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hair type coily
save 15% on this travel-size + full-size dry leave-in mask that instantly softens, moisturizes + strengthens hair in a single spray—no rinse needed!
who it's for
dry, brittle hair in need of softening
why it's special
meet soft moves, the full-size + travel-size soulstruck nourishing dry hair mask duo that serves as your shortcut to soft, moisturized hair in seconds.
this mess-free, leave-in nourishing dry hair mask softens + reinforces hair fibers with strengthening vegan silk protein + sea buckthorn—delivering results that are as soft as they are strong. soulstruck's weightless, aerosol formula gives hair a stroke of nourishment, softness + strength without a wash and without any buildup.
soulstruck achieves:
- 6x softer hair instantly*
- 6x more moisturized hair*
- 3.5x stronger hair*
*clinically proven.
how to use:
- shake well.
2. spray 8 inches away from dry hair, focusing on mid-lengths to ends of natural hair or extensions.
3. brush or smooth through strands as needed.
key ingredients
- vegan silk protein: inspired by the delicate strength + silkiness of a spider’s web, our vegan silk proteins reinforce the hair strand—delivering softness that’s as weightless as it is strong.
- sea buckthorn: our signature superfruit, sea buckthorn works to restore lipids in the hair to help increase shine, manageability, softness + strength—which is why we infuse it into every formula.
full ingredients
Dimethyl Ether, Water/Aqua/ Eau, Alcohol Denat. (SD Alcohol 40-B), sr-(Polypeptide-168 Oligopeptide-178), Simmondsia Chinensis (Jojoba) Seed Oil, Astrocaryum Murumuru Seed Butter, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Diospyros Kaki (Persimmon) Fruit Extract, Crambe Abyssinica Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Helianthus Annuus (Sunflower/Tournesol) Seed Oil, Ximenia Americana Seed Oil, Theobroma Cacao (Cocoa) Extract, Musa Sapientum (Banana/Banane) Fruit Extract, Ananas Sativus (Pineapple/Ananas) Fruit Extract, Biosaccharide Gum-4, Behentrimonium Chloride*, Cetearyl Alcohol, Tocopherol, Ethyl Linoleate, Ethyl Oleate, Caprylyl Glycol, Pentylene Glycol, Propanediol, Ethylhexylglycerin, 1,2-Hexanediol, Butylene Glycol, Sodium Benzoate, Potassium Sorbate, Pentaerythrityl Tetra-di-t-butyl, Hydroxyhydrocinnamate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Tetramethyl Acetyloctahydronaphthalenes, Vanillin *antistatic agent/agent antistatique
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
a dry leave-in mask that instantly softens, moisturizes + strengthens strands in a single spray—no rinse needed!
who it's for
dry, brittle hair
- spray onto strands that look + feel dry, brittle, or dull + feel your hair get softer, stronger + more moisturized in seconds.
extensions users
- extensions don’t soak up the moisturizing benefits of natural scalp oils. spray soulstruck onto extensions to keep them nourished + soft for longer.
unmanageable hair between wash days
- if hair feels tangled, needs extra moisture, or you’re too busy for a wash day, spray on soulstruck to soften, moisturize + strengthen until your next wash.
protective style care
- spray onto braids, twists, or other protective styles to help lock in moisture + maintain softness.
why it's special
meet soulstruck, your shortcut to soft, moisturized hair in seconds. this mess-free, leave-in nourishing dry hair mask softens + reinforces hair fibers with strengthening vegan silk protein + sea buckthorn—delivering results that are as soft as they are strong. soulstruck's weightless, aerosol formula gives hair a stroke of nourishment, softness + strength without a wash and without any buildup.
soulstruck achieves:
- 6x softer hair instantly*
- 6x more moisturized hair*
- 3.5x stronger hair*
*clinically proven.
how to use:
1. shake well.
2. spray 8 inches away from dry hair, focusing on mid-lengths to ends of natural hair or extensions.
3. brush or smooth through strands as needed.
key ingredients
vegan silk protein:
inspired by the delicate strength + silkiness of a spider’s web, our vegan silk proteins reinforce the hair strand—delivering softness that’s as weightless as it is strong.
sea buckthorn:
our signature superfruit, sea buckthorn works to restore lipids in the hair to help increase shine, manageability, softness + strength—which is why we infuse it into every formula.
full ingredients
Dimethyl Ether, Water/Aqua/ Eau, Alcohol Denat. (SD Alcohol 40-B), sr-(Polypeptide-168 Oligopeptide-178), Simmondsia Chinensis (Jojoba) Seed Oil, Astrocaryum Murumuru Seed Butter, Hippophae Rhamnoides (Sea Buckthorn/Agrousier) Fruit/Seed Oil, Diospyros Kaki (Persimmon) Fruit Extract, Crambe Abyssinica Seed Oil, Persea Gratissima (Avocado/Avocat) Oil, Helianthus Annuus (Sunflower/Tournesol) Seed Oil, Ximenia Americana Seed Oil, Theobroma Cacao (Cocoa) Extract, Musa Sapientum (Banana/Banane) Fruit Extract, Ananas Sativus (Pineapple/Ananas) Fruit Extract, Biosaccharide Gum-4, Behentrimonium Chloride*, Cetearyl Alcohol, Tocopherol, Ethyl Linoleate, Ethyl Oleate, Caprylyl Glycol, Pentylene Glycol, Propanediol, Ethylhexylglycerin, 1,2-Hexanediol, Butylene Glycol, Sodium Benzoate, Potassium Sorbate, Pentaerythrityl Tetra-di-t-butyl, Hydroxyhydrocinnamate, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Tetramethyl Acetyloctahydronaphthalenes, Vanillin *antistatic agent/agent antistatique
get oil removal on speed dial with this powerful dry shampoo for extra oily scalps.
what it is
calling all oily scalps! dial up hair’s highest potential with perk up ultra dry shampoo—a powerful formula created for extra oily scalps that need oil control on speed dial between daily washes.
who it's for
all hair types 1-4c
oily scalps + strands that get weighed down by oil 1-2 days after washing
why it's special
meet your extra-oily scalps’ solution for a powerful clean between daily (or every other day) washes. this clinically proven* formula delivers off-the-hook freshness with a dry, refreshing feel + finish for that ‘just washed my hair’ feeling. in fact, 87% said that perk up ultra helps control oil.* your perfect perk up is calling.
- clinically proven to remove more oil**
- helps control oils**
- revitalizes greasy strands courtesy of root-friendly ingredients like oil-absorbing tapioca starch, odor-- removing bamboo stem extract + our signature superfruit sea buckthorn.
- community-requested formula: you asked + we answered with a dialed-up formula designed for even the oiliest scalps.
*based on a 2-week consumer study of 66 participants
**when compared to our traditional perk up dry shampoo.
key ingredients
- tapioca starch: refreshes roots + absorbs oil from the scalp.
- sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair and scalp.
- bamboo stem extract: absorbs sweat + sebum while removing odor from the hair + scalp.
full ingredients
Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice) Starch, Silica, Tapioca Starch, Disteardimonium Hectorite, Bambusa Arundinacea (Bamboo) Stem Extract, Epilobium Angustifolium (Willow Herb) Flower/Leaf/Stem Extract, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Glycerin, Diisopropyl Adipate, Water/Eau/Aqua, Citric Acid, Fragrance/Parfum, Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol
how to use
- shake well.
- spray 8 inches away from roots in a sweeping motion.
- wait 30 seconds.
- massage product into scalp or brush it through.
- apply more as needed.
good to know / FAQ:
what is dry shampoo?
our favorite way to refresh our hair, sans water. dry shampoos are powder formulas that work at the root to refresh, remove odors, add ‘oomph’ + absorb oil between showers.
what does dry shampoo do?
traditionally, dry shampoos absorb excess dirt, oil + grease from your scalp. additionally, they can refresh hairstyles to make them last longer, or add volume + an extra 'oomph' to hair (perk up dry shampoo, we're lookin' at you).
how do you use dry shampoo?
shake your can of dry shampoo well, spray from about 8 inches away in a sweeping motion, wait 30 seconds, then massage or brush through.
is this color safe?
yes! perk up ultra is suitable for color-treated hair.
is this safe for keratin, Brazilian, or other chemically treated hair?
yes!
flexible working hairspray for stay-all-day style that you'll still be able to run your fingers through
what is fluxus touchable, flexible hold hairspray?
who it's for
why it's special
- butyl ester of pvm/ma copolymer - protects hair against high humidity while leaving it with a natural feel; no stickiness or flaking
- safe for color-treated, brazilian-treated and keratin-treated hair
how to use
steps
- shake, spray on styled hair. repeat.
- benefits everyday styles and increases blowout longevity – mist before or after ironwork for a flexible hold and perfect finish.
ingredients
key ingredients
- butyl ester of pvm/ma copolymer - protects hair against high humidity while leaving it with a natural feel; no stickiness or flaking
- sea buckthorn- one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. omega 7 promotes elasticity and provides superior hydration making it the ultimate holy grail ingredient for hair and scalp.
full ingredients
a strong-hold, fast-drying finishing hairspray.
what is headstrong intense hold hairspray?
who it's for
why it's special
- provitamin b5 - promotes hair's resilience, smooths and conditions
- safe for color-treated, brazilian-treated and keratin-treated hair
how to use
steps
- style, spray on styled hair.
ingredients
key ingredients
- provitamin b5 - promotes hair's resilience, smooths and conditions
- sea buckthorn- one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. omega 7 promotes elasticity and provides superior hydration making it the ultimate holy grail ingredient for hair and scalp.
full ingredients
a pro-loved heat protectant serum that protects hair from heat up to 450°F* + adds glossy shine.
*clinically proven
What it is: a stylist-loved heat protectant serum that protects hair against damage caused by heat styling up to 450°F* + leaves a glossy finish.
Who it's for: all hair types 1–4c in need of heat protection.
Why it's special: protect your hair like a pro with blockade, a stylist-loved oil serum that shields hair from heat up to 450°F,* smooths frizz + adds shine. ideal for all hair types—especially medium to thick hair—use blockade before blowouts, heat tools + as a final touch for a glossy finish.
*clinically proven
Key Ingredients:
- sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair.
Full Ingredients List:
Cyclopentasiloxane, Dimethiconol, Dimethicone, Hippophae Rhamnoides Fruit/Seed Oil, Fragrance (Parfum), Benzyl Benzoate, Hydroxycitronellal, Limonene, Citronellol, Coumarin, Tetramethyl Acetyloctahydronaphthalenes, Vanillin, Geraniol, Rose Ketones.
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
How To Instructions:
- before heat styling, apply 1–3 pumps of blockade to hands. (pro tip: less is more!)
- apply product evenly from mid-lengths to ends of damp or dry hair.
- post-styling, skim the surface of hair with any product left over on your hands for added shine.
safety information:
avoid contact with eyes.
FAQs:
did blockade get reformulated?
- blockade's return has a lot to do with our stylist community: countless pros told us that they missed this salon-chair staple for its heavy-duty heat defense + glossy finish. the formula has undergone some minor updates for optimization, but don’t worry: you’ll find the same 450°F heat protection,* frizz control + shine you loved + missed in the original.
*clinically proven.
who's it for?
- all hair types 1–4c in need of heat protection
when + how do I use it?
- prior to heat styling, apply 1–3 pumps to damp or dry hair.
how is this different from superfruit star + water sign?
- blockade is a heat protectant, made for all hair in need of heat protection. use it as a prep step before heat styling to keep damage + frizz at bay.
- superfruit star is a multi-tasking styling treatment made for all hair types—ideal for fine hair that tends to feel weighed-down by oils. use it to add shine, strength + heat protection to any part of the styling process.
- water sign is a rich oil treatment that delivers an intense shot of moisture to thirsty strands—especially thick hair types 2c–4c. a little goes a long way!
get actually cleaner hair between wash days with a sweet twist on the #1 dry shampoo in the US*
what is amika x Ellis Brooklyn limited-edition perk up GUAVA GRANITA dry shampoo?
amika x Ellis Brooklyn is back + juicier than ever with this limited-edition twist on the #1 dry shampoo in the US*—made with the same clinically proven oil-removing formula you know + love, now in Ellis Brooklyn's sweet juicy GUAVA GRANITA scent.
who it's for:
all hair types (from balanced to oily!) looking to remove oil from their scalp
why it's special:
- clinically tested. stylist trusted. tried + true by you. it's your favorite dry shampoo—now made even sweeter!
- you loved our first collab so much, we teamed up again with our friends at Ellis Brooklyn (another clean + female-led Brooklyn brand) to turn refreshing between wash days into a sweet escape. each spray is clinically proven to remove oil + boost volume, while fresh-squeezed notes of juicy guava, ripe banana + rich vanilla smell like a tropical smoothie on a sun-soaked getaway.
- count on it for right-away results + hair that smells incredible, so you can wash less + summer more—no matter where your plans take you.
- a sweet twist on the #1 dry shampoo in the US*
- clinically proven to remove oil for actually cleaner hair
- boosts volume + removes odor
- extends time between washes
- juicy guava, banana + vanilla scent
- no buildup, gritty feel, or white cast
ps: guava season is short, so act fast! this collab is super limited edition, so once it's gone, it's gone.
*Source: Circana, LLC, US Prestige Beauty Total Measured Market, Dry Shampoo/Dry Conditioner by Product, Dollar Sales, Annual 2025
ingredients
key ingredients:
- invisible rice starch technology: superfine absorbent powder removes oil for actually cleaner hair + boosts volume with no buildup, gritty feel, or white cast.
- nourishing sea buckthorn: known as 1 of earth’s most nutrient-rich superfruits, our signature nourishing ingredient is loaded with vitamin C, vitamin A + antioxidants, making it the ultimate holy grail for your hair + skin. that’s why we infuse it into every single formula!
full ingredients:
Hydrofluorocarbon 152a, Butane, Alcohol Denat. (SD Alcohol 40-B), Oryza Sativa (Rice/Riz) Starch, Isobutane, Disteardimonium Hectorite, Diisopropyl Adipate, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Fragrance/Parfum, Hydroxycitronellal, Limonene, Coumarin, Hexyl Cinnamal, Vanillin, Citrus Aurantium Peel Oil, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Citrus Limon (Lemon) Peel Oil, Geranyl Acetate, Linalyl Acetate
please be aware that ingredient lists may change or vary from time to time. to confirm that an amika product is suitable for your personal use, please reference the list of ingredients that is included on your product packaging.
how to:
1. shake well
2. hold 8 inches away
3. spray onto roots in sweeping motion
4. wait 30 seconds
5. massage or brush through
pro tip! pair with soulstruck dry hair mask for a complete refresh between washes. use perk up at the roots to absorb oil, then soulstruck on your mid-lengths and ends to soften + moisturize in seconds.
safety information:
GUAVA GRANITA perk up: FLAMMABLE AEROSOL. pressurized container: may burst if heated. contents under pressure. do not place in hot water or near radiators, stoves or other sources of heat. do not puncture or incinerate container or store at temperatures over 49°C/120°F, even after use. do not use in presence of open flame or spark. keep away from heat/sparks/open flames/hot surfaces. no smoking. do not spray on an open flame or other ignition source. protect from sunlight. keep out of reach of children. use only as directed. intentional misuse by deliberately concentrating and inhaling the contents can be harmful or fatal. avoid contact with eyes. contains fluorinated greenhouse gases: HFC-152a: 0,087 kg / 0,0119977t CO2 equivalent / 138 global warning potential.
FAQ
are you discontinuing perk up dry shampoo?
don’t worry, the original formula that started the perk up craze is here to stay! collect them both: perk up dry shampoo (featuring our signature amika scent) + limited-edition perk up GUAVA GRANITA dry shampoo to alternate scents based on your mood. you can never have too much perk up!
what is the difference between perk up GUAVA GRANITA + the original perk up dry shampoo?
amika x Ellis Brooklyn perk up GUAVA GRANITA dry shampoo is the same perk up dry shampoo formula you know + love with a limited-edition scent by Ellis Brooklyn.
which perk up dry shampoo is best for me?
it all depends on how much oil control + volume you’re looking for—and of course, your scent of choice! for hair that needs a shampoo 3-4x a week, keep it classic with our original perk up dry shampoo, the oil-removing root refresher that started it all. for the same volume-boosting + wash-extending benefits with a sweet + juicy scent, go for perk up GUAVA GRANITA dry shampoo. for hair that needs shampoo 1-2x a week + a more weightless feel, choose perk up plus extended clean dry shampoo. and for extra-strength oil control for hair that needs shampooing almost every day, you can’t go wrong with perk up ultra oil control dry shampoo.
what does GUAVA GRANITA smell like?
GUAVA GRANITA by Ellis Brooklyn is a sweet, juicy scent with notes of juicy guava, banana, vanilla + almond milk. one spritz + you’ll be transported to a place where fruit crates are overflowing, bananas glow golden + fresh-squeezed guava juice is served upon arrival.
how long will perk up GUAVA GRANITA be available?
it's here for a good time, not a long time. amika x Ellis Brooklyn perk up GUAVA GRANITA dry shampoo is a super-limited collab that will only be available while supplies last—so don't miss it!
why did we partner with Ellis Brooklyn?
our friends at Ellis Brooklyn embody so many of our amika values–they’re a clean, Brooklyn-born + female-led brand just like us. talk about a match made in paradise!
what is smooth over frizz-fighting treatment mask?
how to:
safety information:
avoid contact with eyes.
- glycolic acid: helps to form a barrier that seals + smooths the hair cuticle, creating an umbrella-like effect to reduce frizz.
- water lily extract: helps to tame frizz + improve manageability.
- sea buckthorn: our signature ingredient that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail ingredient for hair + scalp.
whip up hair hydration that lasts 5 days* with this hyaluronic acid infused moisture mask.
what is hydro rush intense moisture hair mask?
dry hair? it's time to take five. drench your strands with this squalane and hyaluronic acid infused moisture mask, clinically proven to leave hair hydrated for 5 straight days.
who it's for:
dry, textured, or coarse hair types 2a–4c
best for low porosity hair
why it's special:
whip up long-lasting hair hydration with this ultra-moisturizing mask. infused with hyaluronic acid, squalane, + coconut water, hydro rush intense moisture mask offers superior slip and detangles any 'do.
- clinical claims: leaves hair hydrated for 5 straight days*, 5x easier to comb*, and 5x more hydrated* after one use.
- calling all coarse, curly, + coily friends: this moisture mask was created for intensely dry, coarse, and low porosity strands that have trouble absorbing moisture.
- features a whipped texture: this rich treatment is whipped into a rich, luscious texture that has a silicone-free formula that allows nutrients to soak into your strands.
*clinically proven.
key Ingredients:
squalane: proven to help protect from dehydration and restore lipid barriers, squalane helps to prevent moisture loss while restoring hair's suppleness
hyaluronic acid: typically, a naturally found substance in skin, hyaluronic acid helps plump up dry hair by attracting in moisture from the air around you.
polyglutamic acid: this anionic amino acid known to promote moisture retention.
blue/green algae: provides essential fatty acids, amino acids, as well as vitamin a & beta-carotene.
sea buckthorn: one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid Omega 7. The 'superfruit' is loaded with 15 times more vitamin C than an orange and 3 times more vitamin A than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. even better, our sea buckthorn is sustainably sourced from Tibet!
full Ingredient List:
Water/Eau/Aqua, Cetearyl Alcohol, Cetyl Alcohol, Glycerin, Isopropyl Myristate, Behentrimonium Chloride*, Myristyl Alcohol, Polyester-37, Ethyl Macadamiate, Hyaluronic Acid, Polyglutamic Acid, Squalane, Butyrospermum Parkii (Shea/Karite) Butter, Brassica Campestris (Rapeseed/Colza) Seed Oil, Cocos Nucifera (Coconut/Nuix de Coco) Oil, Hippophae Rhamnoides (Sea Buckthorn/Argousier) Fruit/Seed Oil, Sesamum Indicum (Sesame/Sésame) Seed Oil, Spirulina Platensis (Blue Green Algae /Algues Bleu-Verte) Extract, Cocos Nucifera (Coconut/Nuix de Coco) Water, Emblica Officinalis (Gooseberry/Groseille à Maquereau) Fruit Extract, Curcuma Longa (Turmeric) Root Extract, Isododecane, Cetrimonium Chloride*, Ethylhexylglycerin, Ethyl Canolate, Neopentyl Glycol Diheptanoate, Lauryl Alcohol, Panthenol, Tocopheryl Acetate, Tocopherol, Leuconostoc/Radish Root Ferment Filtrate, Guar Hydroxypropyltrimonium Chloride, Propanediol, Potassium Sorbate, Sodium Benzoate, Isopropyl Alcohol, Malic Acid, Citric Acid, Phenoxyethanol, Fragrance/Parfum, Hydroxycitronellal, Benzyl Benzoate, Limonene *antistatic agent/agent antistatique
How to Instructions:
- squeeze out excess water.
- apply mask mid-lengths to ends.
- comb through to disperse evenly.
- let sit for 5-10 minutes.
- fully rinse.
- use weekly.
Good to Know:
q: what is the difference between dream routine and hydro rush intense moisture mask?
a: dream routine is an overnight, no-rinse treatment that can be used on damp or dry hair. it has a serum-like texture that is great for all hair types experiencing dryness. hydro rush mask has a rich, whipped texture that should be used in the shower. it's ideal for ultra-dry, coarse, and textured hair types.
q: what's the difference between soulfood nourishing mask and hydro rush intense moisture mask?
a: soulfood nourishing mask is ideal for all hair types 1-4c and is great for nourishing, softening, and conditioning hair. hydro rush intense moisture mask is ideal for dry, coarse hair types 2a-4c and is great for intense, long-lasting hydration.
q: how long should you leave hydro rush intense moisture mask in before it gets washed out?
a: 5-10 minutes!
q: is hydro rush intense moisture mask silicone-free?
a: yes!
q: is hydro rush intense moisture mask safe for keratin, brazilian, or other chemically treated hair?
a: yes!
q: is hydro rush intense moisture mask color safe?
a: yes! this mask is suitable for color-treated hair.
go to bed with this overnight mask, resulting in hair that is 3x more hydrated by morning*.
what is dream routine overnight hydrating hair mask?
who it’s for
why it’s special
- it's called beauty sleep for a reason. infused with the ingredients of your dreams like hyaluronic acid, coconut water, blue algae, and sea buckthorn, this no-rinse, silicone-free overnight hair treatment mask intensely moisturizes strands.
- ultra-hydrating: dream routine boosts moisture for 72 hours* and results in hair that is 3x more hydrated by morning*.
- long-lasting benefits: reap the benefits of this overnight treatment mask for 4 washes*.
- no staining here: although dream routine is a no-rinse treatment mask, it doesn't stain your pillow so you can rest easy.
how to use
it's called beauty sleep for a reason...
- comb through hair.
- pump 1-4 times into hands depending on hair length and thickness.
- apply to dry or damp hair before bedtime.
- distribute from mid-lengths to ends.
- ready for your beauty sleep!
ingredients
key ingredients
- hyaluronic acid - typically, a naturally found substance in skin, hyaluronic acid helps plump up dry hair by attracting in moisture from the air around you.
- polyglutamic acid - known to promote moisture retention.
- bio-fermented coconut water - contains various electrolytes, monolaurin, lauric acid, and plant hormones to add natural hydration to hair.
- blue/green algae - provides essential fatty acids, amino acids, as well as vitamin a and beta-carotene.
- sea buckthorn - one of the most potent natural ingredients on the planet, it is one of the few known plant sources of the fatty-acid omega 7. the superfruit is loaded with 15 times more vitamin c than an orange and 3 times more vitamin a than a carrot, making it the ultimate holy grail ingredient for healthier hair and scalp. even better, our sea buckthorn is sustainably sourced from tibet!
full ingredients
say good night to damaged strands + improve signs of damage for 9x stronger hair by morning.*
*clinically proven with continued use.
what is midnight mender?
- all hair types, especially brittle hair that’s been damaged by heat, chemical, mechanical, or environmental stressors
- great for damaged, curly + coily hair prone to brittleness + breakage
- 9x stronger hair by morning*
- improves signs of damage*
- 89% less breakage by morning*
- strengthens hair + protects against future damage*
- improves the look + feel of damaged hair**
- seals split ends*
*clinically proven with continued use.
**based on a 2-week consumer study of 66 participants.
how to use:
- apply on damp or dry hair before bed.
- spread a pump into hands + distribute from mid-lengths to ends, lightly coating the hair. use more if needed.
- no need to rinse in the morning.
ingredients:
- fortifying technology: helps target + strengthen hair prone to breakage
- cuticle strengthening technology: bio-functional peptides + amino acids from carob trees help to strengthen + improve weak hair.
- sea buckthorn: our signature superfruit that’s loaded with vitamin C, A, fatty acid omega 7 + antioxidants making it the ultimate holy grail for your hair + skin.
- vegan proteins: helps to reinforce damaged hair + improve shine.
channel your inner hairstylist with this shea butter infused, workable wax that provides high hold definition, resulting in a natural finish on wet or dry hair.
WHY IT’S SPECIAL
keep style on lock! this high hold wax has a buildable formula, and is a go-to when styling short hair, braids, or sleek ponies.
- workable high hold: on lock keeps styles in place, while still having a flexible-feeling consistency that makes it easy to work through hair.
- natural finish: infused with shea butter, this high hold wax leaves hair with a natural look and feel.
- creates versatile looks: this hair wax is great for many different styles! from short hair looks, braids, sleek ponies, or any type of up-do—it’ll keep them all on lock.
WHO IT’S FOR
all hair types 1–4c, ideal for shorter styles, braiding + sleek ponies
KEY INGREDIENTS
- shea butter: loaded with vitamins, minerals + five fatty acids to provide deep nourish
- sea buckthorn: superfruit loaded with vitamin c, vitamin a, and fatty acid omega 7 typically found in fish oil. and contains antioxidants making it the ultimate holy grail ingredient for hair and scalp.
FULL INGREDIENTS
HOW TO USE:
GET A GRIP ON YOUR STYLE:
- for piecey waves, take a dime-sized amount into the palm of your hand and rub them together to warm and emulsify the wax. work through hair using your fingers for added definition.
- apply half a pinky fingernail-sized amount of wax to the tips of your fingers before braiding, for a smoother look free of flyaways.
- for a sleek pony, apply a dime-sized amount of wax onto the hairline and comb through with a dense brush to slick it back. secure with an elastic, then use any excess wax to tame flyaways.
OTHER HAIR HACKS:
- create clean partings -- run the wax along the part.
- natural waves: on damp hair, apply wax and loose braid it, let it air dry or diffuse it.
- on lock brings a softness to spikey pixies while keeping hold.
a fresh trim in a bottle. this instant split-end seal cream softens, smooths + eliminates frizz.
what is the closer instant split-end seal cream?
who it's for
why it's special
- immediately seals 96% of split ends in just one use.*
- safe for strands: clinically proven to be safe for color-treated hair.**
how to use
- start by applying a dime-sized amount to damp or dry hair, mid lengths to ends, prior to any additional styling products. add more product as needed depending on hair density + length.
ingredienkey ingredients
full ingredients
all curls are welcome! instantly revives and moisturizes all waves, curls, and coils.
what is power hour curl refreshing spray?
who it's for
why it's special
- seals in moisture - spray your way to rehydrated curls, coils + waves.
- fights frizz - this refreshing mist fights to protect strands against frizz.
- provides definition + a soft hold - resulting in soft, touchable curls that are full of life + shine.
how to use
keep curls, coils, + waves lookin' fresh:
- spritz through dry hair to instantly refresh curls. scrunch hair upwards.
- to further boost body, tilt head forward and scrunch hair in an upward motion.
- use throughout the day whenever curls need moisture or revived shape.
- pro tip: use on wet, freshly washed hair prior, then layer on top of curl corps cream and curl corps gel. diffuse. you’ll have bounce and definition for days.
ingredients
key ingredients
- tapioca starch - helps provide definition and soft hold to curls.
- soybean extract - contains significant amounts of all the essential amino acids and is rich in protein, vitamins, and minerals to leave hair looking more moisturized.
- sea buckthorn- one of the most potent natural ingredients on the planet, this "superfruit" is one of the few known plant sources of the fatty-acid omega 7 typically found in fish oil. omega 7 promotes elasticity and provides superior hydration making it the ultimate holy grail ingredient for hair and scalp.
full ingredients
sustainability
what is bust your brass cool blonde strength repair shampoo?
all blondes, silvers + grays 1–4c looking to cool warm tones
wash your way to a brighter + healthier looking blonde! packed with fortifying technology, quinoa protein, plant butters + ultraviolet pigments, this purple shampoo keeps your blonde lookin' cool and strong.
bust your brass cool blonde strength repair shampoo is clinically proven to tone, hydrate + strengthen strands, resulting in 2.2x stronger hair* with 55% less breakage.*
safe for strands: clinically proven to be safe for color-treated hair.**
*clinically proven when shampoo + conditioner are used continuously as a system.*
*clinically tested when shampoo and conditioner are used as a system.
how to use
-
massage through wet hair
- rinse.
the pumps will need to be opened/unlocked prior to putting them in your liter-sized bottles -- these pumps have a tight lock on them (so that you can re-lock if needed for travel or storage, and be assured nothing will leak)!
- please hold the dip tube (straw like portion) in one hand, just below where the pump sticks out from under the threaded cap, and place your other hand on the top of the pump (that dispenses product).
- twist the hand on the top portion of the pump (where product dispenses) away from you, and the hand on the dip tube/just under the threaded portion of the lid towards you.
- fortifying technology: helps target + strengthen hair prone to breakage.
- plant butters: vitamin-rich mango butter, borage oil + shea butter.
- vegan proteins: helps to reinforce damaged hair + improve shine.
- ultra-violet pigments: counteract yellow + brassy tones to bring out the best shades of blonde, silver + gray.