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a pro-loved heat protectant serum that protects hair from heat up to 450°F* + adds glossy shine.
*clinically proven
What it is: a stylist-loved heat protectant serum that protects hair against damage caused by heat styling up to 450°F* + leaves a glossy finish.
Who it's for: all hair types 1–4c in need of heat protection.
Why it's special: protect your hair like a pro with blockade, a stylist-loved oil serum that shields hair from heat up to 450°F,* smooths frizz + adds shine. ideal for all hair types—especially medium to thick hair—use blockade before blowouts, heat tools + as a final touch for a glossy finish.
*clinically proven
Key Ingredients:
- sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair.
Full Ingredients List:
Cyclopentasiloxane, Dimethiconol, Dimethicone, Hippophae Rhamnoides Fruit/Seed Oil, Fragrance (Parfum), Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Tetramethyl Acetyloctahydronaphthalenes, Vanillin, Geraniol, Rose Ketones.
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
How To Instructions:
- before heat styling, apply 1–3 pumps of blockade to hands. (pro tip: less is more!)
- apply product evenly from mid-lengths to ends of damp or dry hair.
- post-styling, skim the surface of hair with any product left over on your hands for added shine.
safety information:
avoid contact with eyes.
FAQs:
did blockade get reformulated?
- blockade's return has a lot to do with our stylist community: countless pros told us that they missed this salon-chair staple for its heavy-duty heat defense + glossy finish. the formula has undergone some minor updates for optimization, but don’t worry: you’ll find the same 450°F heat protection,* frizz control + shine you loved + missed in the original.
*clinically proven.
who's it for?
- all hair types 1–4c in need of heat protection
when + how do I use it?
- prior to heat styling, apply 1–3 pumps to damp or dry hair.
how is this different from superfruit star + water sign?
- blockade is a heat protectant, made for all hair in need of heat protection. use it as a prep step before heat styling to keep damage + frizz at bay.
- superfruit star is a multi-tasking styling treatment made for all hair types—ideal for fine hair that tends to feel weighed-down by oils. use it to add shine, strength + heat protection to any part of the styling process.
- water sign is a rich oil treatment that delivers an intense shot of moisture to thirsty strands—especially thick hair types 2c–4c. a little goes a long way!
get actually cleaner hair between wash days with a sweet twist on the #1 dry shampoo in the US*
what is amika x Ellis Brooklyn limited-edition perk up GUAVA GRANITA dry shampoo?
amika x Ellis Brooklyn is back + juicier than ever with this limited-edition twist on the #1 dry shampoo in the US*—made with the same clinically proven oil-removing formula you know + love, now in Ellis Brooklyn's sweet juicy GUAVA GRANITA scent.
who it's for:
all hair types (from balanced to oily!) looking to remove oil from their scalp
why it's special:
- clinically tested. stylist trusted. tried + true by you. it's your favorite dry shampoo—now made even sweeter!
- you loved our first collab so much, we teamed up again with our friends at Ellis Brooklyn (another clean + female-led Brooklyn brand) to turn refreshing between wash days into a sweet escape. each spray is clinically proven to remove oil + boost volume, while fresh-squeezed notes of juicy guava, ripe banana + rich vanilla smell like a tropical smoothie on a sun-soaked getaway.
- count on it for right-away results + hair that smells incredible, so you can wash less + summer more—no matter where your plans take you.
- a sweet twist on the #1 dry shampoo in the US*
- clinically proven to remove oil for actually cleaner hair
- boosts volume + removes odor
- extends time between washes
- juicy guava, banana + vanilla scent
- no buildup, gritty feel, or white cast
ps: guava season is short, so act fast! this collab is super limited edition, so once it's gone, it's gone.
*Source: Circana, LLC, US Prestige Beauty Total Measured Market, Dry Shampoo/Dry Conditioner by Product, Dollar Sales, Annual 2025
ingredients
key ingredients:
- invisible rice starch technology: superfine absorbent powder removes oil for actually cleaner hair + boosts volume with no buildup, gritty feel, or white cast.
- nourishing sea buckthorn: known as 1 of earth’s most nutrient-rich superfruits, our signature nourishing ingredient is loaded with vitamin C, vitamin A + antioxidants, making it the ultimate holy grail for your hair + skin. that’s why we infuse it into every single formula!
full ingredients:
Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice/Riz) Starch, Isobutane, Disteardimonium Hectorite, Diisopropyl Adipate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Hydroxycitronellal, Limonene, Coumarin, Hexyl Cinnamal, Vanillin, Citrus Aurantium Peel Oil, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Citrus Limon (Lemon) Peel Oil, Geranyl Acetate, Linalyl Acetate
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
how to:
1. shake well
2. hold 8 inches away
3. spray onto roots in sweeping motion
4. wait 30 seconds
5. massage or brush through
pro tip! pair with soulstruck dry hair mask for a complete refresh between washes. use perk up at the roots to absorb oil, then soulstruck on your mid-lengths and ends to soften + moisturize in seconds.
safety information:
GUAVA GRANITA perk up: FLAMMABLE AEROSOL. pressurized container: may burst if heated. contents under pressure. do not place in hot water or near radiators, stoves or other sources of heat. do not puncture or incinerate container or store at temperatures over 49°C/120°F, even after use. do not use in presence of open flame or spark. keep away from heat/sparks/open flames/hot surfaces. no smoking. do not spray on an open flame or other ignition source. protect from sunlight. keep out of reach of children. use only as directed. intentional misuse by deliberately concentrating and inhaling the contents can be harmful or fatal. avoid contact with eyes. contains fluorinated greenhouse gases: HFC-152a: 0,087 kg / 0,0119977t CO2 equivalent / 138 global warning potential.
FAQ
are you discontinuing perk up dry shampoo?
don’t worry, the original formula that started the perk up craze is here to stay! collect them both: perk up dry shampoo (featuring our signature amika scent) + limited-edition perk up GUAVA GRANITA dry shampoo to alternate scents based on your mood. you can never have too much perk up!
what is the difference between perk up GUAVA GRANITA + the original perk up dry shampoo?
amika x Ellis Brooklyn perk up GUAVA GRANITA dry shampoo is the same perk up dry shampoo formula you know + love with a limited-edition scent by Ellis Brooklyn.
which perk up dry shampoo is best for me?
it all depends on how much oil control + volume you’re looking for—and of course, your scent of choice! for hair that needs a shampoo 3-4x a week, keep it classic with our original perk up dry shampoo, the oil-removing root refresher that started it all. for the same volume-boosting + wash-extending benefits with a sweet + juicy scent, go for perk up GUAVA GRANITA dry shampoo. for hair that needs shampoo 1-2x a week + a more weightless feel, choose perk up plus extended clean dry shampoo. and for extra-strength oil control for hair that needs shampooing almost every day, you can’t go wrong with perk up ultra oil control dry shampoo.
what does GUAVA GRANITA smell like?
GUAVA GRANITA by Ellis Brooklyn is a sweet, juicy scent with notes of juicy guava, banana, vanilla + almond milk. one spritz + you’ll be transported to a place where fruit crates are overflowing, bananas glow golden + fresh-squeezed guava juice is served upon arrival.
how long will perk up GUAVA GRANITA be available?
it's here for a good time, not a long time. amika x Ellis Brooklyn perk up GUAVA GRANITA dry shampoo is a super-limited collab that will only be available while supplies last—so don't miss it!
why did we partner with Ellis Brooklyn?
our friends at Ellis Brooklyn embody so many of our amika values–they’re a clean, Brooklyn-born + female-led brand just like us. talk about a match made in paradise!
what is smooth over frizz-fighting treatment mask?
how to:
safety information:
avoid contact with eyes.
- glycolic acid: helps to form a barrier that seals + smooths the hair cuticle, creating an umbrella-like effect to reduce frizz.
- water lily extract: helps to tame frizz + improve manageability.
- sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.
whip up hair hydration that lasts 5 days* with this hyaluronic acid infused moisture mask.
what is hydro rush intense moisture hair mask?
dry hair? it's time to take five. drench your strands with this squalane and hyaluronic acid infused moisture mask, clinically proven to leave hair hydrated for 5 straight days.
who it's for:
dry, textured, or coarse hair types 2a–4c
best for low porosity hair
why it's special:
whip up long-lasting hair hydration with this ultra-moisturizing mask. infused with hyaluronic acid, squalane, + coconut water, hydro rush intense moisture mask offers superior slip and detangles any 'do.
- clinical claims: leaves hair hydrated for 5 straight days*, 5x easier to comb*, and 5x more hydrated* after one use.
- calling all coarse, curly, + coily friends: this moisture mask was created for intensely dry, coarse, and low porosity strands that have trouble absorbing moisture.
- features a whipped texture: this rich treatment is whipped into a rich, luscious texture that has a silicone-free formula that allows nutrients to soak into your strands.
*clinically proven.
key Ingredients:
squalane: proven to help protect from dehydration and restore lipid barriers, squalane helps to prevent moisture loss while restoring hair's suppleness
hyaluronic acid: typically, a naturally found substance in skin, hyaluronic acid helps plump up dry hair by attracting in moisture from the air around you.
polyglutamic acid: this anionic amino acid known to promote moisture retention.
blue/green algae: provides essential fatty acids, amino acids, as well as vitamin a & beta-carotene.
sea buckthorn: one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid Omega 7. The 'superfruit' is loaded with 15 times more vitamin C than an orange and 3 times more vitamin A than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. even better, our sea buckthorn is sustainably sourced from Tibet!
full Ingredient List:
Water/Eau/Aqua, Cetearyl Alcohol, Cetyl Alcohol, Glycerin, Isopropyl Myristate, Behentrimonium Chloride*, Myristyl Alcohol, Polyester-37, Ethyl Macadamiate, Hyaluronic Acid, Polyglutamic Acid, Squalane, Butyrospermum Parkii (Shea/Karite) Butter, Brassica Campestris (Rapeseed/Colza) Seed Oil, Cocos Nucifera (Coconut/Nuix de Coco) Oil, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Sesamum Indicum (Sesame/Sésame) Seed Oil, Spirulina Platensis (Blue Green Algae /Algues Bleu-Verte) Extract, Cocos Nucifera (Coconut/Nuix de Coco) Water, Emblica Officinalis (Gooseberry/Groseille à Maquereau) Fruit Extract, Curcuma Longa (Turmeric) Root Extract, Isododecane, Cetrimonium Chloride*, Ethylhexylglycerin, Ethyl Canolate, Neopentyl Glycol Diheptanoate, Lauryl Alcohol, Panthenol, Tocopheryl Acetate, Tocopherol, Leuconostoc/Radish Root Ferment Filtrate, Guar Hydroxypropyltrimonium Chloride, Propanediol, Potassium Sorbate, Sodium Benzoate, Isopropyl Alcohol, Malic Acid, Citric Acid, Phenoxyethanol, Fragrance/Parfum, Hydroxycitronellal, Benzyl Benzoate, Limonene *antistatic agent/agent antistatique
How to Instructions:
- squeeze out excess water.
- apply mask mid-lengths to ends.
- comb through to disperse evenly.
- let sit for 5-10 minutes.
- fully rinse.
- use weekly.
Good to Know:
q: what is the difference between dream routine and hydro rush intense moisture mask?
a: dream routine is an overnight, no-rinse treatment that can be used on damp or dry hair. it has a serum-like texture that is great for all hair types experiencing dryness. hydro rush mask has a rich, whipped texture that should be used in the shower. it's ideal for ultra-dry, coarse, and textured hair types.
q: what's the difference between soulfood nourishing mask and hydro rush intense moisture mask?
a: soulfood nourishing mask is ideal for all hair types 1-4c and is great for nourishing, softening, and conditioning hair. hydro rush intense moisture mask is ideal for dry, coarse hair types 2a-4c and is great for intense, long-lasting hydration.
q: how long should you leave hydro rush intense moisture mask in before it gets washed out?
a: 5-10 minutes!
q: is hydro rush intense moisture mask silicone-free?
a: yes!
q: is hydro rush intense moisture mask safe for keratin, brazilian, or other chemically treated hair?
a: yes!
q: is hydro rush intense moisture mask color safe?
a: yes! this mask is suitable for color-treated hair.
what is big hit volumizing shampoo?
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
- caffeine: helps energize limp hair + promote sebum elimination.
- glycerin: adds + retains moisture into strands.
- sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.
what is big hit volumizing conditioner?
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
what is mirrorball shampoo?
get shiny hair from every angle. this antioxidant-rich shampoo boosts brilliant shine by 45%* and removes 57%* pollution buildup that would otherwise block a shiny, healthy hair look.
who it's for:
fine-medium hair types 1–3c combating dullness
why it's special:
take a shine to lustrous locks. infused with grape leaf extract, raspberry extract, magnolia extract, and sea buckthorn, this shine-inducing shampoo offers lightweight moisture while boosting hair color vibrancy.
- boosts brilliant shine: your mane will be as bright as a mirrorball with 45%* more shine.
- removes 57%* of pollution buildup: that would otherwise block a shiny, healthy hair look.
- smooths + softens: lather up your locks with mirrorball for a softer, smoother, and shiny finish.
*clinically proven, when used with mirrorball conditioner.
key Ingredients:
- red wine + raspberry leaf extract: say goodbye to pollutants thanks to help from the active antioxidants in this protecting extract.
- grape leaf extract: derived from red vine leaves, this reviving extract is loaded with antioxidants known to help combat damage.
- magnolia + ginger root extract: helps dial up shine + hair vitality with natural antioxidants + photoprotective molecules.
- sea buckthorn - one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid Omega 7. The superfruit is loaded with 15 times more vitamin C than an orange and 3 times more vitamin A than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. even better, our sea buckthorn is sustainably sourced from Tibet!
full Ingredient List:
Water/Aqua/Eau, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Cocamidopropyl Betaine, Glycerin, Cocamide MIPA, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Pentaclethra Macroloba Seed Oil, Rubus Idaeus (Red Raspberry/Framboise Rouge) Leaf Extract, Magnolia Officinalis (Magnolia) Bark Extract, Zingiber Officinale (Ginger/Gingembre) Root Extract, Vitis Vinifera (Grape/Raisin) Leaf Extract, Wine Extract, Lactobacillus Ferment, Caprylic/Capric Triglyceride, Glycol Distearate, Polyquaternium-7, Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Citric Acid, Propylene Glycol, Phenoxyethanol, Ethylhexylglycerin, Sodium Chloride, Sodium Benzoate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes
How to Instructions:
- ideal for fine-medium hair types
- massage a quarter-sized amount of mirrorball shampoo through wet hair focusing on the roots. rinse.
- double cleanse. the first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. fully rinse out.
- for best results, follow with mirrorball high shine + protect antioxidant conditioner (sold separately).
- use as part of your wash care routine.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
good to know:
q: is the mirrorball high shine shampoo color safe?
a: yes! mirrorball shampoo is suitable for color-treated hair and helps protect color vibrancy.
q: is this safe for keratin, brazilian, or other chemically treated hair?
a: yes! mirrorball is suitable for keratin, brazilian, or other chemically treated hair.
q: is mirrorball shampoo cruelty-free?
a: yes, all amika products are cruelty free.
q: has vault color-lock shampoo and conditioner been discontinued?
a: yes, it has been discontinued. we know it’s hard when a fave goes away, but we wouldn’t do it unless we had an even better option for you. we’re ecstatic to welcome mirrorball high shine + protect antioxidant shampoo + conditioner. this dazzling duo still boosts color vibrancy, but with even more benefits. it boosts brilliant shine by 45%*, provides antioxidant-rich nourishment, + removes 57% of pollution buildup* that would otherwise block a shiny, healthy look.
q: how does protecting hair from pollution buildup increase shine?
a: pollution buildup can add a coating to your strands that can cause dullness.without the pollution buildup, your hair is left looking shiny and healthy.
q: what is the amika signature scent?
a: an intoxicating blend of warm vanilla, spicy sweet clover, and fresh citrus.
what is mirrorball high shine + protect antioxidant conditioner?
get shiny hair from every angle. this antioxidant-rich conditioner boosts brilliant shine by 45%* and removes 57%* pollution buildup that would otherwise block a shiny, healthy hair look.
who it's for:
fine-medium hair types 1–3c combating dullness
why it's special:
take a shine to lustrous locks. infused with grape leaf extract, raspberry extract, magnolia extract, and sea buckthorn, this shine-inducing conditioner offers lightweight moisture while boosting hair color vibrancy.
- boosts brilliant shine: your mane will be as bright as a mirrorball with 45%* more shine.
- removes 57%* of pollution buildup: that would otherwise block a shiny, healthy hair look.
- smooths + softens: lather up your locks with mirrorball for a softer, smoother, and shiny finish.
*clinically proven, when used with mirrorball shampoo.
key Ingredients:
- red wine + raspberry leaf extract: say goodbye to pollutants thanks to help from the active antioxidants in this protecting extract.
- grape leaf extract: derived from red vine leaves, this reviving extract is loaded with antioxidants known to help combat damage.
- magnolia + ginger root extract: helps dial up shine + hair vitality with natural antioxidants + photoprotective molecules.
- sea buckthorn - one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid Omega 7. The superfruit is loaded with 15 times more vitamin C than an orange and 3 times more vitamin A than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. even better, our sea buckthorn is sustainably sourced from Tibet!
full Ingredient List:
Water/Eau/Aqua, Cetearyl Alcohol, Isopropyl Palmitate, Behentrimonium Chloride, Neopentyl Glycol Diheptanoate, Silicone Quaternium-8, Dimethicone, Quaternium-91, Trideceth-10, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Pentaclethra Macroloba Seed Oil, Rubus Idaeus (Red Raspberry/Framboise Rouge) Leaf Extract, Magnolia Officinalis (Magnolia) Bark Extract, Zingiber Officinale (Ginger/Gingembre) Root Extract, Vitis Vinifera (Grape/Raisin) Leaf Extract, Wine Extract, Lactobacillus Ferment, Glycerin, Caprylic/Capric Triglyceride, Cocamide MIPA, Isododecane, Stearamidopropyl Dimethylamine, PPG-3 Benzyl Ether Myristate, PPG-1 Trideceth-6, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, Tetrasodium Glutamate Diacetate, Citric Acid, Propylene Glycol, Isopropyl Alcohol, Phenoxyethanol, Ethylhexylglycerin, Sodium Hydroxide, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene
How to Instructions:
- ideal for fine-medium hair types
- squeeze excess water out of hair.
- apply on mid-lengths to ends. use comb to detangle and evenly disperse product.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
go to bed with this overnight mask, resulting in hair that is 3x more hydrated by morning*.
what is dream routine overnight hydrating hair mask?
who it’s for
why it’s special
- it's called beauty sleep for a reason. infused with the ingredients of your dreams like hyaluronic acid, coconut water, blue algae, and sea buckthorn, this no-rinse, silicone-free overnight hair treatment mask intensely moisturizes strands.
- ultra-hydrating: dream routine boosts moisture for 72 hours* and results in hair that is 3x more hydrated by morning*.
- long-lasting benefits: reap the benefits of this overnight treatment mask for 4 washes*.
- no staining here: although dream routine is a no-rinse treatment mask, it doesn't stain your pillow so you can rest easy.
how to use
it's called beauty sleep for a reason...
- comb through hair.
- pump 1-4 times into hands depending on hair length and thickness.
- apply to dry or damp hair before bedtime.
- distribute from mid-lengths to ends.
- ready for your beauty sleep!
ingredients
key ingredients
- hyaluronic acid - typically, a naturally found substance in skin, hyaluronic acid helps plump up dry hair by attracting in moisture from the air around you.
- polyglutamic acid - known to promote moisture retention.
- bio-fermented coconut water - contains various electrolytes, monolaurin, lauric acid, and plant hormones to add natural hydration to hair.
- blue/green algae - provides essential fatty acids, amino acids, as well as vitamin a and beta-carotene.
- sea buckthorn - one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid omega 7. the superfruit is loaded with 15 times more vitamin c than an orange and 3 times more vitamin a than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. even better, our sea buckthorn is sustainably sourced from tibet!
full ingredients
say good night to damaged strands + improve signs of damage for 9x stronger hair by morning.*
*clinically proven with continued use.
what is midnight mender?
- all hair types, especially brittle hair that’s been damaged by heat, chemical, mechanical, or environmental stressors
- great for damaged, curly + coily hair prone to brittleness + breakage
- 9x stronger hair by morning*
- improves signs of damage*
- 89% less breakage by morning*
- strengthens hair + protects against future damage*
- improves the look + feel of damaged hair**
- seals split ends*
*clinically proven with continued use.
**based on a 2-week consumer study of 66 participants.
how to use:
- apply on damp or dry hair before bed.
- spread a pump into hands + distribute from mid-lengths to ends, lightly coating the hair. use more if needed.
- no need to rinse in the morning.
ingredients:
- fortifying technology: helps target + strengthen hair prone to breakage
- cuticle strengthening technology: bio-functional peptides + amino acids from carob trees help to strengthen + improve weak hair.
- sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.
- vegan proteins: helps to reinforce damaged hair + improve shine.
a curl defining, weather-protecting gel that boosts curls without the crunch.
what is curl corps enhancing gel?
who it's for
how to use
for bouncy, defined curls:
- work through damp, detangled hair from roots to ends.
- let air dry, or style as desired.
- pro tip: follow up your routine or mix with curl corps defining cream for extra curl power.
ingredients
key ingredients
- hydrolyzed wheat protein - adds body, strength and shape.
- oat peptide - extracted from oat kernel, forms a protective barrier on hair which locks in moisture to deliver shine and a silky feel
- sea buckthorn- one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. omega 7 promotes elasticity and provides superior hydration making it the ultimate holy grail ingredient for hair and scalp.
full ingredients
sustainability
define your curls with this luxe styling cream that leaves curly hair soft + moisturized.
what is curl corps defining cream?
who it's for
why it's special
- your best curlfriend - define your curls + coils with this moisturizing styling cream. the lightweight, luxe formula provides bouncy, beautiful curls that last.
- oat peptide - extracted from oat kernel, oat peptide forms a protective barrier on hair which locks in moisture to deliver shine + a silky feel.
- encourages curl formation - this cream softly coaxes curls into their natural shape, bringing out the best of every hair texture.
- leaves curls touchable - no crunch here! this styling cream keeps strands soft, but defined.
how to use
define your curls
- work through damp, detangled hair from roots to ends.
- let air dry, or style as desired
- pro tip: follow up your routine or mix with curl corps gel for extra curl power.
ingredients
key ingredients
- oat peptide - extracted from oat kernel, forms a protective barrier on hair which locks in moisture to deliver shine and a silky feel
- tapioca starch - helps provide definition and soft hold to curls
- sea buckthorn- one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. omega 7 promotes elasticity and provides superior hydration making it the ultimate holy grail ingredient for hair and scalp.
full ingredients
sustainability
what is bust your brass cool blonde strength repair shampoo?
all blondes, silvers + grays 1–4c looking to cool warm tones
wash your way to a brighter + healthier looking blonde! packed with fortifying technology, quinoa protein, plant butters + ultraviolet pigments, this purple shampoo keeps your blonde lookin' cool and strong.
bust your brass cool blonde strength repair shampoo is clinically proven to tone, hydrate + strengthen strands, resulting in 2.2x stronger hair* with 55% less breakage.*
safe for strands: clinically proven to be safe for color-treated hair.**
*clinically proven when shampoo + conditioner are used continuously as a system.*
*clinically tested when shampoo and conditioner are used as a system.
how to use
-
massage through wet hair
- rinse.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
- fortifying technology: helps target + strengthen hair prone to breakage.
- plant butters: vitamin-rich mango butter, borage oil + shea butter.
- vegan proteins: helps to reinforce damaged hair + improve shine.
- ultra-violet pigments: counteract yellow + brassy tones to bring out the best shades of blonde, silver + gray.
condition + tone your way to a brighter blonde + 2.2 stronger hair*
what is bust your brass cool blonde repair shampoo?
who it's for
all blondes, silvers + grays 1–4c looking to cool warm tones
why it's special
how to use
how-to get your strongest + brightest mane
please note: we suggest applying the bust your brass products on a test strip of hair at the nape of the neck before settling on a routine.
customize your bust your brass routine!
if you are a natural (non-color treated) blonde:
- in the summer months (when hair is more likely to become brassy), use the bust your brass shampoo + conditioner every other wash.
- use the bust your brass repair mask 1x per week in place of conditioner.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
if you are a platinum blonde:
- to maintain tone, use bust your brass shampoo + conditioner every other wash.
- we suggest alternating bust your brass shampoo + conditioner with the kure shampoo + conditioner and multi-task repair treatment.
- use bust your brass repair mask 1x per week in place of conditioner.
- if you notice pesky brassiness pop up, use the bust your brass system every wash until desired tone is reached.
- keep track of your tone: if you're loving your tone, keep up your routine as is. if you notice brassiness peeking in, increase use the bust your brass mask an additional time per week. if you are a little too cool-toned and nearing a violet tone, cut back on the bust your brass routine for a week or two.
if you have highlights, a balayage, or natural-looking (color-treated) blonde hair:
- use bust your brass shampoo + conditioner every other wash.
- assess hair's tone and pivot (increase or decrease usage) as needed.
- those with naturally dark hair should use the bust your brass intense repair mask 1x per week in place of conditioner.
- please note: naturally darker or brunette hair will fight to return to natural hair color; in this case, increase the usage of system.
if you have gray hair:
- use bust your brass shampoo + mask every wash or alternate every other wash with the kure collection.
if you are a textured blonde:
- follow the regimen suggested above based on type of blonde, but use the bust your brass repair mask in place of conditioner for an extra dose of moisture. the bust your brass repair mask is the perfect mix of toning, moisture, and repair which is just what a textured blonde needs."
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
INGREDIENTS
key ingredients
- bond fortifying technology: helps target + strengthen the bonds in hair most prone to breakage due to environmental stressors, heat, chemical treatments + more.
- vegan proteins: derived from quinoa + provide keratin-like benefits.
- plant butters: vitamin-rich mango butter, shea butter + borage oil.
- ultra-violet pigments: counteract yellow + brassy tones to bring out the best shades of blonde, silver + gray.
full ingredients
Water/Aqua/Eau, Myristyl Alcohol, Propylene Glycol, Cetearyl Alcohol, Cetrimonium Chloride*, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Aloe Barbadensis Leaf Juice, Glycerin, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-PCA Dimethicone, Butylene Glycol, C11-15 Pareth-7, C12-16 Pareth-9, Caprylyl Glycol, Decyl Oleate, Disodium PEG-12 Dimethicone Sulfosuccinate, Trideceth-12, Trimethylsiloxyamodimethicone, Citric Acid, Etidronic Acid, Lauryl Alcohol, Hydrogenated Palm Glycerides Citrate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Cetyl Alcohol, Benzyl Alcohol, Tocopherol, Fragrance/Parfum, Hydroxycitronellal, Limonene, Ext. Violet 2 (CI 60730) *antistatic agent/agent antistatique
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
what is bust your brass toning + strength repair mask?
a salon service in a jar. this ultra-luxe hair mask tones while strengthening + hydrating for a bright blonde.
who it's for
all blondes, silvers + grays 1–4c looking to cool warm tones
why it's special
bring blonde back to life. packed with fortifying technology, plant butters + ultra-violet pigments—for your strongest + brightest hair yet!
- the proof is in our claims - this toning mask is clinically proven to significantly brighten, intensely hydrate + strengthen hair.*
- safe for strands: clinically proven to be safe for color-treated hair.**
*clinically proven with continued use.
**clinically tested when shampoo + conditioner are used as a system.
- ultra-hydration - this luxurious mask is packed with 3 different types of plant butters and adds a healthy dose of moisture to dry strands.
- tones brassiness - counteract any yellow, unwanted brassy hues for an icy blonde, silver or gray.
- strengthens + reduces breakage while also helping to prevent future damage.
ingredients
key ingredients
-
fortifying technology: helps target + strengthen hair prone to breakage.
-
plant butters: vitamin-rich mango butter, borage oil + shea butter.
-
vegan proteins: helps to reinforce damaged hair + improve shine.
-
ultra-violet pigments: counteract yellow + brassy tones to bring out the best shades of blonde, silver + gray.
full ingredients
how to use
-
massage through wet hair.
-
rinse.