in need of a new haircare routine? try this giftset with mini refill pouches of hydro rush intense moisture shampoo, conditioner, and trial sizes of leave-in conditioner and dream routine mask.

WHY IT'S SPECIAL

get the most hydrated hair of your dreams. infused with squalane, hyaluronic acid, and coconut water, these hydrating hair must-haves deeply moisturize + provide long-lasting hydration.

• hydro rush intense moisture shampoo: this shampoo gently cleanses, boosts moisture for 72 hours*, and leaves hair that's 3x more hydrated*.
• hydro rush intense moisture conditioner: this conditioner boosts moisture for 72 hours*, and leaves hair that's 3x more hydrated*.
• hydro rush intense moisture leave-in conditioner: this leave-in conditioner boosts moisture for 72 hours* and leaves hair 3x more hydrated* while detangling + reducing frizz.
• dream routine overnight hydrating hair mask: wake up with hair 3x more hydrated* when you use this overnight hair mask, and reap the benefits for 4 washes**.

*clinically proven. all products tested separately, shampoo + conditioner tested together.
**clinically proven, when using dream routine as directed.

WHO IT'S FOR

for dry, textured, or coarse hair types 2a-4c.

Key Ingredients:

• squalane- proven to help protect from dehydration and restore lipid barriers, squalane helps to prevent moisture loss while restoring hair's suppleness.
• hyaluronic acid- typically, a naturally found substance in skin, hyaluronic acid helps plump up dry hair by attracting in moisture from the air around you.
• polyglutamic acid - known to promote moisture retention.
• bio-fermented coconut water - contains various electrolytes, monolaurin, lauric acid, and plant hormones to add natural hydration to hair.
• blue/green algae - provides essential fatty acids, amino acids, as well as vitamin a and beta-carotene.
• sea buckthorn - one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid omega 7. the superfruit is loaded with 15 times more vitamin c than an orange and 3 times more vitamin a than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. even better, our sea buckthorn is sustainably sourced from tibet!

Full Ingredient List:

hydro rush intense moisture shampoo:
water/eau/aqua, sodium cocoyl isethionate, cocamidopropyl hydroxysultaine, coco-glucoside, glycol distearate, squalane, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, brassica campestris (rapeseed/colza) seed oil, sesamum indicum (sesame/sésame) seed oil, cocos nucifera (coconut/nuix de coco) oil, sodium hyaluronate, polyglutamic acid, spirulina platensis (blue green algae/algues bleu-verte) extract, cocos nucifera (coconut/nuix de coco) water, emblica officinalis (gooseberry/groseille à maquereau) fruit extract, curcuma longa (turmeric) root extract, leuconostoc/radish root ferment filtrate, cocamide mipa, coconut acid, polyester-11, guar hydroxypropyltrimonium chloride, polyquaternium-7, polyquaternium-73, sodium methyl cocoyl taurate, tetrasodium glutamate diacetate, sodium benzoate, sodium isethionate, sodium hydroxide, sodium chloride, citric acid, potassium sorbate, phenoxyethanol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene

hydro rush intense moisture conditioner:
water/eau/aqua, cetearyl alcohol, isopropyl palmitate, capryloyl glycerin/sebacic acid copolymer, behentrimonium chloride*, diheptyl succinate, quaterenium-91, persea gratissima (avocado/avocat) oil, squalane, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, brassica campestris (rapeseed/colza) seed oil, sesamum indicum (sesame/sésame) seed oil, cocos nucifera (coconut/nuix de coco) oil, sodium hyaluronate, polyglutamic acid, spirulina platensis (blue green algae /algues bleu-verte) extract, cocos nucifera (coconut/nuix de coco) water, emblica officinalis (gooseberry/groseille à maquereau) fruit extract, curcuma longa (turmeric) root extract, butyrospermum parkii (shea/karite) butter, leuconostoc/radish root ferment filtrate, glycerin, behentrimonium methosulfate, ppg-3 benzyl ether myristate, guar hydroxypropyltrimonium chloride, polyquaternium-37, polyquaternium-73, propylene glycol dicaprylate/dicaprate, polyquaternium-7, ethylhexylglycerin, tetrasodium glutamate diacetate, ppg-1 trideceth-6, sodium hydroxide, sodium chloride, isopropyl alcohol, citric acid, potassium sorbate, sodium benzoate, phenoxyethanol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique

hydro rush intense moisture leave-in conditioner:
water/eau/aqua, cetearyl alcohol, isopropyl palmitate, capryloyl glycerin/sebacic acid copolymer, behentrimonium chloride*, diheptyl succinate, quaterenium-91, persea gratissima (avocado/avocat) oil, squalane, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, brassica campestris (rapeseed/colza) seed oil, sesamum indicum (sesame/sésame) seed oil, cocos nucifera (coconut/nuix de coco) oil, sodium hyaluronate, polyglutamic acid, spirulina platensis (blue green algae /algues bleu-verte) extract, cocos nucifera (coconut/nuix de coco) water, emblica officinalis (gooseberry/groseille à maquereau) fruit extract, curcuma longa (turmeric) root extract, butyrospermum parkii (shea/karite) butter, leuconostoc/radish root ferment filtrate, glycerin, behentrimonium methosulfate, ppg-3 benzyl ether myristate, guar hydroxypropyltrimonium chloride, polyquaternium-37, polyquaternium-73, propylene glycol dicaprylate/dicaprate, polyquaternium-7, ethylhexylglycerin, tetrasodium glutamate diacetate, ppg-1 trideceth-6, sodium hydroxide, sodium chloride, isopropyl alcohol, citric acid, potassium sorbate, sodium benzoate, phenoxyethanol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique

dream routine overnight hydration treatment:
water/eau/aqua, cetyl alcohol, c13-15 alkane, behentrimonium methosulfate, caprylic/capric triglyceride, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, hyaluronic acid, polyglutamic acid, spirulina platensis (blue green algae/algues blue-verte) extract, cocos nucifera (coconut/nuix de coco) water, selaginella lepidophylla (rose of jericho/rose de jéricho) extract, inonotus obliquus (mushroom/champignon) extract, rhodiola rosea (arctic root/racine arctique) root extract, eleutherococcus senticosus (siberian ginseng) root extract, rhaponticum carthamoides (maral) root extract, glycerin, guar hydroxypropyltrimonium chloride, leuconostoc/radish root ferment filtrate, sodium phytate, propanediol, glycereth-2 cocoate, ethylhexylglycerin, potassium sorbate, butylene glycol, benzoic acid, sodium benzoate, phenoxyethanol, citric acid, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene, citronellol, coumarin, linalool

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

How to Instructions:

- massage a quarter-sized amount of hydro rush intense moisture shampoo into your hands, then lather through fully wet hair, focusing on the roots. rinse.

- double cleanse. the first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. fully rinse out.

- squeeze excess water out of hair before applying hydro rush intense moisture conditioner from mid-lengths to ends. use comb to detangle and evenly disperse product. let sit for 2-3 minutes. rinse.

- finish shower off with cool water to seal in moisture and close the cuticle.

- towel dry hair, then spray leave-in conditioner throughout hair.

-pump one to four pumps of dream routine overnight hydrating mask into hands depending on hair length and thickness. for fine or thin hair, use one to two pumps. for medium or shoulder length hair, use two to three pumps. for thick or curly hair, use three to four pumps.

-apply to dry or damp hair before bedtime.

-distribute from mid-lengths to ends - you're ready for your beauty sleep.

what is the the kure shampoo + forever friend bottle duo?

this planet-friendly pair—including a refill pouch of the kure strength repair shampoo + a forever friend refillable shampoo bottle—was specially curated to help reduce impact over time.*

who it's for

all hair types 1-4c. ideal for high porosity hair.

why it's special

amika is a proud pal to the planet, so we're making it easy to do good for your hair + the environment. in fact, using this duo together reduces environmental impact by 98.4** over the course of 2 years!

forever friend refillable shampoo bottle:
- a refillable, reusable bottle made with BPA-free + EA-free eastman Tritan plastic
- helps reduce your environmental impact by 69%†
- dishwasher safe + impact resistant

the kure strength repair shampoo pouch:
- a reparative shampoo that strengthens strands damaged by everyday stressors, heat + chemical treatments
- clinically proven to leave hair 2x stronger with 55% less breakage††

*all emission and environmental impact claims were generated from Sustainable Minds software.
** when compared to traditional, virgin plastic bottles.
†after using 1 forever friend bottle for one year, compared to 2 PCR bottles.
††clinically proven when shampoo + conditioner are used continuously as a system.

key ingredients

• fortifying technology: helps target + strengthen hair prone to breakage.
• plant butters: rich in nutrients like omega fatty acids, vitamins + minerals.
• vegan proteins: helps to reinforce damaged hair + improve shine.
  
• sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.

full ingredients

water/aqua/eau, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, disodium cocoamphodiacetate, peg-7 glyceryl cocoate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, persea gratissima (avocado/avocat) oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, lavandula angustifolia (lavender/lavande) flower extract, chamomilla recutita (matricaria/matricaire) flower extract, rosmarinus officinalis (rosemary/romarin) leaf extract, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, disodium edta, disodium peg-12 dimethicone sulfosuccinate, peg-12 dimethicone, peg-150 distearate, polyquaternium-10, polyquaternium-7, polysorbate 20, propylene glycol, glycol, glycol stearate, glycol distearate, sodium methyl cocoyl taurate, citric acid, dehydroacetic acid, benzyl alcohol, phenoxyethanol, potassium sorbate, sodium benzoate, benzoic acid, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

how to use

1. pour pouch into bottle.
2. pump shampoo into hands, then massage through hair focusing on the roots.
3. rinse.
4. once shampoo runs out, unscrew the top of the forever bottle and give it a wash.
5. use any amika shampoo pouch to refill.

good to know / FAQ

is this color-safe?
yes, the kure shampoo is color-safe.

is this safe for keratin, Brazilian, or other chemically-treated hair?
yes! the kure shampoo is suitable for keratin, Brazilian, or other chemically treated hair.

can I use this every day?
yes! the kure bond repair shampoo is formulated to be used daily or every wash day.

what is the amika signature scent?
an intoxicating blend of warm vanilla, spicy sweet clover, and fresh citrus.

cleanse, condition, mask + more with this nourishing set of must-have minis.

what it is

nourish your scalp + strands with travel-sizes of our most iconic formulas: normcore signature shampoo + conditioner, soulfood nourishing mask + the wizard silicone-free detangling primer.

who it's for

fine to medium hair types 1–2c

why it's special

we've packed these mighty minis with good-for-you vitamins, nutrients + our signature superfruit, sea buckthorn, leaving your strands softer, shinier + deeply hydrated. plus, they're sized just right for carry-ons, gym bags, or just to try at home—our signature collection is the perfect place to start if you're new here!

• normcore signature shampoo: a sulfate-free shampoo that gently cleanses—without stripping moisture—and infuses strands + scalp with hydrating coconut acid to promote silky-soft hair.

• normcore signature conditioner: a light-as-air conditioner made with nurturing shea butter for hair that is weightlessly hydrated, noticeably softened + 7x more conditioned.*

•soulfood nourishing hair mask: a rich, deeply hydrating mask for 87% more repair** + hair that’s 7x more moisturized.**

• the wizard silicone-free detangling primer: a squalane-powered primer that reduces frizz, protects against heat up to 450 degrees + detangles all hair types.

*clinically proven, after one use.
**after one use.

key ingredients

• jojoba seed oil: contains many essential fatty acids, powerful antioxidants, + vitamins; naturally rich in vitamins a, + e.
• shea butter: rich in fatty acids + antioxidants known to soften and hydrate.
• sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp. "

full ingredients

normcore signature shampoo:
Water/Eau/Aqua, Sodium Cocoyl Isethionate, Glycol Distearate, Cocamidopropyl Hydroxysultaine, Cocamidopropylamine Oxide, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Coconut Acid, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Hexamethylindanopyran, Tetramethyl Acetyloctahydronaphthalenes

normcore signature conditioner:
Water/Eau/Aqua, Cetearyl Alcohol, Behentrimonium Chloride*, Silicone Quaternium-8, Butyrospermum Parkii (Shea/Karite) Butter, Glycerin, Trideceth-10, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Isopropyl Alcohol, Cocamide MIPA, Polyquaternium-37, Caprylyl Glycol, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Hexylene Glycol, PPG-1 Trideceth-6, Citric Acid, Sodium Hydroxide, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Isopropanolamine, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol *antistatic agent/agent antistatique

soulfood nourishing mask:
Water/Eau/Aqua, Cetearyl Alcohol, Cetyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Behentrimonium Chloride*, Butylene Glycol, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cetrimonium Chloride*, Panthenol, Tocopheryl Acetate, Ethylhexylglycerin, Aminomethyl Propanol, Phenoxyethanol, Isopropyl Alcohol, Citric Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene *antistatic agent/agent antistatique

the wizard silicone-free detangling primer:
Isododecane, Isopropyl Palmitate, Isohexadecane, Ethylhexyl Olivate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Squalane, Tocopheryl Acetate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol

how to use

• massage a quarter-sized amount of normcore signature shampoo through wet hair focusing on the roots. rinse.

• apply normcore signature conditioner from mid-lengths to ends, allowing the conditioner to penetrate before rinsing.

• smooth soulfood nourishing mask from roots to ends + allow it to deeply hydrate + repair hair for 5–7 minutes.

• rinse hair with cool water to close the cuticle, lock in moisture + leave a glossy finish.

• after towel-drying, evenly mist the wizard detangling primer from mid-lengths to ends + lightly detangle with your fingers or a wide-toothed comb.

what is big hit volumizing shampoo?

what is big hit volumizing conditioner?

what is mirrorball shampoo?

get shiny hair from every angle. this antioxidant-rich shampoo boosts brilliant shine by 45%* and removes 57%* pollution buildup that would otherwise block a shiny, healthy hair look.

who it's for:

fine-medium hair types 1–3c combating dullness

why it's special:

take a shine to lustrous locks. infused with grape leaf extract, raspberry extract, magnolia extract, and sea buckthorn, this shine-inducing shampoo offers lightweight moisture while boosting hair color vibrancy.

- boosts brilliant shine: your mane will be as bright as a mirrorball with 45%* more shine.

- removes 57%* of pollution buildup: that would otherwise block a shiny, healthy hair look.

- smooths + softens: lather up your locks with mirrorball for a softer, smoother, and shiny finish.

*clinically proven, when used with mirrorball conditioner.

key Ingredients:

• red wine + raspberry leaf extract: say goodbye to pollutants thanks to help from the active antioxidants in this protecting extract.
• grape leaf extract: derived from red vine leaves, this reviving extract is loaded with antioxidants known to help combat damage.
• magnolia + ginger root extract: helps dial up shine + hair vitality with natural antioxidants + photoprotective molecules.
• sea buckthorn - one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid Omega 7. The superfruit is loaded with 15 times more vitamin C than an orange and 3 times more vitamin A than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. even better, our sea buckthorn is sustainably sourced from Tibet!

full Ingredient List:

Water/Aqua/Eau, Sodium Cocoyl Isethionate, Cocamidopropyl Hydroxysultaine, Cocamidopropyl Betaine, Glycerin, Cocamide MIPA, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Pentaclethra Macroloba Seed Oil, Rubus Idaeus (Red Raspberry/Framboise Rouge) Leaf Extract, Magnolia Officinalis (Magnolia) Bark Extract, Zingiber Officinale (Ginger/Gingembre) Root Extract, Vitis Vinifera (Grape/Raisin) Leaf Extract, Wine Extract, Lactobacillus Ferment, Caprylic/Capric Triglyceride, Glycol Distearate, Polyquaternium-7, Guar Hydroxypropyltrimonium Chloride, Tetrasodium Glutamate Diacetate, Citric Acid, Propylene Glycol, Phenoxyethanol, Ethylhexylglycerin, Sodium Chloride, Sodium Benzoate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes

How to Instructions:

- ideal for fine-medium hair types

- massage a quarter-sized amount of mirrorball shampoo through wet hair focusing on the roots. rinse.

- double cleanse. the first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. fully rinse out.

- for best results, follow with mirrorball high shine + protect antioxidant conditioner (sold separately).

- use as part of your wash care routine.

1. please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
2. twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.

good to know:

q: is the mirrorball high shine shampoo color safe?

a: yes! mirrorball shampoo is suitable for color-treated hair and helps protect color vibrancy.

q: is this safe for keratin, brazilian, or other chemically treated hair?

a: yes! mirrorball is suitable for keratin, brazilian, or other chemically treated hair.

q: is mirrorball shampoo cruelty-free?

a: yes, all amika products are cruelty free.

q: has vault color-lock shampoo and conditioner been discontinued?

a: yes, it has been discontinued. we know it’s hard when a fave goes away, but we wouldn’t do it unless we had an even better option for you. we’re ecstatic to welcome mirrorball high shine + protect antioxidant shampoo + conditioner. this dazzling duo still boosts color vibrancy, but with even more benefits. it boosts brilliant shine by 45%*, provides antioxidant-rich nourishment, + removes 57% of pollution buildup* that would otherwise block a shiny, healthy look.

q: how does protecting hair from pollution buildup increase shine?

a: pollution buildup can add a coating to your strands that can cause dullness.without the pollution buildup, your hair is left looking shiny and healthy.

q: what is the amika signature scent?

a: an intoxicating blend of warm vanilla, spicy sweet clover, and fresh citrus.

what is mirrorball high shine + protect antioxidant conditioner?

get shiny hair from every angle. this antioxidant-rich conditioner boosts brilliant shine by 45%* and removes 57%* pollution buildup that would otherwise block a shiny, healthy hair look.

who it's for:

fine-medium hair types 1–3c combating dullness

why it's special:

take a shine to lustrous locks. infused with grape leaf extract, raspberry extract, magnolia extract, and sea buckthorn, this shine-inducing conditioner offers lightweight moisture while boosting hair color vibrancy.

- boosts brilliant shine: your mane will be as bright as a mirrorball with 45%* more shine.

- removes 57%* of pollution buildup: that would otherwise block a shiny, healthy hair look.

- smooths + softens: lather up your locks with mirrorball for a softer, smoother, and shiny finish.

*clinically proven, when used with mirrorball shampoo.

key Ingredients:

• red wine + raspberry leaf extract: say goodbye to pollutants thanks to help from the active antioxidants in this protecting extract.
• grape leaf extract: derived from red vine leaves, this reviving extract is loaded with antioxidants known to help combat damage.
• magnolia + ginger root extract: helps dial up shine + hair vitality with natural antioxidants + photoprotective molecules.
• sea buckthorn - one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid Omega 7. The superfruit is loaded with 15 times more vitamin C than an orange and 3 times more vitamin A than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. even better, our sea buckthorn is sustainably sourced from Tibet!

full Ingredient List:

Water/Eau/Aqua, Cetearyl Alcohol, Isopropyl Palmitate, Behentrimonium Chloride, Neopentyl Glycol Diheptanoate, Silicone Quaternium-8, Dimethicone, Quaternium-91, Trideceth-10, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Pentaclethra Macroloba Seed Oil, Rubus Idaeus (Red Raspberry/Framboise Rouge) Leaf Extract, Magnolia Officinalis (Magnolia) Bark Extract, Zingiber Officinale (Ginger/Gingembre) Root Extract, Vitis Vinifera (Grape/Raisin) Leaf Extract, Wine Extract, Lactobacillus Ferment, Glycerin, Caprylic/Capric Triglyceride, Cocamide MIPA, Isododecane, Stearamidopropyl Dimethylamine, PPG-3 Benzyl Ether Myristate, PPG-1 Trideceth-6, Polyquaternium-37, Propylene Glycol Dicaprylate/Dicaprate, Tetrasodium Glutamate Diacetate, Citric Acid, Propylene Glycol, Isopropyl Alcohol, Phenoxyethanol, Ethylhexylglycerin, Sodium Hydroxide, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene

How to Instructions:

- ideal for fine-medium hair types

- squeeze excess water out of hair.

- apply on mid-lengths to ends. use comb to detangle and evenly disperse product.

1. please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
2. twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.

what is bust your brass cool blonde strength repair shampoo?

condition + tone your way to a brighter blonde + 2.2 stronger hair*

what is bust your brass cool blonde repair shampoo?

how to use

how-to get your strongest + brightest mane

please note: we suggest applying the bust your brass products on a test strip of hair at the nape of the neck before settling on a routine.

customize your bust your brass routine!
if you are a natural (non-color treated) blonde:

• in the summer months (when hair is more likely to become brassy), use the bust your brass shampoo + conditioner every other wash.
• use the bust your brass repair mask 1x per week in place of conditioner.

1. please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
2. twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.

if you are a platinum blonde:

• to maintain tone, use bust your brass shampoo + conditioner every other wash.
• we suggest alternating bust your brass shampoo + conditioner with the kure shampoo + conditioner and multi-task repair treatment.
• use bust your brass repair mask 1x per week in place of conditioner.
• if you notice pesky brassiness pop up, use the bust your brass system every wash until desired tone is reached.
• keep track of your tone: if you're loving your tone, keep up your routine as is. if you notice brassiness peeking in, increase use the bust your brass mask an additional time per week. if you are a little too cool-toned and nearing a violet tone, cut back on the bust your brass routine for a week or two.

if you have highlights, a balayage, or natural-looking (color-treated) blonde hair:

• use bust your brass shampoo + conditioner every other wash.
• assess hair's tone and pivot (increase or decrease usage) as needed.
• those with naturally dark hair should use the bust your brass intense repair mask 1x per week in place of conditioner.
• please note: naturally darker or brunette hair will fight to return to natural hair color; in this case, increase the usage of system.

if you have gray hair:

• use bust your brass shampoo + mask every wash or alternate every other wash with the kure collection.

if you are a textured blonde:

• follow the regimen suggested above based on type of blonde, but use the bust your brass repair mask in place of conditioner for an extra dose of moisture. the bust your brass repair mask is the perfect mix of toning, moisture, and repair which is just what a textured blonde needs."

1. please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
2. twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.

INGREDIENTS

key ingredients

• bond fortifying technology: helps target + strengthen the bonds in hair most prone to breakage due to environmental stressors, heat, chemical treatments + more.
  
• vegan proteins: derived from quinoa + provide keratin-like benefits.
  
• plant butters: vitamin-rich mango butter, shea butter + borage oil.
  
• ultra-violet pigments: counteract yellow + brassy tones to bring out the best shades of blonde, silver + gray.

full ingredients

Water/Aqua/Eau, Myristyl Alcohol, Propylene Glycol, Cetearyl Alcohol, Cetrimonium Chloride*, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Aloe Barbadensis Leaf Juice, Glycerin, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-PCA Dimethicone, Butylene Glycol, C11-15 Pareth-7, C12-16 Pareth-9, Caprylyl Glycol, Decyl Oleate, Disodium PEG-12 Dimethicone Sulfosuccinate, Trideceth-12, Trimethylsiloxyamodimethicone, Citric Acid, Etidronic Acid, Lauryl Alcohol, Hydrogenated Palm Glycerides Citrate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Cetyl Alcohol, Benzyl Alcohol, Tocopherol, Fragrance/Parfum, Hydroxycitronellal, Limonene, Ext. Violet 2 (CI 60730) *antistatic agent/agent antistatique 

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

what is the the kure conditioner + forever friend bottle duo?

this planet-friendly pair—including a refill pouch of the kure strength repair conditioner + a forever friend refillable shampoo bottle—was specially curated to help reduce impact over time.*

who it's for

all hair types 1-4c. ideal for high porosity hair.

why it's special

amika is a proud pal to the planet, so we're making it easy to do good for your hair + the environment. in fact, using this duo together reduces environmental impact by 98.4** over the course of two years!

forever friend refillable shampoo bottle:
- a refillable, reusable bottle made with BPA-free + EA-free eastman Tritan plastic
- helps reduces your environmental impact by 69%†
- dishwasher safe + impact resistant

the kure strength repair conditioner pouch:
- an ultra-moisturizing conditioner that strengthens strands damaged by everyday stressors, heat + chemical treatments
- clinically proven to leave hair 2x stronger with 55% less breakage††

*all emission and environmental impact claims were generated from Sustainable Minds software.
** when compared to traditional, virgin plastic bottles.
†after using 1 forever friend bottle for one year, compared to 2 PCR bottles.
††clinically proven when shampoo + conditioner are used continuously as a system.

key ingredients

• fortifying technology: helps target + strengthen hair prone to breakage.
• plant butters: rich in nutrients like omega fatty acids, vitamins + minerals.
• vegan proteins: helps to reinforce damaged hair + improve shine.
  
• sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.

full ingredients

water/aqua/eau, myristyl alcohol, propylene glycol, cetearyl alcohol, cetrimonium chloride*, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, aloe barbadensis leaf juice, glycerin, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, c11-15 pareth-7, c12-16 pareth-9, caprylyl glycol, decyl oleate, disodium peg-12 dimethicone sulfosuccinate, trideceth-12, trimethylsiloxyamodimethicone, citric acid, etidronic acid, lauryl alcohol, hydrogenated palm glycerides citrate, phenoxyethanol, potassium sorbate, sodium benzoate, cetyl alcohol, benzyl alcohol, tocopherol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

how to use

- Pour pouch into bottle.
- After shampooing, apply conditioner from mid-lengths to ends.
- Let it sit for two minutes.
- Rinse.
- Once conditioner runs out, unscrew the top of the forever bottle and give it a wash.
- Use any amika conditioner pouch to refill.

good to know / FAQ

is this color-safe?
yes, the kure conditioner is color-safe.

is this safe for keratin, Brazilian, or other chemically-treated hair?
yes! the kure conditioner is suitable for keratin, Brazilian, or other chemically treated hair.

can I use this every day?
yes! the kure conditioner is formulated to be used daily or every wash day.

what is the amika signature scent?
an intoxicating blend of warm vanilla, spicy sweet clover, and fresh citrus.

amika + the planet are friends forever. this refillable, reusable shampoo bottle is made with BPA-free and EA-free eastman tritan ™️ plastic that helps reduce* environmental impact over time.

WHY IT’S SPECIAL

this refillable, reusable shampoo bottle is made with BPA-free and EA-free eastman tritan ™️ plastic that reduces environmental impact** by 69%*.

• dishwasher safe: we recommend washing them between refills!
• impact resistant: no worries if you drop them in the shower, they’re sticking around forever.​
• fits in the shower: the compact size and shape of these bottles are perfect for any nook + cranny in your shower.

*after using 1 forever friend bottle for one year, compared to 2 PCR bottles.
**all emission and environmental impact claims were generated from sustainable minds ®️ software.

FULL INGREDIENTS

how to use

amika + the planet are friends forever. this refillable, reusable conditioner bottle is made with BPA-free and EA-free eastman tritan ™️ plastic that helps reduce* environmental impact over time.

why it's special

this refillable, reusable conditioner bottle is made with BPA-free and EA-free eastman tritan ™️ plastic that reduces environmental impact** by 69%*.

• dishwasher safe: we recommend washing them between refills!
• impact resistant: no worries if you drop them in the shower, they’re sticking around forever.​
• fits in the shower: the compact size and shape of these bottles are perfect for any nook + cranny in your shower.

*after using 1 forever friend bottle for one year, compared to 2 PCR bottles.
**all emission and environmental impact claims were generated from sustainable minds ®️ software.

who it's for

all hair is welcome

ingredients

how to use