the ultimate shortcut that’s curated for soft + refreshed hair (without the shower).

what it is

a limited-edition holiday set with a full-size perk up dry shampoo + travel-size soulstruck dry hair mask, wrapped in art + ready to gift. use this routine to refresh roots, soften mid-lengths to ends + extend time between washes.

who it's for

for all hair types 1-4c

why it's special

key ingredients

• sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair and scalp.
  
• rice starch: absorbs oil + restore hair's 'oomph.'
  

• vegan silk protein: inspired by the delicate strength + silkiness of a spider’s web, our vegan silk proteins reinforce the hair strand—delivering softness that’s as weightless as it is strong.

full ingredients

perk up dry shampoo:
Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice/Riz) Starch, Isobutane Disteardimonium Hectorite, Diisopropyl Adipate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Citronellol, Limonene, Coumarin, Vanillin, Tetramethyl Acetyloctahydronaphthalenes

soulstruck nourishing dry hair mask:
Dimethyl Ether, Water/Aqua/ Eau, Alcohol Denat. (SD Alcohol 40-B), sr-(Polypeptide-168 Oligopeptide-178), Simmondsia Chinensis (Jojoba) Seed Oil, Astrocaryum Murumuru Seed Butter, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Diospyros Kaki (Persimmon) Fruit Extract, Crambe Abyssinica Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Helianthus Annuus (Sunflower/Tournesol) Seed Oil, Ximenia Americana Seed Oil, Theobroma Cacao (Cocoa) Extract, Musa Sapientum (Banana/Banane) Fruit Extract, Ananas Sativus (Pineapple/Ananas) Fruit Extract, Biosaccharide Gum-4, Behentrimonium Chloride*, Cetearyl Alcohol, Tocopherol, Ethyl Linoleate, Ethyl Oleate, Caprylyl Glycol, Pentylene Glycol, Propanediol, Ethylhexylglycerin, 1,2-Hexanediol, Butylene Glycol, Sodium Benzoate, Potassium Sorbate, Pentaerythrityl Tetra-di-t-butyl, Hydroxyhydrocinnamate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Tetramethyl Acetyloctahydronaphthalenes, Vanillin *antistatic agent/agent antistatique

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

How To Instructions:

step 1: perk up dry shampoo
1. shake dry shampoo well and hold 8 inches away from hair. 
2. spray onto your roots in a sweeping motion, then wait 30 seconds. 
3. gently massage or brush through hair to finish.

step 2: soulstruck nourishing dry hair mask
1. shake dry hair mask well. 
2. spray 8 inches away from dry hair, focusing on mid-lengths to ends of natural hair or extensions. 
brush or smooth through strands as needed.                          

safety information:

FLAMMABLE AEROSOL. pressurized container: may burst if heated. contents under pressure. do not place in hot water or near radiators, stoves or other sources of heat. do not puncture or incinerate container or store at temperatures over 49°C/120°F, even after use. do not use in presence of open flame or spark. keep away from heat/sparks/open flames/hot surfaces. no smoking. do not spray on an open flame or other ignition source. protect from sunlight. keep out of reach of children. use only as directed. intentional misuse by deliberately concentrating and inhaling the contents can be harmful or fatal. avoid contact with eyes. contains fluorinated greenhouse gases: HFC-152a: 0,087 kg / 0,0119977t CO2 equivalent / 138 global warning potential.

FAQs:

unwrap a full-size normcore wash-day duo + travel-size superfruit star curated for creativity.

what it is:

cleanse, condition + smooth with soft hair stars, a curated routine set wrapped in limited-edition art. treat your strands to a full-size normcore shampoo + conditioner, plus a travel-size superfruit star. made for self-expression + serious savings.                                

who it's for   

best for fine to medium hair types 1-2c

why it's special

wrap up soft strands + serious savings in one limited-edition, giftable box. includes our full-size normcore shampoo + conditioner, plus a travel-size superfruit star lightweight hair oil.

• full size! normcore signature shampoo + conditioner: a nutrient-infused shampoo + lightweight conditioner that gently cleanse + add moisture for clean, nourished, soft hair.  
• travel size! superfruit star lightweight hair styling oil: a lightweight oil can be used on dry or damp hair to reduce breakage, smooth frizz, add glossy shine + protect against heat damage.                              

key ingredients:

• coconut acid: helps to lather + condition.
• non-cyclic silicones: help provide shine, slip, + conditioning while reducing breakage.
• sea buckthorn: loaded with vitamin c, a, fatty acid omega 7 + antioxidants, making it the ultimate holy grail for your hair + skin.                                

full ingredients list:

normcore signature shampoo:
Water/Aqua/Eau, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Glycol Distearate, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Coconut Acid, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Citric Acid, Polyquaternium-7, Glycerin, Cocamidopropyl Betaine, Sodium Benzoate, Polysorbate 20, Sodium Hydroxide, Sodium Chloride, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes

normcore signature conditioner:
Water/Aqua/Eau, Cetearyl Alcohol, Behentrimonium Chloride*, C15-19 Alkane, Butyrospermum Parkii (Shea/Karite) Butter, Glycerin, Silicone Quaternium-8, Trideceth-10, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Cetrimonium Chloride*, Isopropyl Alcohol, Cocamide MIPA, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Hexylene Glycol, PPG-1 Trideceth-6, Citric Acid, Sodium Hydroxide, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes *antistatic agent/agent antistatique

superfruit star lightweight hair styling oil:
Isododecane, Trisiloxane, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Vanillin, Tetramethyl Acetyloctahydronaphthalenes, Rose Ketones, Geraniol                              

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

How To Instructions:

normcore signature shampoo + conditioner

1. massage shampoo into wet hair to gently cleanse + nourish. rinse.
2. smooth conditioner from mid-lengths to ends to hydrate + soften. rinse.

superfruit star lightweight hair styling oil

1. prior to heat styling, apply 1–2 pumps of hair oil onto dry or damp hair to strengthen + protect from heat damage.
   2. to smooth + add shine to a finished style, apply 1–2 pumps on dry hair, focusing on the ends.

FAQs

- what is the amika signature scent?
an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.

- what other products feature the amika signature scent?
that scent you love? it’s not just in your amika:aura hair + body mist—it’s in your perk up dry shampoo, your favorite mask + your trusty wash care, too. our signature scent runs through every formula, so your hair smells like your skin + your skin smells like your aura: bright, warm + here to stay.

unwrap a 3-step routine to keep thirsty hair hydrated, curated for creativity. 

what it is: cleanse, condition + keep thirsty hair hydrated with hydration hall of fame, a curated routine set wrapped in limited-edition art. treat your strands to a full-size hydro rush shampoo + conditioner, plus a travel-size hydro rush leave-in conditioner. made for self-expression + serious savings.   
                           
who it's for: best for dry, textured, coarse + low-porosity hair types 2a–4c
   
why it's special: wrap up hydrated hair + serious savings in one limited-edition, giftable box. includes our full-size normcore shampoo + conditioner, plus a travel-size superfruit star lightweight hair oil.

• full size! hydro rush intense moisture shampoo + conditioner: a wash-day duo that gently cleanses while drenching hair with 3x more hydration.*
• travel size! hydro rush intense moisture leave-in conditioner: a leave-in conditioner drenches hair with 3x more hydration** while detangling + reducing frizz.

*clinically proven, when shampoo + conditioner are used together as a system.
**clinically proven.

key Ingredients

• squalane: helps protect from moisture loss.
• hyaluronic acid: helps plump up dry hair by attracting moisture.
• bio-fermented coconut water: adds natural hydration.                            

full ingredients 

Hydro Rush Intense Moisture Shampoo:
Water/Aqua/Eau, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Coco-Glucoside, Glycol Distearate, Squalane, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Brassica Campestris (Rapeseed/Colza) Seed Oil, Sesamum Indicum (Sesame/Sésame) Seed Oil, Cocos Nucifera (Coconut/Nuix de Coco) Oil, Sodium Hyaluronate, Polyglutamic Acid, Spirulina Platensis (Blue Green Algae/Algues Bleu-Verte) Extract, Cocos Nucifera (Coconut/Nuix de Coco) Water, Emblica Officinalis (Gooseberry/Groseille à Maquereau) Fruit Extract, Curcuma Longa (Turmeric) Root Extract, Leuconostoc/Radish Root Ferment Filtrate, Glycerin, Cocamide MIPA, Coconut Acid, Polyester-37, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Polyquaternium-73, Sodium Methyl Cocoyl Taurate, Tetrasodium Glutamate Diacetate, Sodium Benzoate, Sodium Isethionate, Sodium Hydroxide, Sodium Chloride, Citric Acid, Potassium Sorbate, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes

Hydro Rush Intense Moisture Conditioner:
 Water/Aqua/Eau, Cetearyl Alcohol, Isopropyl Palmitate, Capryloyl Glycerin/Sebacic Acid Copolymer, Behentrimonium Chloride*, Diheptyl Succinate, Quaternium-91, Persea Gratissima (Avocado/Avocat) Oil, Squalane, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Brassica Campestris (Rapeseed/Colza) Seed Oil, Sesamum Indicum (Sesame/Sésame) Seed Oil, Cocos Nucifera (Coconut/Nuix de Coco) Oil, Sodium Hyaluronate, Polyglutamic Acid, Spirulina Platensis (Blue Green Algae/Algues Bleu-Verte) Extract, Cocos Nucifera (Coconut/Nuix de Coco) Water, Emblica Officinalis (Gooseberry/Groseille à Maquereau) Fruit Extract, Curcuma Longa (Turmeric) Root Extract, Butyrospermum Parkii (Shea/Karite) Butter, Leuconostoc/Radish Root Ferment Filtrate, Glycerin, Behentrimonium Methosulfate, PPG-3 Benzyl Ether Myristate, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-37, Polyquaternium-73, Propylene Glycol Dicaprylate/Dicaprate, Polyquaternium-7, Ethylhexylglycerin, Tetrasodium Glutamate Diacetate, PPG-1 Trideceth-6, Sodium Chloride, Isopropyl Alcohol, Citric Acid, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes *antistatic agent/agent antistatique

Hydro Rush Intense Moisture Leave-In Conditioner:
Water/Aqua/Eau, Glycerin, Cetearyl Alcohol, Squalane, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Brassica Campestris (Rapeseed/Colza) Seed Oil, Sesamum Indicum (Sesame/Sésame) Seed Oil, Cocos Nucifera (Coconut/Nuix de Coco) Oil, Sodium Hyaluronate, Polyglutamic Acid, Spirulina Platensis (Blue Green Algae/Algues Bleu-Verte) Extract, Cocos Nucifera (Coconut/Nuix de Coco) Water, Emblica Officinalis (Gooseberry/Groseille à Maquereau) Fruit Extract, Curcuma Longa (Turmeric) Root Extract, Pyrus Malus (Apple/Pomme) Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate, Panthenol, Quaternium-91, Myristyl Myristate, Behentrimonium Chloride*, Ethylhexylglycerin, Phenoxyethanol, Citric Acid, Potassium Sorbate, Sodium Benzoate, Cetyl Alcohol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Tetramethyl Acetyloctahydronaphthalenes, Vanillin, Geraniol, Rose Ketones *antistatic agent/agent antistatique       

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

How To Instructions:

hydro rush intense moisture shampoo + conditioner

1. massage shampoo into wet hair to gently cleanse without stripping moisture. rinse.
2. smooth conditioner from mid-lengths to ends to deeply hydrate. rinse.

hydro rush intense moisture leave-in conditioner

1. spray leave-in conditioner evenly throughout damp hair from mid-lengths to ends.
2. lightly detangle with fingers or wide-toothed comb.
3. use on dry hair to tame flyaways + reduce frizz.

safety information

avoid contact with eyes.

FAQs

- what is the amika signature scent?
an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.

- what other products feature the amika signature scent?
that scent you love? it’s not just in your amika:aura hair + body mist—it’s in your perk up dry shampoo, your favorite mask + your trusty wash care, too. our signature scent runs through every formula, so your hair smells like your skin + your skin smells like your aura: bright, warm + here to stay.

unwrap a 3-step routine to smooth strands + lock out frizz, curated for creativity.

what it is

cleanse, condition + lock out frizz with amika's frizz fighting heroes, a curated routine set wrapped in limited-edition art. gift smooth strands with frizz-me-not, plus our forget frizz wash-day duo. made for self-expression + serious savings.                                
who it's for    

best for medium to thick/coarse hair types experiencing frizz 2a-4c                                

why it's special

wrap up smooth hair + serious savings in one limited-edition, giftable box. includes a full-size frizz-me-not hydrating anti-frizz treatment, plus our travel-size forget frizz anti-frizz shampoo + conditioner.

• travel size! forget frizz anti-frizz shampoo + conditioner: a smoothing wash duo that helps reduce frizz by up to 74% for 3 days.*
• full size! frizz-me-not hydrating anti-frizz treatment: a heat-activated treatment that smooths frizz for 3 days, heat protects up to 450°F, leaves hair with 70% more hydration + eliminates static.**

*clinically proven, when shampoo + conditioner are used together as a system.
** clinically proven.                            

key ingredients:

• hydrasoft smoothing complex: softens + smooths for ultra-glossy hair.
• extended humidity shield: blocks out frizz for long-lasting, humidity-proof hair.
• sea buckthorn: loaded with vitamin c, a, fatty acid omega 7 + antioxidants, making it the ultimate holy grail for your hair + skin.                              

full ingredients

forget frizz anti-frizz shampoo:
Water/Aqua/Eau, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, Glycerin, Cocamide MIPA, Glycolic Acid, Lactic Acid, Hippophae Rhamnoides (Sea-Buckthorn/Argousier) Fruit/Seed Oil, Cocos Nucifera (Coconut) Oil, Nymphaea Alba (Water Lily) Root Extract, Aloe Barbadensis Leaf Juice, Panthenol, Coconut Acid, Trehalose, Ethyl Linoleate, Ethyl Oleate, Polyglyceryl-10 Laurate, Caprylic Acid, Xylitol, Maltodextrin, Tocopherol (Vitamin E/Vitamine E), Cetearyl Alcohol, Behentrimonium Chloride*, Phenyl Trimethicone, Propylene Glycol, Ethylhexylglycerin, Polyquaternium-7, Sorbitol, Sodium Lignosulfonate, Ceresin, Tetrasodium Glutamate Diacetate, Magnesium Aluminum Silicate, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Sodium Isethionate, Benzyl Alcohol, Citric Acid, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene *antistatic agent/agent antistatique

forget frizz anti-frizz conditioner:
Water/Aqua/Eau, Cetearyl Alcohol, Isopropyl Palmitate, Behentrimonium Chloride*, Isododecane, Dimethicone, Glycolic Acid, Lactic Acid, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cocos Nucifera (Coconut) Oil, Panthenol, Tocopherol (Vitamin E/Vitamine E), Ethyl Linoleate, Ethyl Oleate, Nymphaea Alba (Water Lily) Root Extract, Aloe Barbadensis Leaf Juice, Caprylic Acid, Xylitol, Sorbitol, Trehalose, Polyglyceryl-10 Laurate, PPG-3 Benzyl Ether Myristate, Cocamide MIPA, PPG-1 Trideceth-6, Phenyl Trimethicone, Propylene Glycol, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Quaternium-91, Polyquaternium-37, Stearamidopropyl Dimethylamine, Sodium Lignosulfonate, Ceresin, Maltodextrin, Tetrasodium Glutamate Diacetate, Magnesium Aluminum Silicate, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Benzyl Alcohol, Citric Acid, Isopropyl Alcohol, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene *antistatic agent/agent antistatique

frizz-me-not hydrating anti-frizz treatment:
Water/Eau/Aqua, Butylene Glycol, Isododecane, Dipropylene Glycol, Amodimethicone, Polyquaternium-37, Polysilicone-29, Silicone Quaternium-18, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cocos Nucifera (Coconut/Nuix de Coco) Oil, Glycolic Acid, Lactic Acid, Panthenol, Tocopherol, Aloe Barbadensis Leaf Juice, Trehalose, Ethyl Linoleate, Ethyl Oleate, Caprylic Acid, Xylitol, Cetearyl Alcohol, Phenyl Trimethicone, Behentrimonium Chloride*, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, Trideceth-6, Trideceth-12, Polyglyceryl-10 Laurate, Sodium Lignosulfonate, Tetrasodium Glutamate Diacetate, Maltodextrin, Ceresin, Magnesium Aluminum Silicate, Benzyl Alcohol, Citric Acid, Phenoxyethanol, Ethylhexylglycerin, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin *antistatic agent/agent antistatique                           

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

How To Instructions:

forget frizz anti-frizz shampoo + conditioner:

1. massage shampoo into wet hair to gently cleanse + nourish. rinse.
2. smooth conditioner from mid-lengths to ends to hydrate + soften. rinse.

frizz-me-not hydrating anti-frizz treatment:

1. mist treatment all over clean, damp hair + comb through evenly to ensure hair is fully saturated.
2. style as usual! we recommend using heat (like a blow dryer or a diffuser) to get the best results.

safety information:

avoid contact with eyes.

FAQs:

- what is the amika signature scent?
an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.

- what other products feature the amika signature scent?
that scent you love? it’s not just in your amika:aura hair + body mist—it’s in your perk up dry shampoo, your favorite mask + your trusty wash care, too. our signature scent runs through every formula, so your hair smells like your skin + your skin smells like your aura: bright, warm + here to stay.            

unwrap your essentials to soften, smooth + boost shine, curated for creativity.

what it is

soften, smooth + boost shine with nourish + shine legends, a curated routine set wrapped in limited-edition art. gift the ultimate essentials for soft, shiny, sweet-smelling strands with soulfood + superfruit star. made for self-expression + serious savings.  

who it's for

best for fine to thick hair types 1-3c

why it's special

wrap up soft, sweet-smelling hair + serious savings in one limited-edition, giftable box. includes a full-size soulfood nourishing mask and full-size superfruit star lightweight hair styling oil.

• full size! soulfood nourishing mask: a creamy, nourishing, mask that's lightweight enough to be used daily on porous, dehydrated hair, or as a weekly deep conditioning treatment.
• full size! superfruit star lightweight hair styling oil: a lightweight oil that can be used on dry or damp hair to reduce breakage, smooth frizz, add glossy shine + protect against heat damage.

key ingredients

• jojoba seed oil: helps to moisturize + soften hair.
• non-cyclic silicones: help provide shine, slip + conditioning while reducing breakage.
• sea buckthorn: loaded with vitamin c, a, fatty acid omega 7 + antioxidants, making it the ultimate holy grail for your hair + skin.                    

full ingredients

soulfood nourishing mask:
Water/Aqua/Eau, Cetearyl Alcohol, Cetyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Behentrimonium Chloride*, Butylene Glycol, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cetrimonium Chloride*, Panthenol, Tocopheryl Acetate, Ethylhexylglycerin, Aminomethyl Propanol, Phenoxyethanol, Isopropyl Alcohol, Citric Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes *antistatic agent/agent antistatique

superfruit star lightweight hair styling oil:
Isododecane, Trisiloxane, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Vanillin, Tetramethyl Acetyloctahydronaphthalenes, Rose Ketones, Geraniol       

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

                        
How To Instructions:

soulfood nourishing mask:

1. after shampooing, gently massage mask through wet hair from roots to ends.
2. leave the mask on for 5–7 minutes then rinse. use as a weekly treatment or an everyday conditioner.

superfruit star lightweight hair styling oil:

1. prior to heat styling, apply 1–2 pumps of hair oil onto dry or damp hair to strengthen + protect from heat damage.
2. to smooth + add shine to a finished style, apply 1–2 pumps on dry hair, focusing on the ends.

safety information:

avoid contact with eyes.

FAQs:

- what is the amika signature scent?
an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.

- what other products feature the amika signature scent?
that scent you love? it’s not just in your amika:aura hair + body mist—it’s in your perk up dry shampoo, your favorite mask + your trusty wash care, too. our signature scent runs through every formula, so your hair smells like your skin + your skin smells like your aura: bright, warm + here to stay.

unwrap bestsellers to reduce breakage all season, curated for creativity.

what it is

reduce breakage + revitalize dry, damaged hair with kurated strength, a wash+care set wrapped in limited-edition art. gift the ultra-luxurious formulas stylists trust for strength repair: the kure wash-day duo + mask. made for self-expression + serious savings.        

                       
who it's for

ideal for all hair types 1-4c experiencing damage + high-porosity hair                                

why it's special

a full strengthening routine in one limited-edition, giftable box. includes our full-size the kure shampoo + conditioner, plus a travel-size mask.

• full size! the kure strength repair shampoo + conditioner: a hydrating, ultra-luxurious wash care duo for 2x stronger hair with 55% less breakage.*
• travel size! the kure intense strength repair mask: an intensive strength repair mask that achieves 5.6x stronger + 9x more conditioned hair with 82% less breakage.**

*clinically proven when shampoo + conditioner are used continuously as a system.
**clinically proven with continued use.

key ingredients

• fortifying technology: helps target + strengthen hair prone to breakage.
• plant butters: vitamin-rich mango butter, borage oil + shea butter.
• sea buckthorn: loaded with vitamin c, a, fatty acid omega 7 + antioxidants, making it the ultimate holy grail for your hair + skin.                         

full ingredients

the kure strength repair shampoo:

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Glycol Stearate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Lavandula Angustifolia (Lavender/Lavande) Flower Extract, Chamomilla Recutita (Matricaria/Matricaire) Flower Extract, Rosmarinus Officinalis (Rosemary/Romarin) Leaf Extract, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-4-PCA Dimethicone, Butylene Glycol, Sodium Gluconate, Disodium PEG-12 Dimethicone Sulfosuccinate, PEG-12 Dimethicone, PEG-150 Distearate, Polyquaternium-10, Polyquaternium-7, Polysorbate 20, Propylene Glycol, Sodium Methyl Cocoyl Taurate, Sodium Citrate, Citric Acid, Dehydroacetic Acid, Benzyl Alcohol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes

the kure strength repair conditioner:

Water/Aqua/Eau, Myristyl Alcohol, Propylene Glycol, Cetearyl Alcohol, Cetrimonium Chloride*, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Aloe Barbadensis Leaf Juice Powder, Glycerin, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-4-PCA Dimethicone, Butylene Glycol, C11-15 Alketh-7, C12-16 Alketh-9, Caprylyl Glycol, Decyl Oleate, Disodium PEG-12 Dimethicone Sulfosuccinate, Trideceth-12, Trimethylsiloxyamodimethicone, Citric Acid, Etidronic Acid, Lauryl Alcohol, Hydrogenated Palm Glycerides Citrate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Cetyl Alcohol, Benzyl Alcohol, Tocopherol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes *antistatic agent/agent antistatique

the kure intense strength repair mask:

Water/Aqua/Eau, Cetearyl Alcohol, Cetyl Alcohol, Dimethicone, Glycerin, Isopropyl Myristate, Behentrimonium Chloride*, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Quinoa, Panthenol, Tocopheryl Acetate, Cetrimonium Chloride*, Bis-4-PCA Dimethicone, Disodium PEG-12 Dimethicone Sulfosuccinate, Ethylhexylglycerin, Butylene Glycol, Aminomethyl Propanol, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Citric Acid, Isopropyl Alcohol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes, Citronellol *antistatic agent/agent antistatique       

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

                        
How To Instructions:

the kure strength repair shampoo + conditioner

1. lather + massage shampoo through wet hair from root to ends. rinse.
2. massage conditioner from mid-lengths to ends. leave on for 2–3 minutes. rinse thoroughly.

the kure intense strength repair mask

1. after shampooing, gently massage the kure mask through wet hair from roots to ends. leave on for 5–10 minutes. rinse.
2. use as a weekly intensive treatment in place of conditioner.

safety information:

avoid contact with eyes.

FAQs

- what is the amika signature scent?
an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.

- what other products feature the amika signature scent?
that scent you love? it’s not just in your amika:aura hair + body mist—it’s in your perk up dry shampoo, your favorite mask + your trusty wash care, too. our signature scent runs through every formula, so your hair smells like your skin + your skin smells like your aura: bright, warm + here to stay.  

scent stack with limited-edition perk up GUAVA GRANITA + an Ellis Brooklyn perfume sample—a $50 value.

what is the amika x Ellis Brooklyn limited-edition perk up GUAVA GRANITA dry shampoo set? 

scent stack, the amika way with perk up GUAVA GRANITA, a limited-edition twist on the #1 dry shampoo in the US* that infuses the same clinically proven oil-removing formula you know + love with Ellis Brooklyn's sweet scent.

the second layer of scent? a sample of Ellis Brooklyn GUAVA GRANITA perfume for even more fresh-squeezed fragrance.  

who it's for:

all hair types (from balanced to oily!) looking to remove oil from their scalp                                

why it's special:

we teamed up again with our friends at Ellis Brooklyn (another clean + female-led Brooklyn brand) to turn refreshing between wash days into a sweet escape. in this bundle, you'll add to the scent experience with a 5 ml sample of GUAVA GRANITA fragrance + a cute travel pouch. 

• fresh-squeezed notes of juicy guava, ripe banana + rich vanilla
• perfect for your scent stacking routine
• a sweet twist on the #1 dry shampoo in the US*
• clinically proven to remove oil for actually cleaner hair
• boosts volume + removes odor
• extends time between washes
• no buildup, gritty feel, or white cast
• includes travel pouch

P.S.: guava season is short, so act fast! this collab is super limited edition, so once it's gone, it's gone.

 *Source: Circana, LLC, US Prestige Beauty Total Measured Market, Dry Shampoo/Dry Conditioner by Product, Dollar Sales, Annual 2025.   

ingredients

key ingredients:       

• invisible rice starch technology: superfine absorbent powder removes oil for actually cleaner hair + boosts volume with no buildup, gritty feel, or white cast.
• nourishing sea buckthorn: known as 1 of earth’s most nutrient-rich superfruits, our signature nourishing ingredient is loaded with vitamin C, vitamin A + antioxidants, making it the ultimate holy grail for your hair + skin.             

full ingredient list:   

how to: 

1. shake well
2. hold 8 inches away
3. spray onto roots in sweeping motion
4. wait 30 seconds
5. massage or brush through

safety information:

GUAVA GRANITA perk up: FLAMMABLE AEROSOL. pressurized container: may burst if heated. contents under pressure. do not place in hot water or near radiators, stoves or other sources of heat. do not puncture or incinerate container or store at temperatures over 49°C/120°F, even after use. do not use in presence of open flame or spark. keep away from heat/sparks/open flames/hot surfaces. no smoking. do not spray on an open flame or other ignition source. protect from sunlight. keep out of reach of children. use only as directed. intentional misuse by deliberately concentrating and inhaling the contents can be harmful or fatal. avoid contact with eyes. contains fluorinated greenhouse gases: HFC-152a: 0,087 kg / 0,0119977t CO2 equivalent / 138 global warning potential.

FAQ:

are you discontinuing perk up dry shampoo?
don’t worry, the original formula that started the perk up craze is here to stay! collect them both: perk up dry shampoo (featuring our signature amika scent) + limited-edition perk up GUAVA GRANITA dry shampoo to alternate scents based on your mood. you can never have too much perk up!

what is the difference between perk up GUAVA GRANITA + the original perk up dry shampoo?
amika x Ellis Brooklyn perk up GUAVA GRANITA dry shampoo is the same perk up dry shampoo formula you know + love with a limited-edition scent by Ellis Brooklyn.

which perk up dry shampoo is best for me?
it all depends on how much oil control + volume you’re looking for—and of course, your scent of choice! for hair that needs a shampoo 3-4x a week, keep it classic with our original perk up dry shampoo, the oil-removing root refresher that started it all. for the same volume-boosting + wash-extending benefits with a sweet + juicy scent, go for perk up GUAVA GRANITA dry shampoo. for hair that needs shampoo 1-2x a week + a more weightless feel, choose perk up plus extended clean dry shampoo. and for extra-strength oil control for hair that needs shampooing almost every day, you can’t go wrong with perk up ultra oil control dry shampoo.  

what does GUAVA GRANITA smell like?
GUAVA GRANITA by Ellis Brooklyn is a sweet, juicy scent with notes of juicy guava, banana, vanilla + almond milk. one spritz + you’ll be transported to a place where fruit crates are overflowing, bananas glow golden + fresh-squeezed guava juice is served upon arrival.

how long will perk up GUAVA GRANITA be available?
it's here for a good time, not a long time. amika x Ellis Brooklyn perk up GUAVA GRANITA dry shampoo is a super-limited collab that will only be available while supplies last—so don't miss it!

why did we partner with Ellis Brooklyn?
our friends at Ellis Brooklyn embody so many of our amika values–they’re a clean, Brooklyn-born + female-led brand just like us. talk about a match made in paradise!             

perk up your way with limited-edition perk up GUAVA GRANITA + travel-size perk up plus.

what is the beach day besties dry shampoo duo?

refresh roots all summer with perk up GUAVA GRANITA, a limited-edition twist on the #1 dry shampoo in the US* that infuses the same clinically proven oil-removing formula you know + love with Ellis Brooklyn's sweet scent. got plans? this beach-day duo includes a pocket-size perk up plus, so your hair will feel clean + smell amazing wherever you go.

*Source: Circana, LLC, US Prestige Beauty Total Measured Market, Dry Shampoo/Dry Conditioner by Product, Dollar Sales, Annual 2025     

who it's for

all hair types 1-4c seeking a root refresh       

why it's special 

wash days can wait. your summer plans won't. grab this duo to keep hair covered at home + on the go. includes our full-size limited-edition perk up GUAVA GRANITA + travel-size perk up plus extended clean dry shampoo.

• full size! limited-edition perk up GUAVA GRANITA: a limited-edition twist on the #1 dry shampoo in the US*—made with the same clinically proven oil-removing formula, now in a sweet juicy scent.
• travel size! perk up plus extended clean dry shampoo: an invisible, lightweight + buildable dry shampoo that extends time between wash days even further. 

*Source: Circana, LLC, US Prestige Beauty Total Measured Market, Dry Shampoo/Dry Conditioner by Product, Dollar Sales, Annual 2025.    

how to use: 

1. shake well.
2. spray 8 inches away from roots in a sweeping motion.
3. wait 30 seconds. 
4. massage product into scalp or brush it through.
5. apply more as needed.   

safety information:

FLAMMABLE AEROSOL. pressurized container: may burst if heated. contents under pressure. do not place in hot water or near radiators, stoves or other sources of heat. do not puncture or incinerate container or store at temperatures over 49°C/120°F, even after use. do not use in presence of open flame or spark. keep away from heat/sparks/open flames/hot surfaces. no smoking. do not spray on an open flame or other ignition source. protect from sunlight. keep out of reach of children. use only as directed. intentional misuse by deliberately concentrating and inhaling the contents can be harmful or fatal. avoid contact with eyes. contains fluorinated greenhouse gases: HFC-152a: 0,087 kg / 0,0119977t CO2 equivalent / 138 global warning potential.

ingredients

key ingredients

• invisible rice starch technology: superfine absorbent powder removes oil for actually cleaner hair + boosts volume with no buildup, gritty feel, or white cast.
• nourishing sea buckthorn: known as 1 of earth’s most nutrient-rich superfruits, our signature nourishing ingredient is loaded with vitamin C, vitamin A + antioxidants, making it the ultimate holy grail for your hair + skin. 

full ingredients

limited-edition perk up GUAVA GRANITA dry shampoo:
Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice/Riz) Starch, Isobutane, Disteardimonium Hectorite, Diisopropyl Adipate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Hydroxycitronellal, Limonene, Coumarin, Hexyl Cinnamal, Vanillin, Citrus Aurantium Peel Oil, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Citrus Limon (Lemon) Peel Oil, Geranyl Acetate, Linalyl Acetate

perk up plus extended clean dry shampoo:
Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice) Starch, Isobutane, Water/Eau/Aqua, Maranta Arundinacea (Arrowroot) Root Powder, Maltodextrin, Zinc Ricinoleate, Mandelic Acid, Pentapeptide-3, Nephelium Lappaceum (Rambutan) Seed Extract, Hippophae Rhamnoides (Sea Buckthorn) Fruit/Seed Oil, Helianthus Anuus (Sunflower) Seed Oil, Arginine, Diisopropyl Adipate, Disteardimonium Hectorite, PVP, Butylated PVP, Propylene Glycol, Citric Acid, Tocopherol, Citronellyl Methylcrotonate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin                               

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

FAQ    

what is dry shampoo?
our favorite way to refresh our hair, sans water. dry shampoos are powder formulas that work at the root to refresh, remove odors, add ‘oomph’ + absorb oil between showers.

what does dry shampoo do?
traditionally, dry shampoos absorb excess dirt, oil + grease from your scalp. additionally, they can refresh hairstyles to make them last longer, or add volume + an extra 'oomph' to hair (perk up dry shampoo, we're lookin' at you).

how do you use dry shampoo?
shake your can of dry shampoo well, spray from about 8 inches away in a sweeping motion, wait 30 seconds, then massage or brush through.

what is the difference between perk up dry shampoo and perk up plus extended clean dry shampoo?
perk up plus extended clean dry shampoo is ideal for those who wash their hair 1–2 times a week + are after a natural finish. it allows all hair types to extend time even further between wash days. perk up dry shampoo is perfect for those who wash their hair 3–4 times a week + are after a voluminous finish. you can also spray perk up on clean hair for that extra 'oomph' without feeling gritty.

what does GUAVA GRANITA smell like?
GUAVA GRANITA by Ellis Brooklyn is a sweet, juicy scent with notes of juicy guava, banana, vanilla + almond milk. one spritz + you’ll be transported to a place where fruit crates are overflowing, bananas glow golden + fresh-squeezed guava juice is served upon arrival.

how long will perk up GUAVA GRANITA be available?
it's here for a good time, not a long time. amika x Ellis Brooklyn perk up GUAVA GRANITA dry shampoo is a super-limited collab that will only be available while supplies last—so don't miss it!

save 25% with this duo starring a smoothing body butter + a warm fruity floral hair + body mist that leaves skin smelling irresistible.

what is the smooth + scented duo? 

nourish your skin while smelling like our iconic warm floral fruity scent with this duo featuring full sizes of the big embrace smoothing whipped body butter + amika:aura hair + body mist.

who it's for

all bodies welcome

why it's special

prepare to smell amazing! our whipped body butter nourishes, smooths + scents skin then amika:aura takes your signature scent up a notch with the same warm fruity floral fragrance—bottled for your hair + body.

• if you want nourished, softer skin with an uplifting scent, big embrace is for you. it's clinically proven to instantly smooth skin* with moisturizing ceramides + shea butter.
• love our iconic scent? you need amika:aura, a hair + body mist featuring our uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.

*based on a clinical study of 22 participants

how to use

• big embrace: apply onto body, massaging into skin until absorbed.
• amika:aura: mist all over hair and body as desired.

safety information

avoid contact with eyes.

ingredients

key ingredients

• ceramide: like a protective shield for your skin, these moisturizing superstars help support your skin barrier by locking moisture in, so your skin feels smoother + deeply hydrated.

• lipohydroxy acid: a gentle acid that delicately buffs away rough patches, bumps, and unwanted texture for softer, smoother skin.

• regenerative shea butter: this hydrating powerhouse is ethically sourced through regenerative agriculture, a farming practice that supports both the environment + the people who grow it. packed with vitamins, antioxidants + barrier-supporting fatty acids, it delivers premium hydration + nourishment to instantly replenish + soften skin.

• sea buckthorn: our signature ingredient that’s loaded with good-for-skin vitamins, lipids + antioxidants, making it the ultimate holy grail to help nourish skin.

full ingredients

big embrace body butter:
Water/Aqua/Eau, Cocos Nucifera (Coconut/Nuix de Coco) Oil, Isopropyl Palmitate, Cetearyl Alcohol, Butyrospermum Parkii (Shea) Butter, Glycerin, Caprylic/Capric Triglyceride, Stearic Acid, Theobroma Cacao (Cocoa) Seed Butter, Ceramide Np, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Capryloyl Salicylic Acid, Jasmine Oil/Extract, Sanguisorba Officinalis Root Extract, Saccharide Isomerate, Panthenol, Dimethicone, Propanediol, Hydroxyapatite, Hydroxyethylcellulose, Ethylhexylglycerin, Phenoxyethanol, Polysorbate 60, Citric Acid, Sodium Citrate, Sodium Hydroxide, Sodium Phosphate, Disodium Phosphate, Carbomer, Chlorphenesin, Tocopherol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellal, Coumarin, Geraniol, Tetramethyl Acetyloctahydronaphthalenes, Vanillin, Rose Ketones

amika:aura hair + body mist:
Alcohol Denat. (SD Alcohol 40-B), Water/Eau/Aqua, Fragrance/Parfum, Tetramethyl Acetyloctahydronaphthalenes, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol, Vanillin, Rose Ketones

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

what is supersized superfruit nourish + style set?

cleanse, condition + treat with a complete routine that puts softness first

what is the soft strand stars nourishing wash + care set?

real results backed by clinical proof + infused with our signature superfruit. 

who it's for

medium to thick hair types seeking nourishment. 

why it's special

soft hair starts here. this 3-piece system includes:

• full size! normcore signature shampoo + conditioner: a nourishing wash duo that gets hair clean, soft + 7x more conditioned.*
• travel size! soulfood nourishing mask: a rich, nutrient-packed mask for next-level softness + 11.4x more moisture.*

*clinically proven when used as a system.
*clinically proven, after 1 use.

how to use

for can’t-stop-touching-it softness:

1. massage shampoo into wet hair to gently cleanse + nourish. rinse.
2. smooth conditioner from mid-lengths to ends to hydrate + soften. rinse.
3. apply mask from roots to ends + wait 5-7 minutes to deeply condition. rinse.                             

safety information:

avoid contact with eyes.

key ingredients

• jojoba seed oil: helps to moisturize + soften hair. 
• coconut acid: helps to lather + condition. 
• shea butter: rich in vitamins, minerals + fatty acids.
• sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.                           

full ingredients

normcore signature shampoo:
water/eau/aqua, sodium cocoyl isethionate, glycol stearate, cocamidopropyl hydroxysultaine, cocamidoproylamine oxide, coconut acid, glycerin, cocamidopropyl betaine, cocamidopropyl dimethylamine, sodium isethionate, hippophae rhammnoides (sea buckthorn/argousier) fruit extract, phenoxyethanol, peg-150 distearate, caprylyl glycol, guar hydroxypropyltrimonium chloride, polyquaternium-7, ethylhexylglycerin, hexylene glycol, dimethylamidopropylamine, citric acid, sodium chloride, fragrance/parfum

normcore signature conditioner:
water/eau/aqua, cetearyl alcohol, behentrimonium chloride*, fragrance/parfum, glycerin, butyrospermum parkii (shea/karite) butter, hippophae rhamnoides (sea buckthorn/argousier) fruit extract, silicone quaternium-8, trideceth-10, capryloyl glycerin/sebacic acid copolymer, diheptyl succinate, isopropyl alcohol, cocamide mipa, polyquaternium-37, caprylyl glycol, propylene glycol dicaprylate/dicaprate, ethylhexylglycerin, hexylene glycol, ppg-1 trideceth-6, citric acid, sodium hydroxide, phenoxyethanol, butylphenyl methylpropional, limonene, hydroxycitronellal, hydroxyisohexyl 3-cyclohexene carboxaldehyde, citronellol *antistatic agent/agent antistatique.

soulfood nourishing hair mask:
water/eau/aqua, cetyl alcohol, cetearyl alcohol, simmondsia chinensis (jojoba) seed oil, panthenol, behentrimonium chloride, dimethicone, propylene glycol, hippophae rhamnoides (sea buckthorn/argousier) seed oil, phenoxyethanol, cetrimonium chloride, isopropyl alcohol, fragrance/parfum, ascorbic acid, citric acid, butylphenyl methylpropional, limonene, hydroxycitronellal, hydroxyisohexyl 3-cyclohexene carboxaldehyde.

all the steps breakage-prone hair needs to restore strength in the shower

what is the mane menders strength repair wash + care set?

a stylist-trusted system to target damage, dryness + breakage.  

who it's for

all hair types 1–4c experiencing damage and dryness 

why it's special

all the steps breakage-prone hair needs to restore strength in the shower.

• full size! the kure strength repair shampoo + conditioner: a fortifying wash duo that leaves hair 2x stronger* with 55% less breakage.*
• travel size! the kure intense strength repair mask: an intensive mask that leaves hair 5.6x stronger** + majorly moisturized in minutes.

*clinically proven when shampoo + conditioner are used continuously as a system.
**clinically proven with continued use.

how to use

to bring hair back from its breaking point:

1. massage shampoo into wet hair to gently cleanse weakened strands. rinse.

2. smooth conditioner from mid-lengths to ends to moisturize + reduce breakage. rinse.

3. apply mask from roots to ends + wait 5-7 minutes for deep conditioning + strength repair. rinse.

safety information:

avoid contact with eyes.

key ingredients

• fortifying technology: helps target + strengthen hair prone to breakage.
  

• borage oil: extracted from starflower seeds, this oil contains the highest levels of the essential omega-6 fatty acid.

• shea butter: rich in vitamins, minerals + fatty acids.

• sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin."                                

full ingredients

the kure shampoo: water/aqua/eau, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, disodium cocoamphodiacetate, peg-7 glyceryl cocoate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, persea gratissima (avocado/avocat) oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, lavandula angustifolia (lavender/lavande) flower extract, chamomilla recutita (matricaria/matricaire) flower extract, rosmarinus officinalis (rosemary/romarin) leaf extract, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, disodium edta, disodium peg-12 dimethicone sulfosuccinate, peg-12 dimethicone, peg-150 distearate, polyquaternium-10, polyquaternium-7, polysorbate 20, propylene glycol, glycol, glycol stearate, glycol distearate, sodium methyl cocoyl taurate, citric acid, dehydroacetic acid, benzyl alcohol, phenoxyethanol, potassium sorbate, sodium benzoate, benzoic acid, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene

the kure conditioner: water/aqua/eau, myristyl alcohol, propylene glycol, cetearyl alcohol, cetrimonium chloride*, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, aloe barbadensis leaf juice, glycerin, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, c11-15 pareth-7, c12-16 pareth-9, caprylyl glycol, decyl oleate, disodium peg-12 dimethicone sulfosuccinate, trideceth-12, trimethylsiloxyamodimethicone, citric acid, etidronic acid, lauryl alcohol, hydrogenated palm glycerides citrate, phenoxyethanol, potassium sorbate, sodium benzoate, cetyl alcohol, benzyl alcohol, tocopherol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique

the kure intense mask: water/eau/aqua, cetearyl alcohol, cetyl alcohol, dimethicone, glycerin, isopropyl myristate, behentrimonium chloride*, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, hydrolyzed quinoa, panthenol, tocopheryl acetate, cetrimonium chloride*, bis-pca dimethicone, disodium peg-12 dimethicone sulfosuccinate, polyquaternium-37, dicaprylyl carbonate, ethylhexylglycerin, butylene glycol, aminomethyl propanol, lauryl glucoside, benzyl alcohol, potassium sorbate, sodium benzoate, phenoxyethanol, citric acid, isopropyl alcohol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique 

3 steps for 3 days without frizz* 

what is the hydration heavyweights hydrating wash + care set?

everything you need to get over a weekend’s worth of smooth hair. 

who it's for

medium to thick, coarse hair types (2a-4c) prone to frizz

why it's special

tackle humidity head on with a set that keeps hair smooth (no matter the forecast). 3-step system includes:

• full size! forget frizz anti-frizz shampoo + conditioner: a humidity-defying wash duo that fights frizz + keeps styles smooth for 3 days.*
• travel size! frizz-me-not hydrating anti-frizz treatment: a heat-activated treatment that locks in 3 days of frizz + humidity protection.*

*clinically proven for up to 72 hours.
*clinically proven.

how to use

for styles that stay smooth (even in high humidity):

1. massage shampoo into wet hair to gently cleanse + fight frizz. rinse.

2. smooth conditioner from mid-lengths to ends to lock in smoothing moisture. rinse.

3. spray treatment on towel-dried hair. heat style to seal in long-lasting humidity protection.

safety information:

avoid contact with eyes.

key ingredients

• extended humidity shield: helps create a silky shield on hair to block out humidity for a smooth that lasts.
• water lily extract: helps to tame frizz + improve manageability.
• aloe leaf juice: helps to enhance shine + retain hair’s natural moisture.
• hydrasoft smoothing complex: softens + smooths for ultra-glossy hair.
• sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.               

full ingredients

forget frizz shampoo: Water/Aqua/Eau, Cetearyl Alcohol, Isopropyl Palmitate, Behentrimonium Chloride, Isododecane, Dimethicone, Glycolic Acid, Lactic Acid, Hippophae Rhamnoides (SeaBuckthorn/Argousier) Fruit/Seed Oil, Cocos Nucifera (Coconut) Oil, Panthenol, Tocopherol (Vitamin E/Vitamine E), Ethyl Linoleate, Ethyl Oleate, Nymphaea Alba (Water Lily) Root Extract, Aloe Barbadensis Leaf Juice, Caprylic Acid, Xylitol, Sorbitol, Trehalose, Polyglyceryl-10 Laurate, PPG-3 Benzyl Ether Myristate, Cocamide MIPA, PPG-1 Trideceth-6, Phenyl Trimethicone, Propylene Glycol, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Quaternium-91, Polyquaternium-37, Stearamidopropyl Dimethylamine, Sodium Lignosulfonate, Ceresin, Maltodextrin, Tetrasodium Glutamate Diacetate, Magnesium Aluminum Silicate, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Benzyl Alcohol, Citric Acid, Isopropyl Alcohol, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene

forget frizz conditioner: Water/Aqua/Eau, Cetearyl Alcohol, Isopropyl Palmitate, Behentrimonium Chloride*, Isododecane, Dimethicone, Glycolic Acid, Lactic Acid, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cocos Nucifera (Coconut) Oil, Panthenol, Tocopherol (Vitamin E/Vitamine E), Ethyl Linoleate, Ethyl Oleate, Nymphaea Alba (Water Lily) Root Extract, Aloe Barbadensis Leaf Juice, Caprylic Acid, Xylitol, Sorbitol, Trehalose, Polyglyceryl-10 Laurate, PPG-3 Benzyl Ether Myristate, Cocamide MIPA, PPG-1 Trideceth-6, Phenyl Trimethicone, Propylene Glycol, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Quaternium-91, Polyquaternium-37, Stearamidopropyl Dimethylamine, Sodium Lignosulfonate, Ceresin, Maltodextrin, Tetrasodium Glutamate Diacetate, Magnesium Aluminum Silicate, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Benzyl Alcohol, Citric Acid, Isopropyl Alcohol, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene *antistatic agent/agent antistatique

frizz-me-not treatment: Water/Eau/Aqua, Butylene Glycol, Isododecane, Dipropylene Glycol, Amodimethicone, Polyquaternium-37, Polysilicone-29, Silicone Quaternium-18, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cocos Nucifera (Coconut/Nuix de Coco) Oil, Glycolic Acid, Lactic Acid, Panthenol, Tocopherol, Aloe Barbadensis Leaf Juice, Trehalose, Ethyl Linoleate, Ethyl Oleate, Caprylic Acid, Xylitol, Cetearyl Alcohol, Phenyl Trimethicone, Behentrimonium Chloride*, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, Trideceth-6, Trideceth-12, Polyglyceryl-10 Laurate, Sodium Lignosulfonate, Tetrasodium Glutamate Diacetate, Maltodextrin, Ceresin, Magnesium Aluminum Silicate, Benzyl Alcohol, Citric Acid, Phenoxyethanol, Ethylhexylglycerin, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin *antistatic agent/agent antistatique

cleanse, condition + treat with a set that keeps thirsty hair hydrated for days 

what is the hydration heavyweights hydrating wash + care set?

all the steps you need to maintain moisture way beyond wash day. 

who it's for

for dry, textured, or coarse hair types 2a–4c.

why it's special

dry hair ends here. 3-step system includes:

• full size! hydro rush intense moisture shampoo + conditioner: a hyaluronic acid-infused wash duo that keeps dry hair hydrated for 3 full days.*
• travel size! hydro rush intense moisture leave-in conditioner: a lightweight leave-in that detangles, reduces frizz + locks in 3x more hydration.**

*clinically proven, when shampoo + conditioner are used as a system.
**clinically proven.                           

how to use

to drench hair in lasting hydration:

1. massage shampoo into wet hair to gently cleanse without stripping moisture. rinse.

2. smooth conditioner from mid-lengths to ends to deeply hydrate. rinse.

3. spray leave-in conditioner on towel-dried hair to lock in moisture for days. style as usual.

safety information:

avoid contact with eyes.

key ingredients

• squalane: helps protect from moisture loss
• hyaluronic acid: helps plump up dry hair by attracting moisture.
• polyglutamic acid: known to promote moisture retention.
• bio-fermented coconut water: adds natural hydration.
• blue/green algae: provides essential fatty acids, amino acids, as well as vitamin a and beta-carotene.
• sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin."                                

full ingredients

hydro rush intense moisture shampoo:water/eau/aqua, sodium cocoyl isethionate, cocamidopropyl hydroxysultaine, coco-glucoside, glycol distearate, squalane, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, brassica campestris (rapeseed/colza) seed oil, sesamum indicum (sesame/sésame) seed oil, cocos nucifera (coconut/nuix de coco) oil, sodium hyaluronate, polyglutamic acid, spirulina platensis (blue green algae/algues bleu-verte) extract, cocos nucifera (coconut/nuix de coco) water, emblica officinalis (gooseberry/groseille à maquereau) fruit extract, curcuma longa (turmeric) root extract, leuconostoc/radish root ferment filtrate, cocamide mipa, coconut acid, polyester-11, guar hydroxypropyltrimonium chloride, polyquaternium-7, polyquaternium-73, sodium methyl cocoyl taurate, tetrasodium glutamate diacetate, sodium benzoate, sodium isethionate, sodium hydroxide, sodium chloride, citric acid, potassium sorbate, phenoxyethanol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene

hydro rush intense moisture conditioner: water/eau/aqua, cetearyl alcohol, isopropyl palmitate, capryloyl glycerin/sebacic acid copolymer, behentrimonium chloride*, diheptyl succinate, quaterenium-91, persea gratissima (avocado/avocat) oil, squalane, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, brassica campestris (rapeseed/colza) seed oil, sesamum indicum (sesame/sésame) seed oil, cocos nucifera (coconut/nuix de coco) oil, sodium hyaluronate, polyglutamic acid, spirulina platensis (blue green algae /algues bleu-verte) extract, cocos nucifera (coconut/nuix de coco) water, emblica officinalis (gooseberry/groseille à maquereau) fruit extract, curcuma longa (turmeric) root extract, butyrospermum parkii (shea/karite) butter, leuconostoc/radish root ferment filtrate, glycerin, behentrimonium methosulfate, ppg-3 benzyl ether myristate, guar hydroxypropyltrimonium chloride, polyquaternium-37, polyquaternium-73, propylene glycol dicaprylate/dicaprate, polyquaternium-7, ethylhexylglycerin, tetrasodium glutamate diacetate, ppg-1 trideceth-6, sodium hydroxide, sodium chloride, isopropyl alcohol, citric acid, potassium sorbate, sodium benzoate, phenoxyethanol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique

hydro rush intense moisture leave-in conditioner: water/eau/aqua, glycerin, cetearyl alcohol, squalane, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, brassica campestris (rapeseed/colza) seed oil, sesamum indicum (sesame/sésame) seed oil, cocos nucifera (coconut/nuix de coco) oil, sodium hyaluronate, polyglutamic acid, spirulina platensis (blue green algae/algues bleu-verte) extract, cocos nucifera (coconut/nuix de coco) water, emblica officinalis (gooseberry/groseille à maquereau) fruit extract, curcuma longa (turmeric) root extract, pyrus malus (apple/pomme) fruit extract, leuconostoc/radish root ferment filtrate, panthenol, quaternium-91, myristyl myristate, behentrimonium chloride*, ethylhexylglycerin, phenoxyethanol, citric acid, potassium sorbate, sodium benzoate, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene, citronellol, coumarin *antistatic agent/agent antistatique.

make your mane a moisture magnet with formulas infused with good-for-hair (and scalp) ingredients like squalane, hyaluronic acid and coconut water.

what is mighty moisture jumbo hydration set?