3 steps for 3 days without frizz* 

what is the hydration heavyweights hydrating wash + care set?

everything you need to get over a weekend’s worth of smooth hair. 

who it's for

medium to thick, coarse hair types (2a-4c) prone to frizz

why it's special

tackle humidity head on with a set that keeps hair smooth (no matter the forecast). 3-step system includes:

• full size! forget frizz anti-frizz shampoo + conditioner: a humidity-defying wash duo that fights frizz + keeps styles smooth for 3 days.*
• travel size! frizz-me-not hydrating anti-frizz treatment: a heat-activated treatment that locks in 3 days of frizz + humidity protection.*

*clinically proven for up to 72 hours.
*clinically proven.

how to use

for styles that stay smooth (even in high humidity):

1. massage shampoo into wet hair to gently cleanse + fight frizz. rinse.

2. smooth conditioner from mid-lengths to ends to lock in smoothing moisture. rinse.

3. spray treatment on towel-dried hair. heat style to seal in long-lasting humidity protection.

safety information:

avoid contact with eyes.

key ingredients

• extended humidity shield: helps create a silky shield on hair to block out humidity for a smooth that lasts.
• water lily extract: helps to tame frizz + improve manageability.
• aloe leaf juice: helps to enhance shine + retain hair’s natural moisture.
• hydrasoft smoothing complex: softens + smooths for ultra-glossy hair.
• sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.               

full ingredients

forget frizz shampoo: Water/Aqua/Eau, Cetearyl Alcohol, Isopropyl Palmitate, Behentrimonium Chloride, Isododecane, Dimethicone, Glycolic Acid, Lactic Acid, Hippophae Rhamnoides (SeaBuckthorn/Argousier) Fruit/Seed Oil, Cocos Nucifera (Coconut) Oil, Panthenol, Tocopherol (Vitamin E/Vitamine E), Ethyl Linoleate, Ethyl Oleate, Nymphaea Alba (Water Lily) Root Extract, Aloe Barbadensis Leaf Juice, Caprylic Acid, Xylitol, Sorbitol, Trehalose, Polyglyceryl-10 Laurate, PPG-3 Benzyl Ether Myristate, Cocamide MIPA, PPG-1 Trideceth-6, Phenyl Trimethicone, Propylene Glycol, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Quaternium-91, Polyquaternium-37, Stearamidopropyl Dimethylamine, Sodium Lignosulfonate, Ceresin, Maltodextrin, Tetrasodium Glutamate Diacetate, Magnesium Aluminum Silicate, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Benzyl Alcohol, Citric Acid, Isopropyl Alcohol, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene

forget frizz conditioner: Water/Aqua/Eau, Cetearyl Alcohol, Isopropyl Palmitate, Behentrimonium Chloride*, Isododecane, Dimethicone, Glycolic Acid, Lactic Acid, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cocos Nucifera (Coconut) Oil, Panthenol, Tocopherol (Vitamin E/Vitamine E), Ethyl Linoleate, Ethyl Oleate, Nymphaea Alba (Water Lily) Root Extract, Aloe Barbadensis Leaf Juice, Caprylic Acid, Xylitol, Sorbitol, Trehalose, Polyglyceryl-10 Laurate, PPG-3 Benzyl Ether Myristate, Cocamide MIPA, PPG-1 Trideceth-6, Phenyl Trimethicone, Propylene Glycol, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Quaternium-91, Polyquaternium-37, Stearamidopropyl Dimethylamine, Sodium Lignosulfonate, Ceresin, Maltodextrin, Tetrasodium Glutamate Diacetate, Magnesium Aluminum Silicate, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Benzyl Alcohol, Citric Acid, Isopropyl Alcohol, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene *antistatic agent/agent antistatique

frizz-me-not treatment: Water/Eau/Aqua, Butylene Glycol, Isododecane, Dipropylene Glycol, Amodimethicone, Polyquaternium-37, Polysilicone-29, Silicone Quaternium-18, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cocos Nucifera (Coconut/Nuix de Coco) Oil, Glycolic Acid, Lactic Acid, Panthenol, Tocopherol, Aloe Barbadensis Leaf Juice, Trehalose, Ethyl Linoleate, Ethyl Oleate, Caprylic Acid, Xylitol, Cetearyl Alcohol, Phenyl Trimethicone, Behentrimonium Chloride*, Propylene Glycol Dicaprylate/Dicaprate, PPG-1 Trideceth-6, Trideceth-6, Trideceth-12, Polyglyceryl-10 Laurate, Sodium Lignosulfonate, Tetrasodium Glutamate Diacetate, Maltodextrin, Ceresin, Magnesium Aluminum Silicate, Benzyl Alcohol, Citric Acid, Phenoxyethanol, Ethylhexylglycerin, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin *antistatic agent/agent antistatique

cleanse, condition + treat with a set that keeps thirsty hair hydrated for days 

what is the hydration heavyweights hydrating wash + care set?

all the steps you need to maintain moisture way beyond wash day. 

who it's for

for dry, textured, or coarse hair types 2a–4c.

why it's special

dry hair ends here. 3-step system includes:

• full size! hydro rush intense moisture shampoo + conditioner: a hyaluronic acid-infused wash duo that keeps dry hair hydrated for 3 full days.*
• travel size! hydro rush intense moisture leave-in conditioner: a lightweight leave-in that detangles, reduces frizz + locks in 3x more hydration.**

*clinically proven, when shampoo + conditioner are used as a system.
**clinically proven.                           

how to use

to drench hair in lasting hydration:

1. massage shampoo into wet hair to gently cleanse without stripping moisture. rinse.

2. smooth conditioner from mid-lengths to ends to deeply hydrate. rinse.

3. spray leave-in conditioner on towel-dried hair to lock in moisture for days. style as usual.

safety information:

avoid contact with eyes.

key ingredients

• squalane: helps protect from moisture loss
• hyaluronic acid: helps plump up dry hair by attracting moisture.
• polyglutamic acid: known to promote moisture retention.
• bio-fermented coconut water: adds natural hydration.
• blue/green algae: provides essential fatty acids, amino acids, as well as vitamin a and beta-carotene.
• sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin."                                

full ingredients

hydro rush intense moisture shampoo:water/eau/aqua, sodium cocoyl isethionate, cocamidopropyl hydroxysultaine, coco-glucoside, glycol distearate, squalane, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, brassica campestris (rapeseed/colza) seed oil, sesamum indicum (sesame/sésame) seed oil, cocos nucifera (coconut/nuix de coco) oil, sodium hyaluronate, polyglutamic acid, spirulina platensis (blue green algae/algues bleu-verte) extract, cocos nucifera (coconut/nuix de coco) water, emblica officinalis (gooseberry/groseille à maquereau) fruit extract, curcuma longa (turmeric) root extract, leuconostoc/radish root ferment filtrate, cocamide mipa, coconut acid, polyester-11, guar hydroxypropyltrimonium chloride, polyquaternium-7, polyquaternium-73, sodium methyl cocoyl taurate, tetrasodium glutamate diacetate, sodium benzoate, sodium isethionate, sodium hydroxide, sodium chloride, citric acid, potassium sorbate, phenoxyethanol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene

hydro rush intense moisture conditioner: water/eau/aqua, cetearyl alcohol, isopropyl palmitate, capryloyl glycerin/sebacic acid copolymer, behentrimonium chloride*, diheptyl succinate, quaterenium-91, persea gratissima (avocado/avocat) oil, squalane, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, brassica campestris (rapeseed/colza) seed oil, sesamum indicum (sesame/sésame) seed oil, cocos nucifera (coconut/nuix de coco) oil, sodium hyaluronate, polyglutamic acid, spirulina platensis (blue green algae /algues bleu-verte) extract, cocos nucifera (coconut/nuix de coco) water, emblica officinalis (gooseberry/groseille à maquereau) fruit extract, curcuma longa (turmeric) root extract, butyrospermum parkii (shea/karite) butter, leuconostoc/radish root ferment filtrate, glycerin, behentrimonium methosulfate, ppg-3 benzyl ether myristate, guar hydroxypropyltrimonium chloride, polyquaternium-37, polyquaternium-73, propylene glycol dicaprylate/dicaprate, polyquaternium-7, ethylhexylglycerin, tetrasodium glutamate diacetate, ppg-1 trideceth-6, sodium hydroxide, sodium chloride, isopropyl alcohol, citric acid, potassium sorbate, sodium benzoate, phenoxyethanol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique

hydro rush intense moisture leave-in conditioner: water/eau/aqua, glycerin, cetearyl alcohol, squalane, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, brassica campestris (rapeseed/colza) seed oil, sesamum indicum (sesame/sésame) seed oil, cocos nucifera (coconut/nuix de coco) oil, sodium hyaluronate, polyglutamic acid, spirulina platensis (blue green algae/algues bleu-verte) extract, cocos nucifera (coconut/nuix de coco) water, emblica officinalis (gooseberry/groseille à maquereau) fruit extract, curcuma longa (turmeric) root extract, pyrus malus (apple/pomme) fruit extract, leuconostoc/radish root ferment filtrate, panthenol, quaternium-91, myristyl myristate, behentrimonium chloride*, ethylhexylglycerin, phenoxyethanol, citric acid, potassium sorbate, sodium benzoate, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene, citronellol, coumarin *antistatic agent/agent antistatique.

make your mane a moisture magnet with formulas infused with good-for-hair (and scalp) ingredients like squalane, hyaluronic acid and coconut water.

what is mighty moisture jumbo hydration set?

rescue your strands with this trial set that detangles, targets damage, + strengthens.

what is the rescue team hair routine trial set?

in need of a new haircare routine? try this gift set, including mini refill pouches of the kure strength repair shampoo + conditioner + trial sizes of the wizard silicone-free detangling primer + the kure intense strength repair mask.

who it's for:

all hair is welcome

why it's special:

key ingredients:

full ingredients:

Good to Know:

in need of a new haircare routine? try this giftset with mini refill pouches of hydro rush intense moisture shampoo, conditioner, and trial sizes of leave-in conditioner and dream routine mask.

WHY IT'S SPECIAL

get the most hydrated hair of your dreams. infused with squalane, hyaluronic acid, and coconut water, these hydrating hair must-haves deeply moisturize + provide long-lasting hydration.

• hydro rush intense moisture shampoo: this shampoo gently cleanses, boosts moisture for 72 hours*, and leaves hair that's 3x more hydrated*.
• hydro rush intense moisture conditioner: this conditioner boosts moisture for 72 hours*, and leaves hair that's 3x more hydrated*.
• hydro rush intense moisture leave-in conditioner: this leave-in conditioner boosts moisture for 72 hours* and leaves hair 3x more hydrated* while detangling + reducing frizz.
• dream routine overnight hydrating hair mask: wake up with hair 3x more hydrated* when you use this overnight hair mask, and reap the benefits for 4 washes**.

*clinically proven. all products tested separately, shampoo + conditioner tested together.
**clinically proven, when using dream routine as directed.

WHO IT'S FOR

for dry, textured, or coarse hair types 2a-4c.

Key Ingredients:

• squalane- proven to help protect from dehydration and restore lipid barriers, squalane helps to prevent moisture loss while restoring hair's suppleness.
• hyaluronic acid- typically, a naturally found substance in skin, hyaluronic acid helps plump up dry hair by attracting in moisture from the air around you.
• polyglutamic acid - known to promote moisture retention.
• bio-fermented coconut water - contains various electrolytes, monolaurin, lauric acid, and plant hormones to add natural hydration to hair.
• blue/green algae - provides essential fatty acids, amino acids, as well as vitamin a and beta-carotene.
• sea buckthorn - one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid omega 7. the superfruit is loaded with 15 times more vitamin c than an orange and 3 times more vitamin a than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. even better, our sea buckthorn is sustainably sourced from tibet!

Full Ingredient List:

hydro rush intense moisture shampoo:
water/eau/aqua, sodium cocoyl isethionate, cocamidopropyl hydroxysultaine, coco-glucoside, glycol distearate, squalane, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, brassica campestris (rapeseed/colza) seed oil, sesamum indicum (sesame/sésame) seed oil, cocos nucifera (coconut/nuix de coco) oil, sodium hyaluronate, polyglutamic acid, spirulina platensis (blue green algae/algues bleu-verte) extract, cocos nucifera (coconut/nuix de coco) water, emblica officinalis (gooseberry/groseille à maquereau) fruit extract, curcuma longa (turmeric) root extract, leuconostoc/radish root ferment filtrate, cocamide mipa, coconut acid, polyester-11, guar hydroxypropyltrimonium chloride, polyquaternium-7, polyquaternium-73, sodium methyl cocoyl taurate, tetrasodium glutamate diacetate, sodium benzoate, sodium isethionate, sodium hydroxide, sodium chloride, citric acid, potassium sorbate, phenoxyethanol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene

hydro rush intense moisture conditioner:
water/eau/aqua, cetearyl alcohol, isopropyl palmitate, capryloyl glycerin/sebacic acid copolymer, behentrimonium chloride*, diheptyl succinate, quaterenium-91, persea gratissima (avocado/avocat) oil, squalane, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, brassica campestris (rapeseed/colza) seed oil, sesamum indicum (sesame/sésame) seed oil, cocos nucifera (coconut/nuix de coco) oil, sodium hyaluronate, polyglutamic acid, spirulina platensis (blue green algae /algues bleu-verte) extract, cocos nucifera (coconut/nuix de coco) water, emblica officinalis (gooseberry/groseille à maquereau) fruit extract, curcuma longa (turmeric) root extract, butyrospermum parkii (shea/karite) butter, leuconostoc/radish root ferment filtrate, glycerin, behentrimonium methosulfate, ppg-3 benzyl ether myristate, guar hydroxypropyltrimonium chloride, polyquaternium-37, polyquaternium-73, propylene glycol dicaprylate/dicaprate, polyquaternium-7, ethylhexylglycerin, tetrasodium glutamate diacetate, ppg-1 trideceth-6, sodium hydroxide, sodium chloride, isopropyl alcohol, citric acid, potassium sorbate, sodium benzoate, phenoxyethanol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique

hydro rush intense moisture leave-in conditioner:
water/eau/aqua, cetearyl alcohol, isopropyl palmitate, capryloyl glycerin/sebacic acid copolymer, behentrimonium chloride*, diheptyl succinate, quaterenium-91, persea gratissima (avocado/avocat) oil, squalane, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, brassica campestris (rapeseed/colza) seed oil, sesamum indicum (sesame/sésame) seed oil, cocos nucifera (coconut/nuix de coco) oil, sodium hyaluronate, polyglutamic acid, spirulina platensis (blue green algae /algues bleu-verte) extract, cocos nucifera (coconut/nuix de coco) water, emblica officinalis (gooseberry/groseille à maquereau) fruit extract, curcuma longa (turmeric) root extract, butyrospermum parkii (shea/karite) butter, leuconostoc/radish root ferment filtrate, glycerin, behentrimonium methosulfate, ppg-3 benzyl ether myristate, guar hydroxypropyltrimonium chloride, polyquaternium-37, polyquaternium-73, propylene glycol dicaprylate/dicaprate, polyquaternium-7, ethylhexylglycerin, tetrasodium glutamate diacetate, ppg-1 trideceth-6, sodium hydroxide, sodium chloride, isopropyl alcohol, citric acid, potassium sorbate, sodium benzoate, phenoxyethanol, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene *antistatic agent/agent antistatique

dream routine overnight hydration treatment:
water/eau/aqua, cetyl alcohol, c13-15 alkane, behentrimonium methosulfate, caprylic/capric triglyceride, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, hyaluronic acid, polyglutamic acid, spirulina platensis (blue green algae/algues blue-verte) extract, cocos nucifera (coconut/nuix de coco) water, selaginella lepidophylla (rose of jericho/rose de jéricho) extract, inonotus obliquus (mushroom/champignon) extract, rhodiola rosea (arctic root/racine arctique) root extract, eleutherococcus senticosus (siberian ginseng) root extract, rhaponticum carthamoides (maral) root extract, glycerin, guar hydroxypropyltrimonium chloride, leuconostoc/radish root ferment filtrate, sodium phytate, propanediol, glycereth-2 cocoate, ethylhexylglycerin, potassium sorbate, butylene glycol, benzoic acid, sodium benzoate, phenoxyethanol, citric acid, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene, citronellol, coumarin, linalool

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

How to Instructions:

- massage a quarter-sized amount of hydro rush intense moisture shampoo into your hands, then lather through fully wet hair, focusing on the roots. rinse.

- double cleanse. the first time to cleanse, and the second time to reap all the benefits this shampoo has to offer. fully rinse out.

- squeeze excess water out of hair before applying hydro rush intense moisture conditioner from mid-lengths to ends. use comb to detangle and evenly disperse product. let sit for 2-3 minutes. rinse.

- finish shower off with cool water to seal in moisture and close the cuticle.

- towel dry hair, then spray leave-in conditioner throughout hair.

-pump one to four pumps of dream routine overnight hydrating mask into hands depending on hair length and thickness. for fine or thin hair, use one to two pumps. for medium or shoulder length hair, use two to three pumps. for thick or curly hair, use three to four pumps.

-apply to dry or damp hair before bedtime.

-distribute from mid-lengths to ends - you're ready for your beauty sleep.

what is the the kure shampoo + forever friend bottle duo?

this planet-friendly pair—including a refill pouch of the kure strength repair shampoo + a forever friend refillable shampoo bottle—was specially curated to help reduce impact over time.*

who it's for

all hair types 1-4c. ideal for high porosity hair.

why it's special

amika is a proud pal to the planet, so we're making it easy to do good for your hair + the environment. in fact, using this duo together reduces environmental impact by 98.4** over the course of 2 years!

forever friend refillable shampoo bottle:
- a refillable, reusable bottle made with BPA-free + EA-free eastman Tritan plastic
- helps reduce your environmental impact by 69%†
- dishwasher safe + impact resistant

the kure strength repair shampoo pouch:
- a reparative shampoo that strengthens strands damaged by everyday stressors, heat + chemical treatments
- clinically proven to leave hair 2x stronger with 55% less breakage††

*all emission and environmental impact claims were generated from Sustainable Minds software.
** when compared to traditional, virgin plastic bottles.
†after using 1 forever friend bottle for one year, compared to 2 PCR bottles.
††clinically proven when shampoo + conditioner are used continuously as a system.

key ingredients

• fortifying technology: helps target + strengthen hair prone to breakage.
• plant butters: rich in nutrients like omega fatty acids, vitamins + minerals.
• vegan proteins: helps to reinforce damaged hair + improve shine.
  
• sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.

full ingredients

water/aqua/eau, sodium c14-16 olefin sulfonate, cocamidopropyl betaine, glycerin, disodium cocoamphodiacetate, peg-7 glyceryl cocoate, hippophae rhamnoides (sea buckthorn/argousier) fruit/seed oil, borago officinalis (borage/bourrache) seed oil, persea gratissima (avocado/avocat) oil, mangifera indica (mango/mangue) seed butter, butyrospermum parkii (shea/karite) butter, hydroxypropyl guar hydroxypropyltrimonium chloride, lavandula angustifolia (lavender/lavande) flower extract, chamomilla recutita (matricaria/matricaire) flower extract, rosmarinus officinalis (rosemary/romarin) leaf extract, hydrolyzed quinoa, aminomethyl propanol, bis-pca dimethicone, butylene glycol, disodium edta, disodium peg-12 dimethicone sulfosuccinate, peg-12 dimethicone, peg-150 distearate, polyquaternium-10, polyquaternium-7, polysorbate 20, propylene glycol, glycol, glycol stearate, glycol distearate, sodium methyl cocoyl taurate, citric acid, dehydroacetic acid, benzyl alcohol, phenoxyethanol, potassium sorbate, sodium benzoate, benzoic acid, fragrance/parfum, benzyl benzoate, hydroxycitronellal, limonene

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

how to use

1. pour pouch into bottle.
2. pump shampoo into hands, then massage through hair focusing on the roots.
3. rinse.
4. once shampoo runs out, unscrew the top of the forever bottle and give it a wash.
5. use any amika shampoo pouch to refill.

good to know / FAQ

is this color-safe?
yes, the kure shampoo is color-safe.

is this safe for keratin, Brazilian, or other chemically-treated hair?
yes! the kure shampoo is suitable for keratin, Brazilian, or other chemically treated hair.

can I use this every day?
yes! the kure bond repair shampoo is formulated to be used daily or every wash day.

what is the amika signature scent?
an intoxicating blend of warm vanilla, spicy sweet clover, and fresh citrus.

treat hair to a trio of mini bestsellers that soften, strengthen + make all the magic.

what is the everyday magic | bestsellers set?

ready for minis that make all the magic? treat hair to a trio of mini bestsellers that nourish + condition for soft, shiny + stronger strands. everyday magic features soulfood nourishing mask, perk up dry shampoo +  the wizard silicone-free detangling spray.

who it's for

all hair is welcome!

why it's special

it's time to bring on the mini magic! this limited-edition gift set is filled with bestsellers to nourish, detangle + refresh hair for a travel-sized taste of everyone’s favorite formulas.

• travel size! travel size! soulfood nourishing mask: this vitamin + nutrient-packed hair mask deeply conditions + softens strands. use as a weekly treatment for 11.4x more conditioned hair.*
• travel size! travel size! the wizard silicone-free detangling primer: this silicone-free, leave-in detangling spray protects hair against 450°F heat**, helps to reduce frizz + preps + primes strands for any style.
• travel size! travel size! perk up dry shampoo: perk up dry shampoo cleans + refreshes roots, adds instant volume + extends time between wash days. 

key ingredients

• sea buckthorn: this superfruit nourishes strands + helps increase shine, manageability, softness + strength.
• jojoba seed oil: moisturizes + softens with essential fatty acids, antioxidants + vitamins.
• squalane: protects from dehydration + moisture loss while restoring hair’s suppleness. 

full ingredients 

soulfood nourishing mask:

Water/Eau/Aqua, Cetearyl Alcohol, Cetyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Behentrimonium Chloride*, Butylene Glycol, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cetrimonium Chloride, Panthenol, Tocopheryl Acetate, Ethylhexylglycerin, Aminomethyl Propanol, Phenoxyethanol, Isopropyl Alcohol, Citric Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene.

the wizard silicone-free detangling primer: 

Isododecane, Isopropyl Palmitate, Isohexadecane, Ethylhexyl Olivate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Squalane, Tocopheryl Acetate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol.

perk up dry shampoo:

Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice/Riz) Starch, Isobutane, Disteardimonium Hectorite, Diisopropyl Adipate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Citronellol, Limonene. 

how to use

soulfood nourishing mask:

• after shampooing, gently massage soulfood mask through wet hair from roots to ends. leave on for 5–7 minutes. rinse.
•  use either as a weekly treatment or an everyday conditioner.

the wizard silicone-free detangling primer: 

• evenly mist throughout damp hair from mid-lengths to ends.
• lightly detangle with fingers or wide-toothed comb.
• air dry for natural texture or blow dry for a smooth finish.

perk up dry shampoo:

• shake well. 
• spray 8 inches away from roots in a sweeping motion.
• massage into scalp as you would with wet shampoo.
• brush through as needed.

faqs

does perk up dry shampoo leave a white cast?

not on our watch. when applied to hair a subtle white cast may be present, but this will quickly disappear once rubbed properly into hair. remember to let sit for 30 seconds or longer to fully absorb the oil and odors. starting at the scalp, massage in like you’re actually shampooing your hair and then brush through.

what is the difference between the wizard silicone-free detangling primer, and the wizard detangling primer?

the wizard silicone-free detangling primer is silicone-free and formulated with squalane, while the wizard detangling primer is not silicone-free and does not include squalane in the formula.

can the wizard be used in place of conditioner?

the wizard is meant to be used after conditioner, and before styling. we do not recommend using the wizard in place of conditioner.

why does soulfood nourishing mask vary in color and texture?

our soulfood nourishing mask varies in color + texture due to our naturally-sourced sea buckthorn and production. don't worry, this is totally normal and doesn't change the product efficacy!

what is the amika signature scent?

an uplifting blend of bright pink grapefruit, juicy apricot + warm vanilla.

unlock next-level hair joy with superfruit-infused nourishing favorites in 1 juicy set.

what is the soft strand manifestation | nourishing treat + style set?

manifest your most nourished mane with an exclusive set featuring a full size soulfood nourishing mask, travel sizes of perk up dry shampoo + superfruit star lightweight hair styling oil, plus sample sizes of normcore signature shampoo + conditioner.

who it's for

all hair is welcome.

why it's special

reach total strand enlightenment with this nourishing set of superfruit-infused favorites.

• sample size! normcore signature shampoo + conditioner: this nutrient-rich shampoo + conditioner nourishes + cleanses for 7x more conditioned hair.*
  
• travel size! superfruit star lightweight hair styling oil: this lightweight multitasking hair oil is clinically proven to leave hair 7x stronger** 2x smoother (even in high humidity!)** + reduce breakage by 86%.**
  
• travel size! perk up dry shampoo: use in between wash days to clean, refresh roots + boost volume.
• full size! soulfood nourishing mask: this vitamin + nutrient-packed hair mask deeply conditions + softens strands.

*clinically proven, when used as a system.

**clinically proven, after one use. 

key ingredients

• sea buckthorn: nourishes strands + helps increase shine, manageability, softness + strength.
• jojoba seed oil: moisturizes + softens with essential fatty acids, antioxidants + vitamins.
• rice starch: a light powder that helps to absorb oil + adds instant body. 
  

full ingredients 

normcore signature shampoo:

Water/Eau/Aqua, Sodium Cocoyl Isethionate, Cocamidopropylamine Oxide, Cocamidopropyl Hydroxysultaine, Glycol Distearate, Coconut Acid, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Glycerin, Sodium Isethionate, Peg-150 Distearate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexylene Glycol, Citric Acid, Sodium Chloride, Polyquaternium-7, Cocamidopropyl Betaine, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene

normcore signature conditioner:

Water/Eau/Aqua, Cetearyl Alcohol, Behentrimonium Chloride*, Silicone Quaternium-8, Butyrospermum Parkii (Shea/Karite) Butter, Glycerin, Trideceth-10, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Capryloyl Glycerin/Sebacic Acid Copolymer, Diheptyl Succinate, Isopropyl Alcohol, Cocamide Mipa, Polyquaternium-37, Caprylyl Glycol, Propylene Glycol Dicaprylate/Dicaprate, Ethylhexylglycerin, Hexylene Glycol, PPG-1 Trideceth-6, Citric Acid, Sodium Hydroxide, Phenoxyethanol, Fragrance/Parfum, Benzyl Benzoate, Isopropanolamine, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Geraniol *Antistatic Agent/Agent Antistatique

soulfood nourishing mask:

Water/Eau/Aqua, Cetearyl Alcohol, Cetyl Alcohol, Simmondsia Chinensis (Jojoba) Seed Oil, Behentrimonium Chloride*, Butylene Glycol, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Cetrimonium Chloride, Panthenol, Tocopheryl Acetate, Ethylhexylglycerin, Aminomethyl Propanol, Phenoxyethanol, Isopropyl Alcohol, Citric Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene *antistatic agent/agent antistatique

superfruit star lightweight hair styling oil:

Isododecane, Trisiloxane, Dimethicone, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin. 

perk up dry shampoo:

Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice/Riz) Starch, Isobutane, Disteardimonium Hectorite, Diisopropyl Adipate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Citronellol, Limonene.

how to use

normcore signature shampoo + conditioner:

• lather + massage shampoo through wet hair from root to ends. rinse.
• massage conditioner from mid-lengths to ends. leave on for 2–3 minutes. rinse thoroughly.

superfruit star lightweight hair styling oil:

• prior to heat styling, apply 1-2 pumps to damp or dry hair to strengthen + protect from heat damage.
• to smooth + add shine to your finished style, apply 1-2 pumps throughout dry hair, focusing on the ends.

perk up dry shampoo:

• shake well + hold 8 inches away.
• spray onto roots in sweeping motion, then wait 30 seconds. massage or brush through to finish.

soulfood nourishing mask:

• after shampooing, gently massage soulfood mask through wet hair from roots to ends. leave on for 5–7 minutes. rinse.
• use either as a weekly treatment or an everyday conditioner.

faqs

is normcore signature shampoo + conditioner color safe?

yes, normcore signature shampoo + conditioner is suitable for color treated hair.

is normcore signature shampoo + conditioner safe for keratin, brazilian, or other chemically treated hair?

yes, normcore signature shampoo is suitable for chemically treated hair.

what is the amika signature scent?

why does soulfood nourishing mask vary in color + texture?

our soulfood nourishing mask varies in color + texture due to our naturally-sourced sea buckthorn + production. don't worry, this is totally normal + doesn't change the product efficacy!

the wizard vs. superfruit star, what's the difference?

the wizard is great for all hair types to detangle + protect against heat damage on damp hair after washing + conditioning. superfruit star works on both damp + dry hair to strengthen, smooth + protect against heat damage + frizz.

what type of hair does perk up dry shampoo work best on?

perk up dry shampoo works on all hair types, especially those who wash their hair 3–4 times a week.

save 15% on this travel-size + full-size dry leave-in mask that instantly softens, moisturizes + strengthens hair in a single spray—no rinse needed!

who it's for

dry, brittle hair in need of softening

why it's special

meet soft moves, the full-size + travel-size soulstruck nourishing dry hair mask duo that serves as your shortcut to soft, moisturized hair in seconds.

this mess-free, leave-in nourishing dry hair mask softens + reinforces hair fibers with strengthening vegan silk protein + sea buckthorn—delivering results that are as soft as they are strong. soulstruck's weightless, aerosol formula gives hair a stroke of nourishment, softness + strength without a wash and without any buildup.


soulstruck achieves:

• 6x softer hair instantly*
• 6x more moisturized hair*
• 3.5x stronger hair*
  

*clinically proven.

how to use: 

1. shake well.
   
   2. spray 8 inches away from dry hair, focusing on mid-lengths to ends of natural hair or extensions.
   
   3. brush or smooth through strands as needed.

key ingredients

• vegan silk protein: inspired by the delicate strength + silkiness of a spider’s web, our vegan silk proteins reinforce the hair strand—delivering softness that’s as weightless as it is strong.
• sea buckthorn: our signature superfruit, sea buckthorn works to restore lipids in the hair to help increase shine, manageability, softness + strength—which is why we infuse it into every formula.

full ingredients

Dimethyl Ether, Water/Aqua/ Eau, Alcohol Denat. (SD Alcohol 40-B), sr-(Polypeptide-168 Oligopeptide-178), Simmondsia Chinensis (Jojoba) Seed Oil, Astrocaryum Murumuru Seed Butter, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Diospyros Kaki (Persimmon) Fruit Extract, Crambe Abyssinica Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Helianthus Annuus (Sunflower/Tournesol) Seed Oil, Ximenia Americana Seed Oil, Theobroma Cacao (Cocoa) Extract, Musa Sapientum (Banana/Banane) Fruit Extract, Ananas Sativus (Pineapple/Ananas) Fruit Extract, Biosaccharide Gum-4, Behentrimonium Chloride*, Cetearyl Alcohol, Tocopherol, Ethyl Linoleate, Ethyl Oleate, Caprylyl Glycol, Pentylene Glycol, Propanediol, Ethylhexylglycerin, 1,2-Hexanediol, Butylene Glycol, Sodium Benzoate, Potassium Sorbate, Pentaerythrityl Tetra-di-t-butyl, Hydroxyhydrocinnamate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Tetramethyl Acetyloctahydronaphthalenes, Vanillin *antistatic agent/agent antistatique

please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.

a dry leave-in mask that instantly softens, moisturizes + strengthens strands in a single spray—no rinse needed! 

who it's for

dry, brittle hair

• spray onto strands that look + feel dry, brittle, or dull + feel your hair get softer, stronger + more moisturized in seconds.
  

extensions users

• extensions don’t soak up the moisturizing benefits of natural scalp oils. spray soulstruck onto extensions to keep them nourished + soft for longer.
  

unmanageable hair between wash days

• if hair feels tangled, needs extra moisture, or you’re too busy for a wash day, spray on soulstruck to soften, moisturize + strengthen until your next wash.
  

protective style care

• spray onto braids, twists, or other protective styles to help lock in moisture + maintain softness.

why it's special

meet soulstruck, your shortcut to soft, moisturized hair in seconds. this mess-free, leave-in nourishing dry hair mask softens + reinforces hair fibers with strengthening vegan silk protein + sea buckthorn—delivering results that are as soft as they are strong. soulstruck's weightless, aerosol formula gives hair a stroke of nourishment, softness + strength without a wash and without any buildup.

soulstruck achieves:

• 6x softer hair instantly*
• 6x more moisturized hair*
• 3.5x stronger hair*
  

*clinically proven.

how to use:

1. shake well.
2. spray 8 inches away from dry hair, focusing on mid-lengths to ends of natural hair or extensions.
3. brush or smooth through strands as needed.

key ingredients

vegan silk protein:

inspired by the delicate strength + silkiness of a spider’s web, our vegan silk proteins reinforce the hair strand—delivering softness that’s as weightless as it is strong.

sea buckthorn:

our signature superfruit, sea buckthorn works to restore lipids in the hair to help increase shine, manageability, softness + strength—which is why we infuse it into every formula.

full ingredients

Dimethyl Ether, Water/Aqua/ Eau, Alcohol Denat. (SD Alcohol 40-B), sr-(Polypeptide-168 Oligopeptide-178), Simmondsia Chinensis (Jojoba) Seed Oil, Astrocaryum Murumuru Seed Butter, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Diospyros Kaki (Persimmon) Fruit Extract, Crambe Abyssinica Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Helianthus Annuus (Sunflower/Tournesol) Seed Oil, Ximenia Americana Seed Oil, Theobroma Cacao (Cocoa) Extract, Musa Sapientum (Banana/Banane) Fruit Extract, Ananas Sativus (Pineapple/Ananas) Fruit Extract, Biosaccharide Gum-4, Behentrimonium Chloride*, Cetearyl Alcohol, Tocopherol, Ethyl Linoleate, Ethyl Oleate, Caprylyl Glycol, Pentylene Glycol, Propanediol, Ethylhexylglycerin, 1,2-Hexanediol, Butylene Glycol, Sodium Benzoate, Potassium Sorbate, Pentaerythrityl Tetra-di-t-butyl, Hydroxyhydrocinnamate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Tetramethyl Acetyloctahydronaphthalenes, Vanillin *antistatic agent/agent antistatique

get oil removal on speed dial with this powerful dry shampoo for extra oily scalps.

what it is

calling all oily scalps! dial up hair’s highest potential with perk up ultra dry shampoo—a powerful formula created for extra oily scalps that need oil control on speed dial between daily washes.

who it's for

all hair types 1-4c
oily scalps + strands that get weighed down by oil 1-2 days after washing

why it's special

meet your extra-oily scalps’ solution for a powerful clean between daily (or every other day) washes. this clinically proven* formula delivers off-the-hook freshness with a dry, refreshing feel + finish for that ‘just washed my hair’ feeling. in fact, 87% said that perk up ultra helps control oil.* your perfect perk up is calling.

• clinically proven to remove more oil**
• helps control oils**
• revitalizes greasy strands courtesy of root-friendly ingredients like oil-absorbing tapioca starch, odor-- removing bamboo stem extract + our signature superfruit sea buckthorn.
• community-requested formula: you asked + we answered with a dialed-up formula designed for even the oiliest scalps.

*based on a 2-week consumer study of 66 participants

**when compared to our traditional perk up dry shampoo.

key ingredients

• tapioca starch: refreshes roots + absorbs oil from the scalp.
• sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair and scalp.
• bamboo stem extract: absorbs sweat + sebum while removing odor from the hair + scalp.

full ingredients

Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice) Starch, Silica, Tapioca Starch, Disteardimonium Hectorite, Bambusa Arundinacea (Bamboo) Stem Extract, Epilobium Angustifolium (Willow Herb) Flower/Leaf/Stem Extract, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Glycerin, Diisopropyl Adipate, Water/Eau/Aqua, Citric Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol 

how to use

- shake well.
- spray 8 inches away from roots in a sweeping motion.
- wait 30 seconds. 
- massage product into scalp or brush it through.
- apply more as needed.  

good to know / FAQ:

what is dry shampoo?
our favorite way to refresh our hair, sans water. dry shampoos are powder formulas that work at the root to refresh, remove odors, add ‘oomph’ + absorb oil between showers.


what does dry shampoo do?
traditionally, dry shampoos absorb excess dirt, oil + grease from your scalp. additionally, they can refresh hairstyles to make them last longer, or add volume + an extra 'oomph' to hair (perk up dry shampoo, we're lookin' at you).


how do you use dry shampoo?
shake your can of dry shampoo well, spray from about 8 inches away in a sweeping motion, wait 30 seconds, then massage or brush through.

is this color safe?
yes! perk up ultra is suitable for color-treated hair.

is this safe for keratin, Brazilian, or other chemically treated hair?
yes!

what is rising star?

• volume that packs a performance: clinically proven for instant + all day root lift that lasts all day*
• all the volume, none of the stiffness: this crunch-free formula is buildable, lightweight + never weighs hair down.
• hair-raising ingredients: formulated with carob seed extract, hydrolyzed soy proteins + more to create fuller-looking strands.

• carob seed extract: works to help achieve stronger, fuller-looking strands.
  
• hydrolyzed soy protein: helps to increase the diameter of the hair fiber for more voluminous-looking hair.
  
• sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.

muggy weather, we're ready for you. this spray shields hair from frizz, humidity + 450° F heat.

what is the shield anti-humidity spray?

HOW TO USE

INGREDIENTS

a dry finishing spray that adds instant volume + perfectly-imperfect texture.

what is un.done volume and matte texture spray?