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wash your way to 3x more hydration* + 72 hour* moisture with this silicone-free conditioner.
what is hydro rush moisture conditioner?
rush into a relationship with long-lasting moisture. infused with hyaluronic acid and squalane, this hydrating conditioner drenches hair with 3x more hydration*.
*clinically proven, shampoo + conditioner when used as a system.
who it's for
dry, textured, or coarse hair types 2a–4c
best for low porosity hair
best for low porosity hair
why it's special
- drench your hair with 3x more hydration* with hydro rush intense moisture conditioner. immersed in potent + natural ingredients, this conditioner results in long-lasting moisture.
- ultra-hydrating: hydro rush intense moisture conditioner boosts moisture for 72 hours* and results in hair that is 3x more hydrated*.
- reduces breakage: this conditioner is clinically proven to result in 50% less breakage*.
- immersed in natural, potent ingredients like squalane, hyaluronic acid, polyglutamic acid, coconut water, and blue algae.
*clinically proven, shampoo + conditioner when used as a system.
how to use
deep dive into your hydrated hair routine:
- massage from mid-lengths to ends.
- leave on for 2-3 minutes.
- rinse.
- use as part of your wash care routine.
liter pumps how-to:
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
ingredients
key ingredients
- squalane - proven to help protect from dehydration and restore lipid barriers, squalane helps to prevent moisture loss while restoring hair's suppleness.
- hyaluronic acid - typically, a naturally found substance in skin, hyaluronic acid helps plump up dry hair by attracting in moisture from the air around you.
- polyglutamic acid - known to promote moisture retention.
- bio-fermented coconut water - contains various electrolytes, monolaurin, lauric acid, and plant hormones to add natural hydration to hair.
- blue/green algae - provides essential fatty acids, amino acids, as well as vitamin a and beta-carotene.
- sea buckthorn - one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid omega 7. the superfruit is loaded with 15 times more vitamin c than an orange and 3 times more vitamin a than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. even better, our sea buckthorn is sustainably sourced from tibet!
full ingredients
Water/Eau/Aqua, Cetearyl Alcohol, Isopropyl Palmitate, Capryloyl Glycerin/Sebacic Acid Copolymer, Behentrimonium Chloride*, Diheptyl Succinate, Quaternium-91, Persea Gratissima (Avocado/Avocat) Oil, Squalane, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Brassica Campestris (Rapeseed/Colza) Seed Oil, Sesamum Indicum (Sesame/Sésame) Seed Oil, Cocos Nucifera (Coconut/Nuix de Coco) Oil, Sodium Hyaluronate, Polyglutamic Acid, Spirulina Platensis (Blue Green Algae /Algues Bleu-Verte) Extract, Cocos Nucifera (Coconut/Nuix de Coco) Water, Emblica Officinalis (Gooseberry/Groseille à Maquereau) Fruit Extract, Curcuma Longa (Turmeric) Root Extract, Butyrospermum Parkii (Shea/Karite) Butter, Leuconostoc/Radish Root Ferment Filtrate, Glycerin, Behentrimonium Methosulfate, PPG-3 Benzyl Ether Myristate, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-37, Polyquaternium-73, Propylene Glycol Dicaprylate/Dicaprate, Polyquaternium-7, Ethylhexylglycerin, Tetrasodium Glutamate Diacetate, PPG-1 Trideceth-6, Sodium Hydroxide, Sodium Chloride, Isopropyl Alcohol, Citric Acid, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene *antistatic agent/agent antistatique
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
sustainability
contains recycled material: 33.8 oz / 1 l and 9.2 oz / 275 ml contain post consumer recycled plastics (PCR). PCR has a lower impact compared to virgin plastics.
reduction strategy: 16.9 oz / 500 ml uses less material than our standard bottles. when combined with our forever bottles you support a refill model, which helps us produce less material overall.
spray your way to 3x more hydration* while detangling + reducing frizz.
what is hydro rush intense moisture leave-in conditioner?
rush into a relationship with long-lasting moisture. infused with hyaluronic acid and squalane, this hydrating leave-in conditioner drenches hair with 3x more hydration* while detangling and reducing frizz. *clinically proven.
who it's for
all hair types 1–4c experiencing dryness
why it's special
- drench your hair with 3x more hydration* with hydro rush intense moisture leave-in conditioner. immersed in potent + natural ingredients, this leave-in conditioner results in long-lasting moisture.
- ultra-hydrating: hydro rush intense moisture leave-in conditioner boosts moisture for 72 hours* and results in hair that is 3x more hydrated*.
- this leave-in conditioner detangles and reduces frizz! you can even use it on dry hair to tame pesky flyaways.
- immersed in natural, potent ingredients like squalane, hyaluronic acid, polyglutamic acid, coconut water, and blue algae.
*clinically proven.
how to use
deep dive into your hydrated hair routine:
- towel-dry hair.
- spray leave-in throughout hair.
- use on dry hair to tame flyaways and reduce frizz.
ingredients
key ingredients
- squalane - proven to help protect from dehydration and restore lipid barriers, squalane helps to prevent moisture loss while restoring hair's suppleness.
- hyaluronic acid - typically, a naturally found substance in skin, hyaluronic acid helps plump up dry hair by attracting in moisture from the air around you.
- polyglutamic acid - known to promote moisture retention.
- bio-fermented coconut water - contains various electrolytes, monolaurin, lauric acid, and plant hormones to add natural hydration to hair.
- blue/green algae - provides essential fatty acids, amino acids, as well as vitamin a and beta-carotene.
- sea buckthorn - one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid omega 7. the superfruit is loaded with 15 times more vitamin c than an orange and 3 times more vitamin a than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. even better, our sea buckthorn is sustainably sourced from tibet!
full ingredients
Water/Eau/Aqua, Glycerin, Cetearyl Alcohol, Squalane, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Brassica Campestris (Rapeseed/Colza) Seed Oil, Sesamum Indicum (Sesame/Sésame) Seed Oil, Cocos Nucifera (Coconut/Nuix de Coco) Oil, Sodium Hyaluronate, Polyglutamic Acid, Spirulina Platensis (Blue Green Algae/Algues Bleu-Verte) Extract, Cocos Nucifera (Coconut/Nuix de Coco) Water, Emblica Officinalis (Gooseberry/Groseille à Maquereau) Fruit Extract, Curcuma Longa (Turmeric) Root Extract, Pyrus Malus (Apple/Pomme) Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate, Panthenol, Quaternium-91, Myristyl Myristate, Behentrimonium Chloride*, Ethylhexylglycerin, Phenoxyethanol, Citric Acid, Potassium Sorbate, Sodium Benzoate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin *antistatic agent/agent antistatique
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
sustainability
contains recycled material: 6.7 oz / 200 ml contain post consumer recycled plastics (PCR). PCR has a lower impact compared to virgin plastics.
kure your damaged strands. this ultra-rich mask helps strengthen + boosts moisture.
what is the kure intense strength repair mask?
an intensive mask that is clinically proven to strengthen, reduce breakage + deliver major moisture in minutes to dry, damaged strands
who it's for
all hair types 1–4c experiencing damage + dryness
best for high porosity hair
best for high porosity hair
why it's special
kure your damaged strands. this ultra-rich treatment is here to rescue your dry + damaged mane.
- intense punch of hydration: if your hair feels parched + damaged, lather this treatment on for rich moisture.
- strengthens damaged hair: this mask promotes a healthy-looking + feeling mane.
- a perfect "treat yourself" moment: this mask gives your hair the TLC it's been craving.
- get 5.6x stronger hair*, 82% less breakage + 9.2x more conditioned* hair after one use.
- safe for strands: clinically proven to be safe for color-treated hair.**
*clinically proven with continued use.
**clinically tested.
how to use
- after using the kure strength repair shampoo, massage through wet hair. let penetrate for 10 minutes. rinse well.
- use as a weekly treatmen
key ingredients
- fortifying technology: helps target + strengthen hair prone to breakage.
- plant butters: deliver rich moisture + nourishment.
- sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.
full ingredients
Water/Eau/Aqua, Cetearyl Alcohol, Cetyl Alcohol, Dimethicone, Glycerin, Isopropyl Myristate, Behentrimonium Chloride*, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Quinoa, Panthenol, Tocopheryl Acetate, Cetrimonium Chloride*, Bis-PCA Dimethicone, Disodium PEG-12 Dimethicone Sulfosuccinate, Polyquaternium-37, Dicaprylyl Carbonate, Ethylhexylglycerin, Butylene Glycol, Aminomethyl Propanol, Lauryl Glucoside, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Citric Acid, Isopropyl Alcohol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene *antistatic agent/agent antistatique
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
sustainability
contains recycled material: 250ml / 8 oz , 500 ml / 16 oz , and 100 ml / 3.4 oz contain post consumer recycled plastics (PCR). PCR has a lower impact compared to virgin plastics.
an aura-activating scent powered by notes of juicy apricot, pink grapefruit + velvety vanilla.
what is the amika:aura | hair + body mist?
designed to uplift + instantly transport you to a brighter place, amika:aura, a hair perfume and body mist, opens with effervescent pink grapefruit—bursting with a brightness you've felt before. juicy apricot, ripe + radiant, awakens the senses, while lily of the valley floats in + lifts. as it settles, velvety vanilla hugs your skin, while smooth sandalwood grounds you in woody richness.
who it's for
anyone looking to amplify their aura
why it's special
you asked. we bottled. amplify your aura with amika:aura hair + body mist.
designed to uplift, this joy-sparking hair fragrance mist wraps you in fresh, fruity notes—juicy apricot, pink grapefruit + nostalgic vanilla that warms like the confidence of being fully + fearlessly yourself. spritz this fragrance hair and body mist on your strands + skin to spark something that’s always been within you. after all, this is more than just a mist. it’s a feeling.
key ingredients
- effervescent pink grapefruit feels like the rush of a good hair day
- juicy, invigorating apricot sweetens with sun-soaked memory
- fresh, airy lily of the valley floats in + leaves you feeling lifted
- velvety, comforting vanilla hugs you in a warm, friendly embrace
- rich, smooth sandalwood grounds you in playful possibility
full ingredients
Alcohol Denat. (SD Alcohol 40-B), Water/Eau/Aqua, Fragrance/Parfum, Tetramethyl Acetyloctahydronaphthalenes, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol, Vanillin, Rose Ketones
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
how to use
when you pair amika:aura hair + body mist with your favorite amika formulas, the fruity floral fragrance clings to every step. the more you layer, the longer your aura lingers.
how to use:
- spritz amika:aura onto hair and body for a light + refreshing boost of aura-amplifying florals.
layer with perk up:
- start with perk up dry shampoo to refresh hair, boost body + build scent at the root.
- spritz on amika:aura to take the same signature scent from strands to skin.
- watch the compliments roll in.
layer with hand wash:
- start the scent story at the sink with our hand wash.
- mist amika:aura on your hair + body to double up on the juicy, uplifting fragrance.
- get excited—every hand wash is a chance to lather up + layer on.
good to know
what is the amika signature scent?
an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.
what other products feature the amika signature scent? that scent you love?
it’s not just in your amika:aura hair + body mist—it’s in your perk up dry shampoo, your favorite mask + your trusty wash care, too. our signature scent runs through every formula, so your hair smells like your skin + your skin smells like your aura: bright, warm + here to stay.
all-in-one hair priming mist that detangles + protects against thermal damage
what is the wizard detangling primer?
a multi-tasking all-in-one hair detangling spray that preps & primes your hair for any style.
who it's for
all hair types 1–4c
why it's special
- the perfect pregame before the main event. this all-in-one lightweight hair priming spray has a multitude of benefits + leaves hair shiny, silky-smooth, and ready for a good time.
- protects hair against heat up to 450°f.
- provides ultra-hydration, detangles + smooths strands for a lustrous mane.
- cuts down on blow dry time so you can get on with your day!
how to use
you can either…
- evenly mist throughout damp hair before detangling and/or blow drying
- or...mist throughout damp hair then style as usual. options are endless!
ingredients
key ingredients
- avocado oil - full of protein, vitamin a, d, e, b6, amino acids, folic acid and minerals that promote moisture and smoothing benefits.
- sea buckthorn- one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. omega 7 promotes elasticity and provides superior hydration making it the ultimate holy grail ingredient for hair and scalp.
*this product does not contain any direct gluten contributing ingredients. if you have allergies or sensitivities, please consult your doctor
full ingredients
Cyclopentasiloxane, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Tocopheryl Acetate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
sustainability
contains recycled material: 30 oz / 1 l and 4 oz / 118 ml contain post consumer recycled plastics (PCR). PCR has a lower impact compared to virgin plastics.
reduction strategy: 17 oz / 500 ml uses less material than our standard bottles. when combined with our forever bottles you support a refill model, which helps us produce less material overall.
what is supersized superfruit nourish + style set?
cleanse + style your way to softer strands with this trio of superfruit-powered formulas, starring jumbo sizes of normcore signature shampoo + conditioner, plus a travel-sized superfruit star lightweight hair styling oil.
who it's for
for medium-to-thick hair types seeking nourishment, 2-3C.
why it's special
for strands in need of softening + some lightweight styling, look no further than these superfruit-powered formulas that cleanse, condition, strengthen + smooth for silky-soft results.
- jumbo size! normcore signature shampoo + conditioner: gently cleanses + conditions while adding moisture for 7x more conditioned hair.*
- travel size! superfruit star lightweight hair styling oil: a lightweight hair oil that protects strands for 7x stronger + 2x smoother hair (even in high humidity!).**
*clinically proven, when shampoo + conditioner are used together as a system.
**clinically proven after one use.
how to use:
normcore signature shampoo + conditioner:
1. lather + massage shampoo through wet hair from root to ends. rinse.
2. massage conditioner from mid-lengths to ends. leave on for 2–3 minutes. rinse thoroughly.
superfruit star lightweight hair styling oil:
1. prior to heat styling, apply 1-2 pumps to damp or dry hair to strengthen + protect from heat damage.
2. to smooth + add shine to your finished style, apply 1-2 pumps throughout dry hair, focusing on the ends. "
ingredients:
key ingredients:
- sea buckthorn: known as 1 of earth’s most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp + skin while restoring lipids in the hair to help increase shine, manageability, softness + strength.
- coconut acid: helps to lather + condition.
- non-cyclic silicones: help to provide excellent shine, slip + conditioning to hair while reducing breakage + protecting against damage.
full ingredients:
normcore signature shampoo:
Water/Eau/Aqua, Sodium Cocoyl Isethionate, Cocamidopropylamine Oxide, Cocamidopropyl Hydroxysultaine, Glycol Distearate, Coconut Acid, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Glycerin, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene
normcore signature conditioner:
Water/Eau/Aqua, Cetearyl Alcohol, Behentrimonium Chloride*, Silicone Quaternium-8, Butyrospermum Parkii (Shea/Karite) Butter, Glycerin, Trideceth-10, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Isopropyl Alcohol, Cocamide MIPA, Polyquaternium-37, Caprylyl Glycol, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Hexylene Glycol, PPG-1 Trideceth-6, Citric Acid, Sodium Hydroxide, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Isopropanolamine, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol *antistatic agent/agent antistatique
superfruit star lightweight hair styling oil:
isododecane, trisiloxane, dimethicone, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene, citronellol, coumarin
FAQS
will superfruit star weigh my hair down?
no! superfruit star is lightweight enough to use on fine to thick hair types daily. start by applying 1-2 pumps to damp or dry hair.
does superfruit star have heat protection?
yes! superfruit star protects against up to 450°F heat.
is supersized superfruit nourish + style set color safe?
yes, this set is suitable for color treated hair.
what is blowout babe thermal ionic hairbrush?
create a blowout look with no blow dryer or hot air required!
who it's for
for all hair types looking to refresh their blowout
bells and whistles
- 1.5" ceramic barrel - emit far-infrared heat that instantly penetrates the cortex of the hair cuticle, heating from the inside out. the hair is heated evenly and in half the time of conventional heat, reducing the risk of damage.
- 0.5" nylon bristles - to gently grip, smooth and style all hair types and lengths.
- ionic generator - to increase negative ion output resulting in shiny, smooth, frizz-free results with zero static.
- 356°f / 180°c temperature - to smooth all hair types and textures.
- heat resistant handle, cool tip design and lightweight body - to guarantee easy, comfortable and safe styling.
- ready and able - an easy grip, 9 foot 360° swivel cord made of heat-proof, up to 450ºf (232ºc), fabric and a professional hook makes use and storage simple.
- 100–125 v
- 1 year warranty
how to
- on dry hair, simply use the bombshell blowout thermal brush as you would a round brush and blow dryer to achieve a smooth, voluminous blowout in half the time.
- for added shine - activate the negative ion generator! simply slide the on/off button all the way up until it glows red, then green.
- for more volume and body - activate the negative ion generator! simply slide the on/off button down until it only glows red.
view tool manual
the new + improved** 2-in-1 hair styling tool that combines a round hair brush and blow dryer to easily and quickly create a smooth, bouncy, salon quality blowout at home!
what is hair blow dry brush 2.0 2-in-1 hair styling tool?
hair blow dryer brush 2.0 is the new and improved version of our bestselling hair tool, which combines a round brush and blow dryer for a voluminous blowout with 2x the shine*. improvements to the internal design and mechanisms have gone through extensive testing to ensure product longevity.
who it's for
works on all hair types. here at amika, we believe all hair is welcome. from curly to color-treated, this product is safe and effective for all.
why it's special
get your shine on with the new + improved** hair blow dryer brush 2.0! this innovative hair styling tool is clinically proven to give your blowout 2x the shine* while banishing unwanted frizz for an effortless, glossy finish.
the large oval barrel creates volume at the root and sleekness along the hair shaft while a mix of long and short bristles detangle, smooth and minimize breakage. adjustable heat settings provide a customized blowout that works for every hair type.
*compared to the leading competitor
**improved internal mechanisms to promote tool life
- 3 adjustable heat/speed settings, 115f / 190f / 230f, create volume and smoothness on every hair type
- tourmaline coated barrel generates negative ions and infrared heat to smooth hair and minimize frizz
- oval barrel is designed to deliver extra root lift and increase overall volume
- long nylon ball tip bristles detangle and smooth
- short bristles increase bounce, shine and polish
- ultra-lightweight design, weighing just .85 lb/ 380 g
- 9 ft / 3 m cord with 360° swivel — allows easy handling
- 12 (w) x 34 (h) x 9 (d) cm / 4.7 (w) x 13.3 (h) x 3.5 (d) in
- 120v
- 60 hz
- 950w
- 2-year warranty
view tool manual
how to use:
steps
- start with towel-dried hair. for very thick or long hair, air dry or rough dry with a regular blow-dryer.
- spray the hair with the shield anti-humidity spray or use blockade heat defense serum to protect against heat damage.
- turn brush on by rotating the temperature control dial clockwise to the desired setting.
- divide hair into sections. working section by section, maneuver the brush through hair. for extra volume, over-direct sections at the crown of the head.
- once hair is completely dry and styled, finish with supernova moisture and shine cream for the ultimate smooth finish.