experience amika first-hand and leave your skin feeling clean, soft, + hydrated.

what is hand wash?

a strong-hold, fast-drying finishing hairspray.

what is headstrong intense hold hairspray?

a roomy duffle bag that holds *everything* + looks cute doing it.

what is the duffle bag?

unwrap a 3-step routine to keep thirsty hair hydrated, curated for creativity. 

what it is: cleanse, condition + keep thirsty hair hydrated with hydration hall of fame, a curated routine set wrapped in limited-edition art. treat your strands to a full-size hydro rush shampoo + conditioner, plus a travel-size hydro rush leave-in conditioner. made for self-expression + serious savings.   
                           
who it's for: best for dry, textured, coarse + low-porosity hair types 2a–4c
   
why it's special: wrap up hydrated hair + serious savings in one limited-edition, giftable box. includes our full-size normcore shampoo + conditioner, plus a travel-size superfruit star lightweight hair oil.

• full size! hydro rush intense moisture shampoo + conditioner: a wash-day duo that gently cleanses while drenching hair with 3x more hydration.*
• travel size! hydro rush intense moisture leave-in conditioner: a leave-in conditioner drenches hair with 3x more hydration** while detangling + reducing frizz.

*clinically proven, when shampoo + conditioner are used together as a system.
**clinically proven.

key Ingredients

• squalane: helps protect from moisture loss.
• hyaluronic acid: helps plump up dry hair by attracting moisture.
• bio-fermented coconut water: adds natural hydration.                            

full ingredients 

Hydro Rush Intense Moisture Shampoo:
Water/Aqua/Eau, Cocamidopropyl Hydroxysultaine, Sodium Cocoyl Isethionate, Coco-Glucoside, Glycol Distearate, Squalane, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Brassica Campestris (Rapeseed/Colza) Seed Oil, Sesamum Indicum (Sesame/Sésame) Seed Oil, Cocos Nucifera (Coconut/Nuix de Coco) Oil, Sodium Hyaluronate, Polyglutamic Acid, Spirulina Platensis (Blue Green Algae/Algues Bleu-Verte) Extract, Cocos Nucifera (Coconut/Nuix de Coco) Water, Emblica Officinalis (Gooseberry/Groseille à Maquereau) Fruit Extract, Curcuma Longa (Turmeric) Root Extract, Leuconostoc/Radish Root Ferment Filtrate, Glycerin, Cocamide MIPA, Coconut Acid, Polyester-37, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Polyquaternium-73, Sodium Methyl Cocoyl Taurate, Tetrasodium Glutamate Diacetate, Sodium Benzoate, Sodium Isethionate, Sodium Hydroxide, Sodium Chloride, Citric Acid, Potassium Sorbate, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes

Hydro Rush Intense Moisture Conditioner:
 Water/Aqua/Eau, Cetearyl Alcohol, Isopropyl Palmitate, Capryloyl Glycerin/Sebacic Acid Copolymer, Behentrimonium Chloride*, Diheptyl Succinate, Quaternium-91, Persea Gratissima (Avocado/Avocat) Oil, Squalane, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Brassica Campestris (Rapeseed/Colza) Seed Oil, Sesamum Indicum (Sesame/Sésame) Seed Oil, Cocos Nucifera (Coconut/Nuix de Coco) Oil, Sodium Hyaluronate, Polyglutamic Acid, Spirulina Platensis (Blue Green Algae/Algues Bleu-Verte) Extract, Cocos Nucifera (Coconut/Nuix de Coco) Water, Emblica Officinalis (Gooseberry/Groseille à Maquereau) Fruit Extract, Curcuma Longa (Turmeric) Root Extract, Butyrospermum Parkii (Shea/Karite) Butter, Leuconostoc/Radish Root Ferment Filtrate, Glycerin, Behentrimonium Methosulfate, PPG-3 Benzyl Ether Myristate, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-37, Polyquaternium-73, Propylene Glycol Dicaprylate/Dicaprate, Polyquaternium-7, Ethylhexylglycerin, Tetrasodium Glutamate Diacetate, PPG-1 Trideceth-6, Sodium Chloride, Isopropyl Alcohol, Citric Acid, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes *antistatic agent/agent antistatique

Hydro Rush Intense Moisture Leave-In Conditioner:
Water/Aqua/Eau, Glycerin, Cetearyl Alcohol, Squalane, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Brassica Campestris (Rapeseed/Colza) Seed Oil, Sesamum Indicum (Sesame/Sésame) Seed Oil, Cocos Nucifera (Coconut/Nuix de Coco) Oil, Sodium Hyaluronate, Polyglutamic Acid, Spirulina Platensis (Blue Green Algae/Algues Bleu-Verte) Extract, Cocos Nucifera (Coconut/Nuix de Coco) Water, Emblica Officinalis (Gooseberry/Groseille à Maquereau) Fruit Extract, Curcuma Longa (Turmeric) Root Extract, Pyrus Malus (Apple/Pomme) Fruit Extract, Leuconostoc/Radish Root Ferment Filtrate, Panthenol, Quaternium-91, Myristyl Myristate, Behentrimonium Chloride*, Ethylhexylglycerin, Phenoxyethanol, Citric Acid, Potassium Sorbate, Sodium Benzoate, Cetyl Alcohol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Tetramethyl Acetyloctahydronaphthalenes, Vanillin, Geraniol, Rose Ketones *antistatic agent/agent antistatique       

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

How To Instructions:

hydro rush intense moisture shampoo + conditioner

1. massage shampoo into wet hair to gently cleanse without stripping moisture. rinse.
2. smooth conditioner from mid-lengths to ends to deeply hydrate. rinse.

hydro rush intense moisture leave-in conditioner

1. spray leave-in conditioner evenly throughout damp hair from mid-lengths to ends.
2. lightly detangle with fingers or wide-toothed comb.
3. use on dry hair to tame flyaways + reduce frizz.

safety information

avoid contact with eyes.

FAQs

- what is the amika signature scent?
an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.

- what other products feature the amika signature scent?
that scent you love? it’s not just in your amika:aura hair + body mist—it’s in your perk up dry shampoo, your favorite mask + your trusty wash care, too. our signature scent runs through every formula, so your hair smells like your skin + your skin smells like your aura: bright, warm + here to stay.

cleanse, condition + treat with a set that keeps thirsty hair hydrated for days 

what is the hydration heavyweights hydrating wash + care set?

all the steps you need to maintain moisture way beyond wash day. 

who it's for

for dry, textured, or coarse hair types 2a–4c.

why it's special

dry hair ends here. 3-step system includes:

• full size! hydro rush intense moisture shampoo + conditioner: a hyaluronic acid-infused wash duo that keeps dry hair hydrated for 3 full days.*
• travel size! hydro rush intense moisture leave-in conditioner: a lightweight leave-in that detangles, reduces frizz + locks in 3x more hydration.**

*clinically proven, when shampoo + conditioner are used as a system.
**clinically proven.                           

how to use

to drench hair in lasting hydration:

1. massage shampoo into wet hair to gently cleanse without stripping moisture. rinse.

2. smooth conditioner from mid-lengths to ends to deeply hydrate. rinse.

3. spray leave-in conditioner on towel-dried hair to lock in moisture for days. style as usual.

safety information:

avoid contact with eyes.

key ingredients

• squalane: helps protect from moisture loss
• hyaluronic acid: helps plump up dry hair by attracting moisture.
• polyglutamic acid: known to promote moisture retention.
• bio-fermented coconut water: adds natural hydration.
• blue/green algae: provides essential fatty acids, amino acids, as well as vitamin a and beta-carotene.
• sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin."                                

full ingredients

hydro rush intense moisture shampoo:water/eau/aqua, sodium cocoyl isethionate, cocamidopropyl hydroxysultaine, coco-glucoside, glycol distearate, squalane, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, brassica campestris (rapeseed/colza) seed oil, sesamum indicum (sesame/sésame) seed oil, cocos nucifera (coconut/nuix de coco) oil, sodium hyaluronate, polyglutamic acid, spirulina platensis (blue green algae/algues bleu-verte) extract, cocos nucifera (coconut/nuix de coco) water, emblica officinalis (gooseberry/groseille à maquereau) fruit extract, curcuma longa (turmeric) root extract, leuconostoc/radish root ferment filtrate, cocamide mipa, coconut acid, polyester-11, guar hydroxypropyltrimonium chloride, polyquaternium-7, polyquaternium-73, sodium methyl cocoyl taurate, tetrasodium glutamate diacetate, sodium benzoate, sodium isethionate, sodium hydroxide, sodium chloride, citric acid, potassium sorbate, phenoxyethanol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene

hydro rush intense moisture conditioner: water/eau/aqua, cetearyl alcohol, isopropyl palmitate, capryloyl glycerin/sebacic acid copolymer, behentrimonium chloride*, diheptyl succinate, quaterenium-91, persea gratissima (avocado/avocat) oil, squalane, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, brassica campestris (rapeseed/colza) seed oil, sesamum indicum (sesame/sésame) seed oil, cocos nucifera (coconut/nuix de coco) oil, sodium hyaluronate, polyglutamic acid, spirulina platensis (blue green algae /algues bleu-verte) extract, cocos nucifera (coconut/nuix de coco) water, emblica officinalis (gooseberry/groseille à maquereau) fruit extract, curcuma longa (turmeric) root extract, butyrospermum parkii (shea/karite) butter, leuconostoc/radish root ferment filtrate, glycerin, behentrimonium methosulfate, ppg-3 benzyl ether myristate, guar hydroxypropyltrimonium chloride, polyquaternium-37, polyquaternium-73, propylene glycol dicaprylate/dicaprate, polyquaternium-7, ethylhexylglycerin, tetrasodium glutamate diacetate, ppg-1 trideceth-6, sodium hydroxide, sodium chloride, isopropyl alcohol, citric acid, potassium sorbate, sodium benzoate, phenoxyethanol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique

hydro rush intense moisture leave-in conditioner: water/eau/aqua, glycerin, cetearyl alcohol, squalane, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, brassica campestris (rapeseed/colza) seed oil, sesamum indicum (sesame/sésame) seed oil, cocos nucifera (coconut/nuix de coco) oil, sodium hyaluronate, polyglutamic acid, spirulina platensis (blue green algae/algues bleu-verte) extract, cocos nucifera (coconut/nuix de coco) water, emblica officinalis (gooseberry/groseille à maquereau) fruit extract, curcuma longa (turmeric) root extract, pyrus malus (apple/pomme) fruit extract, leuconostoc/radish root ferment filtrate, panthenol, quaternium-91, myristyl myristate, behentrimonium chloride*, ethylhexylglycerin, phenoxyethanol, citric acid, potassium sorbate, sodium benzoate, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene, citronellol, coumarin *antistatic agent/agent antistatique.

in need of a new haircare routine? try this giftset with mini refill pouches of hydro rush intense moisture shampoo, conditioner, and trial sizes of leave-in conditioner and dream routine mask.

WHY IT'S SPECIAL

get the most hydrated hair of your dreams. infused with squalane, hyaluronic acid, and coconut water, these hydrating hair must-haves deeply moisturize + provide long-lasting hydration.

• hydro rush intense moisture shampoo: this shampoo gently cleanses, boosts moisture for 72 hours*, and leaves hair that's 3x more hydrated*.
• hydro rush intense moisture conditioner: this conditioner boosts moisture for 72 hours*, and leaves hair that's 3x more hydrated*.
• hydro rush intense moisture leave-in conditioner: this leave-in conditioner boosts moisture for 72 hours* and leaves hair 3x more hydrated* while detangling + reducing frizz.
• dream routine overnight hydrating hair mask: wake up with hair 3x more hydrated* when you use this overnight hair mask, and reap the benefits for 4 washes**.

*clinically proven. all products tested separately, shampoo + conditioner tested together.
**clinically proven, when using dream routine as directed.

WHO IT'S FOR

for dry, textured, or coarse hair types 2a-4c.

Key Ingredients:

• squalane- proven to help protect from dehydration and restore lipid barriers, squalane helps to prevent moisture loss while restoring hair's suppleness.
• hyaluronic acid- typically, a naturally found substance in skin, hyaluronic acid helps plump up dry hair by attracting in moisture from the air around you.
• polyglutamic acid - known to promote moisture retention.
• bio-fermented coconut water - contains various electrolytes, monolaurin, lauric acid, and plant hormones to add natural hydration to hair.
• blue/green algae - provides essential fatty acids, amino acids, as well as vitamin a and beta-carotene.
• sea buckthorn - one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid omega 7. the superfruit is loaded with 15 times more vitamin c than an orange and 3 times more vitamin a than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. even better, our sea buckthorn is sustainably sourced from tibet!

Full Ingredient List:

hydro rush intense moisture shampoo:
water/eau/aqua, sodium cocoyl isethionate, cocamidopropyl hydroxysultaine, coco-glucoside, glycol distearate, squalane, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, brassica campestris (rapeseed/colza) seed oil, sesamum indicum (sesame/sésame) seed oil, cocos nucifera (coconut/nuix de coco) oil, sodium hyaluronate, polyglutamic acid, spirulina platensis (blue green algae/algues bleu-verte) extract, cocos nucifera (coconut/nuix de coco) water, emblica officinalis (gooseberry/groseille à maquereau) fruit extract, curcuma longa (turmeric) root extract, leuconostoc/radish root ferment filtrate, cocamide mipa, coconut acid, polyester-11, guar hydroxypropyltrimonium chloride, polyquaternium-7, polyquaternium-73, sodium methyl cocoyl taurate, tetrasodium glutamate diacetate, sodium benzoate, sodium isethionate, sodium hydroxide, sodium chloride, citric acid, potassium sorbate, phenoxyethanol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene

hydro rush intense moisture conditioner:
water/eau/aqua, cetearyl alcohol, isopropyl palmitate, capryloyl glycerin/sebacic acid copolymer, behentrimonium chloride*, diheptyl succinate, quaterenium-91, persea gratissima (avocado/avocat) oil, squalane, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, brassica campestris (rapeseed/colza) seed oil, sesamum indicum (sesame/sésame) seed oil, cocos nucifera (coconut/nuix de coco) oil, sodium hyaluronate, polyglutamic acid, spirulina platensis (blue green algae /algues bleu-verte) extract, cocos nucifera (coconut/nuix de coco) water, emblica officinalis (gooseberry/groseille à maquereau) fruit extract, curcuma longa (turmeric) root extract, butyrospermum parkii (shea/karite) butter, leuconostoc/radish root ferment filtrate, glycerin, behentrimonium methosulfate, ppg-3 benzyl ether myristate, guar hydroxypropyltrimonium chloride, polyquaternium-37, polyquaternium-73, propylene glycol dicaprylate/dicaprate, polyquaternium-7, ethylhexylglycerin, tetrasodium glutamate diacetate, ppg-1 trideceth-6, sodium hydroxide, sodium chloride, isopropyl alcohol, citric acid, potassium sorbate, sodium benzoate, phenoxyethanol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique

hydro rush intense moisture leave-in conditioner:
water/eau/aqua, cetearyl alcohol, isopropyl palmitate, capryloyl glycerin/sebacic acid copolymer, behentrimonium chloride*, diheptyl succinate, quaterenium-91, persea gratissima (avocado/avocat) oil, squalane, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, brassica campestris (rapeseed/colza) seed oil, sesamum indicum (sesame/sésame) seed oil, cocos nucifera (coconut/nuix de coco) oil, sodium hyaluronate, polyglutamic acid, spirulina platensis (blue green algae /algues bleu-verte) extract, cocos nucifera (coconut/nuix de coco) water, emblica officinalis (gooseberry/groseille à maquereau) fruit extract, curcuma longa (turmeric) root extract, butyrospermum parkii (shea/karite) butter, leuconostoc/radish root ferment filtrate, glycerin, behentrimonium methosulfate, ppg-3 benzyl ether myristate, guar hydroxypropyltrimonium chloride, polyquaternium-37, polyquaternium-73, propylene glycol dicaprylate/dicaprate, polyquaternium-7, ethylhexylglycerin, tetrasodium glutamate diacetate, ppg-1 trideceth-6, sodium hydroxide, sodium chloride, isopropyl alcohol, citric acid, potassium sorbate, sodium benzoate, phenoxyethanol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique

dream routine overnight hydration treatment:
water/eau/aqua, cetyl alcohol, c13-15 alkane, behentrimonium methosulfate, caprylic/capric triglyceride, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, hyaluronic acid, polyglutamic acid, spirulina platensis (blue green algae/algues blue-verte) extract, cocos nucifera (coconut/nuix de coco) water, selaginella lepidophylla (rose of jericho/rose de jéricho) extract, inonotus obliquus (mushroom/champignon) extract, rhodiola rosea (arctic root/racine arctique) root extract, eleutherococcus senticosus (siberian ginseng) root extract, rhaponticum carthamoides (maral) root extract, glycerin, guar hydroxypropyltrimonium chloride, leuconostoc/radish root ferment filtrate, sodium phytate, propanediol, glycereth-2 cocoate, ethylhexylglycerin, potassium sorbate, butylene glycol, benzoic acid, sodium benzoate, phenoxyethanol, citric acid, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene, citronellol, coumarin, linalool

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

How to Instructions:

- massage a quarter-sized amount of hydro rush intense moisture shampoo into your hands, then lather through fully wet hair, focusing on the roots. rinse.

- double cleanse. the first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. fully rinse out.

- squeeze excess water out of hair before applying hydro rush intense moisture conditioner from mid-lengths to ends. use comb to detangle and evenly disperse product. let sit for 2-3 minutes. rinse.

- finish shower off with cool water to seal in moisture and close the cuticle.

- towel dry hair, then spray leave-in conditioner throughout hair.

-pump one to four pumps of dream routine overnight hydrating mask into hands depending on hair length and thickness. for fine or thin hair, use one to two pumps. for medium or shoulder length hair, use two to three pumps. for thick or curly hair, use three to four pumps.

-apply to dry or damp hair before bedtime.

-distribute from mid-lengths to ends - you're ready for your beauty sleep.

wash your way to 3x more hydration* + 72 hour* moisture with this silicone-free conditioner.

what is hydro rush moisture conditioner?

whip up hair hydration that lasts 5 days* with this hyaluronic acid infused moisture mask.

what is hydro rush intense moisture hair mask?

dry hair? it's time to take five. drench your strands with this squalane and hyaluronic acid infused moisture mask, clinically proven to leave hair hydrated for 5 straight days.

who it's for:

dry, textured, or coarse hair types 2a–4c
best for low porosity hair

why it's special:

whip up long-lasting hair hydration with this ultra-moisturizing mask. infused with hyaluronic acid, squalane, + coconut water, hydro rush intense moisture mask offers superior slip and detangles any 'do.

- clinical claims: leaves hair hydrated for 5 straight days*, 5x easier to comb*, and 5x more hydrated* after one use.

- calling all coarse, curly, + coily friends: this moisture mask was created for intensely dry, coarse, and low porosity strands that have trouble absorbing moisture.

- features a whipped texture: this rich treatment is whipped into a rich, luscious texture that has a silicone-free formula that allows nutrients to soak into your strands.

*clinically proven.

key Ingredients:

squalane: proven to help protect from dehydration and restore lipid barriers, squalane helps to prevent moisture loss while restoring hair's suppleness

hyaluronic acid: typically, a naturally found substance in skin, hyaluronic acid helps plump up dry hair by attracting in moisture from the air around you.

polyglutamic acid: this anionic amino acid known to promote moisture retention.

blue/green algae: provides essential fatty acids, amino acids, as well as vitamin a & beta-carotene.

sea buckthorn: one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid Omega 7. The 'superfruit' is loaded with 15 times more vitamin C than an orange and 3 times more vitamin A than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. even better, our sea buckthorn is sustainably sourced from Tibet!

full Ingredient List:

Water/Eau/Aqua, Cetearyl Alcohol, Cetyl Alcohol, Glycerin, Isopropyl Myristate, Behentrimonium Chloride*, Myristyl Alcohol, Polyester-37, Ethyl Macadamiate, Hyaluronic Acid, Polyglutamic Acid, Squalane, Butyrospermum Parkii (Shea/Karite) Butter, Brassica Campestris (Rapeseed/Colza) Seed Oil, Cocos Nucifera (Coconut/Nuix de Coco) Oil, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Sesamum Indicum (Sesame/Sésame) Seed Oil, Spirulina Platensis (Blue Green Algae /Algues Bleu-Verte) Extract, Cocos Nucifera (Coconut/Nuix de Coco) Water, Emblica Officinalis (Gooseberry/Groseille à Maquereau) Fruit Extract, Curcuma Longa (Turmeric) Root Extract, Isododecane, Cetrimonium Chloride*, Ethylhexylglycerin, Ethyl Canolate, Neopentyl Glycol Diheptanoate, Lauryl Alcohol, Panthenol, Tocopheryl Acetate, Tocopherol, Leuconostoc/Radish Root Ferment Filtrate, Guar Hydroxypropyltrimonium Chloride, Propanediol, Potassium Sorbate, Sodium Benzoate, Isopropyl Alcohol, Malic Acid, Citric Acid, Phenoxyethanol, Fragrance/Parfum, Hydroxycitronellal, Benzyl Benzoate, Limonene *antistatic agent/agent antistatique

How to Instructions:

- squeeze out excess water.

- apply mask mid-lengths to ends.

- comb through to disperse evenly.

- let sit for 5-10 minutes.

- fully rinse.

- use weekly.

Good to Know:

q: what is the difference between dream routine and hydro rush intense moisture mask?

a: dream routine is an overnight, no-rinse treatment that can be used on damp or dry hair. it has a serum-like texture that is great for all hair types experiencing dryness. hydro rush mask has a rich, whipped texture that should be used in the shower. it's ideal for ultra-dry, coarse, and textured hair types.

q: what's the difference between soulfood nourishing mask and hydro rush intense moisture mask?

a: soulfood nourishing mask is ideal for all hair types 1-4c and is great for nourishing, softening, and conditioning hair. hydro rush intense moisture mask is ideal for dry, coarse hair types 2a-4c and is great for intense, long-lasting hydration.

q: how long should you leave hydro rush intense moisture mask in before it gets washed out?

a: 5-10 minutes!

q: is hydro rush intense moisture mask silicone-free?

a: yes!

q: is hydro rush intense moisture mask safe for keratin, brazilian, or other chemically treated hair?

a: yes!

q: is hydro rush intense moisture mask color safe?

a: yes! this mask is suitable for color-treated hair.

wash your way to 3x more hydration* + 72 hour* moisture with this silicone-free shampoo.

what is hydro rush intense moisture shampoo?

done with dullness? glisten up! this rich body oil leaves skin with a radiant glow all day long.

what is i'm glistening body oil?

a clinically proven, fast-absorbing body oil with oil-soluble vitamin C that fades discoloration + evens skin tone* for a more radiant, all-day glow.

who it's for

great for dull, dry skin, discoloration + anyone who wants to smell amazing.

why it's special

missing: your glow. found: your solution. this rich, fast-absorbing body oil with oil-soluble vitamin C is clinically proven to fade discoloration + even skin tone* for a radiant glow that lasts all day long.
 
grab it to give your skin a luminous glow-up, keep coming back for the warm fruity floral scent everyone can’t get enough of.

• clinically proven to fade discoloration + even skin tone*
• radiant glow for up to 24 hours**
• luxurious, fast-absorbing texture
• brightens, nourishes + moisturizes skin
• iconic warm fruity floral scent

*based on a 4-week clinical study of 30 participants.
**based on a clinical study of 23 participants.

how to use: 

• apply all over body.
• massage into skin until fully absorbed.
• pair with shower thoughts body wash + big embrace body butter to layer up on our iconic warm fruity floral scent.
  

safety information

avoid contact with eyes.

ingredients: 

key ingredients

• oil-soluble vitamin C: this luminizing hero helps visibly improve radiance, uneven skin tone + discoloration, so your skin looks glowy + moisturized.
• papaya oil: this nutrient-rich powerhouse is packed with vitamins A, C + E, along with gentle enzymes known to help smooth + soften skin.
• sea buckthorn: our signature ingredient that’s loaded with good-for-skin vitamins, lipids + antioxidants, making it the ultimate holy grail to help nourish skin.

full ingredients

(22605) Prunus Armeniaca (Apricot/Abricot) Kernel Oil, Helianthus Annuus (Sunflower/Tournesol) Seed Oil, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Tetrahexyldecyl Ascorbate, Carica Papaya (Papaya/Papaye) Seed Oil, Lactobacillus/Papaya Fruit Ferment Extract, Jasmine Oil/Extract, Sanguisorba Officinalis Root Extract, Persea Gratissima (Avocado/Avocat) Oil, Carthamus Tinctorius (Safflower/Carthame) Seed Oil, Prunus Amygdalus Dulcis (Sweet Almond/Amande Douce) Oil, Oryza Sativa (Rice/Riz) Bran Extract, Helianthus Annuus (Sunflower/Tournesol) Extract, Rosmarinus Officinalis (Rosemary/Romarin) Leaf Extract, Vegetable (Olus) Oil, Water/Aqua/Eau, Tocopherol, Diisopropyl Sebacate, Propanediol, Fragrance/Parfum, Benzyl Benzoate,Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol, Tetramethyl Acetyloctahydronaphthalenes, Vanillin, Rose Ketones

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

our signature print portable insulated cooler bag is the perfect tote for days at the beach, picnics, or lounging by the pool. it's made of soft canvas printed in the signature pink + orange amika pattern.

unwrap bestsellers to reduce breakage all season, curated for creativity.

what it is

reduce breakage + revitalize dry, damaged hair with kurated strength, a wash+care set wrapped in limited-edition art. gift the ultra-luxurious formulas stylists trust for strength repair: the kure wash-day duo + mask. made for self-expression + serious savings.        

                       
who it's for

ideal for all hair types 1-4c experiencing damage + high-porosity hair                                

why it's special

a full strengthening routine in one limited-edition, giftable box. includes our full-size the kure shampoo + conditioner, plus a travel-size mask.

• full size! the kure strength repair shampoo + conditioner: a hydrating, ultra-luxurious wash care duo for 2x stronger hair with 55% less breakage.*
• travel size! the kure intense strength repair mask: an intensive strength repair mask that achieves 5.6x stronger + 9x more conditioned hair with 82% less breakage.**

*clinically proven when shampoo + conditioner are used continuously as a system.
**clinically proven with continued use.

key ingredients

• fortifying technology: helps target + strengthen hair prone to breakage.
• plant butters: vitamin-rich mango butter, borage oil + shea butter.
• sea buckthorn: loaded with vitamin c, a, fatty acid omega 7 + antioxidants, making it the ultimate holy grail for your hair + skin.                         

full ingredients

the kure strength repair shampoo:

Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Glycol Stearate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Lavandula Angustifolia (Lavender/Lavande) Flower Extract, Chamomilla Recutita (Matricaria/Matricaire) Flower Extract, Rosmarinus Officinalis (Rosemary/Romarin) Leaf Extract, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-4-PCA Dimethicone, Butylene Glycol, Sodium Gluconate, Disodium PEG-12 Dimethicone Sulfosuccinate, PEG-12 Dimethicone, PEG-150 Distearate, Polyquaternium-10, Polyquaternium-7, Polysorbate 20, Propylene Glycol, Sodium Methyl Cocoyl Taurate, Sodium Citrate, Citric Acid, Dehydroacetic Acid, Benzyl Alcohol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes

the kure strength repair conditioner:

Water/Aqua/Eau, Myristyl Alcohol, Propylene Glycol, Cetearyl Alcohol, Cetrimonium Chloride*, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Aloe Barbadensis Leaf Juice Powder, Glycerin, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-4-PCA Dimethicone, Butylene Glycol, C11-15 Alketh-7, C12-16 Alketh-9, Caprylyl Glycol, Decyl Oleate, Disodium PEG-12 Dimethicone Sulfosuccinate, Trideceth-12, Trimethylsiloxyamodimethicone, Citric Acid, Etidronic Acid, Lauryl Alcohol, Hydrogenated Palm Glycerides Citrate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Cetyl Alcohol, Benzyl Alcohol, Tocopherol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes *antistatic agent/agent antistatique

the kure intense strength repair mask:

Water/Aqua/Eau, Cetearyl Alcohol, Cetyl Alcohol, Dimethicone, Glycerin, Isopropyl Myristate, Behentrimonium Chloride*, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Hydrolyzed Quinoa, Panthenol, Tocopheryl Acetate, Cetrimonium Chloride*, Bis-4-PCA Dimethicone, Disodium PEG-12 Dimethicone Sulfosuccinate, Ethylhexylglycerin, Butylene Glycol, Aminomethyl Propanol, Benzyl Alcohol, Potassium Sorbate, Sodium Benzoate, Phenoxyethanol, Citric Acid, Isopropyl Alcohol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes, Citronellol *antistatic agent/agent antistatique       

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

                        
How To Instructions:

the kure strength repair shampoo + conditioner

1. lather + massage shampoo through wet hair from root to ends. rinse.
2. massage conditioner from mid-lengths to ends. leave on for 2–3 minutes. rinse thoroughly.

the kure intense strength repair mask

1. after shampooing, gently massage the kure mask through wet hair from roots to ends. leave on for 5–10 minutes. rinse.
2. use as a weekly intensive treatment in place of conditioner.

safety information:

avoid contact with eyes.

FAQs

- what is the amika signature scent?
an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.

- what other products feature the amika signature scent?
that scent you love? it’s not just in your amika:aura hair + body mist—it’s in your perk up dry shampoo, your favorite mask + your trusty wash care, too. our signature scent runs through every formula, so your hair smells like your skin + your skin smells like your aura: bright, warm + here to stay.  

a limited-edition, aura-activating scent with notes of juicy apricot, pink grapefruit + vanilla               

what it is

gift a spritz of self-expression with amika:aura, a jumbo-size hair + body mist featuring an uplifting blend of bright pink grapefruit, juicy apricot, + warm vanilla. unwrap your limited-edition, collectible bottle to reveal 1 of 5 handwritten affirmations + collect them all.  

                            
who it's for

for anyone looking to amplify their aura + start their day with an amika affirmation                               
why it's special

amplify your aura with amika:aura hair + body mist.

designed to uplift, this joy-sparking hair fragrance mist wraps you in fresh, fruity notes—juicy apricot, pink grapefruit + nostalgic vanilla that warms like the confidence of being fully + fearlessly yourself. spritz this fragrance hair and body mist on your strands + skin to spark something that’s always been within you. after all, this is more than just a mist. it’s a feeling.

the best part: reveal 1 of 5 handwritten affirmations on your limited-edition bottle + collect them all for the ultimate aura boost.

• you are everything
• your aura is magic
• will cause compliments
• you smell so good
• emotional support spritz                               

key Ingredients

• effervescent pink grapefruit feels like the rush of a good hair day
• juicy, invigorating apricot sweetens with sun-soaked memory
• fresh, airy lily of the valley floats in + leaves you feeling lifted 
• velvety, comforting vanilla hugs you in a warm, friendly embrace 
• rich, smooth sandalwood grounds you in playful possibility                                 

full ingredients

Alcohol Denat. (SD Alcohol 40-B), Water/Eau/Aqua, Fragrance/Parfum, Tetramethyl Acetyloctahydronaphthalenes, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol, Vanillin, Rose Ketones

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

                 
How To Instructions: when you pair amika:aura hair + body mist with your favorite amika formulas, the fruity floral fragrance clings to every step. the more you layer, the longer your aura lingers. 

to use:
 
1. spritz amika:aura onto hair and body for a light + refreshing boost of aura-amplifying florals. 
 

layer with perk up: 

1. start with perk up dry shampoo to refresh hair, boost body + build scent at the root. 
2. spritz on amika:aura to take the same signature scent from strands to skin. 
3. watch the compliments roll in. 

layer with hand wash: 

1. start the scent story at the sink with our hand wash. 
2. mist amika:aura on your hair + body to double up on the juicy, uplifting fragrance. 
3. get excited—every hand wash is a chance to lather up + layer on.                         
   

safety information:

avoid contact with eyes.

FAQ   

what is the amika signature scent? 

-an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.

what other products feature the amika signature scent? 

- that scent you love? it’s not just in your amika:aura hair + body mist—it’s in your perk up dry shampoo, your favorite mask + your trusty wash care, too. our signature scent runs through every formula, so your hair smells like your skin + your skin smells like your aura: bright, warm + here to stay.                              

all the steps breakage-prone hair needs to restore strength in the shower

what is the mane menders strength repair wash + care set?

a stylist-trusted system to target damage, dryness + breakage.  

who it's for

all hair types 1–4c experiencing damage and dryness 

why it's special

all the steps breakage-prone hair needs to restore strength in the shower.

• full size! the kure strength repair shampoo + conditioner: a fortifying wash duo that leaves hair 2x stronger* with 55% less breakage.*
• travel size! the kure intense strength repair mask: an intensive mask that leaves hair 5.6x stronger** + majorly moisturized in minutes.

*clinically proven when shampoo + conditioner are used continuously as a system.
**clinically proven with continued use.

how to use

to bring hair back from its breaking point:

1. massage shampoo into wet hair to gently cleanse weakened strands. rinse.

2. smooth conditioner from mid-lengths to ends to moisturize + reduce breakage. rinse.

3. apply mask from roots to ends + wait 5-7 minutes for deep conditioning + strength repair. rinse.

safety information:

avoid contact with eyes.

key ingredients

• fortifying technology: helps target + strengthen hair prone to breakage.
  

• borage oil: extracted from starflower seeds, this oil contains the highest levels of the essential omega-6 fatty acid.

• shea butter: rich in vitamins, minerals + fatty acids.

• sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin."                                

full ingredients

the kure shampoo: water/aqua/eau, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, disodium cocoamphodiacetate, peg-7 glyceryl cocoate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, persea gratissima (avocado/avocat) oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, lavandula angustifolia (lavender/lavande) flower extract, chamomilla recutita (matricaria/matricaire) flower extract, rosmarinus officinalis (rosemary/romarin) leaf extract, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, disodium edta, disodium peg-12 dimethicone sulfosuccinate, peg-12 dimethicone, peg-150 distearate, polyquaternium-10, polyquaternium-7, polysorbate 20, propylene glycol, glycol, glycol stearate, glycol distearate, sodium methyl cocoyl taurate, citric acid, dehydroacetic acid, benzyl alcohol, phenoxyethanol, potassium sorbate, sodium benzoate, benzoic acid, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene

the kure conditioner: water/aqua/eau, myristyl alcohol, propylene glycol, cetearyl alcohol, cetrimonium chloride*, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, aloe barbadensis leaf juice, glycerin, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, c11-15 pareth-7, c12-16 pareth-9, caprylyl glycol, decyl oleate, disodium peg-12 dimethicone sulfosuccinate, trideceth-12, trimethylsiloxyamodimethicone, citric acid, etidronic acid, lauryl alcohol, hydrogenated palm glycerides citrate, phenoxyethanol, potassium sorbate, sodium benzoate, cetyl alcohol, benzyl alcohol, tocopherol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique

the kure intense mask: water/eau/aqua, cetearyl alcohol, cetyl alcohol, dimethicone, glycerin, isopropyl myristate, behentrimonium chloride*, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, hydrolyzed quinoa, panthenol, tocopheryl acetate, cetrimonium chloride*, bis-pca dimethicone, disodium peg-12 dimethicone sulfosuccinate, polyquaternium-37, dicaprylyl carbonate, ethylhexylglycerin, butylene glycol, aminomethyl propanol, lauryl glucoside, benzyl alcohol, potassium sorbate, sodium benzoate, phenoxyethanol, citric acid, isopropyl alcohol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique