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23 products
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ultra-luxurious + rich mask is packed with vitamins + nutrients to condition the hair making it soft, silky, and smoother than ever
what is soulfood nourishing hair mask?
who it's for
why it's special
how to use
- use either as a weekly treatment or an everyday conditioner after the amika shampoo of your choice. Leave to penetrate for 5 to 7 minutes and rinse
- for high porosity hair in need of extra moisture, use this as an everyday conditioner. For normal or low porosity hair, use as a weekly treatment.
ingredients
key ingredients
- jojoba seed oil - contains many essential fatty acids, powerful antioxidants and vitamins; naturally rich in Vitamins A, D and E.
- sea buckthorn - one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid Omega 7 typically found in fish oil. Omega 7 promotes elasticity and provides superior hydration making it the ultimate holy grail ingredient for hair and scalp.
full ingredients
sustainability
contains recycled material: 8 oz / 250 ml, 16 oz / 500 ml, and 3.3 oz / 100ml contain post consumer recycled plastics (PCR). PCR has a lower impact compared to virgin plastics.
wash your way to 3x more hydration* + 72 hour* moisture with this silicone-free shampoo.
what is hydro rush intense moisture shampoo?
who it's for
best for low porosity hair
why it's special
- drench your hair with 3x more hydration* with hydro rush intense moisture shampoo. immersed in potent + natural ingredients, this shampoo gently cleanses while resulting in long-lasting moisture.
- ultra-hydrating: hydro rush intense moisture shampoo boosts moisture for 72 hours* and results in hair that is 3x more hydrated*.
- reduces breakage: this shampoo is clinically proven to result in 50% less breakage*.
- immersed in natural, potent ingredients like squalane, hyaluronic acid, polyglutamic acid, coconut water, and blue algae.
how to use
deep dive into your hydrated hair routine:
- lather and massage through wet hair from root to tip.
- rinse.
- for best results, follow with hydro rush intense moisture conditioner for the ultimate rush of deep hydration.
- use as part of your wash care routine.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
ingredients
key ingredients
- squalane - proven to help protect from dehydration and restore lipid barriers, squalane helps to prevent moisture loss while restoring hair's suppleness.
- hyaluronic acid - typically, a naturally found substance in skin, hyaluronic acid helps plump up dry hair by attracting in moisture from the air around you.
- polyglutamic acid - known to promote moisture retention.
- bio-fermented coconut water - contains various electrolytes, monolaurin, lauric acid, and plant hormones to add natural hydration to hair.
- blue/green algae - provides essential fatty acids, amino acids, as well as vitamin a and beta-carotene.
- sea buckthorn - one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid omega 7. the superfruit is loaded with 15 times more vitamin c than an orange and 3 times more vitamin a than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. even better, our sea buckthorn is sustainably sourced from tibet!
full ingredients
sustainability
wash your way to 3x more hydration* + 72 hour* moisture with this silicone-free conditioner.
what is hydro rush moisture conditioner?
who it's for
best for low porosity hair
why it's special
- drench your hair with 3x more hydration* with hydro rush intense moisture conditioner. immersed in potent + natural ingredients, this conditioner results in long-lasting moisture.
- ultra-hydrating: hydro rush intense moisture conditioner boosts moisture for 72 hours* and results in hair that is 3x more hydrated*.
- reduces breakage: this conditioner is clinically proven to result in 50% less breakage*.
- immersed in natural, potent ingredients like squalane, hyaluronic acid, polyglutamic acid, coconut water, and blue algae.
how to use
deep dive into your hydrated hair routine:
- massage from mid-lengths to ends.
- leave on for 2-3 minutes.
- rinse.
- use as part of your wash care routine.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
ingredients
key ingredients
- squalane - proven to help protect from dehydration and restore lipid barriers, squalane helps to prevent moisture loss while restoring hair's suppleness.
- hyaluronic acid - typically, a naturally found substance in skin, hyaluronic acid helps plump up dry hair by attracting in moisture from the air around you.
- polyglutamic acid - known to promote moisture retention.
- bio-fermented coconut water - contains various electrolytes, monolaurin, lauric acid, and plant hormones to add natural hydration to hair.
- blue/green algae - provides essential fatty acids, amino acids, as well as vitamin a and beta-carotene.
- sea buckthorn - one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid omega 7. the superfruit is loaded with 15 times more vitamin c than an orange and 3 times more vitamin a than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. even better, our sea buckthorn is sustainably sourced from tibet!
full ingredients
sustainability
spray your way to 3x more hydration* while detangling + reducing frizz.
what is hydro rush intense moisture leave-in conditioner?
who it's for
why it's special
- drench your hair with 3x more hydration* with hydro rush intense moisture leave-in conditioner. immersed in potent + natural ingredients, this leave-in conditioner results in long-lasting moisture.
- ultra-hydrating: hydro rush intense moisture leave-in conditioner boosts moisture for 72 hours* and results in hair that is 3x more hydrated*.
- this leave-in conditioner detangles and reduces frizz! you can even use it on dry hair to tame pesky flyaways.
- immersed in natural, potent ingredients like squalane, hyaluronic acid, polyglutamic acid, coconut water, and blue algae.
how to use
deep dive into your hydrated hair routine:
- towel-dry hair.
- spray leave-in throughout hair.
- use on dry hair to tame flyaways and reduce frizz.
ingredients
key ingredients
- squalane - proven to help protect from dehydration and restore lipid barriers, squalane helps to prevent moisture loss while restoring hair's suppleness.
- hyaluronic acid - typically, a naturally found substance in skin, hyaluronic acid helps plump up dry hair by attracting in moisture from the air around you.
- polyglutamic acid - known to promote moisture retention.
- bio-fermented coconut water - contains various electrolytes, monolaurin, lauric acid, and plant hormones to add natural hydration to hair.
- blue/green algae - provides essential fatty acids, amino acids, as well as vitamin a and beta-carotene.
- sea buckthorn - one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid omega 7. the superfruit is loaded with 15 times more vitamin c than an orange and 3 times more vitamin a than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. even better, our sea buckthorn is sustainably sourced from tibet!
full ingredients
sustainability
an aura-activating scent powered by notes of juicy apricot, pink grapefruit + velvety vanilla.
what is the amika:aura | hair + body mist?
designed to uplift + instantly transport you to a brighter place, amika:aura, a hair perfume and body mist, opens with effervescent pink grapefruit—bursting with a brightness you've felt before. juicy apricot, ripe + radiant, awakens the senses, while lily of the valley floats in + lifts. as it settles, velvety vanilla hugs your skin, while smooth sandalwood grounds you in woody richness.
who it's for
anyone looking to amplify their aura
why it's special
you asked. we bottled. amplify your aura with amika:aura hair + body mist.
designed to uplift, this joy-sparking hair fragrance mist wraps you in fresh, fruity notes—juicy apricot, pink grapefruit + nostalgic vanilla that warms like the confidence of being fully + fearlessly yourself. spritz this fragrance hair and body mist on your strands + skin to spark something that’s always been within you. after all, this is more than just a mist. it’s a feeling.
key ingredients
- effervescent pink grapefruit feels like the rush of a good hair day
- juicy, invigorating apricot sweetens with sun-soaked memory
- fresh, airy lily of the valley floats in + leaves you feeling lifted
- velvety, comforting vanilla hugs you in a warm, friendly embrace
- rich, smooth sandalwood grounds you in playful possibility
full ingredients
Alcohol Denat. (SD Alcohol 40-B), Water/Eau/Aqua, Fragrance/Parfum, Tetramethyl Acetyloctahydronaphthalenes, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol, Vanillin, Rose Ketones
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
how to use
when you pair amika:aura hair + body mist with your favorite amika formulas, the fruity floral fragrance clings to every step. the more you layer, the longer your aura lingers.
how to use:
- spritz amika:aura onto hair and body for a light + refreshing boost of aura-amplifying florals.
layer with perk up:
- start with perk up dry shampoo to refresh hair, boost body + build scent at the root.
- spritz on amika:aura to take the same signature scent from strands to skin.
- watch the compliments roll in.
layer with hand wash:
- start the scent story at the sink with our hand wash.
- mist amika:aura on your hair + body to double up on the juicy, uplifting fragrance.
- get excited—every hand wash is a chance to lather up + layer on.
good to know
what is the amika signature scent?
an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.
what other products feature the amika signature scent? that scent you love?
it’s not just in your amika:aura hair + body mist—it’s in your perk up dry shampoo, your favorite mask + your trusty wash care, too. our signature scent runs through every formula, so your hair smells like your skin + your skin smells like your aura: bright, warm + here to stay.
rescue your strands with this trial set that detangles, targets damage, + strengthens.
what is the rescue team hair routine trial set?
in need of a new haircare routine? try this gift set, including mini refill pouches of the kure strength repair shampoo + conditioner + trial sizes of the wizard silicone-free detangling primer + the kure intense strength repair mask.
who it's for:
all hair is welcome
why it's special:
- the kure strength repair shampoo: a fortifying shampoo that gently cleanses, while resulting in 55% less breakage* + 2x stronger* hair.
- the kure strength repair conditioner: a moisturizing fortifying conditioner that results in 55% less breakage* + 2x stronger* hair.
- the kure intense strength repair mask: ultra-rich mask that is clinically proven to result in hair that is 3.2x stronger**, 8x more conditioned + with 69% less breakage.
- the wizard silicone-free detangling primer: this lightweight primer protects against 450°F heat, cuts down on blow dry time, reduces frizz + detangles all hair types.
how to use:
- on wet hair, massage in the kure strength repair shampoo from root to ends. rinse.
- apply the kure strength repair conditioner from mid-length to ends. rinse.
- for an intense weekly treat, apply the kure intense strength repair mask + let penetrate for 10 minutes. for low porosity hair, use in place of conditioner. rinse.
- spray the wizard silicone-free detangling primer on towel dried hair to detangle or heat protect before blow drying.
key ingredients:
- fortifying technology: helps target + strengthen hair prone to breakage.
- sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.
- borage oil: extracted from starflower seeds, contains the highest levels of the essential omega-6 fatty acid.
- shea butter: rich in vitamins, minerals + fatty acids.
- mango butter: rich in omegas and vitamin a, c + e.
- vegan proteins: helps to reinforce damaged hair + improve shine.
full ingredients:
the kure strength repair shampoo:
water/aqua/eau, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, disodium cocoamphodiacetate, peg-7 glyceryl cocoate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, persea gratissima (avocado/avocat) oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, lavandula angustifolia (lavender/lavande) flower extract, chamomilla recutita (matricaria/matricaire) flower extract, rosmarinus officinalis (rosemary/romarin) leaf extract, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, disodium edta, disodium peg-12 dimethicone sulfosuccinate, peg-12 dimethicone, peg-150 distearate, polyquaternium-10, polyquaternium-7, polysorbate 20, propylene glycol, glycol, glycol stearate, glycol distearate, sodium methyl cocoyl taurate, citric acid, dehydroacetic acid, benzyl alcohol, phenoxyethanol, potassium sorbate, sodium benzoate, benzoic acid, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene
the kure strength repair conditioner:
water/aqua/eau, myristyl alcohol, propylene glycol, cetearyl alcohol, cetrimonium chloride*, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, aloe barbadensis leaf juice, glycerin, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, c11-15 pareth-7, c12-16 pareth-9, caprylyl glycol, decyl oleate, disodium peg-12 dimethicone sulfosuccinate, trideceth-12, trimethylsiloxyamodimethicone, citric acid, etidronic acid, lauryl alcohol, hydrogenated palm glycerides citrate, phenoxyethanol, potassium sorbate, sodium benzoate, cetyl alcohol, benzyl alcohol, tocopherol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique
the kure intense strength repair mask:
water/eau/aqua, cetearyl alcohol, cetyl alcohol, dimethicone, glycerin, isopropyl myristate, behentrimonium chloride*, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, hydrolyzed quinoa, panthenol, tocopheryl acetate, cetrimonium chloride*, bis-pca dimethicone, disodium peg-12 dimethicone sulfosuccinate, polyquaternium-37, dicaprylyl carbonate, ethylhexylglycerin, butylene glycol, aminomethyl propanol, lauryl glucoside, benzyl alcohol, potassium sorbate, sodium benzoate, phenoxyethanol, citric acid, isopropyl alcohol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique
the wizard silicone-free detangling primer:
isododecane, isopropyl palmitate, isohexadecane, ethylhexyl olivate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, persea gratissima (avocado/avocat) oil, squalane, tocopheryl acetate, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene, citronellol, coumarin, geraniol
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
Good to Know:
in need of a new haircare routine? try this giftset with mini refill pouches of hydro rush intense moisture shampoo, conditioner, and trial sizes of leave-in conditioner and dream routine mask.
WHY IT'S SPECIAL
get the most hydrated hair of your dreams. infused with squalane, hyaluronic acid, and coconut water, these hydrating hair must-haves deeply moisturize + provide long-lasting hydration.
- hydro rush intense moisture shampoo: this shampoo gently cleanses, boosts moisture for 72 hours*, and leaves hair that's 3x more hydrated*.
- hydro rush intense moisture conditioner: this conditioner boosts moisture for 72 hours*, and leaves hair that's 3x more hydrated*.
- hydro rush intense moisture leave-in conditioner: this leave-in conditioner boosts moisture for 72 hours* and leaves hair 3x more hydrated* while detangling + reducing frizz.
- dream routine overnight hydrating hair mask: wake up with hair 3x more hydrated* when you use this overnight hair mask, and reap the benefits for 4 washes**.
*clinically proven. all products tested separately, shampoo + conditioner tested together.
**clinically proven, when using dream routine as directed.
WHO IT'S FOR
for dry, textured, or coarse hair types 2a-4c.
Key Ingredients:
- squalane- proven to help protect from dehydration and restore lipid barriers, squalane helps to prevent moisture loss while restoring hair's suppleness.
- hyaluronic acid- typically, a naturally found substance in skin, hyaluronic acid helps plump up dry hair by attracting in moisture from the air around you.
- polyglutamic acid - known to promote moisture retention.
- bio-fermented coconut water - contains various electrolytes, monolaurin, lauric acid, and plant hormones to add natural hydration to hair.
- blue/green algae - provides essential fatty acids, amino acids, as well as vitamin a and beta-carotene.
- sea buckthorn - one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid omega 7. the superfruit is loaded with 15 times more vitamin c than an orange and 3 times more vitamin a than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. even better, our sea buckthorn is sustainably sourced from tibet!
Full Ingredient List:
hydro rush intense moisture shampoo:
water/eau/aqua, sodium cocoyl isethionate, cocamidopropyl hydroxysultaine, coco-glucoside, glycol distearate, squalane, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, brassica campestris (rapeseed/colza) seed oil, sesamum indicum (sesame/sésame) seed oil, cocos nucifera (coconut/nuix de coco) oil, sodium hyaluronate, polyglutamic acid, spirulina platensis (blue green algae/algues bleu-verte) extract, cocos nucifera (coconut/nuix de coco) water, emblica officinalis (gooseberry/groseille à maquereau) fruit extract, curcuma longa (turmeric) root extract, leuconostoc/radish root ferment filtrate, cocamide mipa, coconut acid, polyester-11, guar hydroxypropyltrimonium chloride, polyquaternium-7, polyquaternium-73, sodium methyl cocoyl taurate, tetrasodium glutamate diacetate, sodium benzoate, sodium isethionate, sodium hydroxide, sodium chloride, citric acid, potassium sorbate, phenoxyethanol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene
hydro rush intense moisture conditioner:
water/eau/aqua, cetearyl alcohol, isopropyl palmitate, capryloyl glycerin/sebacic acid copolymer, behentrimonium chloride*, diheptyl succinate, quaterenium-91, persea gratissima (avocado/avocat) oil, squalane, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, brassica campestris (rapeseed/colza) seed oil, sesamum indicum (sesame/sésame) seed oil, cocos nucifera (coconut/nuix de coco) oil, sodium hyaluronate, polyglutamic acid, spirulina platensis (blue green algae /algues bleu-verte) extract, cocos nucifera (coconut/nuix de coco) water, emblica officinalis (gooseberry/groseille à maquereau) fruit extract, curcuma longa (turmeric) root extract, butyrospermum parkii (shea/karite) butter, leuconostoc/radish root ferment filtrate, glycerin, behentrimonium methosulfate, ppg-3 benzyl ether myristate, guar hydroxypropyltrimonium chloride, polyquaternium-37, polyquaternium-73, propylene glycol dicaprylate/dicaprate, polyquaternium-7, ethylhexylglycerin, tetrasodium glutamate diacetate, ppg-1 trideceth-6, sodium hydroxide, sodium chloride, isopropyl alcohol, citric acid, potassium sorbate, sodium benzoate, phenoxyethanol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique
hydro rush intense moisture leave-in conditioner:
water/eau/aqua, cetearyl alcohol, isopropyl palmitate, capryloyl glycerin/sebacic acid copolymer, behentrimonium chloride*, diheptyl succinate, quaterenium-91, persea gratissima (avocado/avocat) oil, squalane, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, brassica campestris (rapeseed/colza) seed oil, sesamum indicum (sesame/sésame) seed oil, cocos nucifera (coconut/nuix de coco) oil, sodium hyaluronate, polyglutamic acid, spirulina platensis (blue green algae /algues bleu-verte) extract, cocos nucifera (coconut/nuix de coco) water, emblica officinalis (gooseberry/groseille à maquereau) fruit extract, curcuma longa (turmeric) root extract, butyrospermum parkii (shea/karite) butter, leuconostoc/radish root ferment filtrate, glycerin, behentrimonium methosulfate, ppg-3 benzyl ether myristate, guar hydroxypropyltrimonium chloride, polyquaternium-37, polyquaternium-73, propylene glycol dicaprylate/dicaprate, polyquaternium-7, ethylhexylglycerin, tetrasodium glutamate diacetate, ppg-1 trideceth-6, sodium hydroxide, sodium chloride, isopropyl alcohol, citric acid, potassium sorbate, sodium benzoate, phenoxyethanol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique
dream routine overnight hydration treatment:
water/eau/aqua, cetyl alcohol, c13-15 alkane, behentrimonium methosulfate, caprylic/capric triglyceride, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, hyaluronic acid, polyglutamic acid, spirulina platensis (blue green algae/algues blue-verte) extract, cocos nucifera (coconut/nuix de coco) water, selaginella lepidophylla (rose of jericho/rose de jéricho) extract, inonotus obliquus (mushroom/champignon) extract, rhodiola rosea (arctic root/racine arctique) root extract, eleutherococcus senticosus (siberian ginseng) root extract, rhaponticum carthamoides (maral) root extract, glycerin, guar hydroxypropyltrimonium chloride, leuconostoc/radish root ferment filtrate, sodium phytate, propanediol, glycereth-2 cocoate, ethylhexylglycerin, potassium sorbate, butylene glycol, benzoic acid, sodium benzoate, phenoxyethanol, citric acid, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene, citronellol, coumarin, linalool
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
How to Instructions:
- massage a quarter-sized amount of hydro rush intense moisture shampoo into your hands, then lather through fully wet hair, focusing on the roots. rinse.
- double cleanse. the first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. fully rinse out.
- squeeze excess water out of hair before applying hydro rush intense moisture conditioner from mid-lengths to ends. use comb to detangle and evenly disperse product. let sit for 2-3 minutes. rinse.
- finish shower off with cool water to seal in moisture and close the cuticle.
- towel dry hair, then spray leave-in conditioner throughout hair.
-pump one to four pumps of dream routine overnight hydrating mask into hands depending on hair length and thickness. for fine or thin hair, use one to two pumps. for medium or shoulder length hair, use two to three pumps. for thick or curly hair, use three to four pumps.
-apply to dry or damp hair before bedtime.
-distribute from mid-lengths to ends - you're ready for your beauty sleep.
treat hair to a trio of mini bestsellers that soften, strengthen + make all the magic.
what is the everyday magic | bestsellers set?
ready for minis that make all the magic? treat hair to a trio of mini bestsellers that nourish + condition for soft, shiny + stronger strands. everyday magic features soulfood nourishing mask, perk up dry shampoo + the wizard silicone-free detangling spray.
who it's for
all hair is welcome!
why it's special
it's time to bring on the mini magic! this limited-edition gift set is filled with bestsellers to nourish, detangle + refresh hair for a travel-sized taste of everyone’s favorite formulas.
- travel size! travel size! soulfood nourishing mask: this vitamin + nutrient-packed hair mask deeply conditions + softens strands. use as a weekly treatment for 11.4x more conditioned hair.*
- travel size! travel size! the wizard silicone-free detangling primer: this silicone-free, leave-in detangling spray protects hair against 450°F heat**, helps to reduce frizz + preps + primes strands for any style.
- travel size! travel size! perk up dry shampoo: perk up dry shampoo cleans + refreshes roots, adds instant volume + extends time between wash days.
key ingredients
- sea buckthorn: this superfruit nourishes strands + helps increase shine, manageability, softness + strength.
- jojoba seed oil: moisturizes + softens with essential fatty acids, antioxidants + vitamins.
- squalane: protects from dehydration + moisture loss while restoring hair’s suppleness.
full ingredients
soulfood nourishing mask:
Water/Eau/Aqua, Cetearyl Alcohol, Cetyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Behentrimonium Chloride*, Butylene Glycol, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cetrimonium Chloride, Panthenol, Tocopheryl Acetate, Ethylhexylglycerin, Aminomethyl Propanol, Phenoxyethanol, Isopropyl Alcohol, Citric Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene.
the wizard silicone-free detangling primer:
Isododecane, Isopropyl Palmitate, Isohexadecane, Ethylhexyl Olivate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Squalane, Tocopheryl Acetate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol.
perk up dry shampoo:
Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice/Riz) Starch, Isobutane, Disteardimonium Hectorite, Diisopropyl Adipate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Citronellol, Limonene.
how to use
soulfood nourishing mask:
- after shampooing, gently massage soulfood mask through wet hair from roots to ends. leave on for 5–7 minutes. rinse.
- use either as a weekly treatment or an everyday conditioner.
the wizard silicone-free detangling primer:
- evenly mist throughout damp hair from mid-lengths to ends.
- lightly detangle with fingers or wide-toothed comb.
- air dry for natural texture or blow dry for a smooth finish.
perk up dry shampoo:
- shake well.
- spray 8 inches away from roots in a sweeping motion.
- massage into scalp as you would with wet shampoo.
- brush through as needed.
faqs
does perk up dry shampoo leave a white cast?
not on our watch. when applied to hair a subtle white cast may be present, but this will quickly disappear once rubbed properly into hair. remember to let sit for 30 seconds or longer to fully absorb the oil and odors. starting at the scalp, massage in like you’re actually shampooing your hair and then brush through.
what is the difference between the wizard silicone-free detangling primer, and the wizard detangling primer?
the wizard silicone-free detangling primer is silicone-free and formulated with squalane, while the wizard detangling primer is not silicone-free and does not include squalane in the formula.
can the wizard be used in place of conditioner?
the wizard is meant to be used after conditioner, and before styling. we do not recommend using the wizard in place of conditioner.
why does soulfood nourishing mask vary in color and texture?
our soulfood nourishing mask varies in color + texture due to our naturally-sourced sea buckthorn and production. don't worry, this is totally normal and doesn't change the product efficacy!
what is the amika signature scent?
an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.
unlock next-level hair joy with superfruit-infused nourishing favorites in 1 juicy set.
what is the soft strand manifestation | nourishing treat + style set?
manifest your most nourished mane with an exclusive set featuring a full size soulfood nourishing mask, travel sizes of perk up dry shampoo + superfruit star lightweight hair styling oil, plus sample sizes of normcore signature shampoo + conditioner.
who it's for
all hair is welcome.
why it's special
reach total strand enlightenment with this nourishing set of superfruit-infused favorites.
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sample size! normcore signature shampoo + conditioner: this nutrient-rich shampoo + conditioner nourishes + cleanses for 7x more conditioned hair.*
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travel size! superfruit star lightweight hair styling oil: this lightweight multitasking hair oil is clinically proven to leave hair 7x stronger** 2x smoother (even in high humidity!)** + reduce breakage by 86%.**
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travel size! perk up dry shampoo: use in between wash days to clean, refresh roots + boost volume.
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full size! soulfood nourishing mask: this vitamin + nutrient-packed hair mask deeply conditions + softens strands.
*clinically proven, when used as a system.
**clinically proven, after one use.
key ingredients
- sea buckthorn: nourishes strands + helps increase shine, manageability, softness + strength.
- jojoba seed oil: moisturizes + softens with essential fatty acids, antioxidants + vitamins.
- rice starch: a light powder that helps to absorb oil + adds instant body.
full ingredients
normcore signature shampoo:
Water/Eau/Aqua, Sodium Cocoyl Isethionate, Cocamidopropylamine Oxide, Cocamidopropyl Hydroxysultaine, Glycol Distearate, Coconut Acid, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Glycerin, Sodium Isethionate, Peg-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene
normcore signature conditioner:
Water/Eau/Aqua, Cetearyl Alcohol, Behentrimonium Chloride*, Silicone Quaternium-8, Butyrospermum Parkii (Shea/Karite) Butter, Glycerin, Trideceth-10, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Isopropyl Alcohol, Cocamide Mipa, Polyquaternium-37, Caprylyl Glycol, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Hexylene Glycol, PPG-1 Trideceth-6, Citric Acid, Sodium Hydroxide, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Isopropanolamine, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol *Antistatic Agent/Agent Antistatique
soulfood nourishing mask:
Water/Eau/Aqua, Cetearyl Alcohol, Cetyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Behentrimonium Chloride*, Butylene Glycol, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cetrimonium Chloride, Panthenol, Tocopheryl Acetate, Ethylhexylglycerin, Aminomethyl Propanol, Phenoxyethanol, Isopropyl Alcohol, Citric Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene *antistatic agent/agent antistatique
superfruit star lightweight hair styling oil:
Isododecane, Trisiloxane, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin.
perk up dry shampoo:
Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice/Riz) Starch, Isobutane, Disteardimonium Hectorite, Diisopropyl Adipate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Citronellol, Limonene.
how to use
normcore signature shampoo + conditioner:
- lather + massage shampoo through wet hair from root to ends. rinse.
- massage conditioner from mid-lengths to ends. leave on for 2–3 minutes. rinse thoroughly.
superfruit star lightweight hair styling oil:
- prior to heat styling, apply 1-2 pumps to damp or dry hair to strengthen + protect from heat damage.
- to smooth + add shine to your finished style, apply 1-2 pumps throughout dry hair, focusing on the ends.
perk up dry shampoo:
- shake well + hold 8 inches away.
- spray onto roots in sweeping motion, then wait 30 seconds. massage or brush through to finish.
soulfood nourishing mask:
- after shampooing, gently massage soulfood mask through wet hair from roots to ends. leave on for 5–7 minutes. rinse.
- use either as a weekly treatment or an everyday conditioner.
faqs
is normcore signature shampoo + conditioner color safe?
yes, normcore signature shampoo + conditioner is suitable for color treated hair.
is normcore signature shampoo + conditioner safe for keratin, brazilian, or other chemically treated hair?
yes, normcore signature shampoo is suitable for chemically treated hair.
what is the amika signature scent?
why does soulfood nourishing mask vary in color + texture?
our soulfood nourishing mask varies in color + texture due to our naturally-sourced sea buckthorn + production. don't worry, this is totally normal + doesn't change the product efficacy!
the wizard vs. superfruit star, what's the difference?
the wizard is great for all hair types to detangle + protect against heat damage on damp hair after washing + conditioning. superfruit star works on both damp + dry hair to strengthen, smooth + protect against heat damage + frizz.
what type of hair does perk up dry shampoo work best on?
perk up dry shampoo works on all hair types, especially those who wash their hair 3–4 times a week.
get oil removal on speed dial with this powerful dry shampoo for extra oily scalps.
what it is
calling all oily scalps! dial up hair’s highest potential with perk up ultra dry shampoo—a powerful formula created for extra oily scalps that need oil control on speed dial between daily washes.
who it's for
all hair types 1-4c
oily scalps + strands that get weighed down by oil 1-2 days after washing
why it's special
meet your extra-oily scalps’ solution for a powerful clean between daily (or every other day) washes. this clinically proven* formula delivers off-the-hook freshness with a dry, refreshing feel + finish for that ‘just washed my hair’ feeling. in fact, 87% said that perk up ultra helps control oil.* your perfect perk up is calling.
- clinically proven to remove more oil**
- helps control oils**
- revitalizes greasy strands courtesy of root-friendly ingredients like oil-absorbing tapioca starch, odor-- removing bamboo stem extract + our signature superfruit sea buckthorn.
- community-requested formula: you asked + we answered with a dialed-up formula designed for even the oiliest scalps.
*based on a 2-week consumer study of 66 participants
**when compared to our traditional perk up dry shampoo.
key ingredients
- tapioca starch: refreshes roots + absorbs oil from the scalp.
- sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair and scalp.
- bamboo stem extract: absorbs sweat + sebum while removing odor from the hair + scalp.
full ingredients
Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice) Starch, Silica, Tapioca Starch, Disteardimonium Hectorite, Bambusa Arundinacea (Bamboo) Stem Extract, Epilobium Angustifolium (Willow Herb) Flower/Leaf/Stem Extract, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Glycerin, Diisopropyl Adipate, Water/Eau/Aqua, Citric Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol
how to use
- shake well.
- spray 8 inches away from roots in a sweeping motion.
- wait 30 seconds.
- massage product into scalp or brush it through.
- apply more as needed.
good to know / FAQ:
what is dry shampoo?
our favorite way to refresh our hair, sans water. dry shampoos are powder formulas that work at the root to refresh, remove odors, add ‘oomph’ + absorb oil between showers.
what does dry shampoo do?
traditionally, dry shampoos absorb excess dirt, oil + grease from your scalp. additionally, they can refresh hairstyles to make them last longer, or add volume + an extra 'oomph' to hair (perk up dry shampoo, we're lookin' at you).
how do you use dry shampoo?
shake your can of dry shampoo well, spray from about 8 inches away in a sweeping motion, wait 30 seconds, then massage or brush through.
is this color safe?
yes! perk up ultra is suitable for color-treated hair.
is this safe for keratin, Brazilian, or other chemically treated hair?
yes!
flexible working hairspray for stay-all-day style that you'll still be able to run your fingers through
what is fluxus touchable, flexible hold hairspray?
who it's for
why it's special
- butyl ester of pvm/ma copolymer - protects hair against high humidity while leaving it with a natural feel; no stickiness or flaking
- safe for color-treated, brazilian-treated and keratin-treated hair
how to use
steps
- shake, spray on styled hair. repeat.
- benefits everyday styles and increases blowout longevity – mist before or after ironwork for a flexible hold and perfect finish.
ingredients
key ingredients
- butyl ester of pvm/ma copolymer - protects hair against high humidity while leaving it with a natural feel; no stickiness or flaking
- sea buckthorn- one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. omega 7 promotes elasticity and provides superior hydration making it the ultimate holy grail ingredient for hair and scalp.
full ingredients
a strong-hold, fast-drying finishing hairspray.
what is headstrong intense hold hairspray?
who it's for
why it's special
- provitamin b5 - promotes hair's resilience, smooths and conditions
- safe for color-treated, brazilian-treated and keratin-treated hair
how to use
steps
- style, spray on styled hair.
ingredients
key ingredients
- provitamin b5 - promotes hair's resilience, smooths and conditions
- sea buckthorn- one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. omega 7 promotes elasticity and provides superior hydration making it the ultimate holy grail ingredient for hair and scalp.
full ingredients
what is smooth over frizz-fighting treatment mask?
how to:
safety information:
avoid contact with eyes.
- glycolic acid: helps to form a barrier that seals + smooths the hair cuticle, creating an umbrella-like effect to reduce frizz.
- water lily extract: helps to tame frizz + improve manageability.
- sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.
whip up hair hydration that lasts 5 days* with this hyaluronic acid infused moisture mask.
what is hydro rush intense moisture hair mask?
dry hair? it's time to take five. drench your strands with this squalane and hyaluronic acid infused moisture mask, clinically proven to leave hair hydrated for 5 straight days.
who it's for:
dry, textured, or coarse hair types 2a–4c
best for low porosity hair
why it's special:
whip up long-lasting hair hydration with this ultra-moisturizing mask. infused with hyaluronic acid, squalane, + coconut water, hydro rush intense moisture mask offers superior slip and detangles any 'do.
- clinical claims: leaves hair hydrated for 5 straight days*, 5x easier to comb*, and 5x more hydrated* after one use.
- calling all coarse, curly, + coily friends: this moisture mask was created for intensely dry, coarse, and low porosity strands that have trouble absorbing moisture.
- features a whipped texture: this rich treatment is whipped into a rich, luscious texture that has a silicone-free formula that allows nutrients to soak into your strands.
*clinically proven.
key Ingredients:
squalane: proven to help protect from dehydration and restore lipid barriers, squalane helps to prevent moisture loss while restoring hair's suppleness
hyaluronic acid: typically, a naturally found substance in skin, hyaluronic acid helps plump up dry hair by attracting in moisture from the air around you.
polyglutamic acid: this anionic amino acid known to promote moisture retention.
blue/green algae: provides essential fatty acids, amino acids, as well as vitamin a & beta-carotene.
sea buckthorn: one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid Omega 7. The 'superfruit' is loaded with 15 times more vitamin C than an orange and 3 times more vitamin A than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. even better, our sea buckthorn is sustainably sourced from Tibet!
full Ingredient List:
Water/Eau/Aqua, Cetearyl Alcohol, Cetyl Alcohol, Glycerin, Isopropyl Myristate, Behentrimonium Chloride*, Myristyl Alcohol, Polyester-37, Ethyl Macadamiate, Hyaluronic Acid, Polyglutamic Acid, Squalane, Butyrospermum Parkii (Shea/Karite) Butter, Brassica Campestris (Rapeseed/Colza) Seed Oil, Cocos Nucifera (Coconut/Nuix de Coco) Oil, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Sesamum Indicum (Sesame/Sésame) Seed Oil, Spirulina Platensis (Blue Green Algae /Algues Bleu-Verte) Extract, Cocos Nucifera (Coconut/Nuix de Coco) Water, Emblica Officinalis (Gooseberry/Groseille à Maquereau) Fruit Extract, Curcuma Longa (Turmeric) Root Extract, Isododecane, Cetrimonium Chloride*, Ethylhexylglycerin, Ethyl Canolate, Neopentyl Glycol Diheptanoate, Lauryl Alcohol, Panthenol, Tocopheryl Acetate, Tocopherol, Leuconostoc/Radish Root Ferment Filtrate, Guar Hydroxypropyltrimonium Chloride, Propanediol, Potassium Sorbate, Sodium Benzoate, Isopropyl Alcohol, Malic Acid, Citric Acid, Phenoxyethanol, Fragrance/Parfum, Hydroxycitronellal, Benzyl Benzoate, Limonene *antistatic agent/agent antistatique
How to Instructions:
- squeeze out excess water.
- apply mask mid-lengths to ends.
- comb through to disperse evenly.
- let sit for 5-10 minutes.
- fully rinse.
- use weekly.
Good to Know:
q: what is the difference between dream routine and hydro rush intense moisture mask?
a: dream routine is an overnight, no-rinse treatment that can be used on damp or dry hair. it has a serum-like texture that is great for all hair types experiencing dryness. hydro rush mask has a rich, whipped texture that should be used in the shower. it's ideal for ultra-dry, coarse, and textured hair types.
q: what's the difference between soulfood nourishing mask and hydro rush intense moisture mask?
a: soulfood nourishing mask is ideal for all hair types 1-4c and is great for nourishing, softening, and conditioning hair. hydro rush intense moisture mask is ideal for dry, coarse hair types 2a-4c and is great for intense, long-lasting hydration.
q: how long should you leave hydro rush intense moisture mask in before it gets washed out?
a: 5-10 minutes!
q: is hydro rush intense moisture mask silicone-free?
a: yes!
q: is hydro rush intense moisture mask safe for keratin, brazilian, or other chemically treated hair?
a: yes!
q: is hydro rush intense moisture mask color safe?
a: yes! this mask is suitable for color-treated hair.
go to bed with this overnight mask, resulting in hair that is 3x more hydrated by morning*.
what is dream routine overnight hydrating hair mask?
who it’s for
why it’s special
- it's called beauty sleep for a reason. infused with the ingredients of your dreams like hyaluronic acid, coconut water, blue algae, and sea buckthorn, this no-rinse, silicone-free overnight hair treatment mask intensely moisturizes strands.
- ultra-hydrating: dream routine boosts moisture for 72 hours* and results in hair that is 3x more hydrated by morning*.
- long-lasting benefits: reap the benefits of this overnight treatment mask for 4 washes*.
- no staining here: although dream routine is a no-rinse treatment mask, it doesn't stain your pillow so you can rest easy.
how to use
it's called beauty sleep for a reason...
- comb through hair.
- pump 1-4 times into hands depending on hair length and thickness.
- apply to dry or damp hair before bedtime.
- distribute from mid-lengths to ends.
- ready for your beauty sleep!
ingredients
key ingredients
- hyaluronic acid - typically, a naturally found substance in skin, hyaluronic acid helps plump up dry hair by attracting in moisture from the air around you.
- polyglutamic acid - known to promote moisture retention.
- bio-fermented coconut water - contains various electrolytes, monolaurin, lauric acid, and plant hormones to add natural hydration to hair.
- blue/green algae - provides essential fatty acids, amino acids, as well as vitamin a and beta-carotene.
- sea buckthorn - one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid omega 7. the superfruit is loaded with 15 times more vitamin c than an orange and 3 times more vitamin a than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. even better, our sea buckthorn is sustainably sourced from tibet!
full ingredients