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from dull to dazzling! this flash-acting mask delivers brilliant moisture and shine in just 60 seconds.
what is flash instant shine mask?
who it’s for
why it’s special
how to use
- before application, squeeze out excess water from hair.
- twist nozzle and apply product directly to hair in sections.
- fully saturate from mid-length to ends.
- wait 60 seconds. rinse.
- fine and oily hair types use after shampoo in place of conditioner. thick and dry hair types use after shampoo and conditioner.
ingredients
key ingredients
- flaxseed - moisturizes and softens the hair for healthy-looking shine.
- amino acids - smooth the cuticle and boost hair elasticity
- antioxidants - hydrate and condition the hair to fight frizz
full ingredients
oil-to-foam purifying pre-wash that breaks down build-up + refreshes the scalp without stripping
what is reset pink charcoal scalp cleansing oil?
who it's for
why it's special
how to use
you're 5 minutes away from a happy scalp
- section dry, unwashed hair.
- apply to the roots and massage to distribute.
- wait 3-5 minutes.
- add water to transform oil into a milky lather. rinse thoroughly.
- follow with reset clarifying gel shampoo and reset cooling gel conditioner (sold separately).
- use weekly or as needed.
ingredients
key ingredients
- natural charcoal + pink clay - known to be highly absorbent of dirt, oil + toxins that collect on the hair + scalp to help to get rid of impurities + odors.
- cooling menthol – invigorates the scalp and provides a cool, tingling sensation.
- indian cress stem extract – enriched with vitamins and antioxidants to promote a balanced, healthier-looking scalp.
- sunflower oil – helps to clean oil-soluble dirt and grime.
full ingredients
this lightweight finishing spray gives your hair the ultimate glossy, high-shine look.
what is top gloss shine spray?
who it's for
all hair types 1–4c
why it's special
- results in a high-shine finish: just a few spritzes of this non-greasy formula, and voilà! ultra glossy, high-shine locks to be lusted over for days.
- contains uv filters: shine on! top gloss shine spray protects hair strands to ensure color is at its most vibrant.
- fights frizz: say farewell to frizz! this lightweight finishing spray not only delivers the shiniest strands of your dreams, but also tames unwanted frizz and flyaways
how to use
shine bright:
- hold 10-12 inches from dry hair and spray from mid-length to ends for the ultimate glossy look.
- for finer hair types: mist on hands and run through hair from mid-lengths to ends.
- use on dry hair only.
ingredients
key ingredients
full ingredients
tame frizz into submission and lock in soft-smoothness, so humidity can't undo what you've done to your 'do
what is velveteen dream smoothing balm?
who it's for
why it's special
- conditioning polymer – smooths, moisturizes and provides antistatic properties
- wild cherry bark extract – brings out shine and softness
- protects hair up to 450°f/232°c and contains uv filters
- safe for color-treated, brazilian-treated and keratin-treated hair
how to use:
- take a small amount and apply to damp hair.
- heat style as desired
ingredients:
key ingredients
- conditioning polymer – smooths, moisturizes and provides antistatic properties
- wild cherry bark extract – brings out shine and softness
- sea buckthorn- one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. omega 7 promotes elasticity and provides superior hydration making it the ultimate holy grail ingredient for hair and scalp.
full ingredients
the new + improved** 2-in-1 hair styling tool that combines a round hair brush and blow dryer to easily and quickly create a smooth, bouncy, salon quality blowout at home!
what is hair blow dry brush 2.0 2-in-1 hair styling tool?
who it's for
why it's special
- 3 adjustable heat/speed settings, 115f / 190f / 230f, create volume and smoothness on every hair type
- tourmaline coated barrel generates negative ions and infrared heat to smooth hair and minimize frizz
- oval barrel is designed to deliver extra root lift and increase overall volume
- long nylon ball tip bristles detangle and smooth
- short bristles increase bounce, shine and polish
- ultra-lightweight design, weighing just .85 lb/ 380 g
- 9 ft / 3 m cord with 360° swivel — allows easy handling
- 12 (w) x 34 (h) x 9 (d) cm / 4.7 (w) x 13.3 (h) x 3.5 (d) in
- 120v
- 60 hz
- 950w
- 2-year warranty
how to use:
steps
- start with towel-dried hair. for very thick or long hair, air dry or rough dry with a regular blow-dryer.
- spray the hair with the shield anti-humidity spray or use blockade heat defense serum to protect against heat damage.
- turn brush on by rotating the temperature control dial clockwise to the desired setting.
- divide hair into sections. working section by section, maneuver the brush through hair. for extra volume, over-direct sections at the crown of the head.
- once hair is completely dry and styled, finish with supernova moisture and shine cream for the ultimate smooth finish.
what is the the kure conditioner + forever friend bottle duo?
this planet-friendly pair—including a refill pouch of the kure strength repair conditioner + a forever friend refillable shampoo bottle—was specially curated to help reduce impact over time.*
who it's for
all hair types 1-4c. ideal for high porosity hair.
why it's special
amika is a proud pal to the planet, so we're making it easy to do good for your hair + the environment. in fact, using this duo together reduces environmental impact by 98.4** over the course of two years!
forever friend refillable shampoo bottle:
- a refillable, reusable bottle made with BPA-free + EA-free eastman Tritan plastic
- helps reduces your environmental impact by 69%†
- dishwasher safe + impact resistant
the kure strength repair conditioner pouch:
- an ultra-moisturizing conditioner that strengthens strands damaged by everyday stressors, heat + chemical treatments
- clinically proven to leave hair 2x stronger with 55% less breakage††
*all emission and environmental impact claims were generated from Sustainable Minds software.
** when compared to traditional, virgin plastic bottles.
†after using 1 forever friend bottle for one year, compared to 2 PCR bottles.
††clinically proven when shampoo + conditioner are used continuously as a system.
key ingredients
- fortifying technology: helps target + strengthen hair prone to breakage.
- plant butters: rich in nutrients like omega fatty acids, vitamins + minerals.
- vegan proteins: helps to reinforce damaged hair + improve shine.
- sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.
full ingredients
water/aqua/eau, myristyl alcohol, propylene glycol, cetearyl alcohol, cetrimonium chloride*, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, aloe barbadensis leaf juice, glycerin, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, c11-15 pareth-7, c12-16 pareth-9, caprylyl glycol, decyl oleate, disodium peg-12 dimethicone sulfosuccinate, trideceth-12, trimethylsiloxyamodimethicone, citric acid, etidronic acid, lauryl alcohol, hydrogenated palm glycerides citrate, phenoxyethanol, potassium sorbate, sodium benzoate, cetyl alcohol, benzyl alcohol, tocopherol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
how to use
- Pour pouch into bottle.
- After shampooing, apply conditioner from mid-lengths to ends.
- Let it sit for two minutes.
- Rinse.
- Once conditioner runs out, unscrew the top of the forever bottle and give it a wash.
- Use any amika conditioner pouch to refill.
good to know / FAQ
is this color-safe?
yes, the kure conditioner is color-safe.
is this safe for keratin, Brazilian, or other chemically-treated hair?
yes! the kure conditioner is suitable for keratin, Brazilian, or other chemically treated hair.
can I use this every day?
yes! the kure conditioner is formulated to be used daily or every wash day.
what is the amika signature scent?
an intoxicating blend of warm vanilla, spicy sweet clover, and fresh citrus.
