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go to bed with this overnight mask, resulting in hair that is 3x more hydrated by morning*.
what is dream routine overnight hydrating hair mask?
who it’s for
why it’s special
- it's called beauty sleep for a reason. infused with the ingredients of your dreams like hyaluronic acid, coconut water, blue algae, and sea buckthorn, this no-rinse, silicone-free overnight hair treatment mask intensely moisturizes strands.
- ultra-hydrating: dream routine boosts moisture for 72 hours* and results in hair that is 3x more hydrated by morning*.
- long-lasting benefits: reap the benefits of this overnight treatment mask for 4 washes*.
- no staining here: although dream routine is a no-rinse treatment mask, it doesn't stain your pillow so you can rest easy.
how to use
it's called beauty sleep for a reason...
- comb through hair.
- pump 1-4 times into hands depending on hair length and thickness.
- apply to dry or damp hair before bedtime.
- distribute from mid-lengths to ends.
- ready for your beauty sleep!
ingredients
key ingredients
- hyaluronic acid - typically, a naturally found substance in skin, hyaluronic acid helps plump up dry hair by attracting in moisture from the air around you.
- polyglutamic acid - known to promote moisture retention.
- bio-fermented coconut water - contains various electrolytes, monolaurin, lauric acid, and plant hormones to add natural hydration to hair.
- blue/green algae - provides essential fatty acids, amino acids, as well as vitamin a and beta-carotene.
- sea buckthorn - one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid omega 7. the superfruit is loaded with 15 times more vitamin c than an orange and 3 times more vitamin a than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. even better, our sea buckthorn is sustainably sourced from tibet!
full ingredients
say good night to damaged strands + improve signs of damage for 9x stronger hair by morning.*
*clinically proven with continued use.
what is midnight mender?
- all hair types, especially brittle hair that’s been damaged by heat, chemical, mechanical, or environmental stressors
- great for damaged, curly + coily hair prone to brittleness + breakage
- 9x stronger hair by morning*
- improves signs of damage*
- 89% less breakage by morning*
- strengthens hair + protects against future damage*
- improves the look + feel of damaged hair**
- seals split ends*
*clinically proven with continued use.
**based on a 2-week consumer study of 66 participants.
how to use:
- apply on damp or dry hair before bed.
- spread a pump into hands + distribute from mid-lengths to ends, lightly coating the hair. use more if needed.
- no need to rinse in the morning.
ingredients:
- fortifying technology: helps target + strengthen hair prone to breakage
- cuticle strengthening technology: bio-functional peptides + amino acids from carob trees help to strengthen + improve weak hair.
- sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.
- vegan proteins: helps to reinforce damaged hair + improve shine.
channel your inner hairstylist with this shea butter infused, workable wax that provides high hold definition, resulting in a natural finish on wet or dry hair.
WHY IT’S SPECIAL
keep style on lock! this high hold wax has a buildable formula, and is a go-to when styling short hair, braids, or sleek ponies.
- workable high hold: on lock keeps styles in place, while still having a flexible-feeling consistency that makes it easy to work through hair.
- natural finish: infused with shea butter, this high hold wax leaves hair with a natural look and feel.
- creates versatile looks: this hair wax is great for many different styles! from short hair looks, braids, sleek ponies, or any type of up-do—it’ll keep them all on lock.
WHO IT’S FOR
all hair types 1–4c, ideal for shorter styles, braiding + sleek ponies
KEY INGREDIENTS
- shea butter: loaded with vitamins, minerals + five fatty acids to provide deep nourish
- sea buckthorn: superfruit loaded with vitamin c, vitamin a, and fatty acid omega 7 typically found in fish oil. and contains antioxidants making it the ultimate holy grail ingredient for hair and scalp.
FULL INGREDIENTS
HOW TO USE:
GET A GRIP ON YOUR STYLE:
- for piecey waves, take a dime-sized amount into the palm of your hand and rub them together to warm and emulsify the wax. work through hair using your fingers for added definition.
- apply half a pinky fingernail-sized amount of wax to the tips of your fingers before braiding, for a smoother look free of flyaways.
- for a sleek pony, apply a dime-sized amount of wax onto the hairline and comb through with a dense brush to slick it back. secure with an elastic, then use any excess wax to tame flyaways.
OTHER HAIR HACKS:
- create clean partings -- run the wax along the part.
- natural waves: on damp hair, apply wax and loose braid it, let it air dry or diffuse it.
- on lock brings a softness to spikey pixies while keeping hold.
what is plus size perfect body mousse?
who it's for
why it's special
- provides instant fullness + lift - results in touchable body + bounce as soon as you work it through your damp strands.
- weightlessly hydrates - we made sure the airy texture is still hydrating, but never weighs you down.
- medium hold - for a voluminous look that stays-- sans any stiffness.
- heat protects up to 450°F
how to use:
amp up the volume:
- shake can before use.
- work a golf ball sized amount evenly through damp hair from roots to ends.
- style as usual.
ingredients:
key ingredients
- styling polymer (vp/acrylattes/lauryl methacrylate copolymer) - provides long-lasting movable, flexible hold and anti-humidity benefits.
- sea buckthorn - one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. also rich in vitamin c + a and contains antioxidants making it the ultimate holy grail ingredient for hair and scalp.
full ingredients
a multi-tasking hair treatment that strengthens hair, reduces breakage + prevents future damage
what is the kure multi-task strength repair treatment?
a 60-second multi-tasking treatment formulated with fortifying technology + vegan proteins to strengthen hair + prevent future damage + breakage.*
who it's for
all hair types 1–4c experiencing damage + breakage
why it's special
multi-tasking‚ what like it is hard? this fast acting rinse-out treatment doubles as a leave-in to strengthen your strands and reduce breakage in a mere 60 seconds. multi-tasking has never been so easy.
- 2.4x stronger* hair with 58% less breakage.*
- safe for strands: clinically proven to be safe for color-treated hair.**
*clinically proven with continued use.
**clinically tested.
how to use
- fine hair types: after using the kure strength repair shampoo + conditioner, apply multi-task strength treatment from roots to ends. leave on for at least 1 minute + rinse.
- coarse hair types: after using the kure strength repair shampoo, apply multi-task strength treatment from roots to ends. leave on for at least 1 minute + rinse. follow with the kure strength repair conditioner.
- pro tip: for stronger results, can be used as a leave-in treatment.
- for best results, use 1-2x per week with the entire kure system.
ingredients
key ingredients
- fortifying technology: helps target + strengthen hair prone to breakage.
- plant butters: vitamin-rich mango butter, borage oil + shea butter.
- vegan proteins: helps to reinforce damaged hair + improve shine.
- sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.
full ingredients
a fresh trim in a bottle. this instant split-end seal cream softens, smooths + eliminates frizz.
what is the closer instant split-end seal cream?
who it's for
why it's special
- immediately seals 96% of split ends in just one use.*
- safe for strands: clinically proven to be safe for color-treated hair.**
how to use
- start by applying a dime-sized amount to damp or dry hair, mid lengths to ends, prior to any additional styling products. add more product as needed depending on hair density + length.
ingredienkey ingredients
full ingredients
all curls are welcome! instantly revives and moisturizes all waves, curls, and coils.
what is power hour curl refreshing spray?
who it's for
why it's special
- seals in moisture - spray your way to rehydrated curls, coils + waves.
- fights frizz - this refreshing mist fights to protect strands against frizz.
- provides definition + a soft hold - resulting in soft, touchable curls that are full of life + shine.
how to use
keep curls, coils, + waves lookin' fresh:
- spritz through dry hair to instantly refresh curls. scrunch hair upwards.
- to further boost body, tilt head forward and scrunch hair in an upward motion.
- use throughout the day whenever curls need moisture or revived shape.
- pro tip: use on wet, freshly washed hair prior, then layer on top of curl corps cream and curl corps gel. diffuse. you’ll have bounce and definition for days.
ingredients
key ingredients
- tapioca starch - helps provide definition and soft hold to curls.
- soybean extract - contains significant amounts of all the essential amino acids and is rich in protein, vitamins, and minerals to leave hair looking more moisturized.
- sea buckthorn- one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. omega 7 promotes elasticity and provides superior hydration making it the ultimate holy grail ingredient for hair and scalp.
full ingredients
sustainability
a curl defining, weather-protecting gel that boosts curls without the crunch.
what is curl corps enhancing gel?
who it's for
how to use
for bouncy, defined curls:
- work through damp, detangled hair from roots to ends.
- let air dry, or style as desired.
- pro tip: follow up your routine or mix with curl corps defining cream for extra curl power.
ingredients
key ingredients
- hydrolyzed wheat protein - adds body, strength and shape.
- oat peptide - extracted from oat kernel, forms a protective barrier on hair which locks in moisture to deliver shine and a silky feel
- sea buckthorn- one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. omega 7 promotes elasticity and provides superior hydration making it the ultimate holy grail ingredient for hair and scalp.
full ingredients
sustainability
define your curls with this luxe styling cream that leaves curly hair soft + moisturized.
what is curl corps defining cream?
who it's for
why it's special
- your best curlfriend - define your curls + coils with this moisturizing styling cream. the lightweight, luxe formula provides bouncy, beautiful curls that last.
- oat peptide - extracted from oat kernel, oat peptide forms a protective barrier on hair which locks in moisture to deliver shine + a silky feel.
- encourages curl formation - this cream softly coaxes curls into their natural shape, bringing out the best of every hair texture.
- leaves curls touchable - no crunch here! this styling cream keeps strands soft, but defined.
how to use
define your curls
- work through damp, detangled hair from roots to ends.
- let air dry, or style as desired
- pro tip: follow up your routine or mix with curl corps gel for extra curl power.
ingredients
key ingredients
- oat peptide - extracted from oat kernel, forms a protective barrier on hair which locks in moisture to deliver shine and a silky feel
- tapioca starch - helps provide definition and soft hold to curls
- sea buckthorn- one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. omega 7 promotes elasticity and provides superior hydration making it the ultimate holy grail ingredient for hair and scalp.
full ingredients
sustainability
what is bust your brass cool blonde strength repair shampoo?
all blondes, silvers + grays 1–4c looking to cool warm tones
wash your way to a brighter + healthier looking blonde! packed with fortifying technology, quinoa protein, plant butters + ultraviolet pigments, this purple shampoo keeps your blonde lookin' cool and strong.
bust your brass cool blonde strength repair shampoo is clinically proven to tone, hydrate + strengthen strands, resulting in 2.2x stronger hair* with 55% less breakage.*
safe for strands: clinically proven to be safe for color-treated hair.**
*clinically proven when shampoo + conditioner are used continuously as a system.*
*clinically tested when shampoo and conditioner are used as a system.
how to use
-
massage through wet hair
- rinse.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
- fortifying technology: helps target + strengthen hair prone to breakage.
- plant butters: vitamin-rich mango butter, borage oil + shea butter.
- vegan proteins: helps to reinforce damaged hair + improve shine.
- ultra-violet pigments: counteract yellow + brassy tones to bring out the best shades of blonde, silver + gray.
condition + tone your way to a brighter blonde + 2.2 stronger hair*
what is bust your brass cool blonde repair shampoo?
who it's for
all blondes, silvers + grays 1–4c looking to cool warm tones
why it's special
how to use
how-to get your strongest + brightest mane
please note: we suggest applying the bust your brass products on a test strip of hair at the nape of the neck before settling on a routine.
customize your bust your brass routine!
if you are a natural (non-color treated) blonde:
- in the summer months (when hair is more likely to become brassy), use the bust your brass shampoo + conditioner every other wash.
- use the bust your brass repair mask 1x per week in place of conditioner.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
if you are a platinum blonde:
- to maintain tone, use bust your brass shampoo + conditioner every other wash.
- we suggest alternating bust your brass shampoo + conditioner with the kure shampoo + conditioner and multi-task repair treatment.
- use bust your brass repair mask 1x per week in place of conditioner.
- if you notice pesky brassiness pop up, use the bust your brass system every wash until desired tone is reached.
- keep track of your tone: if you're loving your tone, keep up your routine as is. if you notice brassiness peeking in, increase use the bust your brass mask an additional time per week. if you are a little too cool-toned and nearing a violet tone, cut back on the bust your brass routine for a week or two.
if you have highlights, a balayage, or natural-looking (color-treated) blonde hair:
- use bust your brass shampoo + conditioner every other wash.
- assess hair's tone and pivot (increase or decrease usage) as needed.
- those with naturally dark hair should use the bust your brass intense repair mask 1x per week in place of conditioner.
- please note: naturally darker or brunette hair will fight to return to natural hair color; in this case, increase the usage of system.
if you have gray hair:
- use bust your brass shampoo + mask every wash or alternate every other wash with the kure collection.
if you are a textured blonde:
- follow the regimen suggested above based on type of blonde, but use the bust your brass repair mask in place of conditioner for an extra dose of moisture. the bust your brass repair mask is the perfect mix of toning, moisture, and repair which is just what a textured blonde needs."
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
INGREDIENTS
key ingredients
- bond fortifying technology: helps target + strengthen the bonds in hair most prone to breakage due to environmental stressors, heat, chemical treatments + more.
- vegan proteins: derived from quinoa + provide keratin-like benefits.
- plant butters: vitamin-rich mango butter, shea butter + borage oil.
- ultra-violet pigments: counteract yellow + brassy tones to bring out the best shades of blonde, silver + gray.
full ingredients
Water/Aqua/Eau, Myristyl Alcohol, Propylene Glycol, Cetearyl Alcohol, Cetrimonium Chloride*, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Aloe Barbadensis Leaf Juice, Glycerin, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-PCA Dimethicone, Butylene Glycol, C11-15 Pareth-7, C12-16 Pareth-9, Caprylyl Glycol, Decyl Oleate, Disodium PEG-12 Dimethicone Sulfosuccinate, Trideceth-12, Trimethylsiloxyamodimethicone, Citric Acid, Etidronic Acid, Lauryl Alcohol, Hydrogenated Palm Glycerides Citrate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Cetyl Alcohol, Benzyl Alcohol, Tocopherol, Fragrance/Parfum, Hydroxycitronellal, Limonene, Ext. Violet 2 (CI 60730) *antistatic agent/agent antistatique
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
what is bust your brass toning + strength repair mask?
a salon service in a jar. this ultra-luxe hair mask tones while strengthening + hydrating for a bright blonde.
who it's for
all blondes, silvers + grays 1–4c looking to cool warm tones
why it's special
bring blonde back to life. packed with fortifying technology, plant butters + ultra-violet pigments—for your strongest + brightest hair yet!
- the proof is in our claims - this toning mask is clinically proven to significantly brighten, intensely hydrate + strengthen hair.*
- safe for strands: clinically proven to be safe for color-treated hair.**
*clinically proven with continued use.
**clinically tested when shampoo + conditioner are used as a system.
- ultra-hydration - this luxurious mask is packed with 3 different types of plant butters and adds a healthy dose of moisture to dry strands.
- tones brassiness - counteract any yellow, unwanted brassy hues for an icy blonde, silver or gray.
- strengthens + reduces breakage while also helping to prevent future damage.
ingredients
key ingredients
-
fortifying technology: helps target + strengthen hair prone to breakage.
-
plant butters: vitamin-rich mango butter, borage oil + shea butter.
-
vegan proteins: helps to reinforce damaged hair + improve shine.
-
ultra-violet pigments: counteract yellow + brassy tones to bring out the best shades of blonde, silver + gray.
full ingredients
how to use
-
massage through wet hair.
-
rinse.
from dull to dazzling! this flash-acting mask delivers brilliant moisture and shine in just 60 seconds.
what is flash instant shine mask?
who it’s for
why it’s special
how to use
- before application, squeeze out excess water from hair.
- twist nozzle and apply product directly to hair in sections.
- fully saturate from mid-length to ends.
- wait 60 seconds. rinse.
- fine and oily hair types use after shampoo in place of conditioner. thick and dry hair types use after shampoo and conditioner.
ingredients
key ingredients
- flaxseed - moisturizes and softens the hair for healthy-looking shine.
- amino acids - smooth the cuticle and boost hair elasticity
- antioxidants - hydrate and condition the hair to fight frizz
full ingredients
oil-to-foam purifying pre-wash that breaks down build-up + refreshes the scalp without stripping
what is reset pink charcoal scalp cleansing oil?
who it's for
why it's special
how to use
you're 5 minutes away from a happy scalp
- section dry, unwashed hair.
- apply to the roots and massage to distribute.
- wait 3-5 minutes.
- add water to transform oil into a milky lather. rinse thoroughly.
- follow with reset clarifying gel shampoo and reset cooling gel conditioner (sold separately).
- use weekly or as needed.
ingredients
key ingredients
- natural charcoal + pink clay - known to be highly absorbent of dirt, oil + toxins that collect on the hair + scalp to help to get rid of impurities + odors.
- cooling menthol – invigorates the scalp and provides a cool, tingling sensation.
- indian cress stem extract – enriched with vitamins and antioxidants to promote a balanced, healthier-looking scalp.
- sunflower oil – helps to clean oil-soluble dirt and grime.
full ingredients
this lightweight finishing spray gives your hair the ultimate glossy, high-shine look.
what is top gloss shine spray?
who it's for
all hair types 1–4c
why it's special
- results in a high-shine finish: just a few spritzes of this non-greasy formula, and voilà! ultra glossy, high-shine locks to be lusted over for days.
- contains uv filters: shine on! top gloss shine spray protects hair strands to ensure color is at its most vibrant.
- fights frizz: say farewell to frizz! this lightweight finishing spray not only delivers the shiniest strands of your dreams, but also tames unwanted frizz and flyaways
how to use
shine bright:
- hold 10-12 inches from dry hair and spray from mid-length to ends for the ultimate glossy look.
- for finer hair types: mist on hands and run through hair from mid-lengths to ends.
- use on dry hair only.
