an aura-activating scent powered by notes of juicy apricot, pink grapefruit + velvety vanilla.

what is the amika:aura | hair + body mist? 

designed to uplift + instantly transport you to a brighter place, amika:aura, a hair perfume and body mist, opens with effervescent pink grapefruit—bursting with a brightness you've felt before. juicy apricot, ripe + radiant, awakens the senses, while lily of the valley floats in + lifts. as it settles, velvety vanilla hugs your skin, while smooth sandalwood grounds you in woody richness.

who it's for

anyone looking to amplify their aura

why it's special

you asked. we bottled. amplify your aura with amika:aura hair + body mist.

designed to uplift, this joy-sparking hair fragrance mist wraps you in fresh, fruity notes—juicy apricot, pink grapefruit + nostalgic vanilla that warms like the confidence of being fully + fearlessly yourself. spritz this fragrance hair and body mist on your strands + skin to spark something that’s always been within you. after all, this is more than just a mist. it’s a feeling.

key ingredients

• effervescent pink grapefruit feels like the rush of a good hair day
• juicy, invigorating apricot sweetens with sun-soaked memory
• fresh, airy lily of the valley floats in + leaves you feeling lifted
• velvety, comforting vanilla hugs you in a warm, friendly embrace
• rich, smooth sandalwood grounds you in playful possibility

full ingredients 

Alcohol Denat. (SD Alcohol 40-B), Water/Eau/Aqua, Fragrance/Parfum, Tetramethyl Acetyloctahydronaphthalenes, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol, Vanillin, Rose Ketones

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

how to use

when you pair amika:aura hair + body mist with your favorite amika formulas, the fruity floral fragrance clings to every step. the more you layer, the longer your aura lingers.

how to use:

1. spritz amika:aura onto hair and body for a light + refreshing boost of aura-amplifying florals.

layer with perk up:

1. start with perk up dry shampoo to refresh hair, boost body + build scent at the root.
2.  spritz on amika:aura to take the same signature scent from strands to skin.
3.  watch the compliments roll in.

layer with hand wash:

1. start the scent story at the sink with our hand wash.
2. mist amika:aura on your hair + body to double up on the juicy, uplifting fragrance.
3. get excited—every hand wash is a chance to lather up + layer on.

good to know

what is the amika signature scent?

an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.

what other products feature the amika signature scent? that scent you love?

it’s not just in your amika:aura hair + body mist—it’s in your perk up dry shampoo, your favorite mask + your trusty wash care, too. our signature scent runs through every formula, so your hair smells like your skin + your skin smells like your aura: bright, warm + here to stay.

all-in-one hair priming mist that detangles + protects against thermal damage

what is the wizard detangling primer?

what is supersized superfruit nourish + style set?

what is blowout babe thermal ionic hairbrush?

create a blowout look with no blow dryer or hot air required!

cleanse, condition + treat with a complete routine that puts softness first

what is the soft strand stars nourishing wash + care set?

real results backed by clinical proof + infused with our signature superfruit. 

who it's for

medium to thick hair types seeking nourishment. 

why it's special

soft hair starts here. this 3-piece system includes:

• full size! normcore signature shampoo + conditioner: a nourishing wash duo that gets hair clean, soft + 7x more conditioned.*
• travel size! soulfood nourishing mask: a rich, nutrient-packed mask for next-level softness + 11.4x more moisture.*

*clinically proven when used as a system.
*clinically proven, after 1 use.

how to use

for can’t-stop-touching-it softness:

1. massage shampoo into wet hair to gently cleanse + nourish. rinse.
2. smooth conditioner from mid-lengths to ends to hydrate + soften. rinse.
3. apply mask from roots to ends + wait 5-7 minutes to deeply condition. rinse.                             

safety information:

avoid contact with eyes.

key ingredients

• jojoba seed oil: helps to moisturize + soften hair. 
• coconut acid: helps to lather + condition. 
• shea butter: rich in vitamins, minerals + fatty acids.
• sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.                           

full ingredients

normcore signature shampoo:
water/eau/aqua, sodium cocoyl isethionate, glycol stearate, cocamidopropyl hydroxysultaine, cocamidoproylamine oxide, coconut acid, glycerin, cocamidopropyl betaine, cocamidopropyl dimethylamine, sodium isethionate, hippophae rhammnoides (sea buckthorn/argousier) fruit extract, phenoxyethanol, peg-150 distearate, caprylyl glycol, guar hydroxypropyltrimonium chloride, polyquaternium-7, ethylhexylglycerin, hexylene glycol, dimethylamidopropylamine, citric acid, sodium chloride, fragrance/parfum

normcore signature conditioner:
water/eau/aqua, cetearyl alcohol, behentrimonium chloride*, fragrance/parfum, glycerin, butyrospermum parkii (shea/karite) butter, hippophae rhamnoides (sea buckthorn/argousier) fruit extract, silicone quaternium-8, trideceth-10, capryloyl glycerin/sebacic acid copolymer, diheptyl succinate, isopropyl alcohol, cocamide mipa, polyquaternium-37, caprylyl glycol, propylene glycol dicaprylate/dicaprate, ethylhexylglycerin, hexylene glycol, ppg-1 trideceth-6, citric acid, sodium hydroxide, phenoxyethanol, butylphenyl methylpropional, limonene, hydroxycitronellal, hydroxyisohexyl 3-cyclohexene carboxaldehyde, citronellol *antistatic agent/agent antistatique.

soulfood nourishing hair mask:
water/eau/aqua, cetyl alcohol, cetearyl alcohol, simmondsia chinensis (jojoba) seed oil, panthenol, behentrimonium chloride, dimethicone, propylene glycol, hippophae rhamnoides (sea buckthorn/argousier) seed oil, phenoxyethanol, cetrimonium chloride, isopropyl alcohol, fragrance/parfum, ascorbic acid, citric acid, butylphenyl methylpropional, limonene, hydroxycitronellal, hydroxyisohexyl 3-cyclohexene carboxaldehyde.

all the steps breakage-prone hair needs to restore strength in the shower

what is the mane menders strength repair wash + care set?

a stylist-trusted system to target damage, dryness + breakage.  

who it's for

all hair types 1–4c experiencing damage and dryness 

why it's special

all the steps breakage-prone hair needs to restore strength in the shower.

• full size! the kure strength repair shampoo + conditioner: a fortifying wash duo that leaves hair 2x stronger* with 55% less breakage.*
• travel size! the kure intense strength repair mask: an intensive mask that leaves hair 5.6x stronger** + majorly moisturized in minutes.

*clinically proven when shampoo + conditioner are used continuously as a system.
**clinically proven with continued use.

how to use

to bring hair back from its breaking point:

1. massage shampoo into wet hair to gently cleanse weakened strands. rinse.

2. smooth conditioner from mid-lengths to ends to moisturize + reduce breakage. rinse.

3. apply mask from roots to ends + wait 5-7 minutes for deep conditioning + strength repair. rinse.

safety information:

avoid contact with eyes.

key ingredients

• fortifying technology: helps target + strengthen hair prone to breakage.
  

• borage oil: extracted from starflower seeds, this oil contains the highest levels of the essential omega-6 fatty acid.

• shea butter: rich in vitamins, minerals + fatty acids.

• sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin."                                

full ingredients

the kure shampoo: water/aqua/eau, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, disodium cocoamphodiacetate, peg-7 glyceryl cocoate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, persea gratissima (avocado/avocat) oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, lavandula angustifolia (lavender/lavande) flower extract, chamomilla recutita (matricaria/matricaire) flower extract, rosmarinus officinalis (rosemary/romarin) leaf extract, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, disodium edta, disodium peg-12 dimethicone sulfosuccinate, peg-12 dimethicone, peg-150 distearate, polyquaternium-10, polyquaternium-7, polysorbate 20, propylene glycol, glycol, glycol stearate, glycol distearate, sodium methyl cocoyl taurate, citric acid, dehydroacetic acid, benzyl alcohol, phenoxyethanol, potassium sorbate, sodium benzoate, benzoic acid, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene

the kure conditioner: water/aqua/eau, myristyl alcohol, propylene glycol, cetearyl alcohol, cetrimonium chloride*, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, aloe barbadensis leaf juice, glycerin, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, c11-15 pareth-7, c12-16 pareth-9, caprylyl glycol, decyl oleate, disodium peg-12 dimethicone sulfosuccinate, trideceth-12, trimethylsiloxyamodimethicone, citric acid, etidronic acid, lauryl alcohol, hydrogenated palm glycerides citrate, phenoxyethanol, potassium sorbate, sodium benzoate, cetyl alcohol, benzyl alcohol, tocopherol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique

the kure intense mask: water/eau/aqua, cetearyl alcohol, cetyl alcohol, dimethicone, glycerin, isopropyl myristate, behentrimonium chloride*, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, hydrolyzed quinoa, panthenol, tocopheryl acetate, cetrimonium chloride*, bis-pca dimethicone, disodium peg-12 dimethicone sulfosuccinate, polyquaternium-37, dicaprylyl carbonate, ethylhexylglycerin, butylene glycol, aminomethyl propanol, lauryl glucoside, benzyl alcohol, potassium sorbate, sodium benzoate, phenoxyethanol, citric acid, isopropyl alcohol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique 

3 steps for 3 days without frizz* 

what is the hydration heavyweights hydrating wash + care set?

everything you need to get over a weekend’s worth of smooth hair. 

who it's for

medium to thick, coarse hair types (2a-4c) prone to frizz

why it's special

tackle humidity head on with a set that keeps hair smooth (no matter the forecast). 3-step system includes:

• full size! forget frizz anti-frizz shampoo + conditioner: a humidity-defying wash duo that fights frizz + keeps styles smooth for 3 days.*
• travel size! frizz-me-not hydrating anti-frizz treatment: a heat-activated treatment that locks in 3 days of frizz + humidity protection.*

*clinically proven for up to 72 hours.
*clinically proven.

how to use

for styles that stay smooth (even in high humidity):

1. massage shampoo into wet hair to gently cleanse + fight frizz. rinse.

2. smooth conditioner from mid-lengths to ends to lock in smoothing moisture. rinse.

3. spray treatment on towel-dried hair. heat style to seal in long-lasting humidity protection.

safety information:

avoid contact with eyes.

key ingredients

• extended humidity shield: helps create a silky shield on hair to block out humidity for a smooth that lasts.
• water lily extract: helps to tame frizz + improve manageability.
• aloe leaf juice: helps to enhance shine + retain hair’s natural moisture.
• hydrasoft smoothing complex: softens + smooths for ultra-glossy hair.
• sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.               

full ingredients

forget frizz shampoo: Water/Aqua/Eau, Cetearyl Alcohol, Isopropyl Palmitate, Behentrimonium Chloride, Isododecane, Dimethicone, Glycolic Acid, Lactic Acid, Hippophae Rhamnoides (SeaBuckthorn/Argousier) Fruit/Seed Oil, Cocos Nucifera (Coconut) Oil, Panthenol, Tocopherol (Vitamin E/Vitamine E), Ethyl Linoleate, Ethyl Oleate, Nymphaea Alba (Water Lily) Root Extract, Aloe Barbadensis Leaf Juice, Caprylic Acid, Xylitol, Sorbitol, Trehalose, Polyglyceryl-10 Laurate, PPG-3 Benzyl Ether Myristate, Cocamide MIPA, PPG-1 Trideceth-6, Phenyl Trimethicone, Propylene Glycol, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Quaternium-91, Polyquaternium-37, Stearamidopropyl Dimethylamine, Sodium Lignosulfonate, Ceresin, Maltodextrin, Tetrasodium Glutamate Diacetate, Magnesium Aluminum Silicate, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Benzyl Alcohol, Citric Acid, Isopropyl Alcohol, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene

forget frizz conditioner: Water/Aqua/Eau, Cetearyl Alcohol, Isopropyl Palmitate, Behentrimonium Chloride*, Isododecane, Dimethicone, Glycolic Acid, Lactic Acid, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cocos Nucifera (Coconut) Oil, Panthenol, Tocopherol (Vitamin E/Vitamine E), Ethyl Linoleate, Ethyl Oleate, Nymphaea Alba (Water Lily) Root Extract, Aloe Barbadensis Leaf Juice, Caprylic Acid, Xylitol, Sorbitol, Trehalose, Polyglyceryl-10 Laurate, PPG-3 Benzyl Ether Myristate, Cocamide MIPA, PPG-1 Trideceth-6, Phenyl Trimethicone, Propylene Glycol, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Quaternium-91, Polyquaternium-37, Stearamidopropyl Dimethylamine, Sodium Lignosulfonate, Ceresin, Maltodextrin, Tetrasodium Glutamate Diacetate, Magnesium Aluminum Silicate, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Benzyl Alcohol, Citric Acid, Isopropyl Alcohol, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene *antistatic agent/agent antistatique

frizz-me-not treatment: Water/Eau/Aqua, Butylene Glycol, Isododecane, Dipropylene Glycol, Amodimethicone, Polyquaternium-37, Polysilicone-29, Silicone Quaternium-18, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cocos Nucifera (Coconut/Nuix de Coco) Oil, Glycolic Acid, Lactic Acid, Panthenol, Tocopherol, Aloe Barbadensis Leaf Juice, Trehalose, Ethyl Linoleate, Ethyl Oleate, Caprylic Acid, Xylitol, Cetearyl Alcohol, Phenyl Trimethicone, Behentrimonium Chloride*, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, Trideceth-6, Trideceth-12, Polyglyceryl-10 Laurate, Sodium Lignosulfonate, Tetrasodium Glutamate Diacetate, Maltodextrin, Ceresin, Magnesium Aluminum Silicate, Benzyl Alcohol, Citric Acid, Phenoxyethanol, Ethylhexylglycerin, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin *antistatic agent/agent antistatique

cleanse, condition + treat with a set that keeps thirsty hair hydrated for days 

what is the hydration heavyweights hydrating wash + care set?

all the steps you need to maintain moisture way beyond wash day. 

who it's for

for dry, textured, or coarse hair types 2a–4c.

why it's special

dry hair ends here. 3-step system includes:

• full size! hydro rush intense moisture shampoo + conditioner: a hyaluronic acid-infused wash duo that keeps dry hair hydrated for 3 full days.*
• travel size! hydro rush intense moisture leave-in conditioner: a lightweight leave-in that detangles, reduces frizz + locks in 3x more hydration.**

*clinically proven, when shampoo + conditioner are used as a system.
**clinically proven.                           

how to use

to drench hair in lasting hydration:

1. massage shampoo into wet hair to gently cleanse without stripping moisture. rinse.

2. smooth conditioner from mid-lengths to ends to deeply hydrate. rinse.

3. spray leave-in conditioner on towel-dried hair to lock in moisture for days. style as usual.

safety information:

avoid contact with eyes.

key ingredients

• squalane: helps protect from moisture loss
• hyaluronic acid: helps plump up dry hair by attracting moisture.
• polyglutamic acid: known to promote moisture retention.
• bio-fermented coconut water: adds natural hydration.
• blue/green algae: provides essential fatty acids, amino acids, as well as vitamin a and beta-carotene.
• sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin."                                

full ingredients

hydro rush intense moisture shampoo:water/eau/aqua, sodium cocoyl isethionate, cocamidopropyl hydroxysultaine, coco-glucoside, glycol distearate, squalane, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, brassica campestris (rapeseed/colza) seed oil, sesamum indicum (sesame/sésame) seed oil, cocos nucifera (coconut/nuix de coco) oil, sodium hyaluronate, polyglutamic acid, spirulina platensis (blue green algae/algues bleu-verte) extract, cocos nucifera (coconut/nuix de coco) water, emblica officinalis (gooseberry/groseille à maquereau) fruit extract, curcuma longa (turmeric) root extract, leuconostoc/radish root ferment filtrate, cocamide mipa, coconut acid, polyester-11, guar hydroxypropyltrimonium chloride, polyquaternium-7, polyquaternium-73, sodium methyl cocoyl taurate, tetrasodium glutamate diacetate, sodium benzoate, sodium isethionate, sodium hydroxide, sodium chloride, citric acid, potassium sorbate, phenoxyethanol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene

hydro rush intense moisture conditioner: water/eau/aqua, cetearyl alcohol, isopropyl palmitate, capryloyl glycerin/sebacic acid copolymer, behentrimonium chloride*, diheptyl succinate, quaterenium-91, persea gratissima (avocado/avocat) oil, squalane, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, brassica campestris (rapeseed/colza) seed oil, sesamum indicum (sesame/sésame) seed oil, cocos nucifera (coconut/nuix de coco) oil, sodium hyaluronate, polyglutamic acid, spirulina platensis (blue green algae /algues bleu-verte) extract, cocos nucifera (coconut/nuix de coco) water, emblica officinalis (gooseberry/groseille à maquereau) fruit extract, curcuma longa (turmeric) root extract, butyrospermum parkii (shea/karite) butter, leuconostoc/radish root ferment filtrate, glycerin, behentrimonium methosulfate, ppg-3 benzyl ether myristate, guar hydroxypropyltrimonium chloride, polyquaternium-37, polyquaternium-73, propylene glycol dicaprylate/dicaprate, polyquaternium-7, ethylhexylglycerin, tetrasodium glutamate diacetate, ppg-1 trideceth-6, sodium hydroxide, sodium chloride, isopropyl alcohol, citric acid, potassium sorbate, sodium benzoate, phenoxyethanol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique

hydro rush intense moisture leave-in conditioner: water/eau/aqua, glycerin, cetearyl alcohol, squalane, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, brassica campestris (rapeseed/colza) seed oil, sesamum indicum (sesame/sésame) seed oil, cocos nucifera (coconut/nuix de coco) oil, sodium hyaluronate, polyglutamic acid, spirulina platensis (blue green algae/algues bleu-verte) extract, cocos nucifera (coconut/nuix de coco) water, emblica officinalis (gooseberry/groseille à maquereau) fruit extract, curcuma longa (turmeric) root extract, pyrus malus (apple/pomme) fruit extract, leuconostoc/radish root ferment filtrate, panthenol, quaternium-91, myristyl myristate, behentrimonium chloride*, ethylhexylglycerin, phenoxyethanol, citric acid, potassium sorbate, sodium benzoate, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene, citronellol, coumarin *antistatic agent/agent antistatique.

make your mane a moisture magnet with formulas infused with good-for-hair (and scalp) ingredients like squalane, hyaluronic acid and coconut water.

what is mighty moisture jumbo hydration set?

rescue your strands with this trial set that detangles, targets damage, + strengthens.

what is the rescue team hair routine trial set?

in need of a new haircare routine? try this gift set, including mini refill pouches of the kure strength repair shampoo + conditioner + trial sizes of the wizard silicone-free detangling primer + the kure intense strength repair mask.

who it's for:

all hair is welcome

why it's special:

key ingredients:

full ingredients:

Good to Know:

in need of a new haircare routine? try this giftset with mini refill pouches of hydro rush intense moisture shampoo, conditioner, and trial sizes of leave-in conditioner and dream routine mask.

WHY IT'S SPECIAL

get the most hydrated hair of your dreams. infused with squalane, hyaluronic acid, and coconut water, these hydrating hair must-haves deeply moisturize + provide long-lasting hydration.

• hydro rush intense moisture shampoo: this shampoo gently cleanses, boosts moisture for 72 hours*, and leaves hair that's 3x more hydrated*.
• hydro rush intense moisture conditioner: this conditioner boosts moisture for 72 hours*, and leaves hair that's 3x more hydrated*.
• hydro rush intense moisture leave-in conditioner: this leave-in conditioner boosts moisture for 72 hours* and leaves hair 3x more hydrated* while detangling + reducing frizz.
• dream routine overnight hydrating hair mask: wake up with hair 3x more hydrated* when you use this overnight hair mask, and reap the benefits for 4 washes**.

*clinically proven. all products tested separately, shampoo + conditioner tested together.
**clinically proven, when using dream routine as directed.

WHO IT'S FOR

for dry, textured, or coarse hair types 2a-4c.

Key Ingredients:

• squalane- proven to help protect from dehydration and restore lipid barriers, squalane helps to prevent moisture loss while restoring hair's suppleness.
• hyaluronic acid- typically, a naturally found substance in skin, hyaluronic acid helps plump up dry hair by attracting in moisture from the air around you.
• polyglutamic acid - known to promote moisture retention.
• bio-fermented coconut water - contains various electrolytes, monolaurin, lauric acid, and plant hormones to add natural hydration to hair.
• blue/green algae - provides essential fatty acids, amino acids, as well as vitamin a and beta-carotene.
• sea buckthorn - one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid omega 7. the superfruit is loaded with 15 times more vitamin c than an orange and 3 times more vitamin a than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. even better, our sea buckthorn is sustainably sourced from tibet!

Full Ingredient List:

hydro rush intense moisture shampoo:
water/eau/aqua, sodium cocoyl isethionate, cocamidopropyl hydroxysultaine, coco-glucoside, glycol distearate, squalane, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, brassica campestris (rapeseed/colza) seed oil, sesamum indicum (sesame/sésame) seed oil, cocos nucifera (coconut/nuix de coco) oil, sodium hyaluronate, polyglutamic acid, spirulina platensis (blue green algae/algues bleu-verte) extract, cocos nucifera (coconut/nuix de coco) water, emblica officinalis (gooseberry/groseille à maquereau) fruit extract, curcuma longa (turmeric) root extract, leuconostoc/radish root ferment filtrate, cocamide mipa, coconut acid, polyester-11, guar hydroxypropyltrimonium chloride, polyquaternium-7, polyquaternium-73, sodium methyl cocoyl taurate, tetrasodium glutamate diacetate, sodium benzoate, sodium isethionate, sodium hydroxide, sodium chloride, citric acid, potassium sorbate, phenoxyethanol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene

hydro rush intense moisture conditioner:
water/eau/aqua, cetearyl alcohol, isopropyl palmitate, capryloyl glycerin/sebacic acid copolymer, behentrimonium chloride*, diheptyl succinate, quaterenium-91, persea gratissima (avocado/avocat) oil, squalane, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, brassica campestris (rapeseed/colza) seed oil, sesamum indicum (sesame/sésame) seed oil, cocos nucifera (coconut/nuix de coco) oil, sodium hyaluronate, polyglutamic acid, spirulina platensis (blue green algae /algues bleu-verte) extract, cocos nucifera (coconut/nuix de coco) water, emblica officinalis (gooseberry/groseille à maquereau) fruit extract, curcuma longa (turmeric) root extract, butyrospermum parkii (shea/karite) butter, leuconostoc/radish root ferment filtrate, glycerin, behentrimonium methosulfate, ppg-3 benzyl ether myristate, guar hydroxypropyltrimonium chloride, polyquaternium-37, polyquaternium-73, propylene glycol dicaprylate/dicaprate, polyquaternium-7, ethylhexylglycerin, tetrasodium glutamate diacetate, ppg-1 trideceth-6, sodium hydroxide, sodium chloride, isopropyl alcohol, citric acid, potassium sorbate, sodium benzoate, phenoxyethanol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique

hydro rush intense moisture leave-in conditioner:
water/eau/aqua, cetearyl alcohol, isopropyl palmitate, capryloyl glycerin/sebacic acid copolymer, behentrimonium chloride*, diheptyl succinate, quaterenium-91, persea gratissima (avocado/avocat) oil, squalane, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, brassica campestris (rapeseed/colza) seed oil, sesamum indicum (sesame/sésame) seed oil, cocos nucifera (coconut/nuix de coco) oil, sodium hyaluronate, polyglutamic acid, spirulina platensis (blue green algae /algues bleu-verte) extract, cocos nucifera (coconut/nuix de coco) water, emblica officinalis (gooseberry/groseille à maquereau) fruit extract, curcuma longa (turmeric) root extract, butyrospermum parkii (shea/karite) butter, leuconostoc/radish root ferment filtrate, glycerin, behentrimonium methosulfate, ppg-3 benzyl ether myristate, guar hydroxypropyltrimonium chloride, polyquaternium-37, polyquaternium-73, propylene glycol dicaprylate/dicaprate, polyquaternium-7, ethylhexylglycerin, tetrasodium glutamate diacetate, ppg-1 trideceth-6, sodium hydroxide, sodium chloride, isopropyl alcohol, citric acid, potassium sorbate, sodium benzoate, phenoxyethanol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique

dream routine overnight hydration treatment:
water/eau/aqua, cetyl alcohol, c13-15 alkane, behentrimonium methosulfate, caprylic/capric triglyceride, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, hyaluronic acid, polyglutamic acid, spirulina platensis (blue green algae/algues blue-verte) extract, cocos nucifera (coconut/nuix de coco) water, selaginella lepidophylla (rose of jericho/rose de jéricho) extract, inonotus obliquus (mushroom/champignon) extract, rhodiola rosea (arctic root/racine arctique) root extract, eleutherococcus senticosus (siberian ginseng) root extract, rhaponticum carthamoides (maral) root extract, glycerin, guar hydroxypropyltrimonium chloride, leuconostoc/radish root ferment filtrate, sodium phytate, propanediol, glycereth-2 cocoate, ethylhexylglycerin, potassium sorbate, butylene glycol, benzoic acid, sodium benzoate, phenoxyethanol, citric acid, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene, citronellol, coumarin, linalool

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

How to Instructions:

- massage a quarter-sized amount of hydro rush intense moisture shampoo into your hands, then lather through fully wet hair, focusing on the roots. rinse.

- double cleanse. the first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. fully rinse out.

- squeeze excess water out of hair before applying hydro rush intense moisture conditioner from mid-lengths to ends. use comb to detangle and evenly disperse product. let sit for 2-3 minutes. rinse.

- finish shower off with cool water to seal in moisture and close the cuticle.

- towel dry hair, then spray leave-in conditioner throughout hair.

-pump one to four pumps of dream routine overnight hydrating mask into hands depending on hair length and thickness. for fine or thin hair, use one to two pumps. for medium or shoulder length hair, use two to three pumps. for thick or curly hair, use three to four pumps.

-apply to dry or damp hair before bedtime.

-distribute from mid-lengths to ends - you're ready for your beauty sleep.

what is the the kure shampoo + forever friend bottle duo?

this planet-friendly pair—including a refill pouch of the kure strength repair shampoo + a forever friend refillable shampoo bottle—was specially curated to help reduce impact over time.*

who it's for

all hair types 1-4c. ideal for high porosity hair.

why it's special

amika is a proud pal to the planet, so we're making it easy to do good for your hair + the environment. in fact, using this duo together reduces environmental impact by 98.4** over the course of 2 years!

forever friend refillable shampoo bottle:
- a refillable, reusable bottle made with BPA-free + EA-free eastman Tritan plastic
- helps reduce your environmental impact by 69%†
- dishwasher safe + impact resistant

the kure strength repair shampoo pouch:
- a reparative shampoo that strengthens strands damaged by everyday stressors, heat + chemical treatments
- clinically proven to leave hair 2x stronger with 55% less breakage††

*all emission and environmental impact claims were generated from Sustainable Minds software.
** when compared to traditional, virgin plastic bottles.
†after using 1 forever friend bottle for one year, compared to 2 PCR bottles.
††clinically proven when shampoo + conditioner are used continuously as a system.

key ingredients

• fortifying technology: helps target + strengthen hair prone to breakage.
• plant butters: rich in nutrients like omega fatty acids, vitamins + minerals.
• vegan proteins: helps to reinforce damaged hair + improve shine.
  
• sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.

full ingredients

water/aqua/eau, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, disodium cocoamphodiacetate, peg-7 glyceryl cocoate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, persea gratissima (avocado/avocat) oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, lavandula angustifolia (lavender/lavande) flower extract, chamomilla recutita (matricaria/matricaire) flower extract, rosmarinus officinalis (rosemary/romarin) leaf extract, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, disodium edta, disodium peg-12 dimethicone sulfosuccinate, peg-12 dimethicone, peg-150 distearate, polyquaternium-10, polyquaternium-7, polysorbate 20, propylene glycol, glycol, glycol stearate, glycol distearate, sodium methyl cocoyl taurate, citric acid, dehydroacetic acid, benzyl alcohol, phenoxyethanol, potassium sorbate, sodium benzoate, benzoic acid, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

how to use

1. pour pouch into bottle.
2. pump shampoo into hands, then massage through hair focusing on the roots.
3. rinse.
4. once shampoo runs out, unscrew the top of the forever bottle and give it a wash.
5. use any amika shampoo pouch to refill.

good to know / FAQ

is this color-safe?
yes, the kure shampoo is color-safe.

is this safe for keratin, Brazilian, or other chemically-treated hair?
yes! the kure shampoo is suitable for keratin, Brazilian, or other chemically treated hair.

can I use this every day?
yes! the kure bond repair shampoo is formulated to be used daily or every wash day.

what is the amika signature scent?
an intoxicating blend of warm vanilla, spicy sweet clover, and fresh citrus.

treat hair to a trio of mini bestsellers that soften, strengthen + make all the magic.

what is the everyday magic | bestsellers set?

ready for minis that make all the magic? treat hair to a trio of mini bestsellers that nourish + condition for soft, shiny + stronger strands. everyday magic features soulfood nourishing mask, perk up dry shampoo +  the wizard silicone-free detangling spray.

who it's for

all hair is welcome!

why it's special

it's time to bring on the mini magic! this limited-edition gift set is filled with bestsellers to nourish, detangle + refresh hair for a travel-sized taste of everyone’s favorite formulas.

• travel size! travel size! soulfood nourishing mask: this vitamin + nutrient-packed hair mask deeply conditions + softens strands. use as a weekly treatment for 11.4x more conditioned hair.*
• travel size! travel size! the wizard silicone-free detangling primer: this silicone-free, leave-in detangling spray protects hair against 450°F heat**, helps to reduce frizz + preps + primes strands for any style.
• travel size! travel size! perk up dry shampoo: perk up dry shampoo cleans + refreshes roots, adds instant volume + extends time between wash days. 

key ingredients

• sea buckthorn: this superfruit nourishes strands + helps increase shine, manageability, softness + strength.
• jojoba seed oil: moisturizes + softens with essential fatty acids, antioxidants + vitamins.
• squalane: protects from dehydration + moisture loss while restoring hair’s suppleness. 

full ingredients 

soulfood nourishing mask:

Water/Eau/Aqua, Cetearyl Alcohol, Cetyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Behentrimonium Chloride*, Butylene Glycol, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cetrimonium Chloride, Panthenol, Tocopheryl Acetate, Ethylhexylglycerin, Aminomethyl Propanol, Phenoxyethanol, Isopropyl Alcohol, Citric Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene.

the wizard silicone-free detangling primer: 

Isododecane, Isopropyl Palmitate, Isohexadecane, Ethylhexyl Olivate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Squalane, Tocopheryl Acetate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol.

perk up dry shampoo:

Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice/Riz) Starch, Isobutane, Disteardimonium Hectorite, Diisopropyl Adipate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Citronellol, Limonene. 

how to use

soulfood nourishing mask:

• after shampooing, gently massage soulfood mask through wet hair from roots to ends. leave on for 5–7 minutes. rinse.
•  use either as a weekly treatment or an everyday conditioner.

the wizard silicone-free detangling primer: 

• evenly mist throughout damp hair from mid-lengths to ends.
• lightly detangle with fingers or wide-toothed comb.
• air dry for natural texture or blow dry for a smooth finish.

perk up dry shampoo:

• shake well. 
• spray 8 inches away from roots in a sweeping motion.
• massage into scalp as you would with wet shampoo.
• brush through as needed.

faqs

does perk up dry shampoo leave a white cast?

not on our watch. when applied to hair a subtle white cast may be present, but this will quickly disappear once rubbed properly into hair. remember to let sit for 30 seconds or longer to fully absorb the oil and odors. starting at the scalp, massage in like you’re actually shampooing your hair and then brush through.

what is the difference between the wizard silicone-free detangling primer, and the wizard detangling primer?

the wizard silicone-free detangling primer is silicone-free and formulated with squalane, while the wizard detangling primer is not silicone-free and does not include squalane in the formula.

can the wizard be used in place of conditioner?

the wizard is meant to be used after conditioner, and before styling. we do not recommend using the wizard in place of conditioner.

why does soulfood nourishing mask vary in color and texture?

our soulfood nourishing mask varies in color + texture due to our naturally-sourced sea buckthorn and production. don't worry, this is totally normal and doesn't change the product efficacy!

what is the amika signature scent?

an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.

unlock next-level hair joy with superfruit-infused nourishing favorites in 1 juicy set.

what is the soft strand manifestation | nourishing treat + style set?

manifest your most nourished mane with an exclusive set featuring a full size soulfood nourishing mask, travel sizes of perk up dry shampoo + superfruit star lightweight hair styling oil, plus sample sizes of normcore signature shampoo + conditioner.

who it's for

all hair is welcome.

why it's special

reach total strand enlightenment with this nourishing set of superfruit-infused favorites.

• sample size! normcore signature shampoo + conditioner: this nutrient-rich shampoo + conditioner nourishes + cleanses for 7x more conditioned hair.*
  
• travel size! superfruit star lightweight hair styling oil: this lightweight multitasking hair oil is clinically proven to leave hair 7x stronger** 2x smoother (even in high humidity!)** + reduce breakage by 86%.**
  
• travel size! perk up dry shampoo: use in between wash days to clean, refresh roots + boost volume.
• full size! soulfood nourishing mask: this vitamin + nutrient-packed hair mask deeply conditions + softens strands.

*clinically proven, when used as a system.

**clinically proven, after one use. 

key ingredients

• sea buckthorn: nourishes strands + helps increase shine, manageability, softness + strength.
• jojoba seed oil: moisturizes + softens with essential fatty acids, antioxidants + vitamins.
• rice starch: a light powder that helps to absorb oil + adds instant body. 
  

full ingredients 

normcore signature shampoo:

Water/Eau/Aqua, Sodium Cocoyl Isethionate, Cocamidopropylamine Oxide, Cocamidopropyl Hydroxysultaine, Glycol Distearate, Coconut Acid, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Glycerin, Sodium Isethionate, Peg-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene

normcore signature conditioner:

Water/Eau/Aqua, Cetearyl Alcohol, Behentrimonium Chloride*, Silicone Quaternium-8, Butyrospermum Parkii (Shea/Karite) Butter, Glycerin, Trideceth-10, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Isopropyl Alcohol, Cocamide Mipa, Polyquaternium-37, Caprylyl Glycol, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Hexylene Glycol, PPG-1 Trideceth-6, Citric Acid, Sodium Hydroxide, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Isopropanolamine, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol *Antistatic Agent/Agent Antistatique

soulfood nourishing mask:

Water/Eau/Aqua, Cetearyl Alcohol, Cetyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Behentrimonium Chloride*, Butylene Glycol, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cetrimonium Chloride, Panthenol, Tocopheryl Acetate, Ethylhexylglycerin, Aminomethyl Propanol, Phenoxyethanol, Isopropyl Alcohol, Citric Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene *antistatic agent/agent antistatique

superfruit star lightweight hair styling oil:

Isododecane, Trisiloxane, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin. 

perk up dry shampoo:

Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice/Riz) Starch, Isobutane, Disteardimonium Hectorite, Diisopropyl Adipate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Citronellol, Limonene.

how to use

normcore signature shampoo + conditioner:

• lather + massage shampoo through wet hair from root to ends. rinse.
• massage conditioner from mid-lengths to ends. leave on for 2–3 minutes. rinse thoroughly.

superfruit star lightweight hair styling oil:

• prior to heat styling, apply 1-2 pumps to damp or dry hair to strengthen + protect from heat damage.
• to smooth + add shine to your finished style, apply 1-2 pumps throughout dry hair, focusing on the ends.

perk up dry shampoo:

• shake well + hold 8 inches away.
• spray onto roots in sweeping motion, then wait 30 seconds. massage or brush through to finish.

soulfood nourishing mask:

• after shampooing, gently massage soulfood mask through wet hair from roots to ends. leave on for 5–7 minutes. rinse.
• use either as a weekly treatment or an everyday conditioner.

faqs

is normcore signature shampoo + conditioner color safe?

yes, normcore signature shampoo + conditioner is suitable for color treated hair.

is normcore signature shampoo + conditioner safe for keratin, brazilian, or other chemically treated hair?

yes, normcore signature shampoo is suitable for chemically treated hair.

what is the amika signature scent?

why does soulfood nourishing mask vary in color + texture?

our soulfood nourishing mask varies in color + texture due to our naturally-sourced sea buckthorn + production. don't worry, this is totally normal + doesn't change the product efficacy!

the wizard vs. superfruit star, what's the difference?

the wizard is great for all hair types to detangle + protect against heat damage on damp hair after washing + conditioning. superfruit star works on both damp + dry hair to strengthen, smooth + protect against heat damage + frizz.

what type of hair does perk up dry shampoo work best on?

perk up dry shampoo works on all hair types, especially those who wash their hair 3–4 times a week.

in the mood for nourishment you can see + feel? meet the set made for your most nourished mane.

what is the nourishment-ality | nourishing routine set?

make way for nourishment you can see + feel with a superfruit-infused set featuring travel sizes of normcore shampoo + conditioner, a travel size soulfood nourishing mask + a full size of the wizard silicone-free detangling primer.

who it's for

fine to medium hair types 1-2c.

why it's special

put your mane in a nourishing mindset with a routine set made to leave your strands softer, shinier + deeply hydrated thanks to these sea buckthorn + nutrient-infused formulas.

• travel size! normcore signature shampoo + conditioner: this nutrient-rich shampoo + conditioner nourishes + cleanses your way to 7x more conditioned hair.*
• travel size! soulfood nourishing mask: this vitamin + nutrient-packed hair mask deeply conditions + softens strands. use as a weekly treatment for 11.4x more conditioned hair.**
• full size! the wizard silicone-free detangling primer: this silicone-free, leave-in detangling spray protects hair against 450°F heat†, helps to reduce frizz + preps + primes strands for any style.

 *clinically proven when using shampoo + conditioner together as a system. **clinically proven, after one use.

 †clinically proven.

key ingredients

• sea buckthorn: nourishes strands + helps increase shine, manageability, softness + strength.
• jojoba seed oil: moisturizes + softens with essential fatty acids, antioxidants + vitamins.
• squalane: protects from dehydration + moisture loss while restoring hair’s suppleness. 

full ingredients 

normcore signature shampoo:

Water/Eau/Aqua, Sodium Cocoyl Isethionate, Cocamidopropylamine Oxide, Cocamidopropyl Hydroxysultaine, Glycol Distearate, Coconut Acid, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Glycerin, Sodium Isethionate, PEG-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene

normcore signature conditioner: 

Water/Eau/Aqua, Cetearyl Alcohol, Behentrimonium Chloride*, Silicone Quaternium-8, Butyrospermum Parkii (Shea/Karite) Butter, Glycerin, Trideceth-10, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Isopropyl Alcohol, Cocamide MIPA, Polyquaternium-37, Caprylyl Glycol, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Hexylene Glycol, PPG-1 Trideceth-6, Citric Acid, Sodium Hydroxide, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Isopropanolamine, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol *antistatic agent/agent antistatique

the wizard silicone-free detangling primer:

isododecane, isopropyl palmitate, isohexadecane, ethylhexyl olivate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, squalane, persea gratissima (avocado/avocat) oil, tocopheryl acetate, fragrance/parfum 

how to use

normcore signature shampoo + conditioner:

• lather + massage shampoo through wet hair from root to ends. rinse.
• massage conditioner from mid-lengths to ends. leave on for 2–3 minutes. rinse thoroughly.

soulfood nourishing mask: 

• after shampooing, gently massage soulfood mask through wet hair from roots to ends. leave on for 5–7 minutes. rinse.
• use either as a weekly treatment or an everyday conditioner.

the wizard silicone-free detangling primer:

• evenly mist throughout damp hair from mid-lengths to ends.
• lightly detangle with fingers or wide-toothed comb.
• air dry for natural texture, or blow dry for a smooth finish.

good to know

why does soulfood nourishing mask vary in color + texture?

our soulfood nourishing mask varies in color + texture due to our naturally-sourced sea buckthorn + production. don't worry, this is totally normal + doesn't change the product efficacy!

is this set color safe? 

yes, our signature collection is suitable for color-treated hair.

is this set safe for keratin, Brazilian, or other chemically treated hair?

yes, nourishment-ality routine set is suitable for chemically treated hair.

what is the amika signature scent? 

an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.