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what is bust your brass cool blonde strength repair shampoo?
all blondes, silvers + grays 1–4c looking to cool warm tones
wash your way to a brighter + healthier looking blonde! packed with fortifying technology, quinoa protein, plant butters + ultraviolet pigments, this purple shampoo keeps your blonde lookin' cool and strong.
bust your brass cool blonde strength repair shampoo is clinically proven to tone, hydrate + strengthen strands, resulting in 2.2x stronger hair* with 55% less breakage.*
safe for strands: clinically proven to be safe for color-treated hair.**
*clinically proven when shampoo + conditioner are used continuously as a system.*
*clinically tested when shampoo and conditioner are used as a system.
how to use
-
massage through wet hair
- rinse.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
- fortifying technology: helps target + strengthen hair prone to breakage.
- plant butters: vitamin-rich mango butter, borage oil + shea butter.
- vegan proteins: helps to reinforce damaged hair + improve shine.
- ultra-violet pigments: counteract yellow + brassy tones to bring out the best shades of blonde, silver + gray.
condition + tone your way to a brighter blonde + 2.2 stronger hair*
what is bust your brass cool blonde repair shampoo?
who it's for
all blondes, silvers + grays 1–4c looking to cool warm tones
why it's special
how to use
how-to get your strongest + brightest mane
please note: we suggest applying the bust your brass products on a test strip of hair at the nape of the neck before settling on a routine.
customize your bust your brass routine!
if you are a natural (non-color treated) blonde:
- in the summer months (when hair is more likely to become brassy), use the bust your brass shampoo + conditioner every other wash.
- use the bust your brass repair mask 1x per week in place of conditioner.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
if you are a platinum blonde:
- to maintain tone, use bust your brass shampoo + conditioner every other wash.
- we suggest alternating bust your brass shampoo + conditioner with the kure shampoo + conditioner and multi-task repair treatment.
- use bust your brass repair mask 1x per week in place of conditioner.
- if you notice pesky brassiness pop up, use the bust your brass system every wash until desired tone is reached.
- keep track of your tone: if you're loving your tone, keep up your routine as is. if you notice brassiness peeking in, increase use the bust your brass mask an additional time per week. if you are a little too cool-toned and nearing a violet tone, cut back on the bust your brass routine for a week or two.
if you have highlights, a balayage, or natural-looking (color-treated) blonde hair:
- use bust your brass shampoo + conditioner every other wash.
- assess hair's tone and pivot (increase or decrease usage) as needed.
- those with naturally dark hair should use the bust your brass intense repair mask 1x per week in place of conditioner.
- please note: naturally darker or brunette hair will fight to return to natural hair color; in this case, increase the usage of system.
if you have gray hair:
- use bust your brass shampoo + mask every wash or alternate every other wash with the kure collection.
if you are a textured blonde:
- follow the regimen suggested above based on type of blonde, but use the bust your brass repair mask in place of conditioner for an extra dose of moisture. the bust your brass repair mask is the perfect mix of toning, moisture, and repair which is just what a textured blonde needs."
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
INGREDIENTS
key ingredients
- bond fortifying technology: helps target + strengthen the bonds in hair most prone to breakage due to environmental stressors, heat, chemical treatments + more.
- vegan proteins: derived from quinoa + provide keratin-like benefits.
- plant butters: vitamin-rich mango butter, shea butter + borage oil.
- ultra-violet pigments: counteract yellow + brassy tones to bring out the best shades of blonde, silver + gray.
full ingredients
Water/Aqua/Eau, Myristyl Alcohol, Propylene Glycol, Cetearyl Alcohol, Cetrimonium Chloride*, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Borago Officinalis (Borage/Bourrache) Seed Oil, Mangifera Indica (Mango/Mangue) Seed Butter, Butyrospermum Parkii (Shea/Karite) Butter, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Aloe Barbadensis Leaf Juice, Glycerin, Hydrolyzed Quinoa, Aminomethyl Propanol, Bis-PCA Dimethicone, Butylene Glycol, C11-15 Pareth-7, C12-16 Pareth-9, Caprylyl Glycol, Decyl Oleate, Disodium PEG-12 Dimethicone Sulfosuccinate, Trideceth-12, Trimethylsiloxyamodimethicone, Citric Acid, Etidronic Acid, Lauryl Alcohol, Hydrogenated Palm Glycerides Citrate, Phenoxyethanol, Potassium Sorbate, Sodium Benzoate, Cetyl Alcohol, Benzyl Alcohol, Tocopherol, Fragrance/Parfum, Hydroxycitronellal, Limonene, Ext. Violet 2 (CI 60730) *antistatic agent/agent antistatique
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
what is bust your brass toning + strength repair mask?
a salon service in a jar. this ultra-luxe hair mask tones while strengthening + hydrating for a bright blonde.
who it's for
all blondes, silvers + grays 1–4c looking to cool warm tones
why it's special
bring blonde back to life. packed with fortifying technology, plant butters + ultra-violet pigments—for your strongest + brightest hair yet!
- the proof is in our claims - this toning mask is clinically proven to significantly brighten, intensely hydrate + strengthen hair.*
- safe for strands: clinically proven to be safe for color-treated hair.**
*clinically proven with continued use.
**clinically tested when shampoo + conditioner are used as a system.
- ultra-hydration - this luxurious mask is packed with 3 different types of plant butters and adds a healthy dose of moisture to dry strands.
- tones brassiness - counteract any yellow, unwanted brassy hues for an icy blonde, silver or gray.
- strengthens + reduces breakage while also helping to prevent future damage.
ingredients
key ingredients
-
fortifying technology: helps target + strengthen hair prone to breakage.
-
plant butters: vitamin-rich mango butter, borage oil + shea butter.
-
vegan proteins: helps to reinforce damaged hair + improve shine.
-
ultra-violet pigments: counteract yellow + brassy tones to bring out the best shades of blonde, silver + gray.
full ingredients
how to use
-
massage through wet hair.
-
rinse.
from dull to dazzling! this flash-acting mask delivers brilliant moisture and shine in just 60 seconds.
what is flash instant shine mask?
who it’s for
why it’s special
how to use
- before application, squeeze out excess water from hair.
- twist nozzle and apply product directly to hair in sections.
- fully saturate from mid-length to ends.
- wait 60 seconds. rinse.
- fine and oily hair types use after shampoo in place of conditioner. thick and dry hair types use after shampoo and conditioner.
ingredients
key ingredients
- flaxseed - moisturizes and softens the hair for healthy-looking shine.
- amino acids - smooth the cuticle and boost hair elasticity
- antioxidants - hydrate and condition the hair to fight frizz
full ingredients
oil-to-foam purifying pre-wash that breaks down build-up + refreshes the scalp without stripping
what is reset pink charcoal scalp cleansing oil?
who it's for
why it's special
how to use
you're 5 minutes away from a happy scalp
- section dry, unwashed hair.
- apply to the roots and massage to distribute.
- wait 3-5 minutes.
- add water to transform oil into a milky lather. rinse thoroughly.
- follow with reset clarifying gel shampoo and reset cooling gel conditioner (sold separately).
- use weekly or as needed.
ingredients
key ingredients
- natural charcoal + pink clay - known to be highly absorbent of dirt, oil + toxins that collect on the hair + scalp to help to get rid of impurities + odors.
- cooling menthol – invigorates the scalp and provides a cool, tingling sensation.
- indian cress stem extract – enriched with vitamins and antioxidants to promote a balanced, healthier-looking scalp.
- sunflower oil – helps to clean oil-soluble dirt and grime.
full ingredients
this lightweight finishing spray gives your hair the ultimate glossy, high-shine look.
what is top gloss shine spray?
who it's for
all hair types 1–4c
why it's special
- results in a high-shine finish: just a few spritzes of this non-greasy formula, and voilà! ultra glossy, high-shine locks to be lusted over for days.
- contains uv filters: shine on! top gloss shine spray protects hair strands to ensure color is at its most vibrant.
- fights frizz: say farewell to frizz! this lightweight finishing spray not only delivers the shiniest strands of your dreams, but also tames unwanted frizz and flyaways
how to use
shine bright:
- hold 10-12 inches from dry hair and spray from mid-length to ends for the ultimate glossy look.
- for finer hair types: mist on hands and run through hair from mid-lengths to ends.
- use on dry hair only.
ingredients
key ingredients
full ingredients
tame frizz into submission and lock in soft-smoothness, so humidity can't undo what you've done to your 'do
what is velveteen dream smoothing balm?
who it's for
why it's special
- conditioning polymer – smooths, moisturizes and provides antistatic properties
- wild cherry bark extract – brings out shine and softness
- protects hair up to 450°f/232°c and contains uv filters
- safe for color-treated, brazilian-treated and keratin-treated hair
how to use:
- take a small amount and apply to damp hair.
- heat style as desired
ingredients:
key ingredients
- conditioning polymer – smooths, moisturizes and provides antistatic properties
- wild cherry bark extract – brings out shine and softness
- sea buckthorn- one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. omega 7 promotes elasticity and provides superior hydration making it the ultimate holy grail ingredient for hair and scalp.
full ingredients
experience amika first-hand and leave your skin feeling clean, soft, + hydrated.
what is hand wash?
infused with our signature superfruit, nourishing sea buckthorn, this foaming hand wash gently + effectively cleanses, leaving hands feeling soft + hydrated.
who it's for
fans of our signature scent
why it's special
got your hands full? we got you.
- get your hands on our signature fragrance: infused with notes of bright, pink grapefruit, juicy apricot + velvety vanilla, it's fresh, fruity + full of warm feelings.
- leaves hands feeling clean, soft + hydrated.
- infused with nourishing, sustainably-sourced sea buckthorn.
- 400ml / 13.5oz
how to use
- wet hands.
- pump hand wash into hands.
- rub palms together to lather.
- rinse hands.
- pat dry.
key ingredients
- sea buckthorn: known as 1 of earth’s most potent, omega-rich plant sources, this superfruit berry nourishes strands, scalp + skin while restoring lipids. that’s why we infuse it into every single formula!
full ingredients
the new + improved** 2-in-1 hair styling tool that combines a round hair brush and blow dryer to easily and quickly create a smooth, bouncy, salon quality blowout at home!
what is hair blow dry brush 2.0 2-in-1 hair styling tool?
who it's for
why it's special
- 3 adjustable heat/speed settings, 115f / 190f / 230f, create volume and smoothness on every hair type
- tourmaline coated barrel generates negative ions and infrared heat to smooth hair and minimize frizz
- oval barrel is designed to deliver extra root lift and increase overall volume
- long nylon ball tip bristles detangle and smooth
- short bristles increase bounce, shine and polish
- ultra-lightweight design, weighing just .85 lb/ 380 g
- 9 ft / 3 m cord with 360° swivel — allows easy handling
- 12 (w) x 34 (h) x 9 (d) cm / 4.7 (w) x 13.3 (h) x 3.5 (d) in
- 120v
- 60 hz
- 950w
- 2-year warranty
how to use:
steps
- start with towel-dried hair. for very thick or long hair, air dry or rough dry with a regular blow-dryer.
- spray the hair with the shield anti-humidity spray or use blockade heat defense serum to protect against heat damage.
- turn brush on by rotating the temperature control dial clockwise to the desired setting.
- divide hair into sections. working section by section, maneuver the brush through hair. for extra volume, over-direct sections at the crown of the head.
- once hair is completely dry and styled, finish with supernova moisture and shine cream for the ultimate smooth finish.
what is the the kure conditioner + forever friend bottle duo?
this planet-friendly pair—including a refill pouch of the kure strength repair conditioner + a forever friend refillable shampoo bottle—was specially curated to help reduce impact over time.*
who it's for
all hair types 1-4c. ideal for high porosity hair.
why it's special
amika is a proud pal to the planet, so we're making it easy to do good for your hair + the environment. in fact, using this duo together reduces environmental impact by 98.4** over the course of two years!
forever friend refillable shampoo bottle:
- a refillable, reusable bottle made with BPA-free + EA-free eastman Tritan plastic
- helps reduces your environmental impact by 69%†
- dishwasher safe + impact resistant
the kure strength repair conditioner pouch:
- an ultra-moisturizing conditioner that strengthens strands damaged by everyday stressors, heat + chemical treatments
- clinically proven to leave hair 2x stronger with 55% less breakage††
*all emission and environmental impact claims were generated from Sustainable Minds software.
** when compared to traditional, virgin plastic bottles.
†after using 1 forever friend bottle for one year, compared to 2 PCR bottles.
††clinically proven when shampoo + conditioner are used continuously as a system.
key ingredients
- fortifying technology: helps target + strengthen hair prone to breakage.
- plant butters: rich in nutrients like omega fatty acids, vitamins + minerals.
- vegan proteins: helps to reinforce damaged hair + improve shine.
- sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.
full ingredients
water/aqua/eau, myristyl alcohol, propylene glycol, cetearyl alcohol, cetrimonium chloride*, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, aloe barbadensis leaf juice, glycerin, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, c11-15 pareth-7, c12-16 pareth-9, caprylyl glycol, decyl oleate, disodium peg-12 dimethicone sulfosuccinate, trideceth-12, trimethylsiloxyamodimethicone, citric acid, etidronic acid, lauryl alcohol, hydrogenated palm glycerides citrate, phenoxyethanol, potassium sorbate, sodium benzoate, cetyl alcohol, benzyl alcohol, tocopherol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
how to use
- Pour pouch into bottle.
- After shampooing, apply conditioner from mid-lengths to ends.
- Let it sit for two minutes.
- Rinse.
- Once conditioner runs out, unscrew the top of the forever bottle and give it a wash.
- Use any amika conditioner pouch to refill.
good to know / FAQ
is this color-safe?
yes, the kure conditioner is color-safe.
is this safe for keratin, Brazilian, or other chemically-treated hair?
yes! the kure conditioner is suitable for keratin, Brazilian, or other chemically treated hair.
can I use this every day?
yes! the kure conditioner is formulated to be used daily or every wash day.
what is the amika signature scent?
an intoxicating blend of warm vanilla, spicy sweet clover, and fresh citrus.
kick back in this cozy amika hoodie that feels like a hug from a friend.
what is the signature sweatshirt?
your new favorite hoodie in a buttery yellow—cozy, cloudlike + impossibly wearable.
who it's for
anyone that loves a little comfort
why it's special
meet the everyday essential you'll want to gift, borrow back, or even keep for yourself. this hoodie brings the sunshine in a butter yellow, plus it's thick, super soft + perfectly oversized to keep you comfy. made to celebrate Friendship Day—but worth wearing all year long!
- available in sizes XS to 4XL
- made of 70% cotton + 30% polyester
- machine wash on delicate
- hang dry + iron on low
give strands a sleek + chic look with 3 French hair pins made to twist, style + secure your strands.
what are the adorable french hair pins?
a set of French pins for hairstyles that stay put + look great doing it.
who it's for
fans of up-do's + messy buns
why it's special
give your strands a sleek + chic look with 3 French hair pins made to twist, style + secure your mane. these minimalist must-haves hold everything from messy buns to your most polished ponytail.
- 3 sturdy pins that are gentle on strands
- available in bright pink, coral + creamy ivory
amika + the planet are friends forever. this refillable, reusable shampoo bottle is made with BPA-free and EA-free eastman tritan ™️ plastic that helps reduce* environmental impact over time.
WHY IT’S SPECIAL
this refillable, reusable shampoo bottle is made with BPA-free and EA-free eastman tritan ™️ plastic that reduces environmental impact** by 69%*.
- dishwasher safe: we recommend washing them between refills!
- impact resistant: no worries if you drop them in the shower, they’re sticking around forever.
- fits in the shower: the compact size and shape of these bottles are perfect for any nook + cranny in your shower.
*after using 1 forever friend bottle for one year, compared to 2 PCR bottles.
**all emission and environmental impact claims were generated from sustainable minds ®️ software.
FULL INGREDIENTS
how to use
- give it a wash.
- once empty, unscrew the top.
- use amika's sustainable shampoo + conditioner pouches to refill.
amika + the planet are friends forever. this refillable, reusable conditioner bottle is made with BPA-free and EA-free eastman tritan ™️ plastic that helps reduce* environmental impact over time.
why it's special
this refillable, reusable conditioner bottle is made with BPA-free and EA-free eastman tritan ™️ plastic that reduces environmental impact** by 69%*.
- dishwasher safe: we recommend washing them between refills!
- impact resistant: no worries if you drop them in the shower, they’re sticking around forever.
- fits in the shower: the compact size and shape of these bottles are perfect for any nook + cranny in your shower.
*after using 1 forever friend bottle for one year, compared to 2 PCR bottles.
**all emission and environmental impact claims were generated from sustainable minds ®️ software.
who it's for
all hair is welcome
ingredients
how to use
- give it a wash.
- once empty, unscrew the top.
- use amika's sustainable shampoo + conditioner pouches to refill.
why it's special
- waterproof exterior - keeps all moisture out during shower and heat in during treatments.
- 100% terrycloth lining - wicks away steam and humidity, even at the hairline.
how to use
- to stay dry, tuck hair into cap + pull elastic securely over head.
- to enhance treatments, turn cap inside-out + place over treatment coated hair.
- as needed, hand wash or machine-wash on gentle cycle.
- hang to dry.