexylglycerin, Aminomethyl Propanol, Phenoxyethanol, Polysorbate 20, Citric Acid, Sodium Hydroxide, Potassium Sorbate, Sodium Metabisulfite, Sodium Benzoate, Sodium Citrate, Sodium Chloride, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

How To Instructions   

1. lather + massage shampoo through wet hair from root to ends.

2. rinse.     

safety information: 

avoid contact with eyes.

FAQs   

is the protector shampoo suitable for bleached hair? 
those with bleached blonde, gray + silver hair should reach for our bust your brass collection instead to help tone + reduce breakage. to help repair chemical damage, choose the kure strength repair collection.

do i need to use the protector color protect + strengthen treatment? 
using the protector shampoo + conditioner will already help extend your color long past your salon appointment. adding in the protector color protect + strengthen treatment provides even more protection, as it reduces color fade + shift from up to 15 hours of UV exposure* + delivers 7.9x more detangled + moisturized hair*. 

*clinically proven 

what is the amika signature scent?  
an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.                               

prevent fade for up to 40 washes* with this color-protecting + strengthening conditioner.   

What it is 

a color-protecting conditioner that nourishes, prevents fade for up to 40 washes* + strengthens hair so your color stays vibrant, starting in the shower. 

Who it's for

all color-treated hair types (1-4c) 

for thicker hair, pair with hydro rush mask for an added boost of moisture.

Why it's special

this stylist-trusted conditioner is clinically proven to prevent color fade for up to 40 washes* + deliver 11x stronger hair.* made to protect your color every time you step in the shower + leave hair moisturized + shiny, so color looks even more vibrant. get always-on protection for always-vibrant color. 

• deeply conditions + prevents color fade for up to 40 washes* 
• 11x stronger hair + 91% less breakage* 
• moisturizes to leave hair shiny, soft + more manageable  
• won’t strip or shift your color 

*clinically proven. 

 Key Ingredients

• color longevity complex: a combination of color-locking polymers, peptides + color-retention silicones that preserves color vibrancy while preventing dullness + fading 
• high-refractive glossing polymer: made to mimic natural ceramides found in skin + hair, this modified polymer forms a film to visibly enhance hair gloss + smooth rough cuticles for shinier hair 
• black currant extract: an antioxidant-rich fruit known to protect against oxidative stress that can impact hair color  
• sea buckthorn extract: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin

Full Ingredients

Water/Aqua/Eau, Cetyl Alcohol, Stearyl Alcohol, Cetearyl Alcohol, Behentrimonium Chloride*, Propanediol, Ribes Nigrum (Black Currant/Cassis) Fruit Extract, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Squalane, Hydrolyzed Rice Protein, Amodimethicone, Sodium Polyaspartate, Polyquaternium-113, Polyquaternium-7, Polyquaternium-92, Glycerin, Cetrimonium Bromide, Cetrimonium Chloride*, Guar Hydroxypropyltrimonium Chloride, Butylene Glycol, Caprylyl Glycol, Trideceth-12, Sodium Carrageenan, Ethylhexylglycerin, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Sodium Metabisulfite, Citric Acid, Sodium Hydroxide, Isopropyl Alcohol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes *antistatic agent/agent antistatique

How To

1. massage conditioner from mid-lengths to ends. 

2. leave on for 2–3 minutes. rinse thoroughly. 

safety information

avoid contact with eyes.

FAQs

is the protector conditioner suitable for bleached hair? 
those with bleached blonde, gray + silver hair should reach for our bust your brass collection instead to help tone + reduce breakage. to help repair chemical damage, choose the kure strength repair collection.

do i need to use the protector color protect + strengthen treatment? 
using the protector shampoo + conditioner will already help extend your color long past your salon appointment. adding in the protector color protect + strengthen treatment provides even more protection, as it reduces color fade + shift from up to 15 hours of UV exposure* + delivers 7.9x more detangled + moisturized hair*. 

*clinically proven 

what is the amika signature scent?  
an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.                           

scent stack with limited-edition perk up GUAVA GRANITA + an Ellis Brooklyn perfume sample—a $50 value.

what is the amika x Ellis Brooklyn limited-edition perk up GUAVA GRANITA dry shampoo set? 

scent stack, the amika way with perk up GUAVA GRANITA, a limited-edition twist on the #1 dry shampoo in the US* that infuses the same clinically proven oil-removing formula you know + love with Ellis Brooklyn's sweet scent.

the second layer of scent? a sample of Ellis Brooklyn GUAVA GRANITA perfume for even more fresh-squeezed fragrance.  

who it's for:

all hair types (from balanced to oily!) looking to remove oil from their scalp                                

why it's special:

we teamed up again with our friends at Ellis Brooklyn (another clean + female-led Brooklyn brand) to turn refreshing between wash days into a sweet escape. in this bundle, you'll add to the scent experience with a 5 ml sample of GUAVA GRANITA fragrance + a cute travel pouch. 

• fresh-squeezed notes of juicy guava, ripe banana + rich vanilla
• perfect for your scent stacking routine
• a sweet twist on the #1 dry shampoo in the US*
• clinically proven to remove oil for actually cleaner hair
• boosts volume + removes odor
• extends time between washes
• no buildup, gritty feel, or white cast
• includes travel pouch

P.S.: guava season is short, so act fast! this collab is super limited edition, so once it's gone, it's gone.

 *Source: Circana, LLC, US Prestige Beauty Total Measured Market, Dry Shampoo/Dry Conditioner by Product, Dollar Sales, Annual 2025.   

ingredients

key ingredients:       

• invisible rice starch technology: superfine absorbent powder removes oil for actually cleaner hair + boosts volume with no buildup, gritty feel, or white cast.
• nourishing sea buckthorn: known as 1 of earth’s most nutrient-rich superfruits, our signature nourishing ingredient is loaded with vitamin C, vitamin A + antioxidants, making it the ultimate holy grail for your hair + skin.             

full ingredient list:   

how to: 

1. shake well
2. hold 8 inches away
3. spray onto roots in sweeping motion
4. wait 30 seconds
5. massage or brush through

safety information:

GUAVA GRANITA perk up: FLAMMABLE AEROSOL. pressurized container: may burst if heated. contents under pressure. do not place in hot water or near radiators, stoves or other sources of heat. do not puncture or incinerate container or store at temperatures over 49°C/120°F, even after use. do not use in presence of open flame or spark. keep away from heat/sparks/open flames/hot surfaces. no smoking. do not spray on an open flame or other ignition source. protect from sunlight. keep out of reach of children. use only as directed. intentional misuse by deliberately concentrating and inhaling the contents can be harmful or fatal. avoid contact with eyes. contains fluorinated greenhouse gases: HFC-152a: 0,087 kg / 0,0119977t CO2 equivalent / 138 global warning potential.

FAQ:

are you discontinuing perk up dry shampoo?
don’t worry, the original formula that started the perk up craze is here to stay! collect them both: perk up dry shampoo (featuring our signature amika scent) + limited-edition perk up GUAVA GRANITA dry shampoo to alternate scents based on your mood. you can never have too much perk up!

what is the difference between perk up GUAVA GRANITA + the original perk up dry shampoo?
amika x Ellis Brooklyn perk up GUAVA GRANITA dry shampoo is the same perk up dry shampoo formula you know + love with a limited-edition scent by Ellis Brooklyn.

which perk up dry shampoo is best for me?
it all depends on how much oil control + volume you’re looking for—and of course, your scent of choice! for hair that needs a shampoo 3-4x a week, keep it classic with our original perk up dry shampoo, the oil-removing root refresher that started it all. for the same volume-boosting + wash-extending benefits with a sweet + juicy scent, go for perk up GUAVA GRANITA dry shampoo. for hair that needs shampoo 1-2x a week + a more weightless feel, choose perk up plus extended clean dry shampoo. and for extra-strength oil control for hair that needs shampooing almost every day, you can’t go wrong with perk up ultra oil control dry shampoo.  

what does GUAVA GRANITA smell like?
GUAVA GRANITA by Ellis Brooklyn is a sweet, juicy scent with notes of juicy guava, banana, vanilla + almond milk. one spritz + you’ll be transported to a place where fruit crates are overflowing, bananas glow golden + fresh-squeezed guava juice is served upon arrival.

how long will perk up GUAVA GRANITA be available?
it's here for a good time, not a long time. amika x Ellis Brooklyn perk up GUAVA GRANITA dry shampoo is a super-limited collab that will only be available while supplies last—so don't miss it!

why did we partner with Ellis Brooklyn?
our friends at Ellis Brooklyn embody so many of our amika values–they’re a clean, Brooklyn-born + female-led brand just like us. talk about a match made in paradise!             

perk up your way with limited-edition perk up GUAVA GRANITA + travel-size perk up plus.

what is the beach day besties dry shampoo duo?

refresh roots all summer with perk up GUAVA GRANITA, a limited-edition twist on the #1 dry shampoo in the US* that infuses the same clinically proven oil-removing formula you know + love with Ellis Brooklyn's sweet scent. got plans? this beach-day duo includes a pocket-size perk up plus, so your hair will feel clean + smell amazing wherever you go.

*Source: Circana, LLC, US Prestige Beauty Total Measured Market, Dry Shampoo/Dry Conditioner by Product, Dollar Sales, Annual 2025     

who it's for

all hair types 1-4c seeking a root refresh       

why it's special 

wash days can wait. your summer plans won't. grab this duo to keep hair covered at home + on the go. includes our full-size limited-edition perk up GUAVA GRANITA + travel-size perk up plus extended clean dry shampoo.

• full size! limited-edition perk up GUAVA GRANITA: a limited-edition twist on the #1 dry shampoo in the US*—made with the same clinically proven oil-removing formula, now in a sweet juicy scent.
• travel size! perk up plus extended clean dry shampoo: an invisible, lightweight + buildable dry shampoo that extends time between wash days even further. 

*Source: Circana, LLC, US Prestige Beauty Total Measured Market, Dry Shampoo/Dry Conditioner by Product, Dollar Sales, Annual 2025.    

how to use: 

1. shake well.
2. spray 8 inches away from roots in a sweeping motion.
3. wait 30 seconds. 
4. massage product into scalp or brush it through.
5. apply more as needed.   

safety information:

FLAMMABLE AEROSOL. pressurized container: may burst if heated. contents under pressure. do not place in hot water or near radiators, stoves or other sources of heat. do not puncture or incinerate container or store at temperatures over 49°C/120°F, even after use. do not use in presence of open flame or spark. keep away from heat/sparks/open flames/hot surfaces. no smoking. do not spray on an open flame or other ignition source. protect from sunlight. keep out of reach of children. use only as directed. intentional misuse by deliberately concentrating and inhaling the contents can be harmful or fatal. avoid contact with eyes. contains fluorinated greenhouse gases: HFC-152a: 0,087 kg / 0,0119977t CO2 equivalent / 138 global warning potential.

ingredients

key ingredients

• invisible rice starch technology: superfine absorbent powder removes oil for actually cleaner hair + boosts volume with no buildup, gritty feel, or white cast.
• nourishing sea buckthorn: known as 1 of earth’s most nutrient-rich superfruits, our signature nourishing ingredient is loaded with vitamin C, vitamin A + antioxidants, making it the ultimate holy grail for your hair + skin. 

full ingredients

limited-edition perk up GUAVA GRANITA dry shampoo:
Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice/Riz) Starch, Isobutane, Disteardimonium Hectorite, Diisopropyl Adipate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Hydroxycitronellal, Limonene, Coumarin, Hexyl Cinnamal, Vanillin, Citrus Aurantium Peel Oil, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Citrus Limon (Lemon) Peel Oil, Geranyl Acetate, Linalyl Acetate

perk up plus extended clean dry shampoo:
Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice) Starch, Isobutane, Water/Eau/Aqua, Maranta Arundinacea (Arrowroot) Root Powder, Maltodextrin, Zinc Ricinoleate, Mandelic Acid, Pentapeptide-3, Nephelium Lappaceum (Rambutan) Seed Extract, Hippophae Rhamnoides (Sea Buckthorn) Fruit/Seed Oil, Helianthus Anuus (Sunflower) Seed Oil, Arginine, Diisopropyl Adipate, Disteardimonium Hectorite, PVP, Butylated PVP, Propylene Glycol, Citric Acid, Tocopherol, Citronellyl Methylcrotonate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin                               

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

FAQ    

what is dry shampoo?
our favorite way to refresh our hair, sans water. dry shampoos are powder formulas that work at the root to refresh, remove odors, add ‘oomph’ + absorb oil between showers.

what does dry shampoo do?
traditionally, dry shampoos absorb excess dirt, oil + grease from your scalp. additionally, they can refresh hairstyles to make them last longer, or add volume + an extra 'oomph' to hair (perk up dry shampoo, we're lookin' at you).

how do you use dry shampoo?
shake your can of dry shampoo well, spray from about 8 inches away in a sweeping motion, wait 30 seconds, then massage or brush through.

what is the difference between perk up dry shampoo and perk up plus extended clean dry shampoo?
perk up plus extended clean dry shampoo is ideal for those who wash their hair 1–2 times a week + are after a natural finish. it allows all hair types to extend time even further between wash days. perk up dry shampoo is perfect for those who wash their hair 3–4 times a week + are after a voluminous finish. you can also spray perk up on clean hair for that extra 'oomph' without feeling gritty.

what does GUAVA GRANITA smell like?
GUAVA GRANITA by Ellis Brooklyn is a sweet, juicy scent with notes of juicy guava, banana, vanilla + almond milk. one spritz + you’ll be transported to a place where fruit crates are overflowing, bananas glow golden + fresh-squeezed guava juice is served upon arrival.

how long will perk up GUAVA GRANITA be available?
it's here for a good time, not a long time. amika x Ellis Brooklyn perk up GUAVA GRANITA dry shampoo is a super-limited collab that will only be available while supplies last—so don't miss it!

#1 prestige dry shampoo in the US - size 5.3oz / 232ml* refreshes roots with a voluminous ‘oomph.’

perk it up! this talc-free dry shampoo absorbs oil, reduces odor, and with an invisible finish, all while restoring 'oomph.’

who it's for

all hair types 1-4C seeking a voluminous root refresh between washes
balanced to oily hair + scalp types

why it's special

infused with nutrient-rich sea buckthorn + natural rice starch (no talc!), perk up is the ultimate dry shampoo for a classic refresh between wash days.

• #1 prestige dry shampoo in the US.*
• 94% said their hair looked + felt refreshed after using**
• boosts volume**
• invisible finish: the talc-free formula even leaves dark hair without a trace of white residue.
• absorbs oil + reduces odor: we ditched the standard aluminum starch for rice starch which helps to absorb oil.
• restores volume: brings flat hair back to life + provides a voluminous 'oomph' without feeling gritty.
• due to supply chain challenges, cap color may vary.

*Circana, U.S. Prestige Beauty Total Measured Market, Hair Product Sales for 5.3oz size, 12 months ending December 2023 

**based on consumer testing of 53 participants.

HOW TO

unleash hair that’s 7x stronger, 2x smoother with 86% less breakage* thanks to this lightweight, superfruit-infused hair oil hero.

what is superfruit star lightweight hair styling oil?

what is the kure strength repair shampoo?

a conditioner that strengthens hair + prevents future breakage for your strongest mane yet.