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rescue your strands with this trial set that detangles, targets damage, + strengthens.
what is the rescue team hair routine trial set?
in need of a new haircare routine? try this gift set, including mini refill pouches of the kure strength repair shampoo + conditioner + trial sizes of the wizard silicone-free detangling primer + the kure intense strength repair mask.
who it's for:
all hair is welcome
why it's special:
- the kure strength repair shampoo: a fortifying shampoo that gently cleanses, while resulting in 55% less breakage* + 2x stronger* hair.
- the kure strength repair conditioner: a moisturizing fortifying conditioner that results in 55% less breakage* + 2x stronger* hair.
- the kure intense strength repair mask: ultra-rich mask that is clinically proven to result in hair that is 3.2x stronger**, 8x more conditioned + with 69% less breakage.
- the wizard silicone-free detangling primer: this lightweight primer protects against 450°F heat, cuts down on blow dry time, reduces frizz + detangles all hair types.
how to use:
- on wet hair, massage in the kure strength repair shampoo from root to ends. rinse.
- apply the kure strength repair conditioner from mid-length to ends. rinse.
- for an intense weekly treat, apply the kure intense strength repair mask + let penetrate for 10 minutes. for low porosity hair, use in place of conditioner. rinse.
- spray the wizard silicone-free detangling primer on towel dried hair to detangle or heat protect before blow drying.
key ingredients:
- fortifying technology: helps target + strengthen hair prone to breakage.
- sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.
- borage oil: extracted from starflower seeds, contains the highest levels of the essential omega-6 fatty acid.
- shea butter: rich in vitamins, minerals + fatty acids.
- mango butter: rich in omegas and vitamin a, c + e.
- vegan proteins: helps to reinforce damaged hair + improve shine.
full ingredients:
the kure strength repair shampoo:
water/aqua/eau, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, disodium cocoamphodiacetate, peg-7 glyceryl cocoate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, persea gratissima (avocado/avocat) oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, lavandula angustifolia (lavender/lavande) flower extract, chamomilla recutita (matricaria/matricaire) flower extract, rosmarinus officinalis (rosemary/romarin) leaf extract, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, disodium edta, disodium peg-12 dimethicone sulfosuccinate, peg-12 dimethicone, peg-150 distearate, polyquaternium-10, polyquaternium-7, polysorbate 20, propylene glycol, glycol, glycol stearate, glycol distearate, sodium methyl cocoyl taurate, citric acid, dehydroacetic acid, benzyl alcohol, phenoxyethanol, potassium sorbate, sodium benzoate, benzoic acid, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene
the kure strength repair conditioner:
water/aqua/eau, myristyl alcohol, propylene glycol, cetearyl alcohol, cetrimonium chloride*, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, aloe barbadensis leaf juice, glycerin, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, c11-15 pareth-7, c12-16 pareth-9, caprylyl glycol, decyl oleate, disodium peg-12 dimethicone sulfosuccinate, trideceth-12, trimethylsiloxyamodimethicone, citric acid, etidronic acid, lauryl alcohol, hydrogenated palm glycerides citrate, phenoxyethanol, potassium sorbate, sodium benzoate, cetyl alcohol, benzyl alcohol, tocopherol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique
the kure intense strength repair mask:
water/eau/aqua, cetearyl alcohol, cetyl alcohol, dimethicone, glycerin, isopropyl myristate, behentrimonium chloride*, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, hydrolyzed quinoa, panthenol, tocopheryl acetate, cetrimonium chloride*, bis-pca dimethicone, disodium peg-12 dimethicone sulfosuccinate, polyquaternium-37, dicaprylyl carbonate, ethylhexylglycerin, butylene glycol, aminomethyl propanol, lauryl glucoside, benzyl alcohol, potassium sorbate, sodium benzoate, phenoxyethanol, citric acid, isopropyl alcohol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique
the wizard silicone-free detangling primer:
isododecane, isopropyl palmitate, isohexadecane, ethylhexyl olivate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, persea gratissima (avocado/avocat) oil, squalane, tocopheryl acetate, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene, citronellol, coumarin, geraniol
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
Good to Know:
oil-to-foam purifying pre-wash that breaks down build-up + refreshes the scalp without stripping
what is reset pink charcoal scalp cleansing oil?
who it's for
why it's special
how to use
you're 5 minutes away from a happy scalp
- section dry, unwashed hair.
- apply to the roots and massage to distribute.
- wait 3-5 minutes.
- add water to transform oil into a milky lather. rinse thoroughly.
- follow with reset clarifying gel shampoo and reset cooling gel conditioner (sold separately).
- use weekly or as needed.
ingredients
key ingredients
- natural charcoal + pink clay - known to be highly absorbent of dirt, oil + toxins that collect on the hair + scalp to help to get rid of impurities + odors.
- cooling menthol – invigorates the scalp and provides a cool, tingling sensation.
- indian cress stem extract – enriched with vitamins and antioxidants to promote a balanced, healthier-looking scalp.
- sunflower oil – helps to clean oil-soluble dirt and grime.
full ingredients
what is rising star?
- volume that packs a performance: clinically proven for instant + all day root lift that lasts all day*
- all the volume, none of the stiffness: this crunch-free formula is buildable, lightweight + never weighs hair down.
- hair-raising ingredients: formulated with carob seed extract, hydrolyzed soy proteins + more to create fuller-looking strands.
- carob seed extract: works to help achieve stronger, fuller-looking strands.
- hydrolyzed soy protein: helps to increase the diameter of the hair fiber for more voluminous-looking hair.
- sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.
why it's special
- waterproof exterior - keeps all moisture out during shower and heat in during treatments.
- 100% terrycloth lining - wicks away steam and humidity, even at the hairline.
how to use
- to stay dry, tuck hair into cap + pull elastic securely over head.
- to enhance treatments, turn cap inside-out + place over treatment coated hair.
- as needed, hand wash or machine-wash on gentle cycle.
- hang to dry.
get softer skin in just 1 shower with this silky body wash featuring fruit AHAs + hydrating glycerin.
what is shower thoughts soft + silky body wash?
a clinically proven body wash with hydrating glycerin + gentle fruit AHAs that cleanses + softens skin* without leaving it stripped.
who it's for
great for anyone who wants soft skin that smells amazing
why it's special
go ahead, get lost in your shower thoughts! this nourishing body wash is clinically proven to leave skin soft—not stripped—thanks to hydrating glycerin + gentle fruit AHAs.
just like our haircare, it’s infused with our signature warm fruity floral scent that's guaranteed to get you compliments.
- clinically proven to instantly soften skin*
- luxurious silky texture
- gently cleanses + smooths
- iconic warm fruity floral scent
*based on a clinical study of 21 participants.
how to use
- massage all over your body into a rich lather.
- rinse off with water.
- pair with big embrace body butter + i'm glistening body oil to layer up on our iconic warm fruity floral scent.
- gentle enough for daily use.
safety information
sunburn alert: this product contains an alpha hydroxy acid (AHA) that may increase your skin's sensitivity to the sun and particularly the possibility of sunburn. use a sunscreen, wear protective clothing, and limit sun exposure while using this product and for a week afterwards. avoid contact with eyes.
ingredients
key ingredients
- glycerin: draws + locks in hydration to leave skin feeling soft—not stripped.
- fruit AHAs (mango, banana + cajá plum): gentle fruit acids buff away dullness for softer, glowier skin.
- sea buckthorn: our signature ingredient that’s loaded with good-for-skin vitamins, lipids + antioxidants, making it the ultimate holy grail to help nourish skin.
full ingredients
Glycerin, Water/Aqua/Eau, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Decyl Glucoside, PEG-150 Distearate, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Jasmine Oil/Extract, Sanguisorba Officinalis Root Extract, Spondias Mombin (Hog Plum/Prune de Porc) Pulp Extract, Mangifera Indica (Mango/Mangue) Pulp Extract, Musa Sapientum (Banana/Banane) Pulp Extract, Bromelain, Bixa Orellana Seed Extract, Coconut Acid, Sodium Isethionate, Glucose, Propanediol, Citric Acid, Benzyl Alcohol, Potassium Sorbate, Phenoxyethanol, Ethylhexylglycerin, Tetrasodium Glutamate Diacetate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
cleanse, condition, mask + more with this nourishing set of must-have minis.
what it is
nourish your scalp + strands with travel-sizes of our most iconic formulas: normcore signature shampoo + conditioner, soulfood nourishing mask + the wizard silicone-free detangling primer.
who it's for
fine to medium hair types 1–2c
why it's special
we've packed these mighty minis with good-for-you vitamins, nutrients + our signature superfruit, sea buckthorn, leaving your strands softer, shinier + deeply hydrated. plus, they're sized just right for carry-ons, gym bags, or just to try at home—our signature collection is the perfect place to start if you're new here!
• normcore signature shampoo: a sulfate-free shampoo that gently cleanses—without stripping moisture—and infuses strands + scalp with hydrating coconut acid to promote silky-soft hair.
• normcore signature conditioner: a light-as-air conditioner made with nurturing shea butter for hair that is weightlessly hydrated, noticeably softened + 7x more conditioned.*
•soulfood nourishing hair mask: a rich, deeply hydrating mask for 87% more repair** + hair that’s 7x more moisturized.**
• the wizard silicone-free detangling primer: a squalane-powered primer that reduces frizz, protects against heat up to 450 degrees + detangles all hair types.
*clinically proven, after one use.
**after one use.
key ingredients
• jojoba seed oil: contains many essential fatty acids, powerful antioxidants, + vitamins; naturally rich in vitamins a, + e.
• shea butter: rich in fatty acids + antioxidants known to soften and hydrate.
• sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp. "
full ingredients
normcore signature shampoo:
Water/Eau/Aqua, Sodium Cocoyl Isethionate, Glycol Distearate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Coconut Acid, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Hexamethylindanopyran, Tetramethyl Acetyloctahydronaphthalenes
normcore signature conditioner:
Water/Eau/Aqua, Cetearyl Alcohol, Behentrimonium Chloride*, Silicone Quaternium-8, Butyrospermum Parkii (Shea/Karite) Butter, Glycerin, Trideceth-10, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Isopropyl Alcohol, Cocamide MIPA, Polyquaternium-37, Caprylyl Glycol, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Hexylene Glycol, PPG-1 Trideceth-6, Citric Acid, Sodium Hydroxide, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Isopropanolamine, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol *antistatic agent/agent antistatique
soulfood nourishing mask:
Water/Eau/Aqua, Cetearyl Alcohol, Cetyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Behentrimonium Chloride*, Butylene Glycol, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cetrimonium Chloride*, Panthenol, Tocopheryl Acetate, Ethylhexylglycerin, Aminomethyl Propanol, Phenoxyethanol, Isopropyl Alcohol, Citric Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene *antistatic agent/agent antistatique
the wizard silicone-free detangling primer:
Isododecane, Isopropyl Palmitate, Isohexadecane, Ethylhexyl Olivate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Squalane, Tocopheryl Acetate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol
how to use
• massage a quarter-sized amount of normcore signature shampoo through wet hair focusing on the roots. rinse.
• apply normcore signature conditioner from mid-lengths to ends, allowing the conditioner to penetrate before rinsing.
• smooth soulfood nourishing mask from roots to ends + allow it to deeply hydrate + repair hair for 5–7 minutes.
• rinse hair with cool water to close the cuticle, lock in moisture + leave a glossy finish.
• after towel-drying, evenly mist the wizard detangling primer from mid-lengths to ends + lightly detangle with your fingers or a wide-toothed comb.
save 25% with this duo starring a smoothing body butter + a warm fruity floral hair + body mist that leaves skin smelling irresistible.
what is the smooth + scented duo?
nourish your skin while smelling like our iconic warm floral fruity scent with this duo featuring full sizes of the big embrace smoothing whipped body butter + amika:aura hair + body mist.
who it's for
all bodies welcome
why it's special
prepare to smell amazing! our whipped body butter nourishes, smooths + scents skin then amika:aura takes your signature scent up a notch with the same warm fruity floral fragrance—bottled for your hair + body.
- if you want nourished, softer skin with an uplifting scent, big embrace is for you. it's clinically proven to instantly smooth skin* with moisturizing ceramides + shea butter.
- love our iconic scent? you need amika:aura, a hair + body mist featuring our uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.
*based on a clinical study of 22 participants
how to use
- big embrace: apply onto body, massaging into skin until absorbed.
- amika:aura: mist all over hair and body as desired.
safety information
avoid contact with eyes.
ingredients
key ingredients
• ceramide: like a protective shield for your skin, these moisturizing superstars help support your skin barrier by locking moisture in, so your skin feels smoother + deeply hydrated.
• lipohydroxy acid: a gentle acid that delicately buffs away rough patches, bumps, and unwanted texture for softer, smoother skin.
• regenerative shea butter: this hydrating powerhouse is ethically sourced through regenerative agriculture, a farming practice that supports both the environment + the people who grow it. packed with vitamins, antioxidants + barrier-supporting fatty acids, it delivers premium hydration + nourishment to instantly replenish + soften skin.
• sea buckthorn: our signature ingredient that’s loaded with good-for-skin vitamins, lipids + antioxidants, making it the ultimate holy grail to help nourish skin.
full ingredients
big embrace body butter:
Water/Aqua/Eau, Cocos Nucifera (Coconut/Nuix de Coco) Oil, Isopropyl Palmitate, Cetearyl Alcohol, Butyrospermum Parkii (Shea) Butter, Glycerin, Caprylic/Capric Triglyceride, Stearic Acid, Theobroma Cacao (Cocoa) Seed Butter, Ceramide Np, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Capryloyl Salicylic Acid, Jasmine Oil/Extract, Sanguisorba Officinalis Root Extract, Saccharide Isomerate, Panthenol, Dimethicone, Propanediol, Hydroxyapatite, Hydroxyethylcellulose, Ethylhexylglycerin, Phenoxyethanol, Polysorbate 60, Citric Acid, Sodium Citrate, Sodium Hydroxide, Sodium Phosphate, Disodium Phosphate, Carbomer, Chlorphenesin, Tocopherol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellal, Coumarin, Geraniol, Tetramethyl Acetyloctahydronaphthalenes, Vanillin, Rose Ketones
amika:aura hair + body mist:
Alcohol Denat. (SD Alcohol 40-B), Water/Eau/Aqua, Fragrance/Parfum, Tetramethyl Acetyloctahydronaphthalenes, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol, Vanillin, Rose Ketones
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
what is smooth over frizz-fighting treatment mask?
how to:
safety information:
avoid contact with eyes.
- glycolic acid: helps to form a barrier that seals + smooths the hair cuticle, creating an umbrella-like effect to reduce frizz.
- water lily extract: helps to tame frizz + improve manageability.
- sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.
unwrap a full-size normcore wash-day duo + travel-size superfruit star curated for creativity.
what it is:
cleanse, condition + smooth with soft hair stars, a curated routine set wrapped in limited-edition art. treat your strands to a full-size normcore shampoo + conditioner, plus a travel-size superfruit star. made for self-expression + serious savings.
who it's for
best for fine to medium hair types 1-2c
why it's special
wrap up soft strands + serious savings in one limited-edition, giftable box. includes our full-size normcore shampoo + conditioner, plus a travel-size superfruit star lightweight hair oil.
- full size! normcore signature shampoo + conditioner: a nutrient-infused shampoo + lightweight conditioner that gently cleanse + add moisture for clean, nourished, soft hair.
- travel size! superfruit star lightweight hair styling oil: a lightweight oil can be used on dry or damp hair to reduce breakage, smooth frizz, add glossy shine + protect against heat damage.
key ingredients:
- coconut acid: helps to lather + condition.
- non-cyclic silicones: help provide shine, slip, + conditioning while reducing breakage.
- sea buckthorn: loaded with vitamin c, a, fatty acid omega 7 + antioxidants, making it the ultimate holy grail for your hair + skin.
full ingredients list:
normcore signature shampoo:
Water/Aqua/Eau, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Glycol Distearate, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Coconut Acid, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Citric Acid, Polyquaternium-7, Glycerin, Cocamidopropyl Betaine, Sodium Benzoate, Polysorbate 20, Sodium Hydroxide, Sodium Chloride, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes
normcore signature conditioner:
Water/Aqua/Eau, Cetearyl Alcohol, Behentrimonium Chloride*, C15-19 Alkane, Butyrospermum Parkii (Shea/Karite) Butter, Glycerin, Silicone Quaternium-8, Trideceth-10, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Cetrimonium Chloride*, Isopropyl Alcohol, Cocamide MIPA, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Hexylene Glycol, PPG-1 Trideceth-6, Citric Acid, Sodium Hydroxide, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes *antistatic agent/agent antistatique
superfruit star lightweight hair styling oil:
Isododecane, Trisiloxane, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Vanillin, Tetramethyl Acetyloctahydronaphthalenes, Rose Ketones, Geraniol
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
How To Instructions:
normcore signature shampoo + conditioner
1. massage shampoo into wet hair to gently cleanse + nourish. rinse.
2. smooth conditioner from mid-lengths to ends to hydrate + soften. rinse.
superfruit star lightweight hair styling oil
- prior to heat styling, apply 1–2 pumps of hair oil onto dry or damp hair to strengthen + protect from heat damage.
2. to smooth + add shine to a finished style, apply 1–2 pumps on dry hair, focusing on the ends.
FAQs
- what is the amika signature scent?
an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.
- what other products feature the amika signature scent?
that scent you love? it’s not just in your amika:aura hair + body mist—it’s in your perk up dry shampoo, your favorite mask + your trusty wash care, too. our signature scent runs through every formula, so your hair smells like your skin + your skin smells like your aura: bright, warm + here to stay.
save 15% on this travel-size + full-size dry leave-in mask that instantly softens, moisturizes + strengthens hair in a single spray—no rinse needed!
who it's for
dry, brittle hair in need of softening
why it's special
meet soft moves, the full-size + travel-size soulstruck nourishing dry hair mask duo that serves as your shortcut to soft, moisturized hair in seconds.
this mess-free, leave-in nourishing dry hair mask softens + reinforces hair fibers with strengthening vegan silk protein + sea buckthorn—delivering results that are as soft as they are strong. soulstruck's weightless, aerosol formula gives hair a stroke of nourishment, softness + strength without a wash and without any buildup.
soulstruck achieves:
- 6x softer hair instantly*
- 6x more moisturized hair*
- 3.5x stronger hair*
*clinically proven.
how to use:
- shake well.
2. spray 8 inches away from dry hair, focusing on mid-lengths to ends of natural hair or extensions.
3. brush or smooth through strands as needed.
key ingredients
- vegan silk protein: inspired by the delicate strength + silkiness of a spider’s web, our vegan silk proteins reinforce the hair strand—delivering softness that’s as weightless as it is strong.
- sea buckthorn: our signature superfruit, sea buckthorn works to restore lipids in the hair to help increase shine, manageability, softness + strength—which is why we infuse it into every formula.
full ingredients
Dimethyl Ether, Water/Aqua/ Eau, Alcohol Denat. (SD Alcohol 40-B), sr-(Polypeptide-168 Oligopeptide-178), Simmondsia Chinensis (Jojoba) Seed Oil, Astrocaryum Murumuru Seed Butter, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Diospyros Kaki (Persimmon) Fruit Extract, Crambe Abyssinica Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Helianthus Annuus (Sunflower/Tournesol) Seed Oil, Ximenia Americana Seed Oil, Theobroma Cacao (Cocoa) Extract, Musa Sapientum (Banana/Banane) Fruit Extract, Ananas Sativus (Pineapple/Ananas) Fruit Extract, Biosaccharide Gum-4, Behentrimonium Chloride*, Cetearyl Alcohol, Tocopherol, Ethyl Linoleate, Ethyl Oleate, Caprylyl Glycol, Pentylene Glycol, Propanediol, Ethylhexylglycerin, 1,2-Hexanediol, Butylene Glycol, Sodium Benzoate, Potassium Sorbate, Pentaerythrityl Tetra-di-t-butyl, Hydroxyhydrocinnamate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Tetramethyl Acetyloctahydronaphthalenes, Vanillin *antistatic agent/agent antistatique
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
unlock next-level hair joy with superfruit-infused nourishing favorites in 1 juicy set.
what is the soft strand manifestation | nourishing treat + style set?
manifest your most nourished mane with an exclusive set featuring a full size soulfood nourishing mask, travel sizes of perk up dry shampoo + superfruit star lightweight hair styling oil, plus sample sizes of normcore signature shampoo + conditioner.
who it's for
all hair is welcome.
why it's special
reach total strand enlightenment with this nourishing set of superfruit-infused favorites.
-
sample size! normcore signature shampoo + conditioner: this nutrient-rich shampoo + conditioner nourishes + cleanses for 7x more conditioned hair.*
-
travel size! superfruit star lightweight hair styling oil: this lightweight multitasking hair oil is clinically proven to leave hair 7x stronger** 2x smoother (even in high humidity!)** + reduce breakage by 86%.**
-
travel size! perk up dry shampoo: use in between wash days to clean, refresh roots + boost volume.
-
full size! soulfood nourishing mask: this vitamin + nutrient-packed hair mask deeply conditions + softens strands.
*clinically proven, when used as a system.
**clinically proven, after one use.
key ingredients
- sea buckthorn: nourishes strands + helps increase shine, manageability, softness + strength.
- jojoba seed oil: moisturizes + softens with essential fatty acids, antioxidants + vitamins.
- rice starch: a light powder that helps to absorb oil + adds instant body.
full ingredients
normcore signature shampoo:
Water/Eau/Aqua, Sodium Cocoyl Isethionate, Cocamidopropylamine Oxide, Cocamidopropyl Hydroxysultaine, Glycol Distearate, Coconut Acid, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Glycerin, Sodium Isethionate, Peg-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene
normcore signature conditioner:
Water/Eau/Aqua, Cetearyl Alcohol, Behentrimonium Chloride*, Silicone Quaternium-8, Butyrospermum Parkii (Shea/Karite) Butter, Glycerin, Trideceth-10, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Isopropyl Alcohol, Cocamide Mipa, Polyquaternium-37, Caprylyl Glycol, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Hexylene Glycol, PPG-1 Trideceth-6, Citric Acid, Sodium Hydroxide, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Isopropanolamine, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol *Antistatic Agent/Agent Antistatique
soulfood nourishing mask:
Water/Eau/Aqua, Cetearyl Alcohol, Cetyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Behentrimonium Chloride*, Butylene Glycol, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cetrimonium Chloride, Panthenol, Tocopheryl Acetate, Ethylhexylglycerin, Aminomethyl Propanol, Phenoxyethanol, Isopropyl Alcohol, Citric Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene *antistatic agent/agent antistatique
superfruit star lightweight hair styling oil:
Isododecane, Trisiloxane, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin.
perk up dry shampoo:
Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice/Riz) Starch, Isobutane, Disteardimonium Hectorite, Diisopropyl Adipate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Citronellol, Limonene.
how to use
normcore signature shampoo + conditioner:
- lather + massage shampoo through wet hair from root to ends. rinse.
- massage conditioner from mid-lengths to ends. leave on for 2–3 minutes. rinse thoroughly.
superfruit star lightweight hair styling oil:
- prior to heat styling, apply 1-2 pumps to damp or dry hair to strengthen + protect from heat damage.
- to smooth + add shine to your finished style, apply 1-2 pumps throughout dry hair, focusing on the ends.
perk up dry shampoo:
- shake well + hold 8 inches away.
- spray onto roots in sweeping motion, then wait 30 seconds. massage or brush through to finish.
soulfood nourishing mask:
- after shampooing, gently massage soulfood mask through wet hair from roots to ends. leave on for 5–7 minutes. rinse.
- use either as a weekly treatment or an everyday conditioner.
faqs
is normcore signature shampoo + conditioner color safe?
yes, normcore signature shampoo + conditioner is suitable for color treated hair.
is normcore signature shampoo + conditioner safe for keratin, brazilian, or other chemically treated hair?
yes, normcore signature shampoo is suitable for chemically treated hair.
what is the amika signature scent?
why does soulfood nourishing mask vary in color + texture?
our soulfood nourishing mask varies in color + texture due to our naturally-sourced sea buckthorn + production. don't worry, this is totally normal + doesn't change the product efficacy!
the wizard vs. superfruit star, what's the difference?
the wizard is great for all hair types to detangle + protect against heat damage on damp hair after washing + conditioning. superfruit star works on both damp + dry hair to strengthen, smooth + protect against heat damage + frizz.
what type of hair does perk up dry shampoo work best on?
perk up dry shampoo works on all hair types, especially those who wash their hair 3–4 times a week.
cleanse, condition + treat with a complete routine that puts softness first
what is the soft strand stars nourishing wash + care set?
real results backed by clinical proof + infused with our signature superfruit.
who it's for
medium to thick hair types seeking nourishment.
why it's special
soft hair starts here. this 3-piece system includes:
- full size! normcore signature shampoo + conditioner: a nourishing wash duo that gets hair clean, soft + 7x more conditioned.*
- travel size! soulfood nourishing mask: a rich, nutrient-packed mask for next-level softness + 11.4x more moisture.*
*clinically proven when used as a system.
*clinically proven, after 1 use.
how to use
for can’t-stop-touching-it softness:
1. massage shampoo into wet hair to gently cleanse + nourish. rinse.
2. smooth conditioner from mid-lengths to ends to hydrate + soften. rinse.
3. apply mask from roots to ends + wait 5-7 minutes to deeply condition. rinse.
safety information:
avoid contact with eyes.
key ingredients
- jojoba seed oil: helps to moisturize + soften hair.
- coconut acid: helps to lather + condition.
- shea butter: rich in vitamins, minerals + fatty acids.
- sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.
full ingredients
normcore signature shampoo:
water/eau/aqua, sodium cocoyl isethionate, glycol stearate, cocamidopropyl hydroxysultaine, cocamidoproylamine oxide, coconut acid, glycerin, cocamidopropyl betaine, cocamidopropyl dimethylamine, sodium isethionate, hippophae rhammnoides (sea buckthorn/argousier) fruit extract, phenoxyethanol, peg-150 distearate, caprylyl glycol, guar hydroxypropyltrimonium chloride, polyquaternium-7, ethylhexylglycerin, hexylene glycol, dimethylamidopropylamine, citric acid, sodium chloride, fragrance/parfum
normcore signature conditioner:
water/eau/aqua, cetearyl alcohol, behentrimonium chloride*, fragrance/parfum, glycerin, butyrospermum parkii (shea/karite) butter, hippophae rhamnoides (sea buckthorn/argousier) fruit extract, silicone quaternium-8, trideceth-10, capryloyl glycerin/sebacic acid copolymer, diheptyl succinate, isopropyl alcohol, cocamide mipa, polyquaternium-37, caprylyl glycol, propylene glycol dicaprylate/dicaprate, ethylhexylglycerin, hexylene glycol, ppg-1 trideceth-6, citric acid, sodium hydroxide, phenoxyethanol, butylphenyl methylpropional, limonene, hydroxycitronellal, hydroxyisohexyl 3-cyclohexene carboxaldehyde, citronellol *antistatic agent/agent antistatique.
soulfood nourishing hair mask:
water/eau/aqua, cetyl alcohol, cetearyl alcohol, simmondsia chinensis (jojoba) seed oil, panthenol, behentrimonium chloride, dimethicone, propylene glycol, hippophae rhamnoides (sea buckthorn/argousier) seed oil, phenoxyethanol, cetrimonium chloride, isopropyl alcohol, fragrance/parfum, ascorbic acid, citric acid, butylphenyl methylpropional, limonene, hydroxycitronellal, hydroxyisohexyl 3-cyclohexene carboxaldehyde.
kick back in this cozy amika hoodie that feels like a hug from a friend.
what is the signature sweatshirt?
your new favorite hoodie in a buttery yellow—cozy, cloudlike + impossibly wearable.
who it's for
anyone that loves a little comfort
why it's special
meet the everyday essential you'll want to gift, borrow back, or even keep for yourself. this hoodie brings the sunshine in a butter yellow, plus it's thick, super soft + perfectly oversized to keep you comfy. made to celebrate Friendship Day—but worth wearing all year long!
- available in sizes XS to 4XL
- made of 70% cotton + 30% polyester
- machine wash on delicate
- hang dry + iron on low
ultra-luxurious + rich mask is packed with vitamins + nutrients to condition the hair making it soft, silky, and smoother than ever
what is soulfood nourishing hair mask?
who it's for
why it's special
how to use
- use either as a weekly treatment or an everyday conditioner after the amika shampoo of your choice. Leave to penetrate for 5 to 7 minutes and rinse
- for high porosity hair in need of extra moisture, use this as an everyday conditioner. For normal or low porosity hair, use as a weekly treatment.
ingredients
key ingredients
- jojoba seed oil - contains many essential fatty acids, powerful antioxidants and vitamins; naturally rich in Vitamins A, D and E.
- sea buckthorn - one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid Omega 7 typically found in fish oil. Omega 7 promotes elasticity and provides superior hydration making it the ultimate holy grail ingredient for hair and scalp.
full ingredients
sustainability
contains recycled material: 8 oz / 250 ml, 16 oz / 500 ml, and 3.3 oz / 100ml contain post consumer recycled plastics (PCR). PCR has a lower impact compared to virgin plastics.
a dry leave-in mask that instantly softens, moisturizes + strengthens strands in a single spray—no rinse needed!
who it's for
dry, brittle hair
- spray onto strands that look + feel dry, brittle, or dull + feel your hair get softer, stronger + more moisturized in seconds.
extensions users
- extensions don’t soak up the moisturizing benefits of natural scalp oils. spray soulstruck onto extensions to keep them nourished + soft for longer.
unmanageable hair between wash days
- if hair feels tangled, needs extra moisture, or you’re too busy for a wash day, spray on soulstruck to soften, moisturize + strengthen until your next wash.
protective style care
- spray onto braids, twists, or other protective styles to help lock in moisture + maintain softness.
why it's special
meet soulstruck, your shortcut to soft, moisturized hair in seconds. this mess-free, leave-in nourishing dry hair mask softens + reinforces hair fibers with strengthening vegan silk protein + sea buckthorn—delivering results that are as soft as they are strong. soulstruck's weightless, aerosol formula gives hair a stroke of nourishment, softness + strength without a wash and without any buildup.
soulstruck achieves:
- 6x softer hair instantly*
- 6x more moisturized hair*
- 3.5x stronger hair*
*clinically proven.
how to use:
1. shake well.
2. spray 8 inches away from dry hair, focusing on mid-lengths to ends of natural hair or extensions.
3. brush or smooth through strands as needed.
key ingredients
vegan silk protein:
inspired by the delicate strength + silkiness of a spider’s web, our vegan silk proteins reinforce the hair strand—delivering softness that’s as weightless as it is strong.
sea buckthorn:
our signature superfruit, sea buckthorn works to restore lipids in the hair to help increase shine, manageability, softness + strength—which is why we infuse it into every formula.
full ingredients
Dimethyl Ether, Water/Aqua/ Eau, Alcohol Denat. (SD Alcohol 40-B), sr-(Polypeptide-168 Oligopeptide-178), Simmondsia Chinensis (Jojoba) Seed Oil, Astrocaryum Murumuru Seed Butter, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Diospyros Kaki (Persimmon) Fruit Extract, Crambe Abyssinica Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Helianthus Annuus (Sunflower/Tournesol) Seed Oil, Ximenia Americana Seed Oil, Theobroma Cacao (Cocoa) Extract, Musa Sapientum (Banana/Banane) Fruit Extract, Ananas Sativus (Pineapple/Ananas) Fruit Extract, Biosaccharide Gum-4, Behentrimonium Chloride*, Cetearyl Alcohol, Tocopherol, Ethyl Linoleate, Ethyl Oleate, Caprylyl Glycol, Pentylene Glycol, Propanediol, Ethylhexylglycerin, 1,2-Hexanediol, Butylene Glycol, Sodium Benzoate, Potassium Sorbate, Pentaerythrityl Tetra-di-t-butyl, Hydroxyhydrocinnamate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Tetramethyl Acetyloctahydronaphthalenes, Vanillin *antistatic agent/agent antistatique