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63 products
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what is the kure strength repair shampoo?
a fortifying shampoo that luxuriously lathers + is clinically proven to strengthen damaged hair due to everyday stressors, heat + chemical treatments.
who it's for
all hair types 1–4c experiencing damage
best for high porosity hair
why it's special
this shampoo's luxe lather gently cleanses while working to strengthen + reduce breakage.
- 2x stronger* + 55% less breakage* hair after one use.
- safe for strands: clinically proven to be safe for color-treated hair.**
*clinically proven when shampoo + conditioner are used continuously as a system.
**clinically tested when shampoo + conditioner are used as a system.
how to use
- massage a quarter-sized amount of the kure bond repair shampoo through wet hair focusing on the roots. rinse.
- double cleanse. the first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. fully rinse out.
- for best results, follow with the kure conditioner.
- use as part of your wash care routine.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
ingredients
key ingredients
– fortifying technology: helps target + strengthen hair prone to breakage.
- plant butters + vegan proteins: delivers rich moisture + nourishment.
- sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.
full ingredients
a conditioner that strengthens hair + prevents future breakage for your strongest mane yet.
what is the kure strength repair conditioner?
a fortifying conditioner that's ultra moisturizing + clinically proven to strengthen damaged hair due to everyday stressors, heat + chemical treatments.
who it's for
all hair types 1–4c experiencing damage
best for high porosity hair
why it's special
this conditioner intensely hydrates while working to strengthen + bring dry, damaged hair back from its breaking point.
- 55% less breakage* + 2x stronger* hair after one use.
- safe for strands: clinically proven to be safe for color-treated hair.**
*clinically proven when shampoo + conditioner are used continuously as a system.
**clinically tested when shampoo + conditioner are used as a system.
how to use:
- squeeze excess water out of hair.
- apply on mid-lengths to ends. use comb to detangle + evenly disperse product.
- leave on for 2-3 minutes.
- rinse thoroughly.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
ingredients
key ingredients
- fortifying technology: helps target + strengthen hair prone to breakage.
-
plant butters + vegan proteins: formulated with plant butters + vegan proteins, the kure is rich in nourishing nutrients like omega fatty acids, vitamins + minerals.
-
sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.
full ingredients
say farewell to frizz + hello to smooth with 72-hour frizz protection + 3.4x more hydration.*
what is frizz-me-not hydrating anti-frizz treatment?
love your frizz? we love that for you. want to smooth your frizz? frizz-me-not hydrating anti-frizz treatment is your solution. this 2-in-1 smoothing styling treatment + leave-in conditioner locks in moisture + locks out frizz for 72 hours (even in our least favorite forecast---high humidity!)* for a glossy, sleek, silky, salon-perfect blowout right from home.
who it's for
medium to thick/coarse hair types experiencing frizz (2a-4c)
why it's special
the rules of smoothing frizz are simple + finite: lock in moisture + lock out frizz for a salon-perfect blowout with NEW frizz-me-not hydrating anti-frizz treatment. the result? a glossy, sleek blowout like you just left the salon (no appointment required!). formulated with hydrasoft smoothing complex, extended humidity shield technology + our signature nourishing sea buckthorn superfruit, this first-of-its-kind treatment works by creating a silky shield on the hair for long-lasting frizz control, manageability, hydration + heat protection.**
- long-lasting frizz fighting + a hydration boost: frizz-me-not protects hair against frizz for 72 hours while adding 3.4x more hydration to your hair*
- styling tools welcome: frizz-me-not offers protection against heat up to 450° F.
- easy-to-use: this styling treatment + leave-in conditioner combo has a rich (easy to saturate!) milky formula for fast-acting, sleek results.
- silky shield feels: frizz-me-not creates a silky shield on strands for added manageability + shine.
*clinically proven
how to use
- mist all over clean, damp hair.
- comb through evenly to ensure hair is fully saturated.
- heat style with a blow dryer or diffuser for best results.
key ingredients
- hydrasoft smoothing complex: aligns hair fibers to help maintain long-lasting frizz reduction for ultimate humidity protection, smoothness + manageability while improving shine + softness.
- extended humidity shield: heat-activated smoothing molecules + extended-release capsules help create a silky shield on the hair to block out humidity for a smooth that lasts.
- sea buckthorn: nutrient-packed sea buckthorn, rich in fatty acids, antioxidants, vitamins + lipids, helps to nourish the cuticle + seal in hydration.
full ingredients
Water/Eau/Aqua, Butylene Glycol, Isododecane, Dipropylene Glycol, Amodimethicone, Polyquaternium-37, Polysilicone-29, Silicone Quaternium-18, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cocos Nucifera (Coconut/Nuix de Coco) Oil, Glycolic Acid, Lactic Acid, Panthenol, Tocopherol, Aloe Barbadensis Leaf Juice, Trehalose, Ethyl Linoleate, Ethyl Oleate, Caprylic Acid, Xylitol, Cetearyl Alcohol, Phenyl Trimethicone, Behentrimonium Chloride*, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, Trideceth-6, Trideceth-12, Polyglyceryl-10 Laurate, Sodium Lignosulfonate, Tetrasodium Glutamate Diacetate, Maltodextrin, Ceresin, Magnesium Aluminum Silicate, Benzyl Alcohol, Citric Acid, Phenoxyethanol, Ethylhexylglycerin, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin *antistatic agent/agent antistatique
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
lock in moisture + lock out frizz for 72 hours,* starting in the shower.
what is forget frizz anti-frizz shampoo?
not feeling frizz? as the first step in your frizz-fighting routine, forget frizz anti-frizz shampoo locks in moisture + locks out frizz for 72 hours* while sealing in long-lasting smooth.
who it's for
medium-to-thick, coarse, wavy + coily hair types (2a-4c) prone to frizz.
why it's special
leave frizz on read with this smooth-sealing shampoo that visibly reduces frizz while giving strands some lightweight hydration. forget frizz is formulated with extended humidity shield technology—made up of smoothing molecules + extended-release capsules for long-lasting smoothing while blocking out humidity—alongside aloe leaf juice + our signature sea buckthorn to help seal in moisture + water lily extract to tame frizz + improve manageability.
- long-lasting frizz fighting: forget frizz helps reduce frizz by up to 74% for 72 hours.*
- a moisture boost: get all-day frizz control + lightweight hydration.
- not today, humidity: an extended humidity shield keeps hair frizz free, no matter the weather.
how to use
- massage through wet hair
- rinse.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
key ingredients
- extended humidity shield: heat-activated smoothing molecules + extended-release capsules help create a silky shield on the hair to block out humidity for a smooth that lasts.
- water lily extract: helps to tame frizz + improve manageability.
- aloe leaf juice: helps to enhance shine + allows hair to retain its natural moisture.
- signature sea buckthorn: nutrient-packed sea buckthorn, rich in fatty acids, antioxidants, vitamins + lipids, helps to nourish the cuticle + seal in hydration.
full ingredients
Water/Aqua/Eau, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, Glycerin, Cocamide MIPA, Glycolic Acid, Lactic Acid, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cocos Nucifera (Coconut) Oil, Nymphaea Alba (Water Lily) Root Extract, Aloe Barbadensis Leaf Juice Powder, Panthenol, Coconut Acid, Trehalose, Ethyl Linoleate, Ethyl Oleate, Polyglyceryl-10 Laurate, Caprylic Acid, Xylitol, Maltodextrin, Tocopherol (Vitamin E/Vitamine E), Cetearyl Alcohol, Behentrimonium Chloride*, Phenyl Trimethicone, Propylene Glycol, Ethylhexylglycerin, Polyquaternium-7, Sorbitol, Sodium Lignosulfonate, Ceresin, Tetrasodium Glutamate Diacetate, Magnesium Aluminum Silicate, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Sodium Isethionate, Benzyl Alcohol, Citric Acid, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene *antistatic agent/agent antistatique
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
lock in moisture + lock out frizz for 72 hours,* starting in the shower.
what is forget frizz anti-frizz conditioner?
not feeling frizz? as the first step in your frizz-fighting routine, forget frizz anti-frizz conditioner locks in moisture + locks out frizz for 72 hours* while sealing in long-lasting smooth.
who it's for
medium-to-thick, coarse, wavy + coily hair types (2a-4c) prone to frizz.
why it's special
leave frizz on read with this smooth-sealing conditioner that visibly reduces frizz while giving strands some lightweight hydration. forget frizz is formulated with extended humidity shield technology—made up of smoothing molecules + extended-release capsules for long-lasting smoothing while blocking out humidity—alongside aloe leaf juice + our signature sea buckthorn to help seal in moisture + water lily extract to tame frizz + improve manageability.
- long-lasting frizz fighting: forget frizz helps reduce frizz by up to 74% for 72 hours.*
- a moisture boost: get all-day frizz control + lightweight hydration.
- not today, humidity: an extended humidity shield keeps hair frizz free, no matter the weather.
*clinically proven for up to 72 hours.
how to use
- massage through wet hair
- rinse.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
key ingredients
- extended humidity shield: heat-activated smoothing molecules + extended-release capsules help create a silky shield on the hair to block out humidity for a smooth that lasts.
- water lily extract: helps to tame frizz + improve manageability.
- aloe leaf juice: helps to enhance shine + allows hair to retain its natural moisture.
- signature sea buckthorn: nutrient-packed sea buckthorn, rich in fatty acids, antioxidants, vitamins + lipids, helps to nourish the cuticle + seal in hydration.
full ingredients
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Glyceryl Stearate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Lavandula Angustifolia (Lavender/Lavande) Flower Extract, Chamomilla Recutita (Matricaria/Matricaire) Flower Extract, Rosmarinus Officinalis (Rosemary/Romarin) Leaf Extract, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-PCA Dimethicone, Butylene Glycol, Sodium Gluconate, Sodium Methyl Cocoyl Taurate, Disodium PEG-12 Dimethicone Sulfosuccinate, PEG-55 Propylene Glycol Oleate, PEG-12 Dimethicone, PEG-150 Distearate, Polyquaternium-10, Polyquaternium-7, Polysorbate 20, Propylene Glycol, Citric Acid, Dehydroacetic Acid, Benzyl Alcohol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Ext. Violet 2 (CI 60730)
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
wash your way to 3x more hydration* + 72 hour* moisture with this silicone-free shampoo.
what is hydro rush intense moisture shampoo?
who it's for
best for low porosity hair
why it's special
- drench your hair with 3x more hydration* with hydro rush intense moisture shampoo. immersed in potent + natural ingredients, this shampoo gently cleanses while resulting in long-lasting moisture.
- ultra-hydrating: hydro rush intense moisture shampoo boosts moisture for 72 hours* and results in hair that is 3x more hydrated*.
- reduces breakage: this shampoo is clinically proven to result in 50% less breakage*.
- immersed in natural, potent ingredients like squalane, hyaluronic acid, polyglutamic acid, coconut water, and blue algae.
how to use
deep dive into your hydrated hair routine:
- lather and massage through wet hair from root to tip.
- rinse.
- for best results, follow with hydro rush intense moisture conditioner for the ultimate rush of deep hydration.
- use as part of your wash care routine.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
ingredients
key ingredients
- squalane - proven to help protect from dehydration and restore lipid barriers, squalane helps to prevent moisture loss while restoring hair's suppleness.
- hyaluronic acid - typically, a naturally found substance in skin, hyaluronic acid helps plump up dry hair by attracting in moisture from the air around you.
- polyglutamic acid - known to promote moisture retention.
- bio-fermented coconut water - contains various electrolytes, monolaurin, lauric acid, and plant hormones to add natural hydration to hair.
- blue/green algae - provides essential fatty acids, amino acids, as well as vitamin a and beta-carotene.
- sea buckthorn - one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid omega 7. the superfruit is loaded with 15 times more vitamin c than an orange and 3 times more vitamin a than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. even better, our sea buckthorn is sustainably sourced from tibet!
full ingredients
sustainability
wash your way to 3x more hydration* + 72 hour* moisture with this silicone-free conditioner.
what is hydro rush moisture conditioner?
who it's for
best for low porosity hair
why it's special
- drench your hair with 3x more hydration* with hydro rush intense moisture conditioner. immersed in potent + natural ingredients, this conditioner results in long-lasting moisture.
- ultra-hydrating: hydro rush intense moisture conditioner boosts moisture for 72 hours* and results in hair that is 3x more hydrated*.
- reduces breakage: this conditioner is clinically proven to result in 50% less breakage*.
- immersed in natural, potent ingredients like squalane, hyaluronic acid, polyglutamic acid, coconut water, and blue algae.
how to use
deep dive into your hydrated hair routine:
- massage from mid-lengths to ends.
- leave on for 2-3 minutes.
- rinse.
- use as part of your wash care routine.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
ingredients
key ingredients
- squalane - proven to help protect from dehydration and restore lipid barriers, squalane helps to prevent moisture loss while restoring hair's suppleness.
- hyaluronic acid - typically, a naturally found substance in skin, hyaluronic acid helps plump up dry hair by attracting in moisture from the air around you.
- polyglutamic acid - known to promote moisture retention.
- bio-fermented coconut water - contains various electrolytes, monolaurin, lauric acid, and plant hormones to add natural hydration to hair.
- blue/green algae - provides essential fatty acids, amino acids, as well as vitamin a and beta-carotene.
- sea buckthorn - one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid omega 7. the superfruit is loaded with 15 times more vitamin c than an orange and 3 times more vitamin a than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. even better, our sea buckthorn is sustainably sourced from tibet!
full ingredients
sustainability
spray your way to 3x more hydration* while detangling + reducing frizz.
what is hydro rush intense moisture leave-in conditioner?
who it's for
why it's special
- drench your hair with 3x more hydration* with hydro rush intense moisture leave-in conditioner. immersed in potent + natural ingredients, this leave-in conditioner results in long-lasting moisture.
- ultra-hydrating: hydro rush intense moisture leave-in conditioner boosts moisture for 72 hours* and results in hair that is 3x more hydrated*.
- this leave-in conditioner detangles and reduces frizz! you can even use it on dry hair to tame pesky flyaways.
- immersed in natural, potent ingredients like squalane, hyaluronic acid, polyglutamic acid, coconut water, and blue algae.
how to use
deep dive into your hydrated hair routine:
- towel-dry hair.
- spray leave-in throughout hair.
- use on dry hair to tame flyaways and reduce frizz.
ingredients
key ingredients
- squalane - proven to help protect from dehydration and restore lipid barriers, squalane helps to prevent moisture loss while restoring hair's suppleness.
- hyaluronic acid - typically, a naturally found substance in skin, hyaluronic acid helps plump up dry hair by attracting in moisture from the air around you.
- polyglutamic acid - known to promote moisture retention.
- bio-fermented coconut water - contains various electrolytes, monolaurin, lauric acid, and plant hormones to add natural hydration to hair.
- blue/green algae - provides essential fatty acids, amino acids, as well as vitamin a and beta-carotene.
- sea buckthorn - one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid omega 7. the superfruit is loaded with 15 times more vitamin c than an orange and 3 times more vitamin a than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. even better, our sea buckthorn is sustainably sourced from tibet!
full ingredients
sustainability
what is the kure intense strength repair mask?
an intensive mask that is clinically proven to strengthen, reduce breakage + deliver major moisture in minutes to dry, damaged strands
best for high porosity hair
- intense punch of hydration: if your hair feels parched + damaged, lather this treatment on for rich moisture.
- strengthens damaged hair: this mask promotes a healthy-looking + feeling mane.
- a perfect "treat yourself" moment: this mask gives your hair the TLC it's been craving.
- get 5.6x stronger hair*, 82% less breakage + 9.2x more conditioned* hair after one use.
- safe for strands: clinically proven to be safe for color-treated hair.**
- fortifying technology: helps target + strengthen hair prone to breakage.
- plant butters: deliver rich moisture + nourishment.
- sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.
an aura-activating scent powered by notes of juicy apricot, pink grapefruit + velvety vanilla.
what is the amika:aura | hair + body mist?
designed to uplift + instantly transport you to a brighter place, amika:aura, a hair perfume and body mist, opens with effervescent pink grapefruit—bursting with a brightness you've felt before. juicy apricot, ripe + radiant, awakens the senses, while lily of the valley floats in + lifts. as it settles, velvety vanilla hugs your skin, while smooth sandalwood grounds you in woody richness.
who it's for
anyone looking to amplify their aura
why it's special
you asked. we bottled. amplify your aura with amika:aura hair + body mist.
designed to uplift, this joy-sparking hair fragrance mist wraps you in fresh, fruity notes—juicy apricot, pink grapefruit + nostalgic vanilla that warms like the confidence of being fully + fearlessly yourself. spritz this fragrance hair and body mist on your strands + skin to spark something that’s always been within you. after all, this is more than just a mist. it’s a feeling.
key ingredients
- effervescent pink grapefruit feels like the rush of a good hair day
- juicy, invigorating apricot sweetens with sun-soaked memory
- fresh, airy lily of the valley floats in + leaves you feeling lifted
- velvety, comforting vanilla hugs you in a warm, friendly embrace
- rich, smooth sandalwood grounds you in playful possibility
full ingredients
Alcohol Denat. (SD Alcohol 40-B), Water/Eau/Aqua, Fragrance/Parfum, Tetramethyl Acetyloctahydronaphthalenes, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol, Vanillin, Rose Ketones
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
how to use
when you pair amika:aura hair + body mist with your favorite amika formulas, the fruity floral fragrance clings to every step. the more you layer, the longer your aura lingers.
how to use:
- spritz amika:aura onto hair and body for a light + refreshing boost of aura-amplifying florals.
layer with perk up:
- start with perk up dry shampoo to refresh hair, boost body + build scent at the root.
- spritz on amika:aura to take the same signature scent from strands to skin.
- watch the compliments roll in.
layer with hand wash:
- start the scent story at the sink with our hand wash.
- mist amika:aura on your hair + body to double up on the juicy, uplifting fragrance.
- get excited—every hand wash is a chance to lather up + layer on.
good to know
what is the amika signature scent?
an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.
what other products feature the amika signature scent? that scent you love?
it’s not just in your amika:aura hair + body mist—it’s in your perk up dry shampoo, your favorite mask + your trusty wash care, too. our signature scent runs through every formula, so your hair smells like your skin + your skin smells like your aura: bright, warm + here to stay.
what is supersized superfruit nourish + style set?
- jumbo size! normcore signature shampoo + conditioner: gently cleanses + conditions while adding moisture for 7x more conditioned hair.*
- travel size! superfruit star lightweight hair styling oil: a lightweight hair oil that protects strands for 7x stronger + 2x smoother hair (even in high humidity!).**
*clinically proven, when shampoo + conditioner are used together as a system.
**clinically proven after one use.
- sea buckthorn: known as 1 of earth’s most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp + skin while restoring lipids in the hair to help increase shine, manageability, softness + strength.
- coconut acid: helps to lather + condition.
- non-cyclic silicones: help to provide excellent shine, slip + conditioning to hair while reducing breakage + protecting against damage.
what is blowout babe thermal ionic hairbrush?
create a blowout look with no blow dryer or hot air required!
who it's for
bells and whistles
- 1.5" ceramic barrel - emit far-infrared heat that instantly penetrates the cortex of the hair cuticle, heating from the inside out. the hair is heated evenly and in half the time of conventional heat, reducing the risk of damage.
- 0.5" nylon bristles - to gently grip, smooth and style all hair types and lengths.
- ionic generator - to increase negative ion output resulting in shiny, smooth, frizz-free results with zero static.
- 356°f / 180°c temperature - to smooth all hair types and textures.
- heat resistant handle, cool tip design and lightweight body - to guarantee easy, comfortable and safe styling.
- ready and able - an easy grip, 9 foot 360° swivel cord made of heat-proof, up to 450ºf (232ºc), fabric and a professional hook makes use and storage simple.
- 100–125 v
- 1 year warranty
how to
- on dry hair, simply use the bombshell blowout thermal brush as you would a round brush and blow dryer to achieve a smooth, voluminous blowout in half the time.
- for added shine - activate the negative ion generator! simply slide the on/off button all the way up until it glows red, then green.
- for more volume and body - activate the negative ion generator! simply slide the on/off button down until it only glows red.
cleanse, condition + treat with a complete routine that puts softness first
what is the soft strand stars nourishing wash + care set?
real results backed by clinical proof + infused with our signature superfruit.
who it's for
medium to thick hair types seeking nourishment.
why it's special
soft hair starts here. this 3-piece system includes:
- full size! normcore signature shampoo + conditioner: a nourishing wash duo that gets hair clean, soft + 7x more conditioned.*
- travel size! soulfood nourishing mask: a rich, nutrient-packed mask for next-level softness + 11.4x more moisture.*
*clinically proven when used as a system.
*clinically proven, after 1 use.
how to use
for can’t-stop-touching-it softness:
1. massage shampoo into wet hair to gently cleanse + nourish. rinse.
2. smooth conditioner from mid-lengths to ends to hydrate + soften. rinse.
3. apply mask from roots to ends + wait 5-7 minutes to deeply condition. rinse.
safety information:
avoid contact with eyes.
key ingredients
- jojoba seed oil: helps to moisturize + soften hair.
- coconut acid: helps to lather + condition.
- shea butter: rich in vitamins, minerals + fatty acids.
- sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.
full ingredients
normcore signature shampoo:
water/eau/aqua, sodium cocoyl isethionate, glycol stearate, cocamidopropyl hydroxysultaine, cocamidoproylamine oxide, coconut acid, glycerin, cocamidopropyl betaine, cocamidopropyl dimethylamine, sodium isethionate, hippophae rhammnoides (sea buckthorn/argousier) fruit extract, phenoxyethanol, peg-150 distearate, caprylyl glycol, guar hydroxypropyltrimonium chloride, polyquaternium-7, ethylhexylglycerin, hexylene glycol, dimethylamidopropylamine, citric acid, sodium chloride, fragrance/parfum
normcore signature conditioner:
water/eau/aqua, cetearyl alcohol, behentrimonium chloride*, fragrance/parfum, glycerin, butyrospermum parkii (shea/karite) butter, hippophae rhamnoides (sea buckthorn/argousier) fruit extract, silicone quaternium-8, trideceth-10, capryloyl glycerin/sebacic acid copolymer, diheptyl succinate, isopropyl alcohol, cocamide mipa, polyquaternium-37, caprylyl glycol, propylene glycol dicaprylate/dicaprate, ethylhexylglycerin, hexylene glycol, ppg-1 trideceth-6, citric acid, sodium hydroxide, phenoxyethanol, butylphenyl methylpropional, limonene, hydroxycitronellal, hydroxyisohexyl 3-cyclohexene carboxaldehyde, citronellol *antistatic agent/agent antistatique.
soulfood nourishing hair mask:
water/eau/aqua, cetyl alcohol, cetearyl alcohol, simmondsia chinensis (jojoba) seed oil, panthenol, behentrimonium chloride, dimethicone, propylene glycol, hippophae rhamnoides (sea buckthorn/argousier) seed oil, phenoxyethanol, cetrimonium chloride, isopropyl alcohol, fragrance/parfum, ascorbic acid, citric acid, butylphenyl methylpropional, limonene, hydroxycitronellal, hydroxyisohexyl 3-cyclohexene carboxaldehyde.
all the steps breakage-prone hair needs to restore strength in the shower
what is the mane menders strength repair wash + care set?
a stylist-trusted system to target damage, dryness + breakage.
who it's for
all hair types 1–4c experiencing damage and dryness
why it's special
all the steps breakage-prone hair needs to restore strength in the shower.
- full size! the kure strength repair shampoo + conditioner: a fortifying wash duo that leaves hair 2x stronger* with 55% less breakage.*
- travel size! the kure intense strength repair mask: an intensive mask that leaves hair 5.6x stronger** + majorly moisturized in minutes.
*clinically proven when shampoo + conditioner are used continuously as a system.
**clinically proven with continued use.
how to use
to bring hair back from its breaking point:
1. massage shampoo into wet hair to gently cleanse weakened strands. rinse.
2. smooth conditioner from mid-lengths to ends to moisturize + reduce breakage. rinse.
3. apply mask from roots to ends + wait 5-7 minutes for deep conditioning + strength repair. rinse.
safety information:
avoid contact with eyes.
key ingredients
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fortifying technology: helps target + strengthen hair prone to breakage.
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borage oil: extracted from starflower seeds, this oil contains the highest levels of the essential omega-6 fatty acid.
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shea butter: rich in vitamins, minerals + fatty acids.
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sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin."
full ingredients
the kure shampoo: water/aqua/eau, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, disodium cocoamphodiacetate, peg-7 glyceryl cocoate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, persea gratissima (avocado/avocat) oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, lavandula angustifolia (lavender/lavande) flower extract, chamomilla recutita (matricaria/matricaire) flower extract, rosmarinus officinalis (rosemary/romarin) leaf extract, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, disodium edta, disodium peg-12 dimethicone sulfosuccinate, peg-12 dimethicone, peg-150 distearate, polyquaternium-10, polyquaternium-7, polysorbate 20, propylene glycol, glycol, glycol stearate, glycol distearate, sodium methyl cocoyl taurate, citric acid, dehydroacetic acid, benzyl alcohol, phenoxyethanol, potassium sorbate, sodium benzoate, benzoic acid, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene
the kure conditioner: water/aqua/eau, myristyl alcohol, propylene glycol, cetearyl alcohol, cetrimonium chloride*, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, aloe barbadensis leaf juice, glycerin, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, c11-15 pareth-7, c12-16 pareth-9, caprylyl glycol, decyl oleate, disodium peg-12 dimethicone sulfosuccinate, trideceth-12, trimethylsiloxyamodimethicone, citric acid, etidronic acid, lauryl alcohol, hydrogenated palm glycerides citrate, phenoxyethanol, potassium sorbate, sodium benzoate, cetyl alcohol, benzyl alcohol, tocopherol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique
the kure intense mask: water/eau/aqua, cetearyl alcohol, cetyl alcohol, dimethicone, glycerin, isopropyl myristate, behentrimonium chloride*, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, hydrolyzed quinoa, panthenol, tocopheryl acetate, cetrimonium chloride*, bis-pca dimethicone, disodium peg-12 dimethicone sulfosuccinate, polyquaternium-37, dicaprylyl carbonate, ethylhexylglycerin, butylene glycol, aminomethyl propanol, lauryl glucoside, benzyl alcohol, potassium sorbate, sodium benzoate, phenoxyethanol, citric acid, isopropyl alcohol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique
3 steps for 3 days without frizz*
what is the hydration heavyweights hydrating wash + care set?
everything you need to get over a weekend’s worth of smooth hair.
who it's for
medium to thick, coarse hair types (2a-4c) prone to frizz
why it's special
tackle humidity head on with a set that keeps hair smooth (no matter the forecast). 3-step system includes:
- full size! forget frizz anti-frizz shampoo + conditioner: a humidity-defying wash duo that fights frizz + keeps styles smooth for 3 days.*
- travel size! frizz-me-not hydrating anti-frizz treatment: a heat-activated treatment that locks in 3 days of frizz + humidity protection.*
*clinically proven for up to 72 hours.
*clinically proven.
how to use
for styles that stay smooth (even in high humidity):
1. massage shampoo into wet hair to gently cleanse + fight frizz. rinse.
2. smooth conditioner from mid-lengths to ends to lock in smoothing moisture. rinse.
3. spray treatment on towel-dried hair. heat style to seal in long-lasting humidity protection.
safety information:
avoid contact with eyes.
key ingredients
- extended humidity shield: helps create a silky shield on hair to block out humidity for a smooth that lasts.
- water lily extract: helps to tame frizz + improve manageability.
- aloe leaf juice: helps to enhance shine + retain hair’s natural moisture.
- hydrasoft smoothing complex: softens + smooths for ultra-glossy hair.
- sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.
full ingredients
forget frizz shampoo: Water/Aqua/Eau, Cetearyl Alcohol, Isopropyl Palmitate, Behentrimonium Chloride, Isododecane, Dimethicone, Glycolic Acid, Lactic Acid, Hippophae Rhamnoides (SeaBuckthorn/Argousier) Fruit/Seed Oil, Cocos Nucifera (Coconut) Oil, Panthenol, Tocopherol (Vitamin E/Vitamine E), Ethyl Linoleate, Ethyl Oleate, Nymphaea Alba (Water Lily) Root Extract, Aloe Barbadensis Leaf Juice, Caprylic Acid, Xylitol, Sorbitol, Trehalose, Polyglyceryl-10 Laurate, PPG-3 Benzyl Ether Myristate, Cocamide MIPA, PPG-1 Trideceth-6, Phenyl Trimethicone, Propylene Glycol, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Quaternium-91, Polyquaternium-37, Stearamidopropyl Dimethylamine, Sodium Lignosulfonate, Ceresin, Maltodextrin, Tetrasodium Glutamate Diacetate, Magnesium Aluminum Silicate, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Benzyl Alcohol, Citric Acid, Isopropyl Alcohol, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene
forget frizz conditioner: Water/Aqua/Eau, Cetearyl Alcohol, Isopropyl Palmitate, Behentrimonium Chloride*, Isododecane, Dimethicone, Glycolic Acid, Lactic Acid, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cocos Nucifera (Coconut) Oil, Panthenol, Tocopherol (Vitamin E/Vitamine E), Ethyl Linoleate, Ethyl Oleate, Nymphaea Alba (Water Lily) Root Extract, Aloe Barbadensis Leaf Juice, Caprylic Acid, Xylitol, Sorbitol, Trehalose, Polyglyceryl-10 Laurate, PPG-3 Benzyl Ether Myristate, Cocamide MIPA, PPG-1 Trideceth-6, Phenyl Trimethicone, Propylene Glycol, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Quaternium-91, Polyquaternium-37, Stearamidopropyl Dimethylamine, Sodium Lignosulfonate, Ceresin, Maltodextrin, Tetrasodium Glutamate Diacetate, Magnesium Aluminum Silicate, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Benzyl Alcohol, Citric Acid, Isopropyl Alcohol, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene *antistatic agent/agent antistatique
frizz-me-not treatment: Water/Eau/Aqua, Butylene Glycol, Isododecane, Dipropylene Glycol, Amodimethicone, Polyquaternium-37, Polysilicone-29, Silicone Quaternium-18, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cocos Nucifera (Coconut/Nuix de Coco) Oil, Glycolic Acid, Lactic Acid, Panthenol, Tocopherol, Aloe Barbadensis Leaf Juice, Trehalose, Ethyl Linoleate, Ethyl Oleate, Caprylic Acid, Xylitol, Cetearyl Alcohol, Phenyl Trimethicone, Behentrimonium Chloride*, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, Trideceth-6, Trideceth-12, Polyglyceryl-10 Laurate, Sodium Lignosulfonate, Tetrasodium Glutamate Diacetate, Maltodextrin, Ceresin, Magnesium Aluminum Silicate, Benzyl Alcohol, Citric Acid, Phenoxyethanol, Ethylhexylglycerin, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin *antistatic agent/agent antistatique