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what is the kure intense strength repair mask?
an intensive mask that is clinically proven to strengthen, reduce breakage + deliver major moisture in minutes to dry, damaged strands
best for high porosity hair
- intense punch of hydration: if your hair feels parched + damaged, lather this treatment on for rich moisture.
- strengthens damaged hair: this mask promotes a healthy-looking + feeling mane.
- a perfect "treat yourself" moment: this mask gives your hair the TLC it's been craving.
- get 5.6x stronger hair*, 82% less breakage + 9.2x more conditioned* hair after one use.
- safe for strands: clinically proven to be safe for color-treated hair.**
- fortifying technology: helps target + strengthen hair prone to breakage.
- plant butters: deliver rich moisture + nourishment.
- sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.
an aura-activating scent powered by notes of juicy apricot, pink grapefruit + velvety vanilla.
what is the amika:aura | hair + body mist?
designed to uplift + instantly transport you to a brighter place, amika:aura, a hair perfume and body mist, opens with effervescent pink grapefruit—bursting with a brightness you've felt before. juicy apricot, ripe + radiant, awakens the senses, while lily of the valley floats in + lifts. as it settles, velvety vanilla hugs your skin, while smooth sandalwood grounds you in woody richness.
who it's for
anyone looking to amplify their aura
why it's special
you asked. we bottled. amplify your aura with amika:aura hair + body mist.
designed to uplift, this joy-sparking hair fragrance mist wraps you in fresh, fruity notes—juicy apricot, pink grapefruit + nostalgic vanilla that warms like the confidence of being fully + fearlessly yourself. spritz this fragrance hair and body mist on your strands + skin to spark something that’s always been within you. after all, this is more than just a mist. it’s a feeling.
key ingredients
- effervescent pink grapefruit feels like the rush of a good hair day
- juicy, invigorating apricot sweetens with sun-soaked memory
- fresh, airy lily of the valley floats in + leaves you feeling lifted
- velvety, comforting vanilla hugs you in a warm, friendly embrace
- rich, smooth sandalwood grounds you in playful possibility
full ingredients
Alcohol Denat. (SD Alcohol 40-B), Water/Eau/Aqua, Fragrance/Parfum, Tetramethyl Acetyloctahydronaphthalenes, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol, Vanillin, Rose Ketones
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
how to use
when you pair amika:aura hair + body mist with your favorite amika formulas, the fruity floral fragrance clings to every step. the more you layer, the longer your aura lingers.
how to use:
- spritz amika:aura onto hair and body for a light + refreshing boost of aura-amplifying florals.
layer with perk up:
- start with perk up dry shampoo to refresh hair, boost body + build scent at the root.
- spritz on amika:aura to take the same signature scent from strands to skin.
- watch the compliments roll in.
layer with hand wash:
- start the scent story at the sink with our hand wash.
- mist amika:aura on your hair + body to double up on the juicy, uplifting fragrance.
- get excited—every hand wash is a chance to lather up + layer on.
good to know
what is the amika signature scent?
an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.
what other products feature the amika signature scent? that scent you love?
it’s not just in your amika:aura hair + body mist—it’s in your perk up dry shampoo, your favorite mask + your trusty wash care, too. our signature scent runs through every formula, so your hair smells like your skin + your skin smells like your aura: bright, warm + here to stay.
what is blowout babe thermal ionic hairbrush?
create a blowout look with no blow dryer or hot air required!
who it's for
bells and whistles
- 1.5" ceramic barrel - emit far-infrared heat that instantly penetrates the cortex of the hair cuticle, heating from the inside out. the hair is heated evenly and in half the time of conventional heat, reducing the risk of damage.
- 0.5" nylon bristles - to gently grip, smooth and style all hair types and lengths.
- ionic generator - to increase negative ion output resulting in shiny, smooth, frizz-free results with zero static.
- 356°f / 180°c temperature - to smooth all hair types and textures.
- heat resistant handle, cool tip design and lightweight body - to guarantee easy, comfortable and safe styling.
- ready and able - an easy grip, 9 foot 360° swivel cord made of heat-proof, up to 450ºf (232ºc), fabric and a professional hook makes use and storage simple.
- 100–125 v
- 1 year warranty
how to
- on dry hair, simply use the bombshell blowout thermal brush as you would a round brush and blow dryer to achieve a smooth, voluminous blowout in half the time.
- for added shine - activate the negative ion generator! simply slide the on/off button all the way up until it glows red, then green.
- for more volume and body - activate the negative ion generator! simply slide the on/off button down until it only glows red.
all the steps breakage-prone hair needs to restore strength in the shower
what is the mane menders strength repair wash + care set?
a stylist-trusted system to target damage, dryness + breakage.
who it's for
all hair types 1–4c experiencing damage and dryness
why it's special
all the steps breakage-prone hair needs to restore strength in the shower.
- full size! the kure strength repair shampoo + conditioner: a fortifying wash duo that leaves hair 2x stronger* with 55% less breakage.*
- travel size! the kure intense strength repair mask: an intensive mask that leaves hair 5.6x stronger** + majorly moisturized in minutes.
*clinically proven when shampoo + conditioner are used continuously as a system.
**clinically proven with continued use.
how to use
to bring hair back from its breaking point:
1. massage shampoo into wet hair to gently cleanse weakened strands. rinse.
2. smooth conditioner from mid-lengths to ends to moisturize + reduce breakage. rinse.
3. apply mask from roots to ends + wait 5-7 minutes for deep conditioning + strength repair. rinse.
safety information:
avoid contact with eyes.
key ingredients
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fortifying technology: helps target + strengthen hair prone to breakage.
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borage oil: extracted from starflower seeds, this oil contains the highest levels of the essential omega-6 fatty acid.
-
shea butter: rich in vitamins, minerals + fatty acids.
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sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin."
full ingredients
the kure shampoo: water/aqua/eau, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, disodium cocoamphodiacetate, peg-7 glyceryl cocoate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, persea gratissima (avocado/avocat) oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, lavandula angustifolia (lavender/lavande) flower extract, chamomilla recutita (matricaria/matricaire) flower extract, rosmarinus officinalis (rosemary/romarin) leaf extract, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, disodium edta, disodium peg-12 dimethicone sulfosuccinate, peg-12 dimethicone, peg-150 distearate, polyquaternium-10, polyquaternium-7, polysorbate 20, propylene glycol, glycol, glycol stearate, glycol distearate, sodium methyl cocoyl taurate, citric acid, dehydroacetic acid, benzyl alcohol, phenoxyethanol, potassium sorbate, sodium benzoate, benzoic acid, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene
the kure conditioner: water/aqua/eau, myristyl alcohol, propylene glycol, cetearyl alcohol, cetrimonium chloride*, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, aloe barbadensis leaf juice, glycerin, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, c11-15 pareth-7, c12-16 pareth-9, caprylyl glycol, decyl oleate, disodium peg-12 dimethicone sulfosuccinate, trideceth-12, trimethylsiloxyamodimethicone, citric acid, etidronic acid, lauryl alcohol, hydrogenated palm glycerides citrate, phenoxyethanol, potassium sorbate, sodium benzoate, cetyl alcohol, benzyl alcohol, tocopherol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique
the kure intense mask: water/eau/aqua, cetearyl alcohol, cetyl alcohol, dimethicone, glycerin, isopropyl myristate, behentrimonium chloride*, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, hydrolyzed quinoa, panthenol, tocopheryl acetate, cetrimonium chloride*, bis-pca dimethicone, disodium peg-12 dimethicone sulfosuccinate, polyquaternium-37, dicaprylyl carbonate, ethylhexylglycerin, butylene glycol, aminomethyl propanol, lauryl glucoside, benzyl alcohol, potassium sorbate, sodium benzoate, phenoxyethanol, citric acid, isopropyl alcohol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique
rescue your strands with this trial set that detangles, targets damage, + strengthens.
what is the rescue team hair routine trial set?
in need of a new haircare routine? try this gift set, including mini refill pouches of the kure strength repair shampoo + conditioner + trial sizes of the wizard silicone-free detangling primer + the kure intense strength repair mask.
who it's for:
all hair is welcome
why it's special:
- the kure strength repair shampoo: a fortifying shampoo that gently cleanses, while resulting in 55% less breakage* + 2x stronger* hair.
- the kure strength repair conditioner: a moisturizing fortifying conditioner that results in 55% less breakage* + 2x stronger* hair.
- the kure intense strength repair mask: ultra-rich mask that is clinically proven to result in hair that is 3.2x stronger**, 8x more conditioned + with 69% less breakage.
- the wizard silicone-free detangling primer: this lightweight primer protects against 450°F heat, cuts down on blow dry time, reduces frizz + detangles all hair types.
how to use:
- on wet hair, massage in the kure strength repair shampoo from root to ends. rinse.
- apply the kure strength repair conditioner from mid-length to ends. rinse.
- for an intense weekly treat, apply the kure intense strength repair mask + let penetrate for 10 minutes. for low porosity hair, use in place of conditioner. rinse.
- spray the wizard silicone-free detangling primer on towel dried hair to detangle or heat protect before blow drying.
key ingredients:
- fortifying technology: helps target + strengthen hair prone to breakage.
- sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.
- borage oil: extracted from starflower seeds, contains the highest levels of the essential omega-6 fatty acid.
- shea butter: rich in vitamins, minerals + fatty acids.
- mango butter: rich in omegas and vitamin a, c + e.
- vegan proteins: helps to reinforce damaged hair + improve shine.
full ingredients:
the kure strength repair shampoo:
water/aqua/eau, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, disodium cocoamphodiacetate, peg-7 glyceryl cocoate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, persea gratissima (avocado/avocat) oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, lavandula angustifolia (lavender/lavande) flower extract, chamomilla recutita (matricaria/matricaire) flower extract, rosmarinus officinalis (rosemary/romarin) leaf extract, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, disodium edta, disodium peg-12 dimethicone sulfosuccinate, peg-12 dimethicone, peg-150 distearate, polyquaternium-10, polyquaternium-7, polysorbate 20, propylene glycol, glycol, glycol stearate, glycol distearate, sodium methyl cocoyl taurate, citric acid, dehydroacetic acid, benzyl alcohol, phenoxyethanol, potassium sorbate, sodium benzoate, benzoic acid, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene
the kure strength repair conditioner:
water/aqua/eau, myristyl alcohol, propylene glycol, cetearyl alcohol, cetrimonium chloride*, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, aloe barbadensis leaf juice, glycerin, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, c11-15 pareth-7, c12-16 pareth-9, caprylyl glycol, decyl oleate, disodium peg-12 dimethicone sulfosuccinate, trideceth-12, trimethylsiloxyamodimethicone, citric acid, etidronic acid, lauryl alcohol, hydrogenated palm glycerides citrate, phenoxyethanol, potassium sorbate, sodium benzoate, cetyl alcohol, benzyl alcohol, tocopherol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique
the kure intense strength repair mask:
water/eau/aqua, cetearyl alcohol, cetyl alcohol, dimethicone, glycerin, isopropyl myristate, behentrimonium chloride*, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, hydrolyzed quinoa, panthenol, tocopheryl acetate, cetrimonium chloride*, bis-pca dimethicone, disodium peg-12 dimethicone sulfosuccinate, polyquaternium-37, dicaprylyl carbonate, ethylhexylglycerin, butylene glycol, aminomethyl propanol, lauryl glucoside, benzyl alcohol, potassium sorbate, sodium benzoate, phenoxyethanol, citric acid, isopropyl alcohol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique
the wizard silicone-free detangling primer:
isododecane, isopropyl palmitate, isohexadecane, ethylhexyl olivate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, persea gratissima (avocado/avocat) oil, squalane, tocopheryl acetate, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene, citronellol, coumarin, geraniol
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
Good to Know:
what is the the kure shampoo + forever friend bottle duo?
this planet-friendly pair—including a refill pouch of the kure strength repair shampoo + a forever friend refillable shampoo bottle—was specially curated to help reduce impact over time.*
who it's for
all hair types 1-4c. ideal for high porosity hair.
why it's special
amika is a proud pal to the planet, so we're making it easy to do good for your hair + the environment. in fact, using this duo together reduces environmental impact by 98.4** over the course of 2 years!
forever friend refillable shampoo bottle:
- a refillable, reusable bottle made with BPA-free + EA-free eastman Tritan plastic
- helps reduce your environmental impact by 69%†
- dishwasher safe + impact resistant
the kure strength repair shampoo pouch:
- a reparative shampoo that strengthens strands damaged by everyday stressors, heat + chemical treatments
- clinically proven to leave hair 2x stronger with 55% less breakage††
*all emission and environmental impact claims were generated from Sustainable Minds software.
** when compared to traditional, virgin plastic bottles.
†after using 1 forever friend bottle for one year, compared to 2 PCR bottles.
††clinically proven when shampoo + conditioner are used continuously as a system.
key ingredients
- fortifying technology: helps target + strengthen hair prone to breakage.
- plant butters: rich in nutrients like omega fatty acids, vitamins + minerals.
- vegan proteins: helps to reinforce damaged hair + improve shine.
- sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.
full ingredients
water/aqua/eau, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, disodium cocoamphodiacetate, peg-7 glyceryl cocoate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, persea gratissima (avocado/avocat) oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, lavandula angustifolia (lavender/lavande) flower extract, chamomilla recutita (matricaria/matricaire) flower extract, rosmarinus officinalis (rosemary/romarin) leaf extract, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, disodium edta, disodium peg-12 dimethicone sulfosuccinate, peg-12 dimethicone, peg-150 distearate, polyquaternium-10, polyquaternium-7, polysorbate 20, propylene glycol, glycol, glycol stearate, glycol distearate, sodium methyl cocoyl taurate, citric acid, dehydroacetic acid, benzyl alcohol, phenoxyethanol, potassium sorbate, sodium benzoate, benzoic acid, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
how to use
- pour pouch into bottle.
- pump shampoo into hands, then massage through hair focusing on the roots.
- rinse.
- once shampoo runs out, unscrew the top of the forever bottle and give it a wash.
- use any amika shampoo pouch to refill.
good to know / FAQ
is this color-safe?
yes, the kure shampoo is color-safe.
is this safe for keratin, Brazilian, or other chemically-treated hair?
yes! the kure shampoo is suitable for keratin, Brazilian, or other chemically treated hair.
can I use this every day?
yes! the kure bond repair shampoo is formulated to be used daily or every wash day.
what is the amika signature scent?
an intoxicating blend of warm vanilla, spicy sweet clover, and fresh citrus.
cleanse, condition, mask + more with this nourishing set of must-have minis.
what it is
nourish your scalp + strands with travel-sizes of our most iconic formulas: normcore signature shampoo + conditioner, soulfood nourishing mask + the wizard silicone-free detangling primer.
who it's for
fine to medium hair types 1–2c
why it's special
we've packed these mighty minis with good-for-you vitamins, nutrients + our signature superfruit, sea buckthorn, leaving your strands softer, shinier + deeply hydrated. plus, they're sized just right for carry-ons, gym bags, or just to try at home—our signature collection is the perfect place to start if you're new here!
• normcore signature shampoo: a sulfate-free shampoo that gently cleanses—without stripping moisture—and infuses strands + scalp with hydrating coconut acid to promote silky-soft hair.
• normcore signature conditioner: a light-as-air conditioner made with nurturing shea butter for hair that is weightlessly hydrated, noticeably softened + 7x more conditioned.*
•soulfood nourishing hair mask: a rich, deeply hydrating mask for 87% more repair** + hair that’s 7x more moisturized.**
• the wizard silicone-free detangling primer: a squalane-powered primer that reduces frizz, protects against heat up to 450 degrees + detangles all hair types.
*clinically proven, after one use.
**after one use.
key ingredients
• jojoba seed oil: contains many essential fatty acids, powerful antioxidants, + vitamins; naturally rich in vitamins a, + e.
• shea butter: rich in fatty acids + antioxidants known to soften and hydrate.
• sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp. "
full ingredients
normcore signature shampoo:
Water/Eau/Aqua, Sodium Cocoyl Isethionate, Glycol Distearate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Coconut Acid, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Hexamethylindanopyran, Tetramethyl Acetyloctahydronaphthalenes
normcore signature conditioner:
Water/Eau/Aqua, Cetearyl Alcohol, Behentrimonium Chloride*, Silicone Quaternium-8, Butyrospermum Parkii (Shea/Karite) Butter, Glycerin, Trideceth-10, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Isopropyl Alcohol, Cocamide MIPA, Polyquaternium-37, Caprylyl Glycol, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Hexylene Glycol, PPG-1 Trideceth-6, Citric Acid, Sodium Hydroxide, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Isopropanolamine, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol *antistatic agent/agent antistatique
soulfood nourishing mask:
Water/Eau/Aqua, Cetearyl Alcohol, Cetyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Behentrimonium Chloride*, Butylene Glycol, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cetrimonium Chloride*, Panthenol, Tocopheryl Acetate, Ethylhexylglycerin, Aminomethyl Propanol, Phenoxyethanol, Isopropyl Alcohol, Citric Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene *antistatic agent/agent antistatique
the wizard silicone-free detangling primer:
Isododecane, Isopropyl Palmitate, Isohexadecane, Ethylhexyl Olivate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Squalane, Tocopheryl Acetate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol
how to use
• massage a quarter-sized amount of normcore signature shampoo through wet hair focusing on the roots. rinse.
• apply normcore signature conditioner from mid-lengths to ends, allowing the conditioner to penetrate before rinsing.
• smooth soulfood nourishing mask from roots to ends + allow it to deeply hydrate + repair hair for 5–7 minutes.
• rinse hair with cool water to close the cuticle, lock in moisture + leave a glossy finish.
• after towel-drying, evenly mist the wizard detangling primer from mid-lengths to ends + lightly detangle with your fingers or a wide-toothed comb.
treat hair to a trio of mini bestsellers that soften, strengthen + make all the magic.
what is the everyday magic | bestsellers set?
ready for minis that make all the magic? treat hair to a trio of mini bestsellers that nourish + condition for soft, shiny + stronger strands. everyday magic features soulfood nourishing mask, perk up dry shampoo + the wizard silicone-free detangling spray.
who it's for
all hair is welcome!
why it's special
it's time to bring on the mini magic! this limited-edition gift set is filled with bestsellers to nourish, detangle + refresh hair for a travel-sized taste of everyone’s favorite formulas.
- travel size! travel size! soulfood nourishing mask: this vitamin + nutrient-packed hair mask deeply conditions + softens strands. use as a weekly treatment for 11.4x more conditioned hair.*
- travel size! travel size! the wizard silicone-free detangling primer: this silicone-free, leave-in detangling spray protects hair against 450°F heat**, helps to reduce frizz + preps + primes strands for any style.
- travel size! travel size! perk up dry shampoo: perk up dry shampoo cleans + refreshes roots, adds instant volume + extends time between wash days.
key ingredients
- sea buckthorn: this superfruit nourishes strands + helps increase shine, manageability, softness + strength.
- jojoba seed oil: moisturizes + softens with essential fatty acids, antioxidants + vitamins.
- squalane: protects from dehydration + moisture loss while restoring hair’s suppleness.
full ingredients
soulfood nourishing mask:
Water/Eau/Aqua, Cetearyl Alcohol, Cetyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Behentrimonium Chloride*, Butylene Glycol, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cetrimonium Chloride, Panthenol, Tocopheryl Acetate, Ethylhexylglycerin, Aminomethyl Propanol, Phenoxyethanol, Isopropyl Alcohol, Citric Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene.
the wizard silicone-free detangling primer:
Isododecane, Isopropyl Palmitate, Isohexadecane, Ethylhexyl Olivate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Squalane, Tocopheryl Acetate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol.
perk up dry shampoo:
Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice/Riz) Starch, Isobutane, Disteardimonium Hectorite, Diisopropyl Adipate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Citronellol, Limonene.
how to use
soulfood nourishing mask:
- after shampooing, gently massage soulfood mask through wet hair from roots to ends. leave on for 5–7 minutes. rinse.
- use either as a weekly treatment or an everyday conditioner.
the wizard silicone-free detangling primer:
- evenly mist throughout damp hair from mid-lengths to ends.
- lightly detangle with fingers or wide-toothed comb.
- air dry for natural texture or blow dry for a smooth finish.
perk up dry shampoo:
- shake well.
- spray 8 inches away from roots in a sweeping motion.
- massage into scalp as you would with wet shampoo.
- brush through as needed.
faqs
does perk up dry shampoo leave a white cast?
not on our watch. when applied to hair a subtle white cast may be present, but this will quickly disappear once rubbed properly into hair. remember to let sit for 30 seconds or longer to fully absorb the oil and odors. starting at the scalp, massage in like you’re actually shampooing your hair and then brush through.
what is the difference between the wizard silicone-free detangling primer, and the wizard detangling primer?
the wizard silicone-free detangling primer is silicone-free and formulated with squalane, while the wizard detangling primer is not silicone-free and does not include squalane in the formula.
can the wizard be used in place of conditioner?
the wizard is meant to be used after conditioner, and before styling. we do not recommend using the wizard in place of conditioner.
why does soulfood nourishing mask vary in color and texture?
our soulfood nourishing mask varies in color + texture due to our naturally-sourced sea buckthorn and production. don't worry, this is totally normal and doesn't change the product efficacy!
what is the amika signature scent?
an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.
unlock next-level hair joy with superfruit-infused nourishing favorites in 1 juicy set.
what is the soft strand manifestation | nourishing treat + style set?
manifest your most nourished mane with an exclusive set featuring a full size soulfood nourishing mask, travel sizes of perk up dry shampoo + superfruit star lightweight hair styling oil, plus sample sizes of normcore signature shampoo + conditioner.
who it's for
all hair is welcome.
why it's special
reach total strand enlightenment with this nourishing set of superfruit-infused favorites.
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sample size! normcore signature shampoo + conditioner: this nutrient-rich shampoo + conditioner nourishes + cleanses for 7x more conditioned hair.*
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travel size! superfruit star lightweight hair styling oil: this lightweight multitasking hair oil is clinically proven to leave hair 7x stronger** 2x smoother (even in high humidity!)** + reduce breakage by 86%.**
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travel size! perk up dry shampoo: use in between wash days to clean, refresh roots + boost volume.
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full size! soulfood nourishing mask: this vitamin + nutrient-packed hair mask deeply conditions + softens strands.
*clinically proven, when used as a system.
**clinically proven, after one use.
key ingredients
- sea buckthorn: nourishes strands + helps increase shine, manageability, softness + strength.
- jojoba seed oil: moisturizes + softens with essential fatty acids, antioxidants + vitamins.
- rice starch: a light powder that helps to absorb oil + adds instant body.
full ingredients
normcore signature shampoo:
Water/Eau/Aqua, Sodium Cocoyl Isethionate, Cocamidopropylamine Oxide, Cocamidopropyl Hydroxysultaine, Glycol Distearate, Coconut Acid, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Glycerin, Sodium Isethionate, Peg-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene
normcore signature conditioner:
Water/Eau/Aqua, Cetearyl Alcohol, Behentrimonium Chloride*, Silicone Quaternium-8, Butyrospermum Parkii (Shea/Karite) Butter, Glycerin, Trideceth-10, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Isopropyl Alcohol, Cocamide Mipa, Polyquaternium-37, Caprylyl Glycol, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Hexylene Glycol, PPG-1 Trideceth-6, Citric Acid, Sodium Hydroxide, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Isopropanolamine, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol *Antistatic Agent/Agent Antistatique
soulfood nourishing mask:
Water/Eau/Aqua, Cetearyl Alcohol, Cetyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Behentrimonium Chloride*, Butylene Glycol, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cetrimonium Chloride, Panthenol, Tocopheryl Acetate, Ethylhexylglycerin, Aminomethyl Propanol, Phenoxyethanol, Isopropyl Alcohol, Citric Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene *antistatic agent/agent antistatique
superfruit star lightweight hair styling oil:
Isododecane, Trisiloxane, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin.
perk up dry shampoo:
Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice/Riz) Starch, Isobutane, Disteardimonium Hectorite, Diisopropyl Adipate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Citronellol, Limonene.
how to use
normcore signature shampoo + conditioner:
- lather + massage shampoo through wet hair from root to ends. rinse.
- massage conditioner from mid-lengths to ends. leave on for 2–3 minutes. rinse thoroughly.
superfruit star lightweight hair styling oil:
- prior to heat styling, apply 1-2 pumps to damp or dry hair to strengthen + protect from heat damage.
- to smooth + add shine to your finished style, apply 1-2 pumps throughout dry hair, focusing on the ends.
perk up dry shampoo:
- shake well + hold 8 inches away.
- spray onto roots in sweeping motion, then wait 30 seconds. massage or brush through to finish.
soulfood nourishing mask:
- after shampooing, gently massage soulfood mask through wet hair from roots to ends. leave on for 5–7 minutes. rinse.
- use either as a weekly treatment or an everyday conditioner.
faqs
is normcore signature shampoo + conditioner color safe?
yes, normcore signature shampoo + conditioner is suitable for color treated hair.
is normcore signature shampoo + conditioner safe for keratin, brazilian, or other chemically treated hair?
yes, normcore signature shampoo is suitable for chemically treated hair.
what is the amika signature scent?
why does soulfood nourishing mask vary in color + texture?
our soulfood nourishing mask varies in color + texture due to our naturally-sourced sea buckthorn + production. don't worry, this is totally normal + doesn't change the product efficacy!
the wizard vs. superfruit star, what's the difference?
the wizard is great for all hair types to detangle + protect against heat damage on damp hair after washing + conditioning. superfruit star works on both damp + dry hair to strengthen, smooth + protect against heat damage + frizz.
what type of hair does perk up dry shampoo work best on?
perk up dry shampoo works on all hair types, especially those who wash their hair 3–4 times a week.
in the mood for nourishment you can see + feel? meet the set made for your most nourished mane.
what is the nourishment-ality | nourishing routine set?
make way for nourishment you can see + feel with a superfruit-infused set featuring travel sizes of normcore shampoo + conditioner, a travel size soulfood nourishing mask + a full size of the wizard silicone-free detangling primer.
who it's for
fine to medium hair types 1-2c.
why it's special
put your mane in a nourishing mindset with a routine set made to leave your strands softer, shinier + deeply hydrated thanks to these sea buckthorn + nutrient-infused formulas.
- travel size! normcore signature shampoo + conditioner: this nutrient-rich shampoo + conditioner nourishes + cleanses your way to 7x more conditioned hair.*
- travel size! soulfood nourishing mask: this vitamin + nutrient-packed hair mask deeply conditions + softens strands. use as a weekly treatment for 11.4x more conditioned hair.**
- full size! the wizard silicone-free detangling primer: this silicone-free, leave-in detangling spray protects hair against 450°F heat†, helps to reduce frizz + preps + primes strands for any style.
*clinically proven when using shampoo + conditioner together as a system. **clinically proven, after one use.
†clinically proven.
key ingredients
- sea buckthorn: nourishes strands + helps increase shine, manageability, softness + strength.
- jojoba seed oil: moisturizes + softens with essential fatty acids, antioxidants + vitamins.
- squalane: protects from dehydration + moisture loss while restoring hair’s suppleness.
full ingredients
normcore signature shampoo:
Water/Eau/Aqua, Sodium Cocoyl Isethionate, Cocamidopropylamine Oxide, Cocamidopropyl Hydroxysultaine, Glycol Distearate, Coconut Acid, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Glycerin, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene
normcore signature conditioner:
Water/Eau/Aqua, Cetearyl Alcohol, Behentrimonium Chloride*, Silicone Quaternium-8, Butyrospermum Parkii (Shea/Karite) Butter, Glycerin, Trideceth-10, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Isopropyl Alcohol, Cocamide MIPA, Polyquaternium-37, Caprylyl Glycol, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Hexylene Glycol, PPG-1 Trideceth-6, Citric Acid, Sodium Hydroxide, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Isopropanolamine, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol *antistatic agent/agent antistatique
the wizard silicone-free detangling primer:
isododecane, isopropyl palmitate, isohexadecane, ethylhexyl olivate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, squalane, persea gratissima (avocado/avocat) oil, tocopheryl acetate, fragrance/parfum
how to use
normcore signature shampoo + conditioner:
- lather + massage shampoo through wet hair from root to ends. rinse.
- massage conditioner from mid-lengths to ends. leave on for 2–3 minutes. rinse thoroughly.
soulfood nourishing mask:
- after shampooing, gently massage soulfood mask through wet hair from roots to ends. leave on for 5–7 minutes. rinse.
- use either as a weekly treatment or an everyday conditioner.
the wizard silicone-free detangling primer:
- evenly mist throughout damp hair from mid-lengths to ends.
- lightly detangle with fingers or wide-toothed comb.
- air dry for natural texture, or blow dry for a smooth finish.
good to know
why does soulfood nourishing mask vary in color + texture?
our soulfood nourishing mask varies in color + texture due to our naturally-sourced sea buckthorn + production. don't worry, this is totally normal + doesn't change the product efficacy!
is this set color safe?
yes, our signature collection is suitable for color-treated hair.
is this set safe for keratin, Brazilian, or other chemically treated hair?
yes, nourishment-ality routine set is suitable for chemically treated hair.
what is the amika signature scent?
an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.
save 15% on this travel-size + full-size dry leave-in mask that instantly softens, moisturizes + strengthens hair in a single spray—no rinse needed!
who it's for
dry, brittle hair in need of softening
why it's special
meet soft moves, the full-size + travel-size soulstruck nourishing dry hair mask duo that serves as your shortcut to soft, moisturized hair in seconds.
this mess-free, leave-in nourishing dry hair mask softens + reinforces hair fibers with strengthening vegan silk protein + sea buckthorn—delivering results that are as soft as they are strong. soulstruck's weightless, aerosol formula gives hair a stroke of nourishment, softness + strength without a wash and without any buildup.
soulstruck achieves:
- 6x softer hair instantly*
- 6x more moisturized hair*
- 3.5x stronger hair*
*clinically proven.
how to use:
- shake well.
2. spray 8 inches away from dry hair, focusing on mid-lengths to ends of natural hair or extensions.
3. brush or smooth through strands as needed.
key ingredients
- vegan silk protein: inspired by the delicate strength + silkiness of a spider’s web, our vegan silk proteins reinforce the hair strand—delivering softness that’s as weightless as it is strong.
- sea buckthorn: our signature superfruit, sea buckthorn works to restore lipids in the hair to help increase shine, manageability, softness + strength—which is why we infuse it into every formula.
full ingredients
Dimethyl Ether, Water/Aqua/ Eau, Alcohol Denat. (SD Alcohol 40-B), sr-(Polypeptide-168 Oligopeptide-178), Simmondsia Chinensis (Jojoba) Seed Oil, Astrocaryum Murumuru Seed Butter, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Diospyros Kaki (Persimmon) Fruit Extract, Crambe Abyssinica Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Helianthus Annuus (Sunflower/Tournesol) Seed Oil, Ximenia Americana Seed Oil, Theobroma Cacao (Cocoa) Extract, Musa Sapientum (Banana/Banane) Fruit Extract, Ananas Sativus (Pineapple/Ananas) Fruit Extract, Biosaccharide Gum-4, Behentrimonium Chloride*, Cetearyl Alcohol, Tocopherol, Ethyl Linoleate, Ethyl Oleate, Caprylyl Glycol, Pentylene Glycol, Propanediol, Ethylhexylglycerin, 1,2-Hexanediol, Butylene Glycol, Sodium Benzoate, Potassium Sorbate, Pentaerythrityl Tetra-di-t-butyl, Hydroxyhydrocinnamate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Tetramethyl Acetyloctahydronaphthalenes, Vanillin *antistatic agent/agent antistatique
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
a dry leave-in mask that instantly softens, moisturizes + strengthens strands in a single spray—no rinse needed!
who it's for
dry, brittle hair
- spray onto strands that look + feel dry, brittle, or dull + feel your hair get softer, stronger + more moisturized in seconds.
extensions users
- extensions don’t soak up the moisturizing benefits of natural scalp oils. spray soulstruck onto extensions to keep them nourished + soft for longer.
unmanageable hair between wash days
- if hair feels tangled, needs extra moisture, or you’re too busy for a wash day, spray on soulstruck to soften, moisturize + strengthen until your next wash.
protective style care
- spray onto braids, twists, or other protective styles to help lock in moisture + maintain softness.
why it's special
meet soulstruck, your shortcut to soft, moisturized hair in seconds. this mess-free, leave-in nourishing dry hair mask softens + reinforces hair fibers with strengthening vegan silk protein + sea buckthorn—delivering results that are as soft as they are strong. soulstruck's weightless, aerosol formula gives hair a stroke of nourishment, softness + strength without a wash and without any buildup.
soulstruck achieves:
- 6x softer hair instantly*
- 6x more moisturized hair*
- 3.5x stronger hair*
*clinically proven.
how to use:
1. shake well.
2. spray 8 inches away from dry hair, focusing on mid-lengths to ends of natural hair or extensions.
3. brush or smooth through strands as needed.
key ingredients
vegan silk protein:
inspired by the delicate strength + silkiness of a spider’s web, our vegan silk proteins reinforce the hair strand—delivering softness that’s as weightless as it is strong.
sea buckthorn:
our signature superfruit, sea buckthorn works to restore lipids in the hair to help increase shine, manageability, softness + strength—which is why we infuse it into every formula.
full ingredients
Dimethyl Ether, Water/Aqua/ Eau, Alcohol Denat. (SD Alcohol 40-B), sr-(Polypeptide-168 Oligopeptide-178), Simmondsia Chinensis (Jojoba) Seed Oil, Astrocaryum Murumuru Seed Butter, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Diospyros Kaki (Persimmon) Fruit Extract, Crambe Abyssinica Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Helianthus Annuus (Sunflower/Tournesol) Seed Oil, Ximenia Americana Seed Oil, Theobroma Cacao (Cocoa) Extract, Musa Sapientum (Banana/Banane) Fruit Extract, Ananas Sativus (Pineapple/Ananas) Fruit Extract, Biosaccharide Gum-4, Behentrimonium Chloride*, Cetearyl Alcohol, Tocopherol, Ethyl Linoleate, Ethyl Oleate, Caprylyl Glycol, Pentylene Glycol, Propanediol, Ethylhexylglycerin, 1,2-Hexanediol, Butylene Glycol, Sodium Benzoate, Potassium Sorbate, Pentaerythrityl Tetra-di-t-butyl, Hydroxyhydrocinnamate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Tetramethyl Acetyloctahydronaphthalenes, Vanillin *antistatic agent/agent antistatique
get oil removal on speed dial with this powerful dry shampoo for extra oily scalps.
what it is
calling all oily scalps! dial up hair’s highest potential with perk up ultra dry shampoo—a powerful formula created for extra oily scalps that need oil control on speed dial between daily washes.
who it's for
all hair types 1-4c
oily scalps + strands that get weighed down by oil 1-2 days after washing
why it's special
meet your extra-oily scalps’ solution for a powerful clean between daily (or every other day) washes. this clinically proven* formula delivers off-the-hook freshness with a dry, refreshing feel + finish for that ‘just washed my hair’ feeling. in fact, 87% said that perk up ultra helps control oil.* your perfect perk up is calling.
- clinically proven to remove more oil**
- helps control oils**
- revitalizes greasy strands courtesy of root-friendly ingredients like oil-absorbing tapioca starch, odor-- removing bamboo stem extract + our signature superfruit sea buckthorn.
- community-requested formula: you asked + we answered with a dialed-up formula designed for even the oiliest scalps.
*based on a 2-week consumer study of 66 participants
**when compared to our traditional perk up dry shampoo.
key ingredients
- tapioca starch: refreshes roots + absorbs oil from the scalp.
- sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair and scalp.
- bamboo stem extract: absorbs sweat + sebum while removing odor from the hair + scalp.
full ingredients
Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice) Starch, Silica, Tapioca Starch, Disteardimonium Hectorite, Bambusa Arundinacea (Bamboo) Stem Extract, Epilobium Angustifolium (Willow Herb) Flower/Leaf/Stem Extract, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Glycerin, Diisopropyl Adipate, Water/Eau/Aqua, Citric Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol
how to use
- shake well.
- spray 8 inches away from roots in a sweeping motion.
- wait 30 seconds.
- massage product into scalp or brush it through.
- apply more as needed.
good to know / FAQ:
what is dry shampoo?
our favorite way to refresh our hair, sans water. dry shampoos are powder formulas that work at the root to refresh, remove odors, add ‘oomph’ + absorb oil between showers.
what does dry shampoo do?
traditionally, dry shampoos absorb excess dirt, oil + grease from your scalp. additionally, they can refresh hairstyles to make them last longer, or add volume + an extra 'oomph' to hair (perk up dry shampoo, we're lookin' at you).
how do you use dry shampoo?
shake your can of dry shampoo well, spray from about 8 inches away in a sweeping motion, wait 30 seconds, then massage or brush through.
is this color safe?
yes! perk up ultra is suitable for color-treated hair.
is this safe for keratin, Brazilian, or other chemically treated hair?
yes!
balanced to oily scalp types
- lightweight + invisible finish + no residue**
- 98% loved the feeling and texture of the product*
- natural feel + finish: this lightweight formula leaves hair feeling clean, without a trace of residue or buildup. infused with scalp-friendly ingredients like mandelic acid, rambutan seed extract, arrowroot powder + peptides.
KEY INGREDIENTS
- arrowroot powder: native to rainforest habitats, this powder is highly absorbent + soaks up excess oil.
- sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.
- mandelic acid: a gentle AHA that helps the scalp stay balanced.
FULL INGREDIENTS
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
STEPS
- shake well
- hold 8 inches away
- spray onto roots in sweeping motion
- wait 30 seconds
- massage or brush through!
what is rising star?
- volume that packs a performance: clinically proven for instant + all day root lift that lasts all day*
- all the volume, none of the stiffness: this crunch-free formula is buildable, lightweight + never weighs hair down.
- hair-raising ingredients: formulated with carob seed extract, hydrolyzed soy proteins + more to create fuller-looking strands.
- carob seed extract: works to help achieve stronger, fuller-looking strands.
- hydrolyzed soy protein: helps to increase the diameter of the hair fiber for more voluminous-looking hair.
- sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.