give strands a sleek + chic look with 3 French hair pins made to twist, style + secure your strands.

what are the adorable french hair pins?

a set of French pins for hairstyles that stay put + look great doing it.

who it's for

fans of up-do's + messy buns

why it's special

give your strands a sleek + chic look with 3 French hair pins made to twist, style + secure your mane. these minimalist must-haves hold everything from messy buns to your most polished ponytail.

• 3 sturdy pins that are gentle on strands
• available in bright pink, coral + creamy ivory

get actually cleaner hair between wash days with a sweet twist on the #1 dry shampoo in the US*

what is amika x Ellis Brooklyn limited-edition perk up GUAVA GRANITA dry shampoo?

amika x Ellis Brooklyn is back + juicier than ever with this limited-edition twist on the #1 dry shampoo in the US*—made with the same clinically proven oil-removing formula you know + love, now in Ellis Brooklyn's sweet juicy GUAVA GRANITA scent. 

who it's for: 

all hair types (from balanced to oily!) looking to remove oil from their scalp

why it's special:

• clinically tested. stylist trusted. tried + true by you. it's your favorite dry shampoo—now made even sweeter!
• you loved our first collab so much, we teamed up again with our friends at Ellis Brooklyn (another clean + female-led Brooklyn brand) to turn refreshing between wash days into a sweet escape. each spray is clinically proven to remove oil + boost volume, while fresh-squeezed notes of juicy guava, ripe banana + rich vanilla smell like a tropical smoothie on a sun-soaked getaway.
• count on it for right-away results + hair that smells incredible, so you can wash less + summer more—no matter where your plans take you.  
  • a sweet twist on the #1 dry shampoo in the US*
  • clinically proven to remove oil for actually cleaner hair
  • boosts volume + removes odor
  • extends time between washes
  • juicy guava, banana + vanilla scent
  • no buildup, gritty feel, or white cast

ps: guava season is short, so act fast! this collab is super limited edition, so once it's gone, it's gone.

*Source: Circana, LLC, US Prestige Beauty Total Measured Market, Dry Shampoo/Dry Conditioner by Product, Dollar Sales, Annual 2025

ingredients 

key ingredients: 

• invisible rice starch technology: superfine absorbent powder removes oil for actually cleaner hair + boosts volume with no buildup, gritty feel, or white cast.
• nourishing sea buckthorn: known as 1 of earth’s most nutrient-rich superfruits, our signature nourishing ingredient is loaded with vitamin C, vitamin A + antioxidants, making it the ultimate holy grail for your hair + skin. that’s why we infuse it into every single formula!

full ingredients:

Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice/Riz) Starch, Isobutane, Disteardimonium Hectorite, Diisopropyl Adipate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Hydroxycitronellal, Limonene, Coumarin, Hexyl Cinnamal, Vanillin, Citrus Aurantium Peel Oil, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Citrus Limon (Lemon) Peel Oil, Geranyl Acetate, Linalyl Acetate

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

how to:

1. shake well
2. hold 8 inches away
3. spray onto roots in sweeping motion
4. wait 30 seconds
5. massage or brush through

pro tip! pair with soulstruck dry hair mask for a complete refresh between washes. use perk up at the roots to absorb oil, then soulstruck on your mid-lengths and ends to soften + moisturize in seconds. 

safety information:

GUAVA GRANITA perk up: FLAMMABLE AEROSOL. pressurized container: may burst if heated. contents under pressure. do not place in hot water or near radiators, stoves or other sources of heat. do not puncture or incinerate container or store at temperatures over 49°C/120°F, even after use. do not use in presence of open flame or spark. keep away from heat/sparks/open flames/hot surfaces. no smoking. do not spray on an open flame or other ignition source. protect from sunlight. keep out of reach of children. use only as directed. intentional misuse by deliberately concentrating and inhaling the contents can be harmful or fatal. avoid contact with eyes. contains fluorinated greenhouse gases: HFC-152a: 0,087 kg / 0,0119977t CO2 equivalent / 138 global warning potential.

FAQ

are you discontinuing perk up dry shampoo?
don’t worry, the original formula that started the perk up craze is here to stay! collect them both: perk up dry shampoo (featuring our signature amika scent) + limited-edition perk up GUAVA GRANITA dry shampoo to alternate scents based on your mood. you can never have too much perk up!

what is the difference between perk up GUAVA GRANITA + the original perk up dry shampoo?
amika x Ellis Brooklyn perk up GUAVA GRANITA dry shampoo is the same perk up dry shampoo formula you know + love with a limited-edition scent by Ellis Brooklyn.

which perk up dry shampoo is best for me?
it all depends on how much oil control + volume you’re looking for—and of course, your scent of choice! for hair that needs a shampoo 3-4x a week, keep it classic with our original perk up dry shampoo, the oil-removing root refresher that started it all. for the same volume-boosting + wash-extending benefits with a sweet + juicy scent, go for perk up GUAVA GRANITA dry shampoo. for hair that needs shampoo 1-2x a week + a more weightless feel, choose perk up plus extended clean dry shampoo. and for extra-strength oil control for hair that needs shampooing almost every day, you can’t go wrong with perk up ultra oil control dry shampoo.  

what does GUAVA GRANITA smell like?
GUAVA GRANITA by Ellis Brooklyn is a sweet, juicy scent with notes of juicy guava, banana, vanilla + almond milk. one spritz + you’ll be transported to a place where fruit crates are overflowing, bananas glow golden + fresh-squeezed guava juice is served upon arrival.

how long will perk up GUAVA GRANITA be available?
it's here for a good time, not a long time. amika x Ellis Brooklyn perk up GUAVA GRANITA dry shampoo is a super-limited collab that will only be available while supplies last—so don't miss it!

why did we partner with Ellis Brooklyn?
our friends at Ellis Brooklyn embody so many of our amika values–they’re a clean, Brooklyn-born + female-led brand just like us. talk about a match made in paradise!

scent stack with limited-edition perk up GUAVA GRANITA + an Ellis Brooklyn perfume sample—a $50 value.

what is the amika x Ellis Brooklyn limited-edition perk up GUAVA GRANITA dry shampoo set? 

scent stack, the amika way with perk up GUAVA GRANITA, a limited-edition twist on the #1 dry shampoo in the US* that infuses the same clinically proven oil-removing formula you know + love with Ellis Brooklyn's sweet scent.

the second layer of scent? a sample of Ellis Brooklyn GUAVA GRANITA perfume for even more fresh-squeezed fragrance.  

who it's for:

all hair types (from balanced to oily!) looking to remove oil from their scalp                                

why it's special:

we teamed up again with our friends at Ellis Brooklyn (another clean + female-led Brooklyn brand) to turn refreshing between wash days into a sweet escape. in this bundle, you'll add to the scent experience with a 5 ml sample of GUAVA GRANITA fragrance + a cute travel pouch. 

• fresh-squeezed notes of juicy guava, ripe banana + rich vanilla
• perfect for your scent stacking routine
• a sweet twist on the #1 dry shampoo in the US*
• clinically proven to remove oil for actually cleaner hair
• boosts volume + removes odor
• extends time between washes
• no buildup, gritty feel, or white cast
• includes travel pouch

P.S.: guava season is short, so act fast! this collab is super limited edition, so once it's gone, it's gone.

 *Source: Circana, LLC, US Prestige Beauty Total Measured Market, Dry Shampoo/Dry Conditioner by Product, Dollar Sales, Annual 2025.   

ingredients

key ingredients:       

• invisible rice starch technology: superfine absorbent powder removes oil for actually cleaner hair + boosts volume with no buildup, gritty feel, or white cast.
• nourishing sea buckthorn: known as 1 of earth’s most nutrient-rich superfruits, our signature nourishing ingredient is loaded with vitamin C, vitamin A + antioxidants, making it the ultimate holy grail for your hair + skin.             

full ingredient list:   

how to: 

1. shake well
2. hold 8 inches away
3. spray onto roots in sweeping motion
4. wait 30 seconds
5. massage or brush through

safety information:

GUAVA GRANITA perk up: FLAMMABLE AEROSOL. pressurized container: may burst if heated. contents under pressure. do not place in hot water or near radiators, stoves or other sources of heat. do not puncture or incinerate container or store at temperatures over 49°C/120°F, even after use. do not use in presence of open flame or spark. keep away from heat/sparks/open flames/hot surfaces. no smoking. do not spray on an open flame or other ignition source. protect from sunlight. keep out of reach of children. use only as directed. intentional misuse by deliberately concentrating and inhaling the contents can be harmful or fatal. avoid contact with eyes. contains fluorinated greenhouse gases: HFC-152a: 0,087 kg / 0,0119977t CO2 equivalent / 138 global warning potential.

FAQ:

are you discontinuing perk up dry shampoo?
don’t worry, the original formula that started the perk up craze is here to stay! collect them both: perk up dry shampoo (featuring our signature amika scent) + limited-edition perk up GUAVA GRANITA dry shampoo to alternate scents based on your mood. you can never have too much perk up!

what is the difference between perk up GUAVA GRANITA + the original perk up dry shampoo?
amika x Ellis Brooklyn perk up GUAVA GRANITA dry shampoo is the same perk up dry shampoo formula you know + love with a limited-edition scent by Ellis Brooklyn.

which perk up dry shampoo is best for me?
it all depends on how much oil control + volume you’re looking for—and of course, your scent of choice! for hair that needs a shampoo 3-4x a week, keep it classic with our original perk up dry shampoo, the oil-removing root refresher that started it all. for the same volume-boosting + wash-extending benefits with a sweet + juicy scent, go for perk up GUAVA GRANITA dry shampoo. for hair that needs shampoo 1-2x a week + a more weightless feel, choose perk up plus extended clean dry shampoo. and for extra-strength oil control for hair that needs shampooing almost every day, you can’t go wrong with perk up ultra oil control dry shampoo.  

what does GUAVA GRANITA smell like?
GUAVA GRANITA by Ellis Brooklyn is a sweet, juicy scent with notes of juicy guava, banana, vanilla + almond milk. one spritz + you’ll be transported to a place where fruit crates are overflowing, bananas glow golden + fresh-squeezed guava juice is served upon arrival.

how long will perk up GUAVA GRANITA be available?
it's here for a good time, not a long time. amika x Ellis Brooklyn perk up GUAVA GRANITA dry shampoo is a super-limited collab that will only be available while supplies last—so don't miss it!

why did we partner with Ellis Brooklyn?
our friends at Ellis Brooklyn embody so many of our amika values–they’re a clean, Brooklyn-born + female-led brand just like us. talk about a match made in paradise!             

an aura-activating scent powered by notes of juicy apricot, pink grapefruit + velvety vanilla.

what is the amika:aura | hair + body mist? 

designed to uplift + instantly transport you to a brighter place, amika:aura, a hair perfume and body mist, opens with effervescent pink grapefruit—bursting with a brightness you've felt before. juicy apricot, ripe + radiant, awakens the senses, while lily of the valley floats in + lifts. as it settles, velvety vanilla hugs your skin, while smooth sandalwood grounds you in woody richness.

who it's for

anyone looking to amplify their aura

why it's special

you asked. we bottled. amplify your aura with amika:aura hair + body mist.

designed to uplift, this joy-sparking hair fragrance mist wraps you in fresh, fruity notes—juicy apricot, pink grapefruit + nostalgic vanilla that warms like the confidence of being fully + fearlessly yourself. spritz this fragrance hair and body mist on your strands + skin to spark something that’s always been within you. after all, this is more than just a mist. it’s a feeling.

key ingredients

• effervescent pink grapefruit feels like the rush of a good hair day
• juicy, invigorating apricot sweetens with sun-soaked memory
• fresh, airy lily of the valley floats in + leaves you feeling lifted
• velvety, comforting vanilla hugs you in a warm, friendly embrace
• rich, smooth sandalwood grounds you in playful possibility

full ingredients 

Alcohol Denat. (SD Alcohol 40-B), Water/Eau/Aqua, Fragrance/Parfum, Tetramethyl Acetyloctahydronaphthalenes, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol, Vanillin, Rose Ketones

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

how to use

when you pair amika:aura hair + body mist with your favorite amika formulas, the fruity floral fragrance clings to every step. the more you layer, the longer your aura lingers.

how to use:

1. spritz amika:aura onto hair and body for a light + refreshing boost of aura-amplifying florals.

layer with perk up:

1. start with perk up dry shampoo to refresh hair, boost body + build scent at the root.
2.  spritz on amika:aura to take the same signature scent from strands to skin.
3.  watch the compliments roll in.

layer with hand wash:

1. start the scent story at the sink with our hand wash.
2. mist amika:aura on your hair + body to double up on the juicy, uplifting fragrance.
3. get excited—every hand wash is a chance to lather up + layer on.

good to know

what is the amika signature scent?

an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.

what other products feature the amika signature scent? that scent you love?

it’s not just in your amika:aura hair + body mist—it’s in your perk up dry shampoo, your favorite mask + your trusty wash care, too. our signature scent runs through every formula, so your hair smells like your skin + your skin smells like your aura: bright, warm + here to stay.

perk up your way with limited-edition perk up GUAVA GRANITA + travel-size perk up plus.

what is the beach day besties dry shampoo duo?

refresh roots all summer with perk up GUAVA GRANITA, a limited-edition twist on the #1 dry shampoo in the US* that infuses the same clinically proven oil-removing formula you know + love with Ellis Brooklyn's sweet scent. got plans? this beach-day duo includes a pocket-size perk up plus, so your hair will feel clean + smell amazing wherever you go.

*Source: Circana, LLC, US Prestige Beauty Total Measured Market, Dry Shampoo/Dry Conditioner by Product, Dollar Sales, Annual 2025     

who it's for

all hair types 1-4c seeking a root refresh       

why it's special 

wash days can wait. your summer plans won't. grab this duo to keep hair covered at home + on the go. includes our full-size limited-edition perk up GUAVA GRANITA + travel-size perk up plus extended clean dry shampoo.

• full size! limited-edition perk up GUAVA GRANITA: a limited-edition twist on the #1 dry shampoo in the US*—made with the same clinically proven oil-removing formula, now in a sweet juicy scent.
• travel size! perk up plus extended clean dry shampoo: an invisible, lightweight + buildable dry shampoo that extends time between wash days even further. 

*Source: Circana, LLC, US Prestige Beauty Total Measured Market, Dry Shampoo/Dry Conditioner by Product, Dollar Sales, Annual 2025.    

how to use: 

1. shake well.
2. spray 8 inches away from roots in a sweeping motion.
3. wait 30 seconds. 
4. massage product into scalp or brush it through.
5. apply more as needed.   

safety information:

FLAMMABLE AEROSOL. pressurized container: may burst if heated. contents under pressure. do not place in hot water or near radiators, stoves or other sources of heat. do not puncture or incinerate container or store at temperatures over 49°C/120°F, even after use. do not use in presence of open flame or spark. keep away from heat/sparks/open flames/hot surfaces. no smoking. do not spray on an open flame or other ignition source. protect from sunlight. keep out of reach of children. use only as directed. intentional misuse by deliberately concentrating and inhaling the contents can be harmful or fatal. avoid contact with eyes. contains fluorinated greenhouse gases: HFC-152a: 0,087 kg / 0,0119977t CO2 equivalent / 138 global warning potential.

ingredients

key ingredients

• invisible rice starch technology: superfine absorbent powder removes oil for actually cleaner hair + boosts volume with no buildup, gritty feel, or white cast.
• nourishing sea buckthorn: known as 1 of earth’s most nutrient-rich superfruits, our signature nourishing ingredient is loaded with vitamin C, vitamin A + antioxidants, making it the ultimate holy grail for your hair + skin. 

full ingredients

limited-edition perk up GUAVA GRANITA dry shampoo:
Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice/Riz) Starch, Isobutane, Disteardimonium Hectorite, Diisopropyl Adipate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Hydroxycitronellal, Limonene, Coumarin, Hexyl Cinnamal, Vanillin, Citrus Aurantium Peel Oil, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Citrus Limon (Lemon) Peel Oil, Geranyl Acetate, Linalyl Acetate

perk up plus extended clean dry shampoo:
Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice) Starch, Isobutane, Water/Eau/Aqua, Maranta Arundinacea (Arrowroot) Root Powder, Maltodextrin, Zinc Ricinoleate, Mandelic Acid, Pentapeptide-3, Nephelium Lappaceum (Rambutan) Seed Extract, Hippophae Rhamnoides (Sea Buckthorn) Fruit/Seed Oil, Helianthus Anuus (Sunflower) Seed Oil, Arginine, Diisopropyl Adipate, Disteardimonium Hectorite, PVP, Butylated PVP, Propylene Glycol, Citric Acid, Tocopherol, Citronellyl Methylcrotonate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin                               

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

FAQ    

what is dry shampoo?
our favorite way to refresh our hair, sans water. dry shampoos are powder formulas that work at the root to refresh, remove odors, add ‘oomph’ + absorb oil between showers.

what does dry shampoo do?
traditionally, dry shampoos absorb excess dirt, oil + grease from your scalp. additionally, they can refresh hairstyles to make them last longer, or add volume + an extra 'oomph' to hair (perk up dry shampoo, we're lookin' at you).

how do you use dry shampoo?
shake your can of dry shampoo well, spray from about 8 inches away in a sweeping motion, wait 30 seconds, then massage or brush through.

what is the difference between perk up dry shampoo and perk up plus extended clean dry shampoo?
perk up plus extended clean dry shampoo is ideal for those who wash their hair 1–2 times a week + are after a natural finish. it allows all hair types to extend time even further between wash days. perk up dry shampoo is perfect for those who wash their hair 3–4 times a week + are after a voluminous finish. you can also spray perk up on clean hair for that extra 'oomph' without feeling gritty.

what does GUAVA GRANITA smell like?
GUAVA GRANITA by Ellis Brooklyn is a sweet, juicy scent with notes of juicy guava, banana, vanilla + almond milk. one spritz + you’ll be transported to a place where fruit crates are overflowing, bananas glow golden + fresh-squeezed guava juice is served upon arrival.

how long will perk up GUAVA GRANITA be available?
it's here for a good time, not a long time. amika x Ellis Brooklyn perk up GUAVA GRANITA dry shampoo is a super-limited collab that will only be available while supplies last—so don't miss it!

dull, dry skin? hug it in hydration with this rich, whipped body butter boosted with ceramides.

what is big embrace whipped body butter?

a rich, whipped body butter with moisturizing ceramides that’s clinically proven to maintain hydration up to 48 hours* for softer, smoother skin.

who it's for

great for dull, dry skin + anyone who wants to smell amazing.

why it's special

give dull, dry skin the TLC it deserves. like a soft, comforting embrace, this clinically proven whipped body butter hugs your skin in hydration with a combo of skin barrier-supporting ceramides, moisturizing shea butter + gentle-yet-effective skin-smoothing acids.

P.S. just don’t be surprised if our signature warm fruity floral scent makes everyone near you wanna get close. it really does smell *that* good.

• clinically proven to instantly smooth skin*
• clinically proven to keep skin hydrated up to 2 days*
• luxurious, rich whipped texture
• deeply hydrates + supports skin barrier
• iconic warm fruity floral scent
• size: 250 ml | 8.45 oz

*based on a clinical study of 22 participants.

how to use: 

• apply all over body.
• massage into skin until fully absorbed.
• pair with shower thoughts body wash + i'm glistening body oil to layer up on our iconic warm fruity floral scent.
  

safety information

avoid contact with eyes.

ingredients: 

key ingredients

• ceramides: like a protective shield for your skin, these moisturizing superstars help support your skin barrier by locking moisture in, so your skin feels smoother + deeply hydrated.
• regenerative shea butter: this hydrating powerhouse is ethically sourced through regenerative agriculture, a practice that supports both the farmers who grow it + the environment. (check out more on our forested partnership for the full scoop!) packed with vitamins, antioxidants + barrier-supporting fatty acids, it delivers premium hydration + nourishment to instantly replenish + soften skin.
• lipohydroxy acid: a gentle acid that delicately buffs away rough patches, bumps, and unwanted texture for softer, smoother skin.
• sea buckthorn: our signature ingredient that’s loaded with good-for-skin vitamins, lipids + antioxidants, making it the ultimate holy grail to help nourish skin.

full ingredients

Water/Aqua/Eau, Cocos Nucifera (Coconut/Nuix de Coco) Oil, Isopropyl Palmitate, Cetearyl Alcohol, Butyrospermum Parkii (Shea) Butter, Glycerin, Caprylic/Capric Triglyceride, Stearic Acid, Theobroma Cacao (Cocoa) Seed Butter, Ceramide Np, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Capryloyl Salicylic Acid, Jasmine Oil/Extract, Sanguisorba Officinalis Root Extract, Saccharide Isomerate, Panthenol, Dimethicone, Propanediol, Hydroxyapatite, Hydroxyethylcellulose, Ethylhexylglycerin, Phenoxyethanol, Polysorbate 60, Citric Acid, Sodium Citrate, Sodium Hydroxide, Sodium Phosphate, Disodium Phosphate, Carbomer, Chlorphenesin, Tocopherol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellal, Coumarin, Geraniol, Tetramethyl Acetyloctahydronaphthalenes, Vanillin, Rose Ketones

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

what is big hit volumizing conditioner?

what is big hit volumizing shampoo?

a pro-loved heat protectant serum that protects hair from heat up to 450°F* + adds glossy shine.

*clinically proven

What it is: a stylist-loved heat protectant serum that protects hair against damage caused by heat styling up to 450°F* + leaves a glossy finish.                                  

Who it's for: all hair types 1–4c in need of heat protection.                                 

Why it's special: protect your hair like a pro with blockade, a stylist-loved oil serum that shields hair from heat up to 450°F,* smooths frizz + adds shine. ideal for all hair types—especially medium to thick hair—use blockade before blowouts, heat tools + as a final touch for a glossy finish. 

*clinically proven

                           
Key Ingredients: 

• sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair.                                 
  

Full Ingredients List:
Cyclopentasiloxane, Dimethiconol, Dimethicone, Hippophae Rhamnoides Fruit/Seed Oil, Fragrance (Parfum), Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Tetramethyl Acetyloctahydronaphthalenes, Vanillin, Geraniol, Rose Ketones. 

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.                      

How To Instructions:

1. before heat styling, apply 1–3 pumps of blockade to hands. (pro tip: less is more!) 
2. apply product evenly from mid-lengths to ends of damp or dry hair.
3. post-styling, skim the surface of hair with any product left over on your hands for added shine.   

safety information: 

avoid contact with eyes.

FAQs:

did blockade get reformulated?  

• blockade's return has a lot to do with our stylist community: countless pros told us that they missed this salon-chair staple for its heavy-duty heat defense + glossy finish. the formula has undergone some minor updates for optimization, but don’t worry: you’ll find the same 450°F heat protection,* frizz control + shine you loved + missed in the original. 
   
  *clinically proven.

who's it for? 

• all hair types 1–4c in need of heat protection

when + how do I use it?

• prior to heat styling, apply 1–3 pumps to damp or dry hair.  

how is this different from superfruit star + water sign? 

• blockade is a heat protectant, made for all hair in need of heat protection. use it as a prep step before heat styling to keep damage + frizz at bay.  
• superfruit star is a multi-tasking styling treatment made for all hair types—ideal for fine hair that tends to feel weighed-down by oils. use it to add shine, strength + heat protection to any part of the styling process.  
• water sign is a rich oil treatment that delivers an intense shot of moisture to thirsty strands—especially thick hair types 2c–4c. a little goes a long way!  
                                              

what is blowout babe thermal ionic hairbrush?

create a blowout look with no blow dryer or hot air required!

what is brooklyn bombshell blowout + blow dry spray?

condition + tone your way to a brighter blonde + 2.2 stronger hair*

what is bust your brass cool blonde repair shampoo?

how to use

how-to get your strongest + brightest mane

please note: we suggest applying the bust your brass products on a test strip of hair at the nape of the neck before settling on a routine.

customize your bust your brass routine!
if you are a natural (non-color treated) blonde:

• in the summer months (when hair is more likely to become brassy), use the bust your brass shampoo + conditioner every other wash.
• use the bust your brass repair mask 1x per week in place of conditioner.

1. please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
2. twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.

if you are a platinum blonde:

• to maintain tone, use bust your brass shampoo + conditioner every other wash.
• we suggest alternating bust your brass shampoo + conditioner with the kure shampoo + conditioner and multi-task repair treatment.
• use bust your brass repair mask 1x per week in place of conditioner.
• if you notice pesky brassiness pop up, use the bust your brass system every wash until desired tone is reached.
• keep track of your tone: if you're loving your tone, keep up your routine as is. if you notice brassiness peeking in, increase use the bust your brass mask an additional time per week. if you are a little too cool-toned and nearing a violet tone, cut back on the bust your brass routine for a week or two.

if you have highlights, a balayage, or natural-looking (color-treated) blonde hair:

• use bust your brass shampoo + conditioner every other wash.
• assess hair's tone and pivot (increase or decrease usage) as needed.
• those with naturally dark hair should use the bust your brass intense repair mask 1x per week in place of conditioner.
• please note: naturally darker or brunette hair will fight to return to natural hair color; in this case, increase the usage of system.

if you have gray hair:

• use bust your brass shampoo + mask every wash or alternate every other wash with the kure collection.

if you are a textured blonde:

• follow the regimen suggested above based on type of blonde, but use the bust your brass repair mask in place of conditioner for an extra dose of moisture. the bust your brass repair mask is the perfect mix of toning, moisture, and repair which is just what a textured blonde needs."

1. please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
2. twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.

INGREDIENTS

key ingredients

• bond fortifying technology: helps target + strengthen the bonds in hair most prone to breakage due to environmental stressors, heat, chemical treatments + more.
  
• vegan proteins: derived from quinoa + provide keratin-like benefits.
  
• plant butters: vitamin-rich mango butter, shea butter + borage oil.
  
• ultra-violet pigments: counteract yellow + brassy tones to bring out the best shades of blonde, silver + gray.

full ingredients

Water/Aqua/Eau, Myristyl Alcohol, Propylene Glycol, Cetearyl Alcohol, Cetrimonium Chloride*, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Aloe Barbadensis Leaf Juice, Glycerin, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-PCA Dimethicone, Butylene Glycol, C11-15 Pareth-7, C12-16 Pareth-9, Caprylyl Glycol, Decyl Oleate, Disodium PEG-12 Dimethicone Sulfosuccinate, Trideceth-12, Trimethylsiloxyamodimethicone, Citric Acid, Etidronic Acid, Lauryl Alcohol, Hydrogenated Palm Glycerides Citrate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Cetyl Alcohol, Benzyl Alcohol, Tocopherol, Fragrance/Parfum, Hydroxycitronellal, Limonene, Ext. Violet 2 (CI 60730) *antistatic agent/agent antistatique 

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

what is bust your brass cool blonde strength repair shampoo?

what is bust your brass toning + strength repair mask?

ingredients

how to use