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prevent fade for up to 40 washes* with this color-protecting + strengthening shampoo.
What it is
a color-protecting shampoo that cleanses, prevents fade for up to 40 washes* + strengthens hair so your color stays vibrant, starting in the shower.
Who it's for
all color-treated hair types (1-4c)
for thicker hair, pair with hydro rush mask for an added boost of moisture.
Why it's special
this stylist-trusted shampoo is clinically proven to prevent color fade for up to 40 washes* + deliver 11x stronger hair.* made to protect your color every time you step in the shower + rinse out quickly without residue, so you spend less time under color-stripping water. get always-on protection for always-vibrant color.
- gently cleanses + prevents color fade for up to 40 washes*
- 11x stronger hair + 91% less breakage*
- moisturizes to leave hair shiny, soft + more manageable
- won’t strip or shift your color
*clinically proven when shampoo + conditioner are used together as a system.
Key Ingredients
- color longevity complex: a combination of color-locking polymers, peptides + color-retention silicones that preserves color vibrancy while preventing dullness + fading
- high-refractive glossing polymer: made to mimic natural ceramides found in skin + hair, this modified polymer forms a film to visibly enhance hair gloss + smooth rough cuticles for shinier hair
- black currant extract: an antioxidant-rich fruit known to protect against oxidative stress that can impact hair color
- sea buckthorn extract: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin
Full Ingredients List
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Hydroxysultaine, Cocamidopropyl Betaine, Cocamide MIPA, Sodium Methyl Cocoyl Taurate, Glycol Stearate, Ribes Nigrum (Black Currant/Cassis) Fruit Extract, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Hydrolyzed Rice Protein, Panthenol, Amodimethicone, Sodium Polyaspartate, Polyquaternium-113, Polyquaternium-53, Polyquaternium-7, Polyquaternium-92, Glycerin, Butylene Glycol, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Sodium Carrageenan, Ethylhexylglycerin, Aminomethyl Propanol, Phenoxyethanol, Polysorbate 20, Citric Acid, Sodium Hydroxide, Potassium Sorbate, Sodium Metabisulfite, Sodium Benzoate, Sodium Citrate, Sodium Chloride, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
How To Instructions
1. lather + massage shampoo through wet hair from root to ends.
2. rinse.
safety information:
avoid contact with eyes.
FAQs
is the protector shampoo suitable for bleached hair?
those with bleached blonde, gray + silver hair should reach for our bust your brass collection instead to help tone + reduce breakage. to help repair chemical damage, choose the kure strength repair collection.
do i need to use the protector color protect + strengthen treatment?
using the protector shampoo + conditioner will already help extend your color long past your salon appointment. adding in the protector color protect + strengthen treatment provides even more protection, as it reduces color fade + shift from up to 15 hours of UV exposure* + delivers 7.9x more detangled + moisturized hair*.
*clinically proven
what is the amika signature scent?
an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.
prevent fade for up to 40 washes* with this color-protecting + strengthening conditioner.
What it is
a color-protecting conditioner that nourishes, prevents fade for up to 40 washes* + strengthens hair so your color stays vibrant, starting in the shower.
Who it's for
all color-treated hair types (1-4c)
for thicker hair, pair with hydro rush mask for an added boost of moisture.
Why it's special
this stylist-trusted conditioner is clinically proven to prevent color fade for up to 40 washes* + deliver 11x stronger hair.* made to protect your color every time you step in the shower + leave hair moisturized + shiny, so color looks even more vibrant. get always-on protection for always-vibrant color.
- deeply conditions + prevents color fade for up to 40 washes*
- 11x stronger hair + 91% less breakage*
- moisturizes to leave hair shiny, soft + more manageable
- won’t strip or shift your color
*clinically proven.
Key Ingredients
- color longevity complex: a combination of color-locking polymers, peptides + color-retention silicones that preserves color vibrancy while preventing dullness + fading
- high-refractive glossing polymer: made to mimic natural ceramides found in skin + hair, this modified polymer forms a film to visibly enhance hair gloss + smooth rough cuticles for shinier hair
- black currant extract: an antioxidant-rich fruit known to protect against oxidative stress that can impact hair color
- sea buckthorn extract: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin
Full Ingredients
Water/Aqua/Eau, Cetyl Alcohol, Stearyl Alcohol, Cetearyl Alcohol, Behentrimonium Chloride*, Propanediol, Ribes Nigrum (Black Currant/Cassis) Fruit Extract, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Squalane, Hydrolyzed Rice Protein, Amodimethicone, Sodium Polyaspartate, Polyquaternium-113, Polyquaternium-7, Polyquaternium-92, Glycerin, Cetrimonium Bromide, Cetrimonium Chloride*, Guar Hydroxypropyltrimonium Chloride, Butylene Glycol, Caprylyl Glycol, Trideceth-12, Sodium Carrageenan, Ethylhexylglycerin, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Sodium Metabisulfite, Citric Acid, Sodium Hydroxide, Isopropyl Alcohol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Tetramethyl Acetyloctahydronaphthalenes *antistatic agent/agent antistatique
How To
1. massage conditioner from mid-lengths to ends.
2. leave on for 2–3 minutes. rinse thoroughly.
safety information
avoid contact with eyes.
FAQs
is the protector conditioner suitable for bleached hair?
those with bleached blonde, gray + silver hair should reach for our bust your brass collection instead to help tone + reduce breakage. to help repair chemical damage, choose the kure strength repair collection.
do i need to use the protector color protect + strengthen treatment?
using the protector shampoo + conditioner will already help extend your color long past your salon appointment. adding in the protector color protect + strengthen treatment provides even more protection, as it reduces color fade + shift from up to 15 hours of UV exposure* + delivers 7.9x more detangled + moisturized hair*.
*clinically proven
what is the amika signature scent?
an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.
a sulfate-free shampoo that's packed with vitamins + antioxidants for soft + nourished hair.
what is normcore signature shampoo?
who it’s for
fine to medium hair types seeking nourishment
why it’s special
- leaves hair 7x more conditioned*.
- coconut Acid - provides excellent lathering + conditioning.
- 94% agree normcore signature shampoo gently cleanses hair without stripping moisture**.
how to use
- massage a quarter-sized amount of normcore signature shampoo through wet hair focusing on the roots. rinse.
- double cleanse. the first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. fully rinse out.
- for best results, follow with normcore signature conditioner or soulfood nourishing mask (sold separately).
- use as part of your wash care routine.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
ingredients
key ingredients
- coconut acid - helps to provide excellent lathering and conditioning.
- sea buckthorn - one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. also rich in vitamin C + A and contains antioxidants making it the ultimate holy grail ingredient for hair and scalp.
full ingredients
sustainability
jam packed with vitamins + antioxidants for moisturized, soft + nourished strands.
what is normcore signature conditioner?
who it’s for
medium to thick hair types seeking nourishment
why it’s special
- shea butter - formulated with rich shea butter, this conditioner provides deep nourishment and softness, plus its full of vitamins, minerals, + five fatty acids.
- weightlessly hydrates- we made sure this conditioner intensely hydrates, but never weighs you down.
how to use
- squeeze excess water out of hair.
- apply on mid-lengths to ends. use comb to detangle and evenly disperse product.
- leave on for two to three minutes.
- rinse thoroughly.
- finish shower off with cool water to seal in moisture and close the cuticle.
- use as part of your wash care routine.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
ingredients
key ingredients
- shea butter - loaded with vitamins, minerals + five fatty acids to provide deep nourishment + softness.
- sea buckthorn - one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid Omega 7 typically found in fish oil. Omega 7 promotes elasticity and provides superior hydration making it the ultimate holy grail ingredient for hair and scalp.
full ingredients
sustainability
what is the kure strength repair shampoo?
a fortifying shampoo that luxuriously lathers + is clinically proven to strengthen damaged hair due to everyday stressors, heat + chemical treatments.
who it's for
all hair types 1–4c experiencing damage
best for high porosity hair
why it's special
this shampoo's luxe lather gently cleanses while working to strengthen + reduce breakage.
- 2x stronger* + 55% less breakage* hair after one use.
- safe for strands: clinically proven to be safe for color-treated hair.**
*clinically proven when shampoo + conditioner are used continuously as a system.
**clinically tested when shampoo + conditioner are used as a system.
how to use
- massage a quarter-sized amount of the kure bond repair shampoo through wet hair focusing on the roots. rinse.
- double cleanse. the first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. fully rinse out.
- for best results, follow with the kure conditioner.
- use as part of your wash care routine.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
ingredients
key ingredients
– fortifying technology: helps target + strengthen hair prone to breakage.
- plant butters + vegan proteins: delivers rich moisture + nourishment.
- sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.
full ingredients
a conditioner that strengthens hair + prevents future breakage for your strongest mane yet.
what is the kure strength repair conditioner?
a fortifying conditioner that's ultra moisturizing + clinically proven to strengthen damaged hair due to everyday stressors, heat + chemical treatments.
who it's for
all hair types 1–4c experiencing damage
best for high porosity hair
why it's special
this conditioner intensely hydrates while working to strengthen + bring dry, damaged hair back from its breaking point.
- 55% less breakage* + 2x stronger* hair after one use.
- safe for strands: clinically proven to be safe for color-treated hair.**
*clinically proven when shampoo + conditioner are used continuously as a system.
**clinically tested when shampoo + conditioner are used as a system.
how to use:
- squeeze excess water out of hair.
- apply on mid-lengths to ends. use comb to detangle + evenly disperse product.
- leave on for 2-3 minutes.
- rinse thoroughly.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
ingredients
key ingredients
- fortifying technology: helps target + strengthen hair prone to breakage.
-
plant butters + vegan proteins: formulated with plant butters + vegan proteins, the kure is rich in nourishing nutrients like omega fatty acids, vitamins + minerals.
-
sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.
full ingredients
lock in moisture + lock out frizz for 72 hours,* starting in the shower.
what is forget frizz anti-frizz shampoo?
not feeling frizz? as the first step in your frizz-fighting routine, forget frizz anti-frizz shampoo locks in moisture + locks out frizz for 72 hours* while sealing in long-lasting smooth.
who it's for
medium-to-thick, coarse, wavy + coily hair types (2a-4c) prone to frizz.
why it's special
leave frizz on read with this smooth-sealing shampoo that visibly reduces frizz while giving strands some lightweight hydration. forget frizz is formulated with extended humidity shield technology—made up of smoothing molecules + extended-release capsules for long-lasting smoothing while blocking out humidity—alongside aloe leaf juice + our signature sea buckthorn to help seal in moisture + water lily extract to tame frizz + improve manageability.
- long-lasting frizz fighting: forget frizz helps reduce frizz by up to 74% for 72 hours.*
- a moisture boost: get all-day frizz control + lightweight hydration.
- not today, humidity: an extended humidity shield keeps hair frizz free, no matter the weather.
how to use
- massage through wet hair
- rinse.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
key ingredients
- extended humidity shield: heat-activated smoothing molecules + extended-release capsules help create a silky shield on the hair to block out humidity for a smooth that lasts.
- water lily extract: helps to tame frizz + improve manageability.
- aloe leaf juice: helps to enhance shine + allows hair to retain its natural moisture.
- signature sea buckthorn: nutrient-packed sea buckthorn, rich in fatty acids, antioxidants, vitamins + lipids, helps to nourish the cuticle + seal in hydration.
full ingredients
Water/Aqua/Eau, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, Cocamidopropyl Hydroxysultaine, Glycerin, Cocamide MIPA, Glycolic Acid, Lactic Acid, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cocos Nucifera (Coconut) Oil, Nymphaea Alba (Water Lily) Root Extract, Aloe Barbadensis Leaf Juice Powder, Panthenol, Coconut Acid, Trehalose, Ethyl Linoleate, Ethyl Oleate, Polyglyceryl-10 Laurate, Caprylic Acid, Xylitol, Maltodextrin, Tocopherol (Vitamin E/Vitamine E), Cetearyl Alcohol, Behentrimonium Chloride*, Phenyl Trimethicone, Propylene Glycol, Ethylhexylglycerin, Polyquaternium-7, Sorbitol, Sodium Lignosulfonate, Ceresin, Tetrasodium Glutamate Diacetate, Magnesium Aluminum Silicate, Glycol Distearate, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Sodium Isethionate, Benzyl Alcohol, Citric Acid, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene *antistatic agent/agent antistatique
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
lock in moisture + lock out frizz for 72 hours,* starting in the shower.
what is forget frizz anti-frizz conditioner?
not feeling frizz? as the first step in your frizz-fighting routine, forget frizz anti-frizz conditioner locks in moisture + locks out frizz for 72 hours* while sealing in long-lasting smooth.
who it's for
medium-to-thick, coarse, wavy + coily hair types (2a-4c) prone to frizz.
why it's special
leave frizz on read with this smooth-sealing conditioner that visibly reduces frizz while giving strands some lightweight hydration. forget frizz is formulated with extended humidity shield technology—made up of smoothing molecules + extended-release capsules for long-lasting smoothing while blocking out humidity—alongside aloe leaf juice + our signature sea buckthorn to help seal in moisture + water lily extract to tame frizz + improve manageability.
- long-lasting frizz fighting: forget frizz helps reduce frizz by up to 74% for 72 hours.*
- a moisture boost: get all-day frizz control + lightweight hydration.
- not today, humidity: an extended humidity shield keeps hair frizz free, no matter the weather.
*clinically proven for up to 72 hours.
how to use
- massage through wet hair
- rinse.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
key ingredients
- extended humidity shield: heat-activated smoothing molecules + extended-release capsules help create a silky shield on the hair to block out humidity for a smooth that lasts.
- water lily extract: helps to tame frizz + improve manageability.
- aloe leaf juice: helps to enhance shine + allows hair to retain its natural moisture.
- signature sea buckthorn: nutrient-packed sea buckthorn, rich in fatty acids, antioxidants, vitamins + lipids, helps to nourish the cuticle + seal in hydration.
full ingredients
Water/Aqua/Eau, Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Glyceryl Stearate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Lavandula Angustifolia (Lavender/Lavande) Flower Extract, Chamomilla Recutita (Matricaria/Matricaire) Flower Extract, Rosmarinus Officinalis (Rosemary/Romarin) Leaf Extract, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-PCA Dimethicone, Butylene Glycol, Sodium Gluconate, Sodium Methyl Cocoyl Taurate, Disodium PEG-12 Dimethicone Sulfosuccinate, PEG-55 Propylene Glycol Oleate, PEG-12 Dimethicone, PEG-150 Distearate, Polyquaternium-10, Polyquaternium-7, Polysorbate 20, Propylene Glycol, Citric Acid, Dehydroacetic Acid, Benzyl Alcohol, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Benzoic Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Ext. Violet 2 (CI 60730)
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
wash your way to 3x more hydration* + 72 hour* moisture with this silicone-free shampoo.
what is hydro rush intense moisture shampoo?
who it's for
best for low porosity hair
why it's special
- drench your hair with 3x more hydration* with hydro rush intense moisture shampoo. immersed in potent + natural ingredients, this shampoo gently cleanses while resulting in long-lasting moisture.
- ultra-hydrating: hydro rush intense moisture shampoo boosts moisture for 72 hours* and results in hair that is 3x more hydrated*.
- reduces breakage: this shampoo is clinically proven to result in 50% less breakage*.
- immersed in natural, potent ingredients like squalane, hyaluronic acid, polyglutamic acid, coconut water, and blue algae.
how to use
deep dive into your hydrated hair routine:
- lather and massage through wet hair from root to tip.
- rinse.
- for best results, follow with hydro rush intense moisture conditioner for the ultimate rush of deep hydration.
- use as part of your wash care routine.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
ingredients
key ingredients
- squalane - proven to help protect from dehydration and restore lipid barriers, squalane helps to prevent moisture loss while restoring hair's suppleness.
- hyaluronic acid - typically, a naturally found substance in skin, hyaluronic acid helps plump up dry hair by attracting in moisture from the air around you.
- polyglutamic acid - known to promote moisture retention.
- bio-fermented coconut water - contains various electrolytes, monolaurin, lauric acid, and plant hormones to add natural hydration to hair.
- blue/green algae - provides essential fatty acids, amino acids, as well as vitamin a and beta-carotene.
- sea buckthorn - one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid omega 7. the superfruit is loaded with 15 times more vitamin c than an orange and 3 times more vitamin a than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. even better, our sea buckthorn is sustainably sourced from tibet!
full ingredients
sustainability
wash your way to 3x more hydration* + 72 hour* moisture with this silicone-free conditioner.
what is hydro rush moisture conditioner?
who it's for
best for low porosity hair
why it's special
- drench your hair with 3x more hydration* with hydro rush intense moisture conditioner. immersed in potent + natural ingredients, this conditioner results in long-lasting moisture.
- ultra-hydrating: hydro rush intense moisture conditioner boosts moisture for 72 hours* and results in hair that is 3x more hydrated*.
- reduces breakage: this conditioner is clinically proven to result in 50% less breakage*.
- immersed in natural, potent ingredients like squalane, hyaluronic acid, polyglutamic acid, coconut water, and blue algae.
how to use
deep dive into your hydrated hair routine:
- massage from mid-lengths to ends.
- leave on for 2-3 minutes.
- rinse.
- use as part of your wash care routine.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
ingredients
key ingredients
- squalane - proven to help protect from dehydration and restore lipid barriers, squalane helps to prevent moisture loss while restoring hair's suppleness.
- hyaluronic acid - typically, a naturally found substance in skin, hyaluronic acid helps plump up dry hair by attracting in moisture from the air around you.
- polyglutamic acid - known to promote moisture retention.
- bio-fermented coconut water - contains various electrolytes, monolaurin, lauric acid, and plant hormones to add natural hydration to hair.
- blue/green algae - provides essential fatty acids, amino acids, as well as vitamin a and beta-carotene.
- sea buckthorn - one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid omega 7. the superfruit is loaded with 15 times more vitamin c than an orange and 3 times more vitamin a than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. even better, our sea buckthorn is sustainably sourced from tibet!
full ingredients
sustainability
cleanse, condition + treat with a complete routine that puts softness first
what is the soft strand stars nourishing wash + care set?
real results backed by clinical proof + infused with our signature superfruit.
who it's for
medium to thick hair types seeking nourishment.
why it's special
soft hair starts here. this 3-piece system includes:
- full size! normcore signature shampoo + conditioner: a nourishing wash duo that gets hair clean, soft + 7x more conditioned.*
- travel size! soulfood nourishing mask: a rich, nutrient-packed mask for next-level softness + 11.4x more moisture.*
*clinically proven when used as a system.
*clinically proven, after 1 use.
how to use
for can’t-stop-touching-it softness:
1. massage shampoo into wet hair to gently cleanse + nourish. rinse.
2. smooth conditioner from mid-lengths to ends to hydrate + soften. rinse.
3. apply mask from roots to ends + wait 5-7 minutes to deeply condition. rinse.
safety information:
avoid contact with eyes.
key ingredients
- jojoba seed oil: helps to moisturize + soften hair.
- coconut acid: helps to lather + condition.
- shea butter: rich in vitamins, minerals + fatty acids.
- sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.
full ingredients
normcore signature shampoo:
water/eau/aqua, sodium cocoyl isethionate, glycol stearate, cocamidopropyl hydroxysultaine, cocamidoproylamine oxide, coconut acid, glycerin, cocamidopropyl betaine, cocamidopropyl dimethylamine, sodium isethionate, hippophae rhammnoides (sea buckthorn/argousier) fruit extract, phenoxyethanol, peg-150 distearate, caprylyl glycol, guar hydroxypropyltrimonium chloride, polyquaternium-7, ethylhexylglycerin, hexylene glycol, dimethylamidopropylamine, citric acid, sodium chloride, fragrance/parfum
normcore signature conditioner:
water/eau/aqua, cetearyl alcohol, behentrimonium chloride*, fragrance/parfum, glycerin, butyrospermum parkii (shea/karite) butter, hippophae rhamnoides (sea buckthorn/argousier) fruit extract, silicone quaternium-8, trideceth-10, capryloyl glycerin/sebacic acid copolymer, diheptyl succinate, isopropyl alcohol, cocamide mipa, polyquaternium-37, caprylyl glycol, propylene glycol dicaprylate/dicaprate, ethylhexylglycerin, hexylene glycol, ppg-1 trideceth-6, citric acid, sodium hydroxide, phenoxyethanol, butylphenyl methylpropional, limonene, hydroxycitronellal, hydroxyisohexyl 3-cyclohexene carboxaldehyde, citronellol *antistatic agent/agent antistatique.
soulfood nourishing hair mask:
water/eau/aqua, cetyl alcohol, cetearyl alcohol, simmondsia chinensis (jojoba) seed oil, panthenol, behentrimonium chloride, dimethicone, propylene glycol, hippophae rhamnoides (sea buckthorn/argousier) seed oil, phenoxyethanol, cetrimonium chloride, isopropyl alcohol, fragrance/parfum, ascorbic acid, citric acid, butylphenyl methylpropional, limonene, hydroxycitronellal, hydroxyisohexyl 3-cyclohexene carboxaldehyde.
all the steps breakage-prone hair needs to restore strength in the shower
what is the mane menders strength repair wash + care set?
a stylist-trusted system to target damage, dryness + breakage.
who it's for
all hair types 1–4c experiencing damage and dryness
why it's special
all the steps breakage-prone hair needs to restore strength in the shower.
- full size! the kure strength repair shampoo + conditioner: a fortifying wash duo that leaves hair 2x stronger* with 55% less breakage.*
- travel size! the kure intense strength repair mask: an intensive mask that leaves hair 5.6x stronger** + majorly moisturized in minutes.
*clinically proven when shampoo + conditioner are used continuously as a system.
**clinically proven with continued use.
how to use
to bring hair back from its breaking point:
1. massage shampoo into wet hair to gently cleanse weakened strands. rinse.
2. smooth conditioner from mid-lengths to ends to moisturize + reduce breakage. rinse.
3. apply mask from roots to ends + wait 5-7 minutes for deep conditioning + strength repair. rinse.
safety information:
avoid contact with eyes.
key ingredients
-
fortifying technology: helps target + strengthen hair prone to breakage.
-
borage oil: extracted from starflower seeds, this oil contains the highest levels of the essential omega-6 fatty acid.
-
shea butter: rich in vitamins, minerals + fatty acids.
-
sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin."
full ingredients
the kure shampoo: water/aqua/eau, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, disodium cocoamphodiacetate, peg-7 glyceryl cocoate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, persea gratissima (avocado/avocat) oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, lavandula angustifolia (lavender/lavande) flower extract, chamomilla recutita (matricaria/matricaire) flower extract, rosmarinus officinalis (rosemary/romarin) leaf extract, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, disodium edta, disodium peg-12 dimethicone sulfosuccinate, peg-12 dimethicone, peg-150 distearate, polyquaternium-10, polyquaternium-7, polysorbate 20, propylene glycol, glycol, glycol stearate, glycol distearate, sodium methyl cocoyl taurate, citric acid, dehydroacetic acid, benzyl alcohol, phenoxyethanol, potassium sorbate, sodium benzoate, benzoic acid, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene
the kure conditioner: water/aqua/eau, myristyl alcohol, propylene glycol, cetearyl alcohol, cetrimonium chloride*, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, aloe barbadensis leaf juice, glycerin, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, c11-15 pareth-7, c12-16 pareth-9, caprylyl glycol, decyl oleate, disodium peg-12 dimethicone sulfosuccinate, trideceth-12, trimethylsiloxyamodimethicone, citric acid, etidronic acid, lauryl alcohol, hydrogenated palm glycerides citrate, phenoxyethanol, potassium sorbate, sodium benzoate, cetyl alcohol, benzyl alcohol, tocopherol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique
the kure intense mask: water/eau/aqua, cetearyl alcohol, cetyl alcohol, dimethicone, glycerin, isopropyl myristate, behentrimonium chloride*, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, hydrolyzed quinoa, panthenol, tocopheryl acetate, cetrimonium chloride*, bis-pca dimethicone, disodium peg-12 dimethicone sulfosuccinate, polyquaternium-37, dicaprylyl carbonate, ethylhexylglycerin, butylene glycol, aminomethyl propanol, lauryl glucoside, benzyl alcohol, potassium sorbate, sodium benzoate, phenoxyethanol, citric acid, isopropyl alcohol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique
3 steps for 3 days without frizz*
what is the hydration heavyweights hydrating wash + care set?
everything you need to get over a weekend’s worth of smooth hair.
who it's for
medium to thick, coarse hair types (2a-4c) prone to frizz
why it's special
tackle humidity head on with a set that keeps hair smooth (no matter the forecast). 3-step system includes:
- full size! forget frizz anti-frizz shampoo + conditioner: a humidity-defying wash duo that fights frizz + keeps styles smooth for 3 days.*
- travel size! frizz-me-not hydrating anti-frizz treatment: a heat-activated treatment that locks in 3 days of frizz + humidity protection.*
*clinically proven for up to 72 hours.
*clinically proven.
how to use
for styles that stay smooth (even in high humidity):
1. massage shampoo into wet hair to gently cleanse + fight frizz. rinse.
2. smooth conditioner from mid-lengths to ends to lock in smoothing moisture. rinse.
3. spray treatment on towel-dried hair. heat style to seal in long-lasting humidity protection.
safety information:
avoid contact with eyes.
key ingredients
- extended humidity shield: helps create a silky shield on hair to block out humidity for a smooth that lasts.
- water lily extract: helps to tame frizz + improve manageability.
- aloe leaf juice: helps to enhance shine + retain hair’s natural moisture.
- hydrasoft smoothing complex: softens + smooths for ultra-glossy hair.
- sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.
full ingredients
forget frizz shampoo: Water/Aqua/Eau, Cetearyl Alcohol, Isopropyl Palmitate, Behentrimonium Chloride, Isododecane, Dimethicone, Glycolic Acid, Lactic Acid, Hippophae Rhamnoides (SeaBuckthorn/Argousier) Fruit/Seed Oil, Cocos Nucifera (Coconut) Oil, Panthenol, Tocopherol (Vitamin E/Vitamine E), Ethyl Linoleate, Ethyl Oleate, Nymphaea Alba (Water Lily) Root Extract, Aloe Barbadensis Leaf Juice, Caprylic Acid, Xylitol, Sorbitol, Trehalose, Polyglyceryl-10 Laurate, PPG-3 Benzyl Ether Myristate, Cocamide MIPA, PPG-1 Trideceth-6, Phenyl Trimethicone, Propylene Glycol, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Quaternium-91, Polyquaternium-37, Stearamidopropyl Dimethylamine, Sodium Lignosulfonate, Ceresin, Maltodextrin, Tetrasodium Glutamate Diacetate, Magnesium Aluminum Silicate, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Benzyl Alcohol, Citric Acid, Isopropyl Alcohol, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene
forget frizz conditioner: Water/Aqua/Eau, Cetearyl Alcohol, Isopropyl Palmitate, Behentrimonium Chloride*, Isododecane, Dimethicone, Glycolic Acid, Lactic Acid, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cocos Nucifera (Coconut) Oil, Panthenol, Tocopherol (Vitamin E/Vitamine E), Ethyl Linoleate, Ethyl Oleate, Nymphaea Alba (Water Lily) Root Extract, Aloe Barbadensis Leaf Juice, Caprylic Acid, Xylitol, Sorbitol, Trehalose, Polyglyceryl-10 Laurate, PPG-3 Benzyl Ether Myristate, Cocamide MIPA, PPG-1 Trideceth-6, Phenyl Trimethicone, Propylene Glycol, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Quaternium-91, Polyquaternium-37, Stearamidopropyl Dimethylamine, Sodium Lignosulfonate, Ceresin, Maltodextrin, Tetrasodium Glutamate Diacetate, Magnesium Aluminum Silicate, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Benzyl Alcohol, Citric Acid, Isopropyl Alcohol, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene *antistatic agent/agent antistatique
frizz-me-not treatment: Water/Eau/Aqua, Butylene Glycol, Isododecane, Dipropylene Glycol, Amodimethicone, Polyquaternium-37, Polysilicone-29, Silicone Quaternium-18, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cocos Nucifera (Coconut/Nuix de Coco) Oil, Glycolic Acid, Lactic Acid, Panthenol, Tocopherol, Aloe Barbadensis Leaf Juice, Trehalose, Ethyl Linoleate, Ethyl Oleate, Caprylic Acid, Xylitol, Cetearyl Alcohol, Phenyl Trimethicone, Behentrimonium Chloride*, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, Trideceth-6, Trideceth-12, Polyglyceryl-10 Laurate, Sodium Lignosulfonate, Tetrasodium Glutamate Diacetate, Maltodextrin, Ceresin, Magnesium Aluminum Silicate, Benzyl Alcohol, Citric Acid, Phenoxyethanol, Ethylhexylglycerin, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin *antistatic agent/agent antistatique
cleanse, condition + treat with a set that keeps thirsty hair hydrated for days
what is the hydration heavyweights hydrating wash + care set?
all the steps you need to maintain moisture way beyond wash day.
who it's for
for dry, textured, or coarse hair types 2a–4c.
why it's special
dry hair ends here. 3-step system includes:
- full size! hydro rush intense moisture shampoo + conditioner: a hyaluronic acid-infused wash duo that keeps dry hair hydrated for 3 full days.*
- travel size! hydro rush intense moisture leave-in conditioner: a lightweight leave-in that detangles, reduces frizz + locks in 3x more hydration.**
*clinically proven, when shampoo + conditioner are used as a system.
**clinically proven.
how to use
to drench hair in lasting hydration:
1. massage shampoo into wet hair to gently cleanse without stripping moisture. rinse.
2. smooth conditioner from mid-lengths to ends to deeply hydrate. rinse.
3. spray leave-in conditioner on towel-dried hair to lock in moisture for days. style as usual.
safety information:
avoid contact with eyes.
key ingredients
- squalane: helps protect from moisture loss
- hyaluronic acid: helps plump up dry hair by attracting moisture.
- polyglutamic acid: known to promote moisture retention.
- bio-fermented coconut water: adds natural hydration.
- blue/green algae: provides essential fatty acids, amino acids, as well as vitamin a and beta-carotene.
- sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin."
full ingredients
hydro rush intense moisture shampoo:water/eau/aqua, sodium cocoyl isethionate, cocamidopropyl hydroxysultaine, coco-glucoside, glycol distearate, squalane, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, brassica campestris (rapeseed/colza) seed oil, sesamum indicum (sesame/sésame) seed oil, cocos nucifera (coconut/nuix de coco) oil, sodium hyaluronate, polyglutamic acid, spirulina platensis (blue green algae/algues bleu-verte) extract, cocos nucifera (coconut/nuix de coco) water, emblica officinalis (gooseberry/groseille à maquereau) fruit extract, curcuma longa (turmeric) root extract, leuconostoc/radish root ferment filtrate, cocamide mipa, coconut acid, polyester-11, guar hydroxypropyltrimonium chloride, polyquaternium-7, polyquaternium-73, sodium methyl cocoyl taurate, tetrasodium glutamate diacetate, sodium benzoate, sodium isethionate, sodium hydroxide, sodium chloride, citric acid, potassium sorbate, phenoxyethanol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene
hydro rush intense moisture conditioner: water/eau/aqua, cetearyl alcohol, isopropyl palmitate, capryloyl glycerin/sebacic acid copolymer, behentrimonium chloride*, diheptyl succinate, quaterenium-91, persea gratissima (avocado/avocat) oil, squalane, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, brassica campestris (rapeseed/colza) seed oil, sesamum indicum (sesame/sésame) seed oil, cocos nucifera (coconut/nuix de coco) oil, sodium hyaluronate, polyglutamic acid, spirulina platensis (blue green algae /algues bleu-verte) extract, cocos nucifera (coconut/nuix de coco) water, emblica officinalis (gooseberry/groseille à maquereau) fruit extract, curcuma longa (turmeric) root extract, butyrospermum parkii (shea/karite) butter, leuconostoc/radish root ferment filtrate, glycerin, behentrimonium methosulfate, ppg-3 benzyl ether myristate, guar hydroxypropyltrimonium chloride, polyquaternium-37, polyquaternium-73, propylene glycol dicaprylate/dicaprate, polyquaternium-7, ethylhexylglycerin, tetrasodium glutamate diacetate, ppg-1 trideceth-6, sodium hydroxide, sodium chloride, isopropyl alcohol, citric acid, potassium sorbate, sodium benzoate, phenoxyethanol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique
hydro rush intense moisture leave-in conditioner: water/eau/aqua, glycerin, cetearyl alcohol, squalane, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, brassica campestris (rapeseed/colza) seed oil, sesamum indicum (sesame/sésame) seed oil, cocos nucifera (coconut/nuix de coco) oil, sodium hyaluronate, polyglutamic acid, spirulina platensis (blue green algae/algues bleu-verte) extract, cocos nucifera (coconut/nuix de coco) water, emblica officinalis (gooseberry/groseille à maquereau) fruit extract, curcuma longa (turmeric) root extract, pyrus malus (apple/pomme) fruit extract, leuconostoc/radish root ferment filtrate, panthenol, quaternium-91, myristyl myristate, behentrimonium chloride*, ethylhexylglycerin, phenoxyethanol, citric acid, potassium sorbate, sodium benzoate, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene, citronellol, coumarin *antistatic agent/agent antistatique.
rescue your strands with this trial set that detangles, targets damage, + strengthens.
what is the rescue team hair routine trial set?
in need of a new haircare routine? try this gift set, including mini refill pouches of the kure strength repair shampoo + conditioner + trial sizes of the wizard silicone-free detangling primer + the kure intense strength repair mask.
who it's for:
all hair is welcome
why it's special:
- the kure strength repair shampoo: a fortifying shampoo that gently cleanses, while resulting in 55% less breakage* + 2x stronger* hair.
- the kure strength repair conditioner: a moisturizing fortifying conditioner that results in 55% less breakage* + 2x stronger* hair.
- the kure intense strength repair mask: ultra-rich mask that is clinically proven to result in hair that is 3.2x stronger**, 8x more conditioned + with 69% less breakage.
- the wizard silicone-free detangling primer: this lightweight primer protects against 450°F heat, cuts down on blow dry time, reduces frizz + detangles all hair types.
how to use:
- on wet hair, massage in the kure strength repair shampoo from root to ends. rinse.
- apply the kure strength repair conditioner from mid-length to ends. rinse.
- for an intense weekly treat, apply the kure intense strength repair mask + let penetrate for 10 minutes. for low porosity hair, use in place of conditioner. rinse.
- spray the wizard silicone-free detangling primer on towel dried hair to detangle or heat protect before blow drying.
key ingredients:
- fortifying technology: helps target + strengthen hair prone to breakage.
- sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.
- borage oil: extracted from starflower seeds, contains the highest levels of the essential omega-6 fatty acid.
- shea butter: rich in vitamins, minerals + fatty acids.
- mango butter: rich in omegas and vitamin a, c + e.
- vegan proteins: helps to reinforce damaged hair + improve shine.
full ingredients:
the kure strength repair shampoo:
water/aqua/eau, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, disodium cocoamphodiacetate, peg-7 glyceryl cocoate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, persea gratissima (avocado/avocat) oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, lavandula angustifolia (lavender/lavande) flower extract, chamomilla recutita (matricaria/matricaire) flower extract, rosmarinus officinalis (rosemary/romarin) leaf extract, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, disodium edta, disodium peg-12 dimethicone sulfosuccinate, peg-12 dimethicone, peg-150 distearate, polyquaternium-10, polyquaternium-7, polysorbate 20, propylene glycol, glycol, glycol stearate, glycol distearate, sodium methyl cocoyl taurate, citric acid, dehydroacetic acid, benzyl alcohol, phenoxyethanol, potassium sorbate, sodium benzoate, benzoic acid, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene
the kure strength repair conditioner:
water/aqua/eau, myristyl alcohol, propylene glycol, cetearyl alcohol, cetrimonium chloride*, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, aloe barbadensis leaf juice, glycerin, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, c11-15 pareth-7, c12-16 pareth-9, caprylyl glycol, decyl oleate, disodium peg-12 dimethicone sulfosuccinate, trideceth-12, trimethylsiloxyamodimethicone, citric acid, etidronic acid, lauryl alcohol, hydrogenated palm glycerides citrate, phenoxyethanol, potassium sorbate, sodium benzoate, cetyl alcohol, benzyl alcohol, tocopherol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique
the kure intense strength repair mask:
water/eau/aqua, cetearyl alcohol, cetyl alcohol, dimethicone, glycerin, isopropyl myristate, behentrimonium chloride*, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, hydrolyzed quinoa, panthenol, tocopheryl acetate, cetrimonium chloride*, bis-pca dimethicone, disodium peg-12 dimethicone sulfosuccinate, polyquaternium-37, dicaprylyl carbonate, ethylhexylglycerin, butylene glycol, aminomethyl propanol, lauryl glucoside, benzyl alcohol, potassium sorbate, sodium benzoate, phenoxyethanol, citric acid, isopropyl alcohol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique
the wizard silicone-free detangling primer:
isododecane, isopropyl palmitate, isohexadecane, ethylhexyl olivate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, persea gratissima (avocado/avocat) oil, squalane, tocopheryl acetate, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene, citronellol, coumarin, geraniol
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
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